The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Halo: Reach YouTube Masthead - ‘Clicktacular’
Agency: AKQA / San Francisco
Client: Xbox Category: Interactive Advertising / Banners - Fixed Space - Single
Cops & Robbers
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Hot Wheels Category: Consumer Television / Under $80K Budget - Single
bit.code by Julius Popp
Agency: Ogilvy Frankfurt / Frankfurt
Client: SAP Category: Spatial Design / Indoor Spaces
King Pillowcase
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
Builders of Tomorrow
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: LEGO GmbH Category: Collateral / Posters - Campaign
Dulux Let's Colour Project
Agency: Euro RSCG London / London
Client: Akzo Nobel/ Dulux Category: Integrated Branding / Integrated Branding Campaign - 360
Write the Future
Agency: Nike Comms Team
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Burma
Agency: JWT / New York
Client: Human Rights Watch Category: Public Service / Outdoor and Posters - Single
Great Expectations
Agency: Design Army / Washington
Client: University of Virginia Library Category: Branding / Annual Report
Doritos Late Night Rihanna
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Frito Lay Category: Websites & Microsites / Consumer Goods
THE PERRIER MANSION
Agency: Ogilvy France / Paris
Client: NESTLE WATERS Category: Websites & Microsites / Consumer Goods
Bud United/Paint Your Face App
Agency: DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited
Client: AB-INBEV Category: Branded Applications /
Social Media Sobriety Test
Agency: TDA_Boulder / Boulder
Client: Webroot Category: Branded Applications /
Google Speed Tests
Agency: BBH / New York
Client: Google Category: Online Films And Video / Short Form - Series/Episodes
Volvo Eclipse
Agency: Euro RSCG 4D Amsterdam / Arnold Worldwide
Client: Volvo Car Corporation Category: Gaming / Online gaming
Devin & Glenn
Agency: Furlined / Santa Monica
Client: Overturn Prop 8 Category: Online Films And Video / Public Service/ Non-Profit - Single
#1 in Europe
Agency: MacLaren McCann Canada / Calgary
Client: Fotolia Category: Typography in Design / Campaign
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign
Agency: BBDO / New York
Client: AT&T Category: Public Service / Television - Campaign
REPLAY Season 1
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Film / Documentaries
Copy on Campaign - Motif: Baby
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Nanshan ABCDance Cards
Agency: BBH China / Shanghai
Client: AVA DAIRY Category: Collateral Design / P.O.P. and In-Store - Single
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York
Client: Target Category: Experiential Advertising / Single
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Out Of Home / Campaign
Mayhem
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / Commercials of var. length - Campaign
Iconoclasts
Agency: @radical.media / New York
Client: Grey Goose Category: Television / Reality/Unscripted Series
Team Tracker & Predictor
Agency: RKCR/Y&R / London
Client: BBC Sport Category: Websites & Microsites / Corporate Website
Most Awesomest Thing Ever
Agency: Big Spaceship / Brooklyn
Client: Big Spaceship Category: Websites & Microsites / Self-Promotion
Projeqt
Agency: TBWA Worldwide / New York
Client: Projeqt Category: Websites & Microsites / Self-Promotion
SNOW VOICE - A man who loves snow - Booklet@for Haiku Event
Agency: DENTSU INC. Tokyo / Tokyo
Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Branding / Booklet/Brochure
Homemade is best
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Branding / Booklet/Brochure
The Wilderness Downtown
Agency: Milk+Koblin / New York
Client: Arcade Fire/Google Category: Interactive Advertising / Other Interactive Media - Single
Get Tested Project
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client: Aids Task Force Category: Public Service / Radio - Single
The Fun Theory Award - The Speed Camera Lottery
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Websites & Microsites / Durable Goods
Bright Falls
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
3 in 1
Agency: Belgiovane Williams Mackay / Ultimo
Client: Selleys Category: Consumer Television / Over :30 / Under :90 - Single
Google Instant with Bob Dylan
Agency: Google / NY
Client: Google CreativeLab Category: Online Films And Video / Video Remixes/Mashups - Single
All About Acupressure
Agency: Ogilvy & Mather, Mumbai / Mumbai
Client: Dr. S. M. Vaidya Category: Corporate Identity / Single
iPad magic
Agency: DENTSU INC. / Tokyo
Client: Shinya Uchida Category: Online Films And Video / Self-Promotion - Single
The Sampler
Agency: R/GA / New York
Client: Converse Category: Mobile Applications/Sites / E-Commerce
REPLAY Seasons 2 and 3
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Online Films And Video / Long Form - Series/Episodes
Xtreme Xrunch Kart
Agency: Crispin Porter + Bogusky / Boulder
Client: Bolthouse Farms Category: Gaming / Branded Mobile Games
My Movie Pitch From American Express
Agency: DIGITAS, NY / New York
Client: American Express Category: Other Branded Entertainment /
Forever Fresh Digital Billboard
Agency: Space150 / Minneapolis
Client: Forever 21 Category: Other Branded Entertainment /
The Wilderness Downtown
Agency: Milk+Koblin and Google Creative Lab / New York
Client: Arcade Fire/Google Category: Broadcast Design / Music Videos
The Cascade of Books
Agency: McCann Worldgroup Mumbai / mumbai
Client: Videocon Mobile Phones Category: Out Of Home / Single