The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Write the Future Agency: Nike Comms Team Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Old Spice Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign
Dear Bill Agency: Go Welsh / Lancaster Client: Society of Design Category: Typography in Design / Single
Mom's Secret Agency: JWT Johannesburg / Johannesburg Client: Nestle South Africa Category: Collateral / P.O.P and In-store - Campaign
Suggested Retail Agency: TDA_Boulder / Boulder Client: Sir Richard's Condom Company Category: Collateral / P.O.P and In-store - Campaign
UNIQLO LUCKY COUNTER Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / E-Commerce
Living Christmas Cards Agency: Akestam Holst / 10387 Client: The Swedish Post Category: Websites & Microsites / E-Commerce
Pay With A Tweet Agency: R/GA / New York Client: Innovative Thunder Category: Websites & Microsites / E-Commerce
The Girl Store Agency: StrawberryFrog / New York Client: Nanhi Kali (K.C. Mahindra Education Trust) Category: Websites & Microsites / E-Commerce
Hairmoticons Agency: BBDO Germany GmbH / Duesseldorf Client: Braun GmbH Category: Outdoor Design / Campaign
Your Game Is Your Voice Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Outdoor Design / Campaign
The Wilderness Downtown Agency: Milk+Koblin / New York Client: Arcade Fire/Google Category: Interactive Advertising / Other Interactive Media - Single
Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Interactive Advertising / Other Interactive Media - Single
Fast Ball Agency: BBH / New York Client: Google Category: Websites & Microsites / Branded Games
Find Red Agency: Proximity Canada / Toronto Client: Mars Canada Category: Websites & Microsites / Branded Games
The Fisherman's Friend Facebook Adventure Agency: SMFB / Oslo Client: Fisherman's Friend/Galleberg AS Category: Websites & Microsites / Branded Games
Yes I am Precious Agency: BREAKFAST / New York Client: TO BENEFIT LIVESTRONG Category: Interactive Advertising / Public Service/ Non-Profit - Single
Dos Equis Radio Agency: Euro RSCG New York / New York Client: Dos Equis Category: Consumer Radio / Campaign
Its Always Time For a Bacardi Agency: Prolam Y&R / Santiago Client: Bacardi Category: Consumer Radio / Campaign
Rothko, Pollock, Van Gogh Agency: DDB New Zealand / Auckland Client: SKY Television Category: Consumer Radio / Campaign
The Sampler Agency: R/GA / New York Client: Converse Category: Mobile Applications/Sites / E-Commerce
Hidden Sound Campaign Agency: Leo Burnett / Hong Kong Client: Zoo Records Category: Mobile Applications/Sites / E-Commerce
REPLAY Seasons 2 and 3 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Films And Video / Long Form - Series/Episodes
Bright Falls Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Films And Video / Long Form - Series/Episodes
Immigration Stamps - Calendar Agency: TBWA\ Gurgaon / Gurgaon Client: Yatra.com Category: Direct Mail / Single
Delville Wood Dice Agency: Ireland/Davenport / Johannesburg Client: The War Museum Category: Direct Mail / Single
Decode Jay-Z with Bing Agency: Droga5 / New York Client: Bing with Jay-Z Category: Integrated Branding / Integrated Branding Campaign - 360
Dulux Let's Colour Project Agency: Euro RSCG London / London Client: Akzo Nobel/ Dulux Category: Integrated Branding / Integrated Branding Campaign - 360
Write the Future Agency: Nike Comms Team Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Hardest Working Person in America Agency: Creative Artists Agency / Los Angeles Client: Mitchum Category: Online Branded Entertainment / Campaign
Bright Falls Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
The Rocket Project Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment / Campaign
STRIP Agency: Design Army / Washington Client: AIGA Baltimore Category: Collateral Design / Self-promotion
Leo Burnett Christmas Bags Agency: Leo Burnett, Toronto / Toronto Client: Leo Burnett Category: Collateral Design / Self-promotion
SVA Undergraduate Catalog 2011/12 Agency: Visual Arts Press, Ltd. / New York Client: School of Visual Arts Category: Collateral Design / Self-promotion
Dirty Shorts -- The Prom Date Agency: Energy BBDO / Chicago Client: Wrigley -- Orbit Category: Online Branded Entertainment /
Up There Agency: Mother / ny Client: Stella Artois Category: Online Branded Entertainment /
Kenny Powers Gets Signed by K-Swiss Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Branded Entertainment /
Sienna Swagger Wagon Music Video Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Broadcast Design / Music Videos
The Wilderness Downtown Agency: Milk+Koblin and Google Creative Lab / New York Client: Arcade Fire/Google Category: Broadcast Design / Music Videos
Izia Agency: BETC Euro RSCG / Paris Client: Petit Bateau Category: Broadcast Design / Music Videos
Lilac Wine Agency: Blind, Inc. / Santa Monica Client: Dr. Martens/Cinematic Orchestra Category: Broadcast Design / Music Videos
Nanshan ABCDance Cards Agency: BBH China / Shanghai Client: AVA DAIRY Category: Collateral Design / P.O.P. and In-Store - Single
Google Demo Slam Agency: Google / NY Client: Google Creative Lab Category: Websites & Microsites / Self-Promotion
Most Awesomest Thing Ever Agency: Big Spaceship / Brooklyn Client: Big Spaceship Category: Websites & Microsites / Self-Promotion
Projeqt Agency: TBWA Worldwide / New York Client: Projeqt Category: Websites & Microsites / Self-Promotion
Twitter Knitter Agency: RKCR/Y&R / London Client: Saint@RKCR/Y&R & RKCR/Y&R Category: Websites & Microsites / Self-Promotion
The Sampler Agency: R/GA / New York Client: Converse Category: Mobile Applications/Sites / Augmented Reality
Streetmuseum Agency: Brothers and Sisters / LONDON Client: Museum of London Category: Mobile Applications/Sites / Augmented Reality
Hairmoticons Agency: BBDO Germany GmbH / Duesseldorf Client: Braun GmbH Category: Broadcast Design / Single

2011 Advertising Gold Pencil

Nike Comms Team

Nike

Write the Future

Integrated Branding / Integrated Branding Campaign

11094G

2011 Interactive Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Old Spice Response Campaign

Interactive Advertising / Other Interactive Media - Campaign

11055N

2011 Design Gold Pencil

Go Welsh / Lancaster

Society of Design

Dear Bill

Typography in Design / Single

11070D

2011 Advertising Silver Pencil

JWT Johannesburg / Johannesburg

Nestle South Africa

Mom's Secret

Collateral / P.O.P and In-store - Campaign

11025A

2011 Advertising Bronze Pencil

TDA_Boulder / Boulder

Sir Richard's Condom Company

Suggested Retail

Collateral / P.O.P and In-store - Campaign

11026A

2011 Interactive Gold Pencil

Dentsu Inc. / Tokyo

UNIQLO

UNIQLO LUCKY COUNTER

Websites & Microsites / E-Commerce

11015N

2011 Interactive Silver Pencil

Akestam Holst / 10387

The Swedish Post

Living Christmas Cards

Websites & Microsites / E-Commerce

11016N

2011 Interactive Bronze Pencil

R/GA / New York

Innovative Thunder

Pay With A Tweet

Websites & Microsites / E-Commerce

11017N

2011 Interactive Bronze Pencil

StrawberryFrog / New York

Nanhi Kali (K.C. Mahindra Education Trust)

The Girl Store

Websites & Microsites / E-Commerce

11018N

2011 Design Silver Pencil

BBDO Germany GmbH / Duesseldorf

Braun GmbH

Hairmoticons

Outdoor Design / Campaign

11046D

2011 Design Bronze Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Your Game Is Your Voice

Outdoor Design / Campaign

11047D

2011 Interactive Silver Pencil

Milk+Koblin / New York

Arcade Fire/Google

The Wilderness Downtown

Interactive Advertising / Other Interactive Media - Single

11053N

2011 Interactive Bronze Pencil

mono / minneapolis

Blu Dot

Real Good Experiment

Interactive Advertising / Other Interactive Media - Single

11054N

2011 Interactive Gold Pencil

BBH / New York

Google

Fast Ball

Websites & Microsites / Branded Games

11001N

2011 Interactive Silver Pencil

Proximity Canada / Toronto

Mars Canada

Find Red

Websites & Microsites / Branded Games

11002N

2011 Interactive Bronze Pencil

SMFB / Oslo

Fisherman's Friend/Galleberg AS

The Fisherman's Friend Facebook Adventure

Websites & Microsites / Branded Games

11003N

2011 Interactive Bronze Pencil

BREAKFAST / New York

TO BENEFIT LIVESTRONG

Yes I am Precious

Interactive Advertising / Public Service/ Non-Profit - Single

11056N

2011 Advertising Gold Pencil

Euro RSCG New York / New York

Dos Equis

Dos Equis Radio

Consumer Radio / Campaign

11049R

2011 Advertising Silver Pencil

Prolam Y&R / Santiago

Bacardi

Its Always Time For a Bacardi

Consumer Radio / Campaign

11050R

2011 Advertising Bronze Pencil

DDB New Zealand / Auckland

SKY Television

Rothko, Pollock, Van Gogh

Consumer Radio / Campaign

11051R

2011 Interactive Silver Pencil

R/GA / New York

Converse

The Sampler

Mobile Applications/Sites / E-Commerce

11041N

2011 Interactive Bronze Pencil

Leo Burnett / Hong Kong

Zoo Records

Hidden Sound Campaign

Mobile Applications/Sites / E-Commerce

11042N

2011 Interactive Silver Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Seasons 2 and 3

Online Films And Video / Long Form - Series/Episodes

11069N

2011 Interactive Bronze Pencil

agencytwofifteen / San Francisco

Microsoft Xbox

Bright Falls

Online Films And Video / Long Form - Series/Episodes

11070N

2011 Design Silver Pencil

TBWA\ Gurgaon / Gurgaon

Yatra.com

Immigration Stamps - Calendar

Direct Mail / Single

11054D

2011 Design Bronze Pencil

Ireland/Davenport / Johannesburg

The War Museum

Delville Wood Dice

Direct Mail / Single

11055D

2011 Interactive Gold Pencil

Droga5 / New York

Bing with Jay-Z

Decode Jay-Z with Bing

Integrated Branding / Integrated Branding Campaign - 360

11079N

2011 Interactive Silver Pencil

Euro RSCG London / London

Akzo Nobel/ Dulux

Dulux Let's Colour Project

Integrated Branding / Integrated Branding Campaign - 360

11080N

2011 Interactive Silver Pencil

Nike Comms Team

Nike

Write the Future

Integrated Branding / Integrated Branding Campaign - 360

11081N

2011 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles

Mitchum

Hardest Working Person in America

Online Branded Entertainment / Campaign

11023E

2011 Branded Entertainment Silver Pencil

agencytwofifteen / San Francisco

Microsoft Xbox

Bright Falls

Online Branded Entertainment / Campaign

11024E

2011 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

The Rocket Project

Online Branded Entertainment / Campaign

11025E

2011 Design Silver Pencil

Design Army / Washington

AIGA Baltimore

STRIP

Collateral Design / Self-promotion

11035D

2011 Design Bronze Pencil

Leo Burnett, Toronto / Toronto

Leo Burnett

Leo Burnett Christmas Bags

Collateral Design / Self-promotion

11036D

2011 Design Bronze Pencil

Visual Arts Press, Ltd. / New York

School of Visual Arts

SVA Undergraduate Catalog 2011/12

Collateral Design / Self-promotion

11037D

2011 Branded Entertainment Gold Pencil

Energy BBDO / Chicago

Wrigley -- Orbit

Dirty Shorts -- The Prom Date

Online Branded Entertainment /

11017E

2011 Branded Entertainment Silver Pencil

Mother / ny

Stella Artois

Up There

Online Branded Entertainment /

11018E

2011 Branded Entertainment Bronze Pencil

72andSunny / Los Angeles

K-Swiss

Kenny Powers Gets Signed by K-Swiss

Online Branded Entertainment /

11019E

2011 Design Gold Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Sienna Swagger Wagon Music Video

Broadcast Design / Music Videos

11061D

2011 Design Silver Pencil

Milk+Koblin and Google Creative Lab / New York

Arcade Fire/Google

The Wilderness Downtown

Broadcast Design / Music Videos

11062D

2011 Design Silver Pencil

BETC Euro RSCG / Paris

Petit Bateau

Izia

Broadcast Design / Music Videos

11063D

2011 Design Bronze Pencil

Blind, Inc. / Santa Monica

Dr. Martens/Cinematic Orchestra

Lilac Wine

Broadcast Design / Music Videos

11064D

2011 Design Silver Pencil

BBH China / Shanghai

AVA DAIRY

Nanshan ABCDance Cards

Collateral Design / P.O.P. and In-Store - Single

11030D

2011 Interactive Gold Pencil

Google / NY

Google Creative Lab

Google Demo Slam

Websites & Microsites / Self-Promotion

11023N

2011 Interactive Silver Pencil

Big Spaceship / Brooklyn

Big Spaceship

Most Awesomest Thing Ever

Websites & Microsites / Self-Promotion

11024N

2011 Interactive Silver Pencil

TBWA Worldwide / New York

Projeqt

Projeqt

Websites & Microsites / Self-Promotion

11025N

2011 Interactive Bronze Pencil

RKCR/Y&R / London

Saint@RKCR/Y&R & RKCR/Y&R

Twitter Knitter

Websites & Microsites / Self-Promotion

11026N

2011 Interactive Silver Pencil

R/GA / New York

Converse

The Sampler

Mobile Applications/Sites / Augmented Reality

11034N

2011 Interactive Bronze Pencil

Brothers and Sisters / LONDON

Museum of London

Streetmuseum

Mobile Applications/Sites / Augmented Reality

11035N

2011 Design Gold Pencil

BBDO Germany GmbH / Duesseldorf

Braun GmbH

Hairmoticons

Broadcast Design / Single

11056D

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