The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Write the Future
Agency: Nike Comms Team
Client: Nike Category: Integrated Branding / Integrated Branding Campaign


Dear Bill
Agency: Go Welsh / Lancaster
Client: Society of Design Category: Typography in Design / Single


Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign


SNOW VOICE - A man who loves snow - Bookletย@for Haiku Event
Agency: DENTSU INC. Tokyo / Tokyo
Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Branding / Booklet/Brochure


Homemade is best
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Branding / Booklet/Brochure


Design Indaba Superstars Portfolio
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Branding / Booklet/Brochure


STRIP
Agency: Design Army / Washington
Client: AIGA Baltimore Category: Collateral Design / Self-promotion


Leo Burnett Christmas Bags
Agency: Leo Burnett, Toronto / Toronto
Client: Leo Burnett Category: Collateral Design / Self-promotion


SVA Undergraduate Catalog 2011/12
Agency: Visual Arts Press, Ltd. / New York
Client: School of Visual Arts Category: Collateral Design / Self-promotion


Cascades 2009 Annual Report on Sustainable Development
Agency: Paprika / Montreal
Client: Cascades Category: Branding / Annual Report


Great Expectations
Agency: Design Army / Washington
Client: University of Virginia Library Category: Branding / Annual Report


Annual Report 2009/10
Agency: Foundry Communications / Calgary
Client: Society of Graphic Designers of Canada Category: Branding / Annual Report


Belum Temengor Petition Campaign
Agency: Grey Kuala Lumpur / Kuala Lumpur
Client: Malaysian Nature Society (MNS) Category: Public Service / Outdoor and Posters - Campaign


Signature Theatre Season Posters
Agency: Design Army / Washington
Client: Signature Theatre Category: Public Service / Outdoor and Posters - Campaign


Give Two Cents
Agency: Y&R Chicago / Chicago
Client: National Parks Conservation Association Category: Public Service / Outdoor and Posters - Campaign


Scary Nights
Agency: Y&R South Africa / Wendywood
Client: UNICEF Category: Public Service / Outdoor and Posters - Campaign


REPLAY Season 1
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Television / Specials or one-time screenings


The Rocket Project
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Television / Specials or one-time screenings


"Truth in Motion: The U.S. Ski Team's Road to Vancouver"
Agency: MediaCom / New York
Client: Audi of America Category: Television / Specials or one-time screenings


Yes I am Precious
Agency: BREAKFAST / New York
Client: TO BENEFIT LIVESTRONG Category: Interactive Advertising / Public Service/ Non-Profit - Single


Metallic Ink Underclothes
Agency: 4th Amendment Wear / Boulder
Client: 4th Amendment Wear Category: Innovation in Advertising / Campaign


Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z Category: Innovation in Advertising / Campaign


GATORADE REPLAY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Innovation in Advertising / Campaign


James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Innovation in Advertising / Campaign


Speed Camera Lottery
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Innovation in Advertising / Campaign


One Minute of Silence
Agency: Jung von Matt / Limmat / Zurich
Client: Caritas Category: Integrated Branding / Integrated Branding Campaign - Online


GATORADE REPLAY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign


Smell Like a Man, Man
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign


Future Daily on April Fool
Agency: McCann Worldgroup (Hong Kong) / Hong Kong
Client: Metro Publishing Hong Kong Limited Category: Integrated Branding / Integrated Branding Campaign


Levi's Work Wear Campaign
Agency: Wieden+Kennedy / Portland
Client: Levi's Strauss & Co Category: Integrated Branding / Integrated Branding Campaign


Watson
Agency: Ogilvy New York / New York
Client: IBM Category: Integrated Branding / Integrated Branding Campaign


NASCAR Sponsafier II 360ยบ Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Integrated Branding / Integrated Branding Campaign


Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH Category: Broadcast Design / Single


Subaru "The CarParts"
Agency: Starland Co.,Ltd. / Tokyo
Client: Fuji Heavy Industries LTD Category: Broadcast Design / Single


MINI COUNTRYMAN FLOW
Agency: BSUR Agency / Amsterdam
Client: MINI/BMW Category: Broadcast Design / Single


Delete Text Driving
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Broadcast Design / Single


YouAreTheTechnology.com
Agency: Nail Communications / Providence
Client: Vibram Category: Craft / Typography


Google Demo Slam
Agency: Google / NY
Client: Google Creative Lab Category: Websites & Microsites / Self-Promotion


Most Awesomest Thing Ever
Agency: Big Spaceship / Brooklyn
Client: Big Spaceship Category: Websites & Microsites / Self-Promotion


Projeqt
Agency: TBWA Worldwide / New York
Client: Projeqt Category: Websites & Microsites / Self-Promotion


Twitter Knitter
Agency: RKCR/Y&R / London
Client: Saint@RKCR/Y&R & RKCR/Y&R Category: Websites & Microsites / Self-Promotion


Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York
Client: Target Category: Events and Installations /


YouTube Play
Agency: Obscura Digital / San Francisco
Client: YouTube Category: Events and Installations /


The Wilderness Downtown
Agency: Milk+Koblin / New York
Client: Arcade Fire/Google Category: Craft / Interface Design


HIDDEN HEROES
Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg
Client: HI-CONE Category: Craft / Interface Design


Kondis - The App
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Craft / Interface Design


Hardest Working Person in America
Agency: Creative Artists Agency / Los Angeles
Client: Mitchum Category: Online Branded Entertainment / Campaign


Award:
2011 Advertising Gold Pencil
Agency:
Nike Comms Team
Client:
Nike
Title:
Write the Future
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11094G

Award:
2011 Design Gold Pencil
Agency:
Go Welsh / Lancaster
Client:
Society of Design
Title:
Dear Bill
Category:
Typography in Design / Single
Annual ID:
11070D

Award:
2011 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
11055N

Award:
2011 Design Silver Pencil
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Title:
SNOW VOICE - A man who loves snow - Bookletย@for Haiku Event
Category:
Branding / Booklet/Brochure
Annual ID:
11004D

Award:
2011 Design Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Homemade is best
Category:
Branding / Booklet/Brochure
Annual ID:
11005D

Award:
2011 Design Bronze Pencil
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Interactive Africa
Title:
Design Indaba Superstars Portfolio
Category:
Branding / Booklet/Brochure
Annual ID:
11006D

Award:
2011 Design Silver Pencil
Agency:
Design Army / Washington
Client:
AIGA Baltimore
Title:
STRIP
Category:
Collateral Design / Self-promotion
Annual ID:
11035D

Award:
2011 Design Bronze Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
Leo Burnett
Title:
Leo Burnett Christmas Bags
Category:
Collateral Design / Self-promotion
Annual ID:
11036D

Award:
2011 Design Bronze Pencil
Agency:
Visual Arts Press, Ltd. / New York
Client:
School of Visual Arts
Title:
SVA Undergraduate Catalog 2011/12
Category:
Collateral Design / Self-promotion
Annual ID:
11037D

Award:
2011 Design Gold Pencil
Agency:
Paprika / Montreal
Client:
Cascades
Title:
Cascades 2009 Annual Report on Sustainable Development
Category:
Branding / Annual Report
Annual ID:
11001D

Award:
2011 Design Silver Pencil
Agency:
Design Army / Washington
Client:
University of Virginia Library
Title:
Great Expectations
Category:
Branding / Annual Report
Annual ID:
11002D

Award:
2011 Design Bronze Pencil
Agency:
Foundry Communications / Calgary
Client:
Society of Graphic Designers of Canada
Title:
Annual Report 2009/10
Category:
Branding / Annual Report
Annual ID:
11003D

Award:
2011 Design Gold Pencil
Agency:
Grey Kuala Lumpur / Kuala Lumpur
Client:
Malaysian Nature Society (MNS)
Title:
Belum Temengor Petition Campaign
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11066D

Award:
2011 Design Silver Pencil
Agency:
Design Army / Washington
Client:
Signature Theatre
Title:
Signature Theatre Season Posters
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11067D

Award:
2011 Design Bronze Pencil
Agency:
Y&R Chicago / Chicago
Client:
National Parks Conservation Association
Title:
Give Two Cents
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11068D

Award:
2011 Design Bronze Pencil
Agency:
Y&R South Africa / Wendywood
Client:
UNICEF
Title:
Scary Nights
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11069D

Award:
2011 Branded Entertainment Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season 1
Category:
Television / Specials or one-time screenings
Annual ID:
11003E

Award:
2011 Branded Entertainment Silver Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
The Rocket Project
Category:
Television / Specials or one-time screenings
Annual ID:
11004E

Award:
2011 Branded Entertainment Bronze Pencil
Agency:
MediaCom / New York
Client:
Audi of America
Title:
"Truth in Motion: The U.S. Ski Team's Road to Vancouver"
Category:
Television / Specials or one-time screenings
Annual ID:
11005E

Award:
2011 Interactive Bronze Pencil
Agency:
BREAKFAST / New York
Client:
TO BENEFIT LIVESTRONG
Title:
Yes I am Precious
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
11056N

Award:
2011 Advertising Gold Pencil
Agency:
4th Amendment Wear / Boulder
Client:
4th Amendment Wear
Title:
Metallic Ink Underclothes
Category:
Innovation in Advertising / Campaign
Annual ID:
11088G

Award:
2011 Advertising Gold Pencil
Agency:
Droga5 / New York
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Innovation in Advertising / Campaign
Annual ID:
11089G

Award:
2011 Advertising Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
GATORADE REPLAY
Category:
Innovation in Advertising / Campaign
Annual ID:
11090G

Award:
2011 Advertising Silver Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Cap Recall
Category:
Innovation in Advertising / Campaign
Annual ID:
11091G

Award:
2011 Advertising Bronze Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
Speed Camera Lottery
Category:
Innovation in Advertising / Campaign
Annual ID:
11092G

Award:
2011 Interactive Silver Pencil
Agency:
Jung von Matt / Limmat / Zurich
Client:
Caritas
Title:
One Minute of Silence
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
11082N

Award:
2011 Advertising Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
GATORADE REPLAY
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11093G

Award:
2011 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Smell Like a Man, Man
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11095G

Award:
2011 Advertising Silver Pencil
Agency:
McCann Worldgroup (Hong Kong) / Hong Kong
Client:
Metro Publishing Hong Kong Limited
Title:
Future Daily on April Fool
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11096G

Award:
2011 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Levi's Strauss & Co
Title:
Levi's Work Wear Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11097G

Award:
2011 Advertising Bronze Pencil
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
Watson
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11098G

Award:
2011 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
NASCAR Sponsafier II 360ยบ Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11099G

Award:
2011 Design Gold Pencil
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Braun GmbH
Title:
Hairmoticons
Category:
Broadcast Design / Single
Annual ID:
11056D

Award:
2011 Design Silver Pencil
Agency:
Starland Co.,Ltd. / Tokyo
Client:
Fuji Heavy Industries LTD
Title:
Subaru "The CarParts"
Category:
Broadcast Design / Single
Annual ID:
11057D

Award:
2011 Design Bronze Pencil
Agency:
BSUR Agency / Amsterdam
Client:
MINI/BMW
Title:
MINI COUNTRYMAN FLOW
Category:
Broadcast Design / Single
Annual ID:
11058D

Award:
2011 Design Bronze Pencil
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Delete Text Driving
Category:
Broadcast Design / Single
Annual ID:
11059D

Award:
2011 Interactive Gold Pencil
Agency:
Nail Communications / Providence
Client:
Vibram
Title:
YouAreTheTechnology.com
Category:
Craft / Typography
Annual ID:
11086N

Award:
2011 Interactive Silver Pencil
Agency:
Happiness Brussels / Brussels
Client:
Toyota Belgium
Title:
iQ Font
Category:
Craft / Typography
Annual ID:
11087N

Award:
2011 Interactive Bronze Pencil
Agency:
Gringo / Sao Paulo
Client:
Absolut Vodka
Title:
Write with Light
Category:
Craft / Typography
Annual ID:
11088N

Award:
2011 Interactive Gold Pencil
Agency:
Google / NY
Client:
Google Creative Lab
Title:
Google Demo Slam
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11023N

Award:
2011 Interactive Silver Pencil
Agency:
Big Spaceship / Brooklyn
Client:
Big Spaceship
Title:
Most Awesomest Thing Ever
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11024N

Award:
2011 Interactive Silver Pencil
Agency:
TBWA Worldwide / New York
Client:
Projeqt
Title:
Projeqt
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11025N

Award:
2011 Interactive Bronze Pencil
Agency:
RKCR/Y&R / London
Client:
Saint@RKCR/Y&R & RKCR/Y&R
Title:
Twitter Knitter
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11026N

Award:
2011 Branded Entertainment Gold Pencil
Agency:
Mother / New York
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Events and Installations /
Annual ID:
11026E

Award:
2011 Branded Entertainment Silver Pencil
Agency:
Obscura Digital / San Francisco
Client:
YouTube
Title:
YouTube Play
Category:
Events and Installations /
Annual ID:
11027E

Award:
2011 Branded Entertainment Bronze Pencil
Agency:
VIRTUE / Brooklyn
Client:
Intel
Title:
The Creators Project
Category:
Events and Installations /
Annual ID:
11028E

Award:
2011 Interactive Gold Pencil
Agency:
Milk+Koblin / New York
Client:
Arcade Fire/Google
Title:
The Wilderness Downtown
Category:
Craft / Interface Design
Annual ID:
11083N

Award:
2011 Interactive Silver Pencil
Agency:
Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg
Client:
HI-CONE
Title:
HIDDEN HEROES
Category:
Craft / Interface Design
Annual ID:
11084N

Award:
2011 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Kondis - The App
Category:
Craft / Interface Design
Annual ID:
11085N
