The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Write the Future
Agency: Nike Comms Team
Client: Nike Category: Integrated Branding / Integrated Branding Campaign


Dear Bill
Agency: Go Welsh / Lancaster
Client: Society of Design Category: Typography in Design / Single


Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign


GATORADE REPLAY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign


Smell Like a Man, Man
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign


Future Daily on April Fool
Agency: McCann Worldgroup (Hong Kong) / Hong Kong
Client: Metro Publishing Hong Kong Limited Category: Integrated Branding / Integrated Branding Campaign


Levi's Work Wear Campaign
Agency: Wieden+Kennedy / Portland
Client: Levi's Strauss & Co Category: Integrated Branding / Integrated Branding Campaign


Watson
Agency: Ogilvy New York / New York
Client: IBM Category: Integrated Branding / Integrated Branding Campaign


NASCAR Sponsafier II 360º Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Integrated Branding / Integrated Branding Campaign


Find Red
Agency: Proximity Canada / Toronto
Client: Mars Canada Category: Websites & Microsites / Branded Games


The Fisherman's Friend Facebook Adventure
Agency: SMFB / Oslo
Client: Fisherman's Friend/Galleberg AS Category: Websites & Microsites / Branded Games


Bold
Agency: BBDO New York / New York
Client: Diageo/Guinness Category: Collateral Design / Posters - Single


Copy on Campaign - Motif: Baby
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral Design / Posters - Single


Grenade
Agency: Leo Burnett Chicago / Chicago
Client: Symantec Norton Category: Collateral Design / Posters - Single


Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH Category: Broadcast Design / Single


Subaru "The CarParts"
Agency: Starland Co.,Ltd. / Tokyo
Client: Fuji Heavy Industries LTD Category: Broadcast Design / Single


MINI COUNTRYMAN FLOW
Agency: BSUR Agency / Amsterdam
Client: MINI/BMW Category: Broadcast Design / Single


Delete Text Driving
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Broadcast Design / Single


Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH Category: Typography in Design / Campaign


#1 in Europe
Agency: MacLaren McCann Canada / Calgary
Client: Fotolia Category: Typography in Design / Campaign


Love Labo
Agency: iyamadesign inc. / Tokyo
Client: Institute of Medical Science, University of Tokyo, Category: Typography in Design / Campaign


Sounds of Hamburg
Agency: Jung von Matt AG / Hamburg
Client: Philharmoniker Hamburg Category: Websites & Microsites / Services


I Am Not An Artist
Agency: Soon in Tokyo / Barcelona
Client: Elisava Category: Websites & Microsites / Services


Tweet Wrap
Agency: the barbarian group / new york
Client: Samsung Category: Websites & Microsites / Services


REPLAY Seasons 2 and 3
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Online Films And Video / Long Form - Series/Episodes


Bright Falls
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Films And Video / Long Form - Series/Episodes


The Creators Project
Agency: Vice Media / Brooklyn
Client: Intel Category: Interactive Advertising / Environmental / Experiential - Campaign


SHAPING ROOM
Agency: FIRM / Tokyo
Client: SHAPING ROOM Category: Websites & Microsites / Corporate Website


Team Tracker & Predictor
Agency: RKCR/Y&R / London
Client: BBC Sport Category: Websites & Microsites / Corporate Website


Carlos
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Websites & Microsites / Corporate Website


Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York
Client: Target Category: Events and Installations /


YouTube Play
Agency: Obscura Digital / San Francisco
Client: YouTube Category: Events and Installations /


Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH Category: Package Design / Single


The Wilderness Downtown
Agency: Milk+Koblin / New York
Client: Arcade Fire/Google Category: Craft / Interface Design


HIDDEN HEROES
Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg
Client: HI-CONE Category: Craft / Interface Design


Kondis - The App
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Craft / Interface Design


Batelco Directory - Hospital
Agency: FP7/BAH / Dubai
Client: Batelco Category: Newspaper / Full Page or Spread - Single


Sindy
Agency: DDB, Paris / Paris
Client: Chupa Chups Category: Newspaper / Full Page or Spread - Single


WHO KILLED DEON
Agency: Abbott Mead Vickers BBDO / London
Client: THE METROPOLITAN POLICE Category: Branded Content / Campaign


The Last Text Integrated Campaign
Agency: BBDO New York / New York
Client: AT&T Category: Branded Content / Campaign


True Life Costs
Agency: DDB UK / London
Client: Volkswagen UK Category: Websites & Microsites / Durable Goods


The Fun Theory Award - The Speed Camera Lottery
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Websites & Microsites / Durable Goods


Mitsubishi "Live Drive"
Agency: 180LA / Santa Monica
Client: Mitsubishi Category: Websites & Microsites / Durable Goods


Fashion Award
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Websites & Microsites / Durable Goods


Google Demo Slam
Agency: Google / NY
Client: Google Creative Lab Category: Websites & Microsites / Self-Promotion


Most Awesomest Thing Ever
Agency: Big Spaceship / Brooklyn
Client: Big Spaceship Category: Websites & Microsites / Self-Promotion


Award:
2011 Advertising Gold Pencil
Agency:
Nike Comms Team
Client:
Nike
Title:
Write the Future
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11094G

Award:
2011 Design Gold Pencil
Agency:
Go Welsh / Lancaster
Client:
Society of Design
Title:
Dear Bill
Category:
Typography in Design / Single
Annual ID:
11070D

Award:
2011 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
11055N

Award:
2011 Advertising Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
GATORADE REPLAY
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11093G

Award:
2011 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Smell Like a Man, Man
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11095G

Award:
2011 Advertising Silver Pencil
Agency:
McCann Worldgroup (Hong Kong) / Hong Kong
Client:
Metro Publishing Hong Kong Limited
Title:
Future Daily on April Fool
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11096G

Award:
2011 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Levi's Strauss & Co
Title:
Levi's Work Wear Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11097G

Award:
2011 Advertising Bronze Pencil
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
Watson
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11098G

Award:
2011 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
NASCAR Sponsafier II 360º Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11099G

Award:
2011 Interactive Gold Pencil
Agency:
BBH / New York
Client:
Google
Title:
Fast Ball
Category:
Websites & Microsites / Branded Games
Annual ID:
11001N

Award:
2011 Interactive Silver Pencil
Agency:
Proximity Canada / Toronto
Client:
Mars Canada
Title:
Find Red
Category:
Websites & Microsites / Branded Games
Annual ID:
11002N

Award:
2011 Interactive Bronze Pencil
Agency:
SMFB / Oslo
Client:
Fisherman's Friend/Galleberg AS
Title:
The Fisherman's Friend Facebook Adventure
Category:
Websites & Microsites / Branded Games
Annual ID:
11003N

Award:
2011 Design Gold Pencil
Agency:
BBDO New York / New York
Client:
Diageo/Guinness
Title:
Bold
Category:
Collateral Design / Posters - Single
Annual ID:
11024D

Award:
2011 Design Silver Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Baby
Category:
Collateral Design / Posters - Single
Annual ID:
11025D

Award:
2011 Design Bronze Pencil
Agency:
Leo Burnett Chicago / Chicago
Client:
Symantec Norton
Title:
Grenade
Category:
Collateral Design / Posters - Single
Annual ID:
11026D

Award:
2011 Design Gold Pencil
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Braun GmbH
Title:
Hairmoticons
Category:
Broadcast Design / Single
Annual ID:
11056D

Award:
2011 Design Silver Pencil
Agency:
Starland Co.,Ltd. / Tokyo
Client:
Fuji Heavy Industries LTD
Title:
Subaru "The CarParts"
Category:
Broadcast Design / Single
Annual ID:
11057D

Award:
2011 Design Bronze Pencil
Agency:
BSUR Agency / Amsterdam
Client:
MINI/BMW
Title:
MINI COUNTRYMAN FLOW
Category:
Broadcast Design / Single
Annual ID:
11058D

Award:
2011 Design Bronze Pencil
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Delete Text Driving
Category:
Broadcast Design / Single
Annual ID:
11059D

Award:
2011 Design Gold Pencil
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Braun GmbH
Title:
Hairmoticons
Category:
Typography in Design / Campaign
Annual ID:
11073D

Award:
2011 Design Silver Pencil
Agency:
MacLaren McCann Canada / Calgary
Client:
Fotolia
Title:
#1 in Europe
Category:
Typography in Design / Campaign
Annual ID:
11074D

Award:
2011 Design Bronze Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Institute of Medical Science, University of Tokyo,
Title:
Love Labo
Category:
Typography in Design / Campaign
Annual ID:
11075D

Award:
2011 Interactive Gold Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Philharmoniker Hamburg
Title:
Sounds of Hamburg
Category:
Websites & Microsites / Services
Annual ID:
11027N

Award:
2011 Interactive Silver Pencil
Agency:
Soon in Tokyo / Barcelona
Client:
Elisava
Title:
I Am Not An Artist
Category:
Websites & Microsites / Services
Annual ID:
11028N

Award:
2011 Interactive Bronze Pencil
Agency:
the barbarian group / new york
Client:
Samsung
Title:
Tweet Wrap
Category:
Websites & Microsites / Services
Annual ID:
11029N

Award:
2011 Interactive Silver Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Seasons 2 and 3
Category:
Online Films And Video / Long Form - Series/Episodes
Annual ID:
11069N

Award:
2011 Interactive Bronze Pencil
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Bright Falls
Category:
Online Films And Video / Long Form - Series/Episodes
Annual ID:
11070N

Award:
2011 Interactive Silver Pencil
Agency:
Vice Media / Brooklyn
Client:
Intel
Title:
The Creators Project
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
11052N

Award:
2011 Interactive Gold Pencil
Agency:
FIRM / Tokyo
Client:
SHAPING ROOM
Title:
SHAPING ROOM
Category:
Websites & Microsites / Corporate Website
Annual ID:
11008N

Award:
2011 Interactive Silver Pencil
Agency:
RKCR/Y&R / London
Client:
BBC Sport
Title:
Team Tracker & Predictor
Category:
Websites & Microsites / Corporate Website
Annual ID:
11009N

Award:
2011 Interactive Bronze Pencil
Agency:
BETC Euro RSCG / Paris
Client:
CANAL+
Title:
Carlos
Category:
Websites & Microsites / Corporate Website
Annual ID:
11010N

Award:
2011 Branded Entertainment Gold Pencil
Agency:
Mother / New York
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Events and Installations /
Annual ID:
11026E

Award:
2011 Branded Entertainment Silver Pencil
Agency:
Obscura Digital / San Francisco
Client:
YouTube
Title:
YouTube Play
Category:
Events and Installations /
Annual ID:
11027E

Award:
2011 Branded Entertainment Bronze Pencil
Agency:
VIRTUE / Brooklyn
Client:
Intel
Title:
The Creators Project
Category:
Events and Installations /
Annual ID:
11028E

Award:
2011 Design Gold Pencil
Agency:
GBH / London
Client:
PUMA
Title:
PUMA Phone Packaging
Category:
Package Design / Single
Annual ID:
11017D

Award:
2011 Design Silver Pencil
Agency:
kempertrautmann gmbh / Hamburg
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Package Design / Single
Annual ID:
11018D

Award:
2011 Interactive Gold Pencil
Agency:
Milk+Koblin / New York
Client:
Arcade Fire/Google
Title:
The Wilderness Downtown
Category:
Craft / Interface Design
Annual ID:
11083N

Award:
2011 Interactive Silver Pencil
Agency:
Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg
Client:
HI-CONE
Title:
HIDDEN HEROES
Category:
Craft / Interface Design
Annual ID:
11084N

Award:
2011 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Kondis - The App
Category:
Craft / Interface Design
Annual ID:
11085N

Award:
2011 Advertising Silver Pencil
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11001A

Award:
2011 Advertising Bronze Pencil
Agency:
DDB, Paris / Paris
Client:
Chupa Chups
Title:
Sindy
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11002A

Award:
2011 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ GPS
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
11037N

Award:
2011 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE METROPOLITAN POLICE
Title:
WHO KILLED DEON
Category:
Branded Content / Campaign
Annual ID:
11073T

Award:
2011 Advertising Bronze Pencil
Agency:
BBDO New York / New York
Client:
AT&T
Title:
The Last Text Integrated Campaign
Category:
Branded Content / Campaign
Annual ID:
11074T

Award:
2011 Interactive Gold Pencil
Agency:
DDB UK / London
Client:
Volkswagen UK
Title:
True Life Costs
Category:
Websites & Microsites / Durable Goods
Annual ID:
11011N

Award:
2011 Interactive Silver Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
The Fun Theory Award - The Speed Camera Lottery
Category:
Websites & Microsites / Durable Goods
Annual ID:
11012N

Award:
2011 Interactive Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Mitsubishi
Title:
Mitsubishi "Live Drive"
Category:
Websites & Microsites / Durable Goods
Annual ID:
11013N

Award:
2011 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Fashion Award
Category:
Websites & Microsites / Durable Goods
Annual ID:
11014N

Award:
2011 Interactive Gold Pencil
Agency:
Google / NY
Client:
Google Creative Lab
Title:
Google Demo Slam
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11023N
