The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

UNIQLO LUCKY LINE Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / Consumer Goods
Doritos Late Night Rihanna Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito Lay Category: Websites & Microsites / Consumer Goods
THE PERRIER MANSION Agency: Ogilvy France / Paris Client: NESTLE WATERS Category: Websites & Microsites / Consumer Goods
Philips Wake up the town Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Websites & Microsites / Consumer Goods
The Sound of Green Agency: Akestam Holst / 10387 Client: The Swedish Post Category: Websites & Microsites / Public Service/ Non-Profit
The Warden Sixteen Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Websites & Microsites / Public Service/ Non-Profit
Boulder Digital Works Site Agency: Modernista! / Boston Client: Boulder Digital Works Category: Websites & Microsites / Public Service/ Non-Profit
The Johnny Cash Project Agency: @radical.media / new york Client: American Recordings/Lost Highway Category: Websites & Microsites / Social Networks/ Community
Street Art View Agency: LDC / São Paulo Client: Red Bull Category: Websites & Microsites / Social Networks/ Community
Glastotag Agency: POKE / London Client: Orange Category: Websites & Microsites / Social Networks/ Community
APB The Human Avatar Agency: Dare / London Client: EA Games Category: Websites & Microsites / Social Networks/ Community
Fast Ball Agency: BBH / New York Client: Google Category: Websites & Microsites / Branded Games
Find Red Agency: Proximity Canada / Toronto Client: Mars Canada Category: Websites & Microsites / Branded Games
The Fisherman's Friend Facebook Adventure Agency: SMFB / Oslo Client: Fisherman's Friend/Galleberg AS Category: Websites & Microsites / Branded Games
UNIQLO LUCKY COUNTER Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / E-Commerce
Living Christmas Cards Agency: Akestam Holst / 10387 Client: The Swedish Post Category: Websites & Microsites / E-Commerce
Pay With A Tweet Agency: R/GA / New York Client: Innovative Thunder Category: Websites & Microsites / E-Commerce
The Girl Store Agency: StrawberryFrog / New York Client: Nanhi Kali (K.C. Mahindra Education Trust) Category: Websites & Microsites / E-Commerce
True Life Costs Agency: DDB UK / London Client: Volkswagen UK Category: Websites & Microsites / Durable Goods
The Fun Theory Award - The Speed Camera Lottery Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Websites & Microsites / Durable Goods
Mitsubishi "Live Drive" Agency: 180LA / Santa Monica Client: Mitsubishi Category: Websites & Microsites / Durable Goods
Fashion Award Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites & Microsites / Durable Goods
SHAPING ROOM Agency: FIRM / Tokyo Client: SHAPING ROOM Category: Websites & Microsites / Corporate Website
Team Tracker & Predictor Agency: RKCR/Y&R / London Client: BBC Sport Category: Websites & Microsites / Corporate Website
Carlos Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Websites & Microsites / Corporate Website
Google Demo Slam Agency: Google / NY Client: Google Creative Lab Category: Websites & Microsites / Self-Promotion
Most Awesomest Thing Ever Agency: Big Spaceship / Brooklyn Client: Big Spaceship Category: Websites & Microsites / Self-Promotion
Projeqt Agency: TBWA Worldwide / New York Client: Projeqt Category: Websites & Microsites / Self-Promotion
Twitter Knitter Agency: RKCR/Y&R / London Client: Saint@RKCR/Y&R & RKCR/Y&R Category: Websites & Microsites / Self-Promotion
Sounds of Hamburg Agency: Jung von Matt AG / Hamburg Client: Philharmoniker Hamburg Category: Websites & Microsites / Services
I Am Not An Artist Agency: Soon in Tokyo / Barcelona Client: Elisava Category: Websites & Microsites / Services
Tweet Wrap Agency: the barbarian group / new york Client: Samsung Category: Websites & Microsites / Services
This Is Swedish Snus Agency: Abby Norm / Stockholm Client: Swedish Match Category: Websites & Microsites / Consumer Goods
Ball Talk Agency: Blast Radius / Vancouver Client: Nike Jordan Brand Category: Websites & Microsites / Consumer Goods
Sign & Race Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Websites & Microsites / Consumer Goods
HardChorus Agency: Droga5 / New York Client: Puma Category: Websites & Microsites / Consumer Goods
Shot by Fans Agency: JWT London / London Client: Nokia Category: Websites & Microsites / Consumer Goods
"The Room" Agency: Kirshenbaum Bond Senecal + Partners / New York Client: Armani Jeans Category: Websites & Microsites / Consumer Goods
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION Agency: KOKOKAKA / Gothenburg Client: VF Europe Category: Websites & Microsites / Consumer Goods
YouAreTheTechnology.com Agency: Nail Communications / Providence Client: Vibram Category: Websites & Microsites / Consumer Goods
Sony Internet TV with Google TV Agency: Odopod / San Francisco Client: Sony Electronics Category: Websites & Microsites / Consumer Goods
Perrier by Dita Agency: Ogilvy France / Paris Client: Perrier - Nestle Waters Category: Websites & Microsites / Consumer Goods
China's First Democratic Election Agency: Ogilvy Shanghai / Shanghai Client: VF Asia Ltd Category: Websites & Microsites / Consumer Goods
Y-3 Spring/Summer Website Agency: Sid Lee / Montreal Client: adidas Category: Websites & Microsites / Consumer Goods
Ringtonicos Agency: AlmapBBDO / São Paulo Client: Casa do Zezinho Category: Websites & Microsites / Public Service/ Non-Profit
DRIVE THE MOBILOMBO - Deliver hope to Africa Agency: Kolle Rebbe / Hamburg Client: Bischoefliches Hilfswerk MISEREOR e.V. Category: Websites & Microsites / Public Service/ Non-Profit
The Lottery of Life Agency: Lowe Brindfors / Stockholm Client: Save the Children Sweden Category: Websites & Microsites / Public Service/ Non-Profit
Christmas Bargains Agency: Lowe Brindfors / Stockholm Client: Save the Children Sweden Category: Websites & Microsites / Public Service/ Non-Profit
Donate Words Agency: RC Comunicacao / Belo Horizonte Client: Mario Penna Institute Category: Websites & Microsites / Public Service/ Non-Profit
A Girl Story Agency: StrawberryFrog / New York Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Websites & Microsites / Public Service/ Non-Profit

2011 Interactive Gold Pencil

Dentsu Inc. / Tokyo

UNIQLO

UNIQLO LUCKY LINE

Websites & Microsites / Consumer Goods

11004N

2011 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Frito Lay

Doritos Late Night Rihanna

Websites & Microsites / Consumer Goods

11005N

2011 Interactive Silver Pencil

Ogilvy France / Paris

NESTLE WATERS

THE PERRIER MANSION

Websites & Microsites / Consumer Goods

11006N

2011 Interactive Bronze Pencil

Tribal DDB Amsterdam / Amstelveen

Philips

Philips Wake up the town

Websites & Microsites / Consumer Goods

11007N

2011 Interactive Gold Pencil

Akestam Holst / 10387

The Swedish Post

The Sound of Green

Websites & Microsites / Public Service/ Non-Profit

11019N

2011 Interactive Silver Pencil

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

The Warden Sixteen

Websites & Microsites / Public Service/ Non-Profit

11020N

2011 Interactive Bronze Pencil

Modernista! / Boston

Boulder Digital Works

Boulder Digital Works Site

Websites & Microsites / Public Service/ Non-Profit

11021N

2011 Interactive Gold Pencil

@radical.media / new york

American Recordings/Lost Highway

The Johnny Cash Project

Websites & Microsites / Social Networks/ Community

11030N

2011 Interactive Silver Pencil

LDC / São Paulo

Red Bull

Street Art View

Websites & Microsites / Social Networks/ Community

11031N

2011 Interactive Silver Pencil

POKE / London

Orange

Glastotag

Websites & Microsites / Social Networks/ Community

11032N

2011 Interactive Bronze Pencil

Dare / London

EA Games

APB The Human Avatar

Websites & Microsites / Social Networks/ Community

11033N

2011 Interactive Gold Pencil

BBH / New York

Google

Fast Ball

Websites & Microsites / Branded Games

11001N

2011 Interactive Silver Pencil

Proximity Canada / Toronto

Mars Canada

Find Red

Websites & Microsites / Branded Games

11002N

2011 Interactive Bronze Pencil

SMFB / Oslo

Fisherman's Friend/Galleberg AS

The Fisherman's Friend Facebook Adventure

Websites & Microsites / Branded Games

11003N

2011 Interactive Gold Pencil

Dentsu Inc. / Tokyo

UNIQLO

UNIQLO LUCKY COUNTER

Websites & Microsites / E-Commerce

11015N

2011 Interactive Silver Pencil

Akestam Holst / 10387

The Swedish Post

Living Christmas Cards

Websites & Microsites / E-Commerce

11016N

2011 Interactive Bronze Pencil

R/GA / New York

Innovative Thunder

Pay With A Tweet

Websites & Microsites / E-Commerce

11017N

2011 Interactive Bronze Pencil

StrawberryFrog / New York

Nanhi Kali (K.C. Mahindra Education Trust)

The Girl Store

Websites & Microsites / E-Commerce

11018N

2011 Interactive Gold Pencil

DDB UK / London

Volkswagen UK

True Life Costs

Websites & Microsites / Durable Goods

11011N

2011 Interactive Silver Pencil

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory Award - The Speed Camera Lottery

Websites & Microsites / Durable Goods

11012N

2011 Interactive Bronze Pencil

180LA / Santa Monica

Mitsubishi

Mitsubishi "Live Drive"

Websites & Microsites / Durable Goods

11013N

2011 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Fashion Award

Websites & Microsites / Durable Goods

11014N

2011 Interactive Gold Pencil

FIRM / Tokyo

SHAPING ROOM

SHAPING ROOM

Websites & Microsites / Corporate Website

11008N

2011 Interactive Silver Pencil

RKCR/Y&R / London

BBC Sport

Team Tracker & Predictor

Websites & Microsites / Corporate Website

11009N

2011 Interactive Bronze Pencil

BETC Euro RSCG / Paris

CANAL+

Carlos

Websites & Microsites / Corporate Website

11010N

2011 Interactive Gold Pencil

Google / NY

Google Creative Lab

Google Demo Slam

Websites & Microsites / Self-Promotion

11023N

2011 Interactive Silver Pencil

Big Spaceship / Brooklyn

Big Spaceship

Most Awesomest Thing Ever

Websites & Microsites / Self-Promotion

11024N

2011 Interactive Silver Pencil

TBWA Worldwide / New York

Projeqt

Projeqt

Websites & Microsites / Self-Promotion

11025N

2011 Interactive Bronze Pencil

RKCR/Y&R / London

Saint@RKCR/Y&R & RKCR/Y&R

Twitter Knitter

Websites & Microsites / Self-Promotion

11026N

2011 Interactive Gold Pencil

Jung von Matt AG / Hamburg

Philharmoniker Hamburg

Sounds of Hamburg

Websites & Microsites / Services

11027N

2011 Interactive Silver Pencil

Soon in Tokyo / Barcelona

Elisava

I Am Not An Artist

Websites & Microsites / Services

11028N

2011 Interactive Bronze Pencil

the barbarian group / new york

Samsung

Tweet Wrap

Websites & Microsites / Services

11029N

2011 Interactive Merit Award

Abby Norm / Stockholm

Swedish Match

This Is Swedish Snus

Websites & Microsites / Consumer Goods

11099N

2011 Interactive Merit Award

Blast Radius / Vancouver

Nike Jordan Brand

Ball Talk

Websites & Microsites / Consumer Goods

11100N

2011 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Burger King

Sign & Race

Websites & Microsites / Consumer Goods

11101N

2011 Interactive Merit Award

Droga5 / New York

Puma

HardChorus

Websites & Microsites / Consumer Goods

11102N

2011 Interactive Merit Award

JWT London / London

Nokia

Shot by Fans

Websites & Microsites / Consumer Goods

11103N

2011 Interactive Merit Award

Kirshenbaum Bond Senecal + Partners / New York

Armani Jeans

"The Room"

Websites & Microsites / Consumer Goods

11104N

2011 Interactive Merit Award

KOKOKAKA / Gothenburg

VF Europe

WRANGLER EUROPE FALL/WINTER 2010 COLLECTION

Websites & Microsites / Consumer Goods

11105N

2011 Interactive Merit Award

Nail Communications / Providence

Vibram

YouAreTheTechnology.com

Websites & Microsites / Consumer Goods

11106N

2011 Interactive Merit Award

Odopod / San Francisco

Sony Electronics

Sony Internet TV with Google TV

Websites & Microsites / Consumer Goods

11107N

2011 Interactive Merit Award

Ogilvy France / Paris

Perrier - Nestle Waters

Perrier by Dita

Websites & Microsites / Consumer Goods

11108N

2011 Interactive Merit Award

Ogilvy Shanghai / Shanghai

VF Asia Ltd

China's First Democratic Election

Websites & Microsites / Consumer Goods

11109N

2011 Interactive Merit Award

Sid Lee / Montreal

adidas

Y-3 Spring/Summer Website

Websites & Microsites / Consumer Goods

11110N

2011 Interactive Merit Award

AlmapBBDO / São Paulo

Casa do Zezinho

Ringtonicos

Websites & Microsites / Public Service/ Non-Profit

11122N

2011 Interactive Merit Award

Kolle Rebbe / Hamburg

Bischoefliches Hilfswerk MISEREOR e.V.

DRIVE THE MOBILOMBO - Deliver hope to Africa

Websites & Microsites / Public Service/ Non-Profit

11123N

2011 Interactive Merit Award

Lowe Brindfors / Stockholm

Save the Children Sweden

The Lottery of Life

Websites & Microsites / Public Service/ Non-Profit

11124N

2011 Interactive Merit Award

Lowe Brindfors / Stockholm

Save the Children Sweden

Christmas Bargains

Websites & Microsites / Public Service/ Non-Profit

11125N

2011 Interactive Merit Award

RC Comunicacao / Belo Horizonte

Mario Penna Institute

Donate Words

Websites & Microsites / Public Service/ Non-Profit

11126N

2011 Interactive Merit Award

StrawberryFrog / New York

Nanhi Kali, K.C. Mahindra Education Trust

A Girl Story

Websites & Microsites / Public Service/ Non-Profit

11127N

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