The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

A Wisp of Tea Agency: Shaobin Lin / Shantou Client: Guangdong Yawei Biotechnology Co,.Ltd. Category: Package Design / Campaign
STOP THE WATER WHILE USING ME! Agency: Kolle Rebbe / Hamburg Client: T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG Category: Package Design / Campaign
Shiner Beers 101 Packaging Agency: McGarrah Jessee / Austin Client: Spoetzl Brewery Category: Package Design / Campaign
Farrier Wines Packaging Agency: Duncan/Channon / San Francisco Client: Farrier Wines Category: Package Design / Campaign
Save as WWF Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Support Scent Agency: Clemenger BBDO Melbourne / Melbourne Client: Guide Dogs Australia Category: Public Service / Collateral (Brochures and Direct Mail) - Single
DEATH PENALTY CANDLES Agency: TBWA\PARIS / Boulogne Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Splitting Headache Agency: Y&R Dubai / DUBAI Client: Paras Pharma Category: Collateral Design / P.O.P. and In-Store - Campaign
French Film Festival Agency: George Patterson Y&R / Sydney Client: Alliance Francais Category: Collateral Design / P.O.P. and In-Store - Campaign
Nanshan ABCDance Cards Agency: BBH China / Shanghai Client: AVA DAIRY Category: Collateral Design / P.O.P. and In-Store - Single
Metallic Ink Underclothes Agency: 4th Amendment Wear / Boulder Client: 4th Amendment Wear Category: Industrial Design/Product Design / Campaign
Batelco Directory - Hospital Agency: FP7/BAH / Dubai Client: Batelco Category: Magazine / Full Page or Spread - Single
Copy on Campaign - Motif: Baby Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Magazine / Full Page or Spread - Single
REPLAY Season 1 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Television / Specials or one-time screenings
The Rocket Project Agency: 180LA / Santa Monica Client: Sony Electronics Category: Television / Specials or one-time screenings
"Truth in Motion: The U.S. Ski Team's Road to Vancouver" Agency: MediaCom / New York Client: Audi of America Category: Television / Specials or one-time screenings
Cascades 2009 Annual Report on Sustainable Development Agency: Paprika / Montreal Client: Cascades Category: Branding / Annual Report
Great Expectations Agency: Design Army / Washington Client: University of Virginia Library Category: Branding / Annual Report
Annual Report 2009/10 Agency: Foundry Communications / Calgary Client: Society of Graphic Designers of Canada Category: Branding / Annual Report
Sienna Swagger Wagon Music Video Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Music
See The Person Agency: Leo Burnett / Melbourne Client: Scope Category: Music
Holiday Inn- Stay U Music Agency: McCann Erickson New York / New York Client: Holiday Inn Category: Music
Whopper Face Agency: Ogilvy Brasil / são paulo Client: Burger King Category: Collateral / P.O.P and In-store - Single
Fall/Winter 2010 Be Stupid Manifesto Agency: Anomaly / New York Client: Diesel Category: Collateral / P.O.P and In-store - Single
Goertz 17 Shoelace Box Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Collateral / P.O.P and In-store - Single
NIKE MUSIC SHOE Agency: Wieden+Kennedy Tokyo / Tokyo Client: NIKE JAPAN Category: Craft / Sound Design
Chrome Speed Tests Agency: BBH / New York Client: Google Category: Craft / Sound Design
HIDDEN HEROES Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg Client: HI-CONE Category: Craft / Sound Design
Screen Off Campaign Agency: Lowe Indonesia / Jakarta Client: UNICEF Category: Public Service / Television - Campaign
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign Agency: BBDO New York / New York Client: AT&T Category: Public Service / Television - Campaign
Bold Agency: BBDO New York / New York Client: Diageo/Guinness Category: Collateral Design / Posters - Single
Copy on Campaign - Motif: Baby Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Grenade Agency: Leo Burnett Chicago / Chicago Client: Symantec Norton Category: Collateral Design / Posters - Single
The Creative Playing Field Agency: The Jupiter Drawing Room South Africa / Cape Town Client: Interactive Africa Category: Corporate Identity / Campaign
SHIZUOKA CITY MUSEUM OF ART Agency: 10inc / Sibuya-ku Client: SHIZUOKA CITY MUSEUM OF ART Category: Corporate Identity / Campaign
SLOW Lounge Agency: Grid Worldwide Branding and Design / Johannesburg Client: Comair Category: Corporate Identity / Campaign
The PUMA Eco-Table Agency: GBH / London Client: PUMA Category: Corporate Identity / Campaign
Corporate Identity Victor Russo's Osteria Agency: Total Identity bv / Amsterdam Client: Victor Russo Category: Corporate Identity / Campaign
All About Acupressure Agency: Ogilvy & Mather, Mumbai / Mumbai Client: Dr. S. M. Vaidya Category: Corporate Identity / Single
Urgent Agency: Kinetic Singapore / Singapore Client: Urgent Rubber Stamp Makers Category: Corporate Identity / Single
Old Spice NFL Agency: Radical Media / New York Client: Old Spice Category: Consumer Television / Commercials of var. length - Campaign
Mayhem Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Consumer Television / Commercials of var. length - Campaign
Obeetee Logo Agency: Sandstrom Partners / Portland Client: Obeetee Pvt Ltd Category: Branding / Logo/Trademark Design - Single Only
Comedymark Logo Agency: TheLab / New York Client: Comedy Central Category: Branding / Logo/Trademark Design - Single Only
Mr. Lee, tailor to superheroes and villains Agency: Leo Burnett Iberia / Madrid Client: Sony Playstation Category: Branding / Logo/Trademark Design - Single Only
The Johnny Cash Project Agency: @radical.media / new york Client: American Recordings/Lost Highway Category: Craft / Animation / Motion Graphics
Remember Reach Agency: AKQA / San Francisco Client: Xbox Category: Craft / Animation / Motion Graphics
True Life Costs Agency: DDB UK / London Client: Volkswagen UK Category: Craft / Animation / Motion Graphics
The Sampler Agency: R/GA / New York Client: Converse Category: Mobile Applications/Sites / E-Commerce
Hidden Sound Campaign Agency: Leo Burnett / Hong Kong Client: Zoo Records Category: Mobile Applications/Sites / E-Commerce

2011 Design Gold Pencil

Shaobin Lin / Shantou

Guangdong Yawei Biotechnology Co,.Ltd.

A Wisp of Tea

Package Design / Campaign

11019D

2011 Design Silver Pencil

Kolle Rebbe / Hamburg

T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG

STOP THE WATER WHILE USING ME!

Package Design / Campaign

11020D

2011 Design Silver Pencil

McGarrah Jessee / Austin

Spoetzl Brewery

Shiner Beers 101 Packaging

Package Design / Campaign

11021D

2011 Design Bronze Pencil

Duncan/Channon / San Francisco

Farrier Wines

Farrier Wines Packaging

Package Design / Campaign

11022D

2011 Advertising Gold Pencil

Jung von Matt AG / Hamburg

WWF Deutschland

Save as WWF

Public Service / Collateral (Brochures and Direct Mail) - Single

11037A

2011 Advertising Silver Pencil

Clemenger BBDO Melbourne / Melbourne

Guide Dogs Australia

Support Scent

Public Service / Collateral (Brochures and Direct Mail) - Single

11038A

2011 Advertising Bronze Pencil

TBWA\PARIS / Boulogne Billancourt

AMNESTY INTERNATIONAL

DEATH PENALTY CANDLES

Public Service / Collateral (Brochures and Direct Mail) - Single

11039A

2011 Design Silver Pencil

Y&R Dubai / DUBAI

Paras Pharma

Splitting Headache

Collateral Design / P.O.P. and In-Store - Campaign

11031D

2011 Design Bronze Pencil

George Patterson Y&R / Sydney

Alliance Francais

French Film Festival

Collateral Design / P.O.P. and In-Store - Campaign

11032D

2011 Design Silver Pencil

BBH China / Shanghai

AVA DAIRY

Nanshan ABCDance Cards

Collateral Design / P.O.P. and In-Store - Single

11030D

2011 Design Gold Pencil

4th Amendment Wear / Boulder

4th Amendment Wear

Metallic Ink Underclothes

Industrial Design/Product Design / Campaign

11023D

2011 Advertising Silver Pencil

FP7/BAH / Dubai

Batelco

Batelco Directory - Hospital

Magazine / Full Page or Spread - Single

11004A

2011 Advertising Bronze Pencil

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Baby

Magazine / Full Page or Spread - Single

11005A

2011 Branded Entertainment Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 1

Television / Specials or one-time screenings

11003E

2011 Branded Entertainment Silver Pencil

180LA / Santa Monica

Sony Electronics

The Rocket Project

Television / Specials or one-time screenings

11004E

2011 Branded Entertainment Bronze Pencil

MediaCom / New York

Audi of America

"Truth in Motion: The U.S. Ski Team's Road to Vancouver"

Television / Specials or one-time screenings

11005E

2011 Design Gold Pencil

Paprika / Montreal

Cascades

Cascades 2009 Annual Report on Sustainable Development

Branding / Annual Report

11001D

2011 Design Silver Pencil

Design Army / Washington

University of Virginia Library

Great Expectations

Branding / Annual Report

11002D

2011 Design Bronze Pencil

Foundry Communications / Calgary

Society of Graphic Designers of Canada

Annual Report 2009/10

Branding / Annual Report

11003D

2011 Branded Entertainment Gold Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Sienna Swagger Wagon Music Video

Music

11020E

2011 Branded Entertainment Silver Pencil

Leo Burnett / Melbourne

Scope

See The Person

Music

11021E

2011 Branded Entertainment Bronze Pencil

McCann Erickson New York / New York

Holiday Inn

Holiday Inn- Stay U Music

Music

11022E

2011 Advertising Gold Pencil

Ogilvy Brasil / são paulo

Burger King

Whopper Face

Collateral / P.O.P and In-store - Single

11022A

2011 Advertising Silver Pencil

Anomaly / New York

Diesel

Fall/Winter 2010 Be Stupid Manifesto

Collateral / P.O.P and In-store - Single

11023A

2011 Advertising Bronze Pencil

kempertrautmann gmbh / Hamburg

Goertz 17 GmbH

Goertz 17 Shoelace Box

Collateral / P.O.P and In-store - Single

11024A

2011 Interactive Gold Pencil

Wieden+Kennedy Tokyo / Tokyo

NIKE JAPAN

NIKE MUSIC SHOE

Craft / Sound Design

11093N

2011 Interactive Silver Pencil

BBH / New York

Google

Chrome Speed Tests

Craft / Sound Design

11094N

2011 Interactive Bronze Pencil

Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg

HI-CONE

HIDDEN HEROES

Craft / Sound Design

11095N

2011 Advertising Gold Pencil

Lowe Indonesia / Jakarta

UNICEF

Screen Off Campaign

Public Service / Television - Campaign

11045T

2011 Advertising Silver Pencil

BBDO New York / New York

AT&T

LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign

Public Service / Television - Campaign

11046T

2011 Design Gold Pencil

BBDO New York / New York

Diageo/Guinness

Bold

Collateral Design / Posters - Single

11024D

2011 Design Silver Pencil

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Baby

Collateral Design / Posters - Single

11025D

2011 Design Bronze Pencil

Leo Burnett Chicago / Chicago

Symantec Norton

Grenade

Collateral Design / Posters - Single

11026D

2011 Design Gold Pencil

The Jupiter Drawing Room South Africa / Cape Town

Interactive Africa

The Creative Playing Field

Corporate Identity / Campaign

11012D

2011 Design Silver Pencil

10inc / Sibuya-ku

SHIZUOKA CITY MUSEUM OF ART

SHIZUOKA CITY MUSEUM OF ART

Corporate Identity / Campaign

11013D

2011 Design Silver Pencil

Grid Worldwide Branding and Design / Johannesburg

Comair

SLOW Lounge

Corporate Identity / Campaign

11014D

2011 Design Bronze Pencil

GBH / London

PUMA

The PUMA Eco-Table

Corporate Identity / Campaign

11015D

2011 Design Bronze Pencil

Total Identity bv / Amsterdam

Victor Russo

Corporate Identity Victor Russo's Osteria

Corporate Identity / Campaign

11016D

2011 Design Silver Pencil

Ogilvy & Mather, Mumbai / Mumbai

Dr. S. M. Vaidya

All About Acupressure

Corporate Identity / Single

11010D

2011 Design Bronze Pencil

Kinetic Singapore / Singapore

Urgent Rubber Stamp Makers

Urgent

Corporate Identity / Single

11011D

2011 Advertising Gold Pencil

Radical Media / New York

Old Spice

Old Spice NFL

Consumer Television / Commercials of var. length - Campaign

11062T

2011 Advertising Silver Pencil

Leo Burnett Chicago / Chicago

Allstate Insurance

Mayhem

Consumer Television / Commercials of var. length - Campaign

11063T

2011 Design Gold Pencil

Sandstrom Partners / Portland

Obeetee Pvt Ltd

Obeetee Logo

Branding / Logo/Trademark Design - Single Only

11007D

2011 Design Silver Pencil

TheLab / New York

Comedy Central

Comedymark Logo

Branding / Logo/Trademark Design - Single Only

11008D

2011 Design Bronze Pencil

Leo Burnett Iberia / Madrid

Sony Playstation

Mr. Lee, tailor to superheroes and villains

Branding / Logo/Trademark Design - Single Only

11009D

2011 Interactive Silver Pencil

@radical.media / new york

American Recordings/Lost Highway

The Johnny Cash Project

Craft / Animation / Motion Graphics

11090N

2011 Interactive Bronze Pencil

AKQA / San Francisco

Xbox

Remember Reach

Craft / Animation / Motion Graphics

11091N

2011 Interactive Bronze Pencil

DDB UK / London

Volkswagen UK

True Life Costs

Craft / Animation / Motion Graphics

11092N

2011 Interactive Silver Pencil

R/GA / New York

Converse

The Sampler

Mobile Applications/Sites / E-Commerce

11041N

2011 Interactive Bronze Pencil

Leo Burnett / Hong Kong

Zoo Records

Hidden Sound Campaign

Mobile Applications/Sites / E-Commerce

11042N

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