The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

REPLAY Season 1 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Television / Specials or one-time screenings
The Rocket Project Agency: 180LA / Santa Monica Client: Sony Electronics Category: Television / Specials or one-time screenings
"Truth in Motion: The U.S. Ski Team's Road to Vancouver" Agency: MediaCom / New York Client: Audi of America Category: Television / Specials or one-time screenings
Iconoclasts Agency: @radical.media / New York Client: Grey Goose Category: Television / Reality/Unscripted Series
MTV Scratch + The Pepsi Refresh Project Agency: MTV Scratch / New York Client: PepsiCo Category: Television / Reality/Unscripted Series
Summit on the Summit: Kilimanjaro Agency: @radical.media / New York Client: Proctor & Gamble Category: Television / Specials or one-time screenings
MK ULTRA Agency: Colman Rasic / Sydney Client: MTV EXIT & MUSE Category: Television / Specials or one-time screenings
REPLAY Season II Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Television / Specials or one-time screenings
REPLAY Season III Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Television / Specials or one-time screenings
Rising Icons Agency: @radical.media / New York Client: Grey Goose Category: Television / Reality/Unscripted Series
Elle Presents: The City Agency: Creative Artists Agency / Los Angeles Client: ELLE Category: Television / Reality/Unscripted Series
Hardest Working Person in America Agency: Creative Artists Agency / Los Angeles Client: Mitchum Category: Television / Reality/Unscripted Series

2011 Branded Entertainment Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 1

Television / Specials or one-time screenings

11003E

2011 Branded Entertainment Silver Pencil

180LA / Santa Monica

Sony Electronics

The Rocket Project

Television / Specials or one-time screenings

11004E

2011 Branded Entertainment Bronze Pencil

MediaCom / New York

Audi of America

"Truth in Motion: The U.S. Ski Team's Road to Vancouver"

Television / Specials or one-time screenings

11005E

2011 Branded Entertainment Silver Pencil

@radical.media / New York

Grey Goose

Iconoclasts

Television / Reality/Unscripted Series

11001E

2011 Branded Entertainment Bronze Pencil

MTV Scratch / New York

PepsiCo

MTV Scratch + The Pepsi Refresh Project

Television / Reality/Unscripted Series

11002E

2011 Branded Entertainment Merit Award

@radical.media / New York

Proctor & Gamble

Summit on the Summit: Kilimanjaro

Television / Specials or one-time screenings

11035E

2011 Branded Entertainment Merit Award

Colman Rasic / Sydney

MTV EXIT & MUSE

MK ULTRA

Television / Specials or one-time screenings

11036E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season II

Television / Specials or one-time screenings

11037E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season III

Television / Specials or one-time screenings

11038E

2011 Branded Entertainment Merit Award

@radical.media / New York

Grey Goose

Rising Icons

Television / Reality/Unscripted Series

11032E

2011 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

ELLE

Elle Presents: The City

Television / Reality/Unscripted Series

11033E

2011 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Mitchum

Hardest Working Person in America

Television / Reality/Unscripted Series

11034E

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