The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign
Write the Future
Agency: Nike Comms Team
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Dear Bill
Agency: Go Welsh / Lancaster
Client: Society of Design Category: Typography in Design / Single
Espace Ipad
Agency: Marcel / Publicis Conseil / Paris
Client: Renault Category: Mobile Applications/Sites / Durable Goods
SNOW VOICE - A man who loves snow - Booklet@for Haiku Event
Agency: DENTSU INC. Tokyo / Tokyo
Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Branding / Booklet/Brochure
Homemade is best
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Branding / Booklet/Brochure
Design Indaba Superstars Portfolio
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Branding / Booklet/Brochure
The Johnny Cash Project
Agency: @radical.media / new york
Client: American Recordings/Lost Highway Category: Craft / Animation / Motion Graphics
Remember Reach
Agency: AKQA / San Francisco
Client: Xbox Category: Craft / Animation / Motion Graphics
True Life Costs
Agency: DDB UK / London
Client: Volkswagen UK Category: Craft / Animation / Motion Graphics
All About Acupressure
Agency: Ogilvy & Mather, Mumbai / Mumbai
Client: Dr. S. M. Vaidya Category: Corporate Identity / Single
Urgent
Agency: Kinetic Singapore / Singapore
Client: Urgent Rubber Stamp Makers Category: Corporate Identity / Single
The Sampler
Agency: R/GA / New York
Client: Converse Category: Mobile Applications/Sites / Augmented Reality
Streetmuseum
Agency: Brothers and Sisters / LONDON
Client: Museum of London Category: Mobile Applications/Sites / Augmented Reality
The Creators Project
Agency: Vice Media / Brooklyn
Client: Intel Category: Interactive Advertising / Environmental / Experiential - Campaign
Nike+ GPS
Agency: R/GA / New York
Client: Nike Category: Mobile Applications/Sites / Social Networks/ Community
Save
Agency: Contract Advertising / New Delhi
Client: Environment Friends Category: Public Service / Outdoor and Posters - Campaign
Pink Ponies
Agency: john st. advertising / Toronto
Client: John St. Category: Online Films And Video / Self-Promotion - Single
iPad magic
Agency: DENTSU INC. / Tokyo
Client: Shinya Uchida Category: Online Films And Video / Self-Promotion - Single
This is Dare - Are You?
Agency: Dare / London
Client: Dare Category: Online Films And Video / Self-Promotion - Single
Write the Future
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Consumer Television / Over :30 / Under :90 - Single
3 in 1
Agency: Belgiovane Williams Mackay / Ultimo
Client: Selleys Category: Consumer Television / Over :30 / Under :90 - Single
Fire
Agency: TBWA\Chiat / New York
Client: Jameson Category: Consumer Television / Over :30 / Under :90 - Single
Sword Collector
Agency: Young & Rubicam / New York
Client: Land Rover Category: Consumer Television / Over :30 / Under :90 - Single
Find Red
Agency: Proximity Canada / Toronto
Client: Mars Canada Category: Websites & Microsites / Branded Games
The Fisherman's Friend Facebook Adventure
Agency: SMFB / Oslo
Client: Fisherman's Friend/Galleberg AS Category: Websites & Microsites / Branded Games
Boat
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Whopper Face
Agency: Ogilvy Brasil / são paulo
Client: Burger King Category: Collateral / P.O.P and In-store - Single
Fall/Winter 2010 Be Stupid Manifesto
Agency: Anomaly / New York
Client: Diesel Category: Collateral / P.O.P and In-store - Single
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH Category: Collateral / P.O.P and In-store - Single
Nanshan ABCDance Cards
Agency: BBH China / Shanghai
Client: AVA DAIRY Category: Collateral Design / P.O.P. and In-Store - Single
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z Category: Integrated Branding / Integrated Branding Campaign - 360
Dulux Let's Colour Project
Agency: Euro RSCG London / London
Client: Akzo Nobel/ Dulux Category: Integrated Branding / Integrated Branding Campaign - 360
Write the Future
Agency: Nike Comms Team
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Dirty Shorts -- The Prom Date
Agency: Energy BBDO / Chicago
Client: Wrigley -- Orbit Category: Online Branded Entertainment /
Kenny Powers Gets Signed by K-Swiss
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Branded Entertainment /
Splitting Headache
Agency: Y&R Dubai / DUBAI
Client: Paras Pharma Category: Collateral Design / P.O.P. and In-Store - Campaign
French Film Festival
Agency: George Patterson Y&R / Sydney
Client: Alliance Francais Category: Collateral Design / P.O.P. and In-Store - Campaign
Mobility – Reflective Kinematronic
Agency: ART+COM / Berlin
Client: Otto Bock HealthCare GmbH Category: Spatial Design / Indoor Spaces
The Cosmopolitan Digital Experience
Agency: Digital Kitchen / Chicago
Client: The Cosmopolitan Hotel of Las Vegas Category: Spatial Design / Indoor Spaces
bit.code by Julius Popp
Agency: Ogilvy Frankfurt / Frankfurt
Client: SAP Category: Spatial Design / Indoor Spaces
YOHO Midtown Residential Clubhouse
Agency: One Plus Partnership Limited / Hong Kong
Client: Sun Hung Kai Properties Limited Category: Spatial Design / Indoor Spaces
Copy on Campaign - Motif: Road Crossing
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral / Posters - Single
Batelco Directory - Hospital
Agency: FP7/BAH / Dubai
Client: Batelco Category: Newspaper / Full Page or Spread - Single
Sindy
Agency: DDB, Paris / Paris
Client: Chupa Chups Category: Newspaper / Full Page or Spread - Single
This is SportsCenter
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
The Sampler
Agency: R/GA / New York
Client: Converse Category: Mobile Applications/Sites / E-Commerce
Award:
2011 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
11055N
Award:
2011 Advertising Gold Pencil
Agency:
Nike Comms Team
Client:
Nike
Title:
Write the Future
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11094G
Award:
2011 Design Gold Pencil
Agency:
Go Welsh / Lancaster
Client:
Society of Design
Title:
Dear Bill
Category:
Typography in Design / Single
Annual ID:
11070D
Award:
2011 Design Gold Pencil
Agency:
MTV Networks / New York
Client:
MTV
Title:
MTV Redesign
Category:
Broadcast Design / Campaign
Annual ID:
11060D
Award:
2011 Interactive Silver Pencil
Agency:
Marcel / Publicis Conseil / Paris
Client:
Renault
Title:
Espace Ipad
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
11038N
Award:
2011 Design Silver Pencil
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Title:
SNOW VOICE - A man who loves snow - Booklet@for Haiku Event
Category:
Branding / Booklet/Brochure
Annual ID:
11004D
Award:
2011 Design Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Homemade is best
Category:
Branding / Booklet/Brochure
Annual ID:
11005D
Award:
2011 Design Bronze Pencil
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Interactive Africa
Title:
Design Indaba Superstars Portfolio
Category:
Branding / Booklet/Brochure
Annual ID:
11006D
Award:
2011 Interactive Silver Pencil
Agency:
@radical.media / new york
Client:
American Recordings/Lost Highway
Title:
The Johnny Cash Project
Category:
Craft / Animation / Motion Graphics
Annual ID:
11090N
Award:
2011 Interactive Bronze Pencil
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Remember Reach
Category:
Craft / Animation / Motion Graphics
Annual ID:
11091N
Award:
2011 Interactive Bronze Pencil
Agency:
DDB UK / London
Client:
Volkswagen UK
Title:
True Life Costs
Category:
Craft / Animation / Motion Graphics
Annual ID:
11092N
Award:
2011 Design Silver Pencil
Agency:
Ogilvy & Mather, Mumbai / Mumbai
Client:
Dr. S. M. Vaidya
Title:
All About Acupressure
Category:
Corporate Identity / Single
Annual ID:
11010D
Award:
2011 Design Bronze Pencil
Agency:
Kinetic Singapore / Singapore
Client:
Urgent Rubber Stamp Makers
Title:
Urgent
Category:
Corporate Identity / Single
Annual ID:
11011D
Award:
2011 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Converse
Title:
The Sampler
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
11034N
Award:
2011 Interactive Bronze Pencil
Agency:
Brothers and Sisters / LONDON
Client:
Museum of London
Title:
Streetmuseum
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
11035N
Award:
2011 Interactive Silver Pencil
Agency:
Vice Media / Brooklyn
Client:
Intel
Title:
The Creators Project
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
11052N
Award:
2011 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ GPS
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
11045N
Award:
2011 Advertising Silver Pencil
Agency:
Contract Advertising / New Delhi
Client:
Environment Friends
Title:
Save
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11036A
Award:
2011 Interactive Gold Pencil
Agency:
john st. advertising / Toronto
Client:
John St.
Title:
Pink Ponies
Category:
Online Films And Video / Self-Promotion - Single
Annual ID:
11074N
Award:
2011 Interactive Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Shinya Uchida
Title:
iPad magic
Category:
Online Films And Video / Self-Promotion - Single
Annual ID:
11075N
Award:
2011 Interactive Bronze Pencil
Agency:
Dare / London
Client:
Dare
Title:
This is Dare - Are You?
Category:
Online Films And Video / Self-Promotion - Single
Annual ID:
11076N
Award:
2011 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike
Title:
Write the Future
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11052T
Award:
2011 Advertising Silver Pencil
Agency:
Belgiovane Williams Mackay / Ultimo
Client:
Selleys
Title:
3 in 1
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11053T
Award:
2011 Advertising Bronze Pencil
Agency:
TBWA\Chiat / New York
Client:
Jameson
Title:
Fire
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11054T
Award:
2011 Advertising Bronze Pencil
Agency:
Young & Rubicam / New York
Client:
Land Rover
Title:
Sword Collector
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11055T
Award:
2011 Interactive Gold Pencil
Agency:
BBH / New York
Client:
Google
Title:
Fast Ball
Category:
Websites & Microsites / Branded Games
Annual ID:
11001N
Award:
2011 Interactive Silver Pencil
Agency:
Proximity Canada / Toronto
Client:
Mars Canada
Title:
Find Red
Category:
Websites & Microsites / Branded Games
Annual ID:
11002N
Award:
2011 Interactive Bronze Pencil
Agency:
SMFB / Oslo
Client:
Fisherman's Friend/Galleberg AS
Title:
The Fisherman's Friend Facebook Adventure
Category:
Websites & Microsites / Branded Games
Annual ID:
11003N
Award:
2011 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Boat
Category:
Consumer Television / :20 and Under - Single
Annual ID:
11061T
Award:
2011 Advertising Gold Pencil
Agency:
Ogilvy Brasil / são paulo
Client:
Burger King
Title:
Whopper Face
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11022A
Award:
2011 Advertising Silver Pencil
Agency:
Anomaly / New York
Client:
Diesel
Title:
Fall/Winter 2010 Be Stupid Manifesto
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11023A
Award:
2011 Advertising Bronze Pencil
Agency:
kempertrautmann gmbh / Hamburg
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11024A
Award:
2011 Design Silver Pencil
Agency:
BBH China / Shanghai
Client:
AVA DAIRY
Title:
Nanshan ABCDance Cards
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
11030D
Award:
2011 Interactive Gold Pencil
Agency:
Droga5 / New York
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11079N
Award:
2011 Interactive Silver Pencil
Agency:
Euro RSCG London / London
Client:
Akzo Nobel/ Dulux
Title:
Dulux Let's Colour Project
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11080N
Award:
2011 Interactive Silver Pencil
Agency:
Nike Comms Team
Client:
Nike
Title:
Write the Future
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11081N
Award:
2011 Branded Entertainment Gold Pencil
Agency:
Energy BBDO / Chicago
Client:
Wrigley -- Orbit
Title:
Dirty Shorts -- The Prom Date
Category:
Online Branded Entertainment /
Annual ID:
11017E
Award:
2011 Branded Entertainment Silver Pencil
Agency:
Mother / ny
Client:
Stella Artois
Title:
Up There
Category:
Online Branded Entertainment /
Annual ID:
11018E
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Kenny Powers Gets Signed by K-Swiss
Category:
Online Branded Entertainment /
Annual ID:
11019E
Award:
2011 Design Silver Pencil
Agency:
Y&R Dubai / DUBAI
Client:
Paras Pharma
Title:
Splitting Headache
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
11031D
Award:
2011 Design Bronze Pencil
Agency:
George Patterson Y&R / Sydney
Client:
Alliance Francais
Title:
French Film Festival
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
11032D
Award:
2011 Design Gold Pencil
Agency:
ART+COM / Berlin
Client:
Otto Bock HealthCare GmbH
Title:
Mobility – Reflective Kinematronic
Category:
Spatial Design / Indoor Spaces
Annual ID:
11038D
Award:
2011 Design Gold Pencil
Agency:
Digital Kitchen / Chicago
Client:
The Cosmopolitan Hotel of Las Vegas
Title:
The Cosmopolitan Digital Experience
Category:
Spatial Design / Indoor Spaces
Annual ID:
11039D
Award:
2011 Design Silver Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
SAP
Title:
bit.code by Julius Popp
Category:
Spatial Design / Indoor Spaces
Annual ID:
11040D
Award:
2011 Design Bronze Pencil
Agency:
One Plus Partnership Limited / Hong Kong
Client:
Sun Hung Kai Properties Limited
Title:
YOHO Midtown Residential Clubhouse
Category:
Spatial Design / Indoor Spaces
Annual ID:
11041D
Award:
2011 Advertising Bronze Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Road Crossing
Category:
Collateral / Posters - Single
Annual ID:
11018A
Award:
2011 Advertising Silver Pencil
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11001A
Award:
2011 Advertising Bronze Pencil
Agency:
DDB, Paris / Paris
Client:
Chupa Chups
Title:
Sindy
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11002A
Award:
2011 Advertising Bronze Pencil
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
This is SportsCenter
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11060T
Award:
2011 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Converse
Title:
The Sampler
Category:
Mobile Applications/Sites / E-Commerce
Annual ID:
11041N
