The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Little Marina Agency: Mother New York / NY Client: Target Category: Experiential Advertising / Installations
Smell is Power Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Rivalry Part I Agency: The Brooklyn Brothers / New York Client: New Era Category: Consumer Television / Commercials of Var. Length - Campaign
Watch Something You Haven't Seen TV Campaign Agency: BBDO New York / New York Client: HBO Category: Consumer Television / Commercials of Var. Length - Campaign
Heaven and Hell Agency: JWT Shanghai / Shanghai Client: Samsonite Category: Collateral / Posters - Single
Bounty Picks It Up - "Soup" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
Bounty Picks It Up - "Ice Cream" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
Wound Agency: TBWA ESPANA / MADRID Client: SONY COMPUTER ENTERTAINMENT Category: Collateral / Posters - Single
Find Your Way Agency: DDB Singapore / Singapore Client: 3M Singapore Pte Ltd Category: Newspaper / Full Page or Spread - Campaign
Interruptions Agency: Young & Rubicam Argentina / Buenos Aires Client: Bayer Category: Newspaper / Full Page or Spread - Campaign
Share with those who need Agency: AlmapBBDO / São Paulo Client: Casa do Zezinho Category: Public Service / Collateral - Campaign
Trojan shirt Agency: Grabarz & Partner WA GmbH / Hamburg Client: EXIT Deutschland Category: Public Service / Collateral - Single
Dead Man Cooking Agency: Jung von Matt AG / Hamburg Client: ALIVE e.V. Category: Public Service / Collateral - Single
The Steve Jobs Moment of Silence Agency: KNARF® / New York Client: Moment of Silence Inc. Category: Public Service / Collateral - Single
The absolute pitch Agency: Ogilvy Germany / Frankfurt Client: HMTM (Academy for Music, Theatre and Media Hannover) Category: Public Service / Radio - Single
Nelson Mandela Agency: Grey South Africa / Johannesburg Client: Nelson Mandela Foundation Category: Public Service / Radio - Single
Rewind Agency: Bates Malaysia / Kuala Lumpur Client: Fly FM Category: Public Service / Radio - Single
Hotwheels Loop Agency: Ogilvy & Mather Colombia / Bogota Client: Mattel Category: Out Of Home / Billboards - Single
Quick Draw Wins Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Campaign
The Recorded Contents Agency: TBWAISTANBUL / ISTANBUL Client: BEKO Category: Collateral / P.O.P. and In-store - Campaign
Anta “shoebox” installation Agency: JWT Shanghai / Shanghai Client: Anta Category: Collateral / P.O.P. and In-store - Campaign
Pub Paintings Agency: TBWA\Chiat\Day / New York Client: Jameson Category: Collateral / P.O.P. and In-store - Campaign
Eastbound and Down Radio Campaign Agency: BBDO New York / New York Client: HBO Category: Consumer Radio / Campaign
Reaction Time Agency: Euro RSCG Zurich / Zurich Client: Peugeot Category: Consumer Radio / Campaign
Sticked Campaign Agency: DDB Mexico / Distrito Federal Client: Henkel Mexico Category: Consumer Radio / Campaign
The Solar Annual Report 2011 Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Collateral / Promotional Items
Book Burning Party Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Experiential Advertising / Events and Competitions
Jordan – The Explosive Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Experiential Advertising / Events and Competitions
Code: NOAH Agency: Jung von Matt AG / Hamburg Client: Noah animal protection Category: Experiential Advertising / Events and Competitions
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Non-Broadcast / Online
Balloons Agency: LDC / São Paulo Client: MTV Brasil Category: Non-Broadcast / Online
Cat Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Non-Broadcast / Online
The Last Ones Left Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
Mugshots Agency: Fuel Euro RSCG/ Lisbon / Lisboa Client: Amnesty International - Portugal Category: Public Service / Newspaper or Magazine - Campaign
The invisible drive Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Experiential Advertising / Installations
The Return of Dictator Ben Ali Agency: Memac Ogilvy Label / Tunis Mahrajene Client: Engagement Citoyen Category: Experiential Advertising / Installations
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Cinema Advertising / Long Form - :90 and Over - Single
The True Origins of Pizza Agency: SS+K / New York Client: Mr. Pizza Category: Cinema Advertising / Long Form - :90 and Over - Single
OFFICE Agency: Ogilvy / Mexico, D.F. Client: Asociacion Mexicana de Instituciones de Seguros/AMIS Category: Public Service / Television - Single
Nothing But Potential - "Walk Faster" Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
Anytime Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya Client: BFM Media Sdn Bhd Category: Public Service / Radio - Campaign
Whopper Lust Agency: CP+B / Boulder Client: Burger King Category: Branded Content / Games
SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Branded Content / Games
Oceans of Treasures Agency: 180LA / Santa Monica Client: Sony Electronics Category: Branded Content / Games
Wall of Fame Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Magazine / Full Page or Spread - Campaign
Drive Carefully Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Campaign
EBALL Agency: BBDO Proximity Berlin / Duesseldorf Client: Daimler AG Category: Innovation in Advertising / Single or Campaign
Touch the Rainbow Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Innovation in Advertising / Single or Campaign
UNICEF: Good Shirts Agency: BBH New York / New York Client: UNICEF Category: Innovation in Advertising / Single or Campaign
Windmade Agency: Droga5 / New York Client: Vestas Category: Innovation in Advertising / Single or Campaign

2012 Advertising Gold Pencil

Mother New York / NY

Target

Little Marina

Experiential Advertising / Installations

12105G

2012 Advertising Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Smell is Power

Consumer Television / Commercials of Var. Length - Campaign

12071T

2012 Advertising Silver Pencil

The Brooklyn Brothers / New York

New Era

Rivalry Part I

Consumer Television / Commercials of Var. Length - Campaign

12072T

2012 Advertising Bronze Pencil

BBDO New York / New York

HBO

Watch Something You Haven't Seen TV Campaign

Consumer Television / Commercials of Var. Length - Campaign

12073T

2012 Advertising Gold Pencil

JWT Shanghai / Shanghai

Samsonite

Heaven and Hell

Collateral / Posters - Single

12020A

2012 Advertising Silver Pencil

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Soup"

Collateral / Posters - Single

12021A

2012 Advertising Bronze Pencil

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Ice Cream"

Collateral / Posters - Single

12022A

2012 Advertising Bronze Pencil

TBWA ESPANA / MADRID

SONY COMPUTER ENTERTAINMENT

Wound

Collateral / Posters - Single

12023A

2012 Advertising Silver Pencil

DDB Singapore / Singapore

3M Singapore Pte Ltd

Find Your Way

Newspaper / Full Page or Spread - Campaign

12005A

2012 Advertising Bronze Pencil

Young & Rubicam Argentina / Buenos Aires

Bayer

Interruptions

Newspaper / Full Page or Spread - Campaign

12006A

2012 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Casa do Zezinho

Share with those who need

Public Service / Collateral - Campaign

12042A

2012 Advertising Gold Pencil

Grabarz & Partner WA GmbH / Hamburg

EXIT Deutschland

Trojan shirt

Public Service / Collateral - Single

12040A

2012 Advertising Silver Pencil

Jung von Matt AG / Hamburg

ALIVE e.V.

Dead Man Cooking

Public Service / Collateral - Single

12041A

2012 Advertising Bronze Pencil

KNARF® / New York

Moment of Silence Inc.

The Steve Jobs Moment of Silence

Public Service / Collateral - Single

12043A

2012 Advertising Gold Pencil

Ogilvy Germany / Frankfurt

HMTM (Academy for Music, Theatre and Media Hannover)

The absolute pitch

Public Service / Radio - Single

12052R

2012 Advertising Silver Pencil

Grey South Africa / Johannesburg

Nelson Mandela Foundation

Nelson Mandela

Public Service / Radio - Single

12053R

2012 Advertising Bronze Pencil

Bates Malaysia / Kuala Lumpur

Fly FM

Rewind

Public Service / Radio - Single

12054R

2012 Advertising Silver Pencil

Ogilvy & Mather Colombia / Bogota

Mattel

Hotwheels Loop

Out Of Home / Billboards - Single

12012A

2012 Advertising Gold Pencil

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

Quick Draw Wins

Collateral / P.O.P. and In-store - Campaign

12029A

2012 Advertising Silver Pencil

TBWAISTANBUL / ISTANBUL

BEKO

The Recorded Contents

Collateral / P.O.P. and In-store - Campaign

12030A

2012 Advertising Bronze Pencil

JWT Shanghai / Shanghai

Anta

Anta “shoebox” installation

Collateral / P.O.P. and In-store - Campaign

12031A

2012 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Jameson

Pub Paintings

Collateral / P.O.P. and In-store - Campaign

12032A

2012 Advertising Gold Pencil

BBDO New York / New York

HBO

Eastbound and Down Radio Campaign

Consumer Radio / Campaign

12049R

2012 Advertising Silver Pencil

Euro RSCG Zurich / Zurich

Peugeot

Reaction Time

Consumer Radio / Campaign

12050R

2012 Advertising Bronze Pencil

DDB Mexico / Distrito Federal

Henkel Mexico

Sticked Campaign

Consumer Radio / Campaign

12051R

2012 Advertising Gold Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

Austria Solar - Verein zur Förderung der thermischen Solarenergie

The Solar Annual Report 2011

Collateral / Promotional Items

12033A

2012 Advertising Silver Pencil

Leo Burnett Detroit / Troy

Troy Public Library

Book Burning Party

Experiential Advertising / Events and Competitions

12102G

2012 Advertising Silver Pencil

Wieden+Kennedy New York / New York

JORDAN

Jordan – The Explosive Game

Experiential Advertising / Events and Competitions

12103G

2012 Advertising Bronze Pencil

Jung von Matt AG / Hamburg

Noah animal protection

Code: NOAH

Experiential Advertising / Events and Competitions

12104G

2012 Advertising Gold Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Non-Broadcast / Online

12086T

2012 Advertising Silver Pencil

LDC / São Paulo

MTV Brasil

Balloons

Non-Broadcast / Online

12087T

2012 Advertising Bronze Pencil

BBDO Toronto / Toronto

Wrigley Canada

Cat

Non-Broadcast / Online

12088T

2012 Advertising Gold Pencil

TBWAHuntLascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

The Last Ones Left

Public Service / Newspaper or Magazine - Campaign

12034A

2012 Advertising Bronze Pencil

Fuel Euro RSCG/ Lisbon / Lisboa

Amnesty International - Portugal

Mugshots

Public Service / Newspaper or Magazine - Campaign

12035A

2012 Advertising Silver Pencil

Jung von Matt AG / Hamburg

Daimler AG

The invisible drive

Experiential Advertising / Installations

12106G

2012 Advertising Bronze Pencil

Memac Ogilvy Label / Tunis Mahrajene

Engagement Citoyen

The Return of Dictator Ben Ali

Experiential Advertising / Installations

12107G

2012 Advertising Gold Pencil

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Cinema Advertising / Long Form - :90 and Over - Single

12083T

2012 Advertising Silver Pencil

SS+K / New York

Mr. Pizza

The True Origins of Pizza

Cinema Advertising / Long Form - :90 and Over - Single

12084T

2012 Advertising Bronze Pencil

Ogilvy / Mexico, D.F.

Asociacion Mexicana de Instituciones de Seguros/AMIS

OFFICE

Public Service / Television - Single

12044T

2012 Advertising Bronze Pencil

Leo Burnett / Toronto

Raising The Roof

Nothing But Potential - "Walk Faster"

Public Service / Outdoor and Posters - Single

12036A

2012 Advertising Bronze Pencil

McCann Erickson (M) Sdn Bhd / Petaling Jaya

BFM Media Sdn Bhd

Anytime

Public Service / Radio - Campaign

12055R

2012 Advertising Gold Pencil

CP+B / Boulder

Burger King

Whopper Lust

Branded Content / Games

12096T

2012 Advertising Silver Pencil

McKinney / durham

Urban Ministries of Durham

SPENT

Branded Content / Games

12097T

2012 Advertising Bronze Pencil

180LA / Santa Monica

Sony Electronics

Oceans of Treasures

Branded Content / Games

12098T

2012 Advertising Gold Pencil

kempertrautmann gmbh / Hamburg

edding International GmbH

Wall of Fame

Magazine / Full Page or Spread - Campaign

12010A

2012 Advertising Silver Pencil

DDB ARGENTINA / CABA

VOLKSWAGEN DE ARGENTINA

Drive Carefully

Magazine / Full Page or Spread - Campaign

12011A

2012 Advertising Gold Pencil

BBDO Proximity Berlin / Duesseldorf

Daimler AG

EBALL

Innovation in Advertising / Single or Campaign

12099G

2012 Advertising Silver Pencil

BBDO Toronto / Toronto

Wrigley Canada

Touch the Rainbow

Innovation in Advertising / Single or Campaign

12100G

2012 Advertising Bronze Pencil

BBH New York / New York

UNICEF

UNICEF: Good Shirts

Innovation in Advertising / Single or Campaign

12101G

2012 Advertising Green

Droga5 / New York

Vestas

Windmade

Innovation in Advertising / Single or Campaign

12527G

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