The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Dead Man Cooking Agency: Jung von Matt AG / Hamburg Client: ALIVE e.V. Category: Public Service / Collateral - Single
Oil on Canvas Agency: Publicis Mojo / Auckland Client: Greenpeace Category: Integrated Branding / Public Service Campaign
SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Branded Content / Games
Conveyor Belt #2 Agency: The Martin Agency / Richmond Client: Walmart Category: Consumer Television / :30/:25 - Campaign
Mano a Mano en el Bano Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Integrated Branding / Consumer Campaign
It's Not Crazy, It's Sports: Shake On It Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / 60 Second - Single
Hotwheels Loop Agency: Ogilvy & Mather Colombia / Bogota Client: Mattel Category: Out Of Home / Billboards - Single
Balloons Agency: LDC / São Paulo Client: MTV Brasil Category: Non-Broadcast / Online
Lego Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Out Of Home / Transit & Outdoor Installations - Campaign
Ark Agency: Y&R Chicago / Chicago Client: Craftsman Category: Consumer Radio / Single
Touch the Rainbow Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Innovation in Advertising / Single or Campaign
Caterpillar Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Out Of Home / Transit & Outdoor Installations - Single
The man who lived in a film Agency: TRY/ Apt / Oslo Client: Canal Digital Category: Consumer Television / Over 60 second - Single
Reaction Time Agency: Euro RSCG Zurich / Zurich Client: Peugeot Category: Consumer Radio / Campaign
The Recorded Contents Agency: TBWAISTANBUL / ISTANBUL Client: BEKO Category: Collateral / P.O.P. and In-store - Campaign
The True Origins of Pizza Agency: SS+K / New York Client: Mr. Pizza Category: Cinema Advertising / Long Form - :90 and Over - Single
Nelson Mandela Agency: Grey South Africa / Johannesburg Client: Nelson Mandela Foundation Category: Public Service / Radio - Single
Bounty Picks It Up - "Soup" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
The invisible drive Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Experiential Advertising / Installations
Rivalry Part I Agency: The Brooklyn Brothers / New York Client: New Era Category: Consumer Television / Commercials of Var. Length - Campaign
Drive Carefully Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Campaign
Find Your Way Agency: DDB Singapore / Singapore Client: 3M Singapore Pte Ltd Category: Newspaper / Full Page or Spread - Campaign
The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book Agency: Y&R Malaysia / Kuala Lumpur Client: Penguin Books Malaysia Category: Collateral / Posters - Campaign
Bounce Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
T-Rex Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Single
Bikers Agency: Duval Guillaume Modem / Berchem Client: Carlsberg Category: Cinema Advertising / Integrated Cinema Experience
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Branded Content / Cinema
Passport Stamps Agency: RKCR Y&R / London Client: Land Rover Category: Newspaper / Full Page or Spread - Single
The Last Ones Left Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
Sneakerpedia Agency: SapientNitro / London Client: Foot Locker Europe Category: Brand Transformation / Single
The Bear Agency: BETC Euro RSCG / Los Angeles Client: Canal + Category: Branded Content / Online
Book Burning Party Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Experiential Advertising / Events and Competitions
Jordan – The Explosive Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Experiential Advertising / Events and Competitions
Walk of Shame Agency: DDB UK / LONDON Client: Harvey Nichols Category: Cinema Advertising / Short Form - Under :90 - Single

2012 Advertising Silver Pencil

Jung von Matt AG / Hamburg

ALIVE e.V.

Dead Man Cooking

Public Service / Collateral - Single

12041A

2012 Advertising Silver Pencil

Publicis Mojo / Auckland

Greenpeace

Oil on Canvas

Integrated Branding / Public Service Campaign

12112G

2012 Advertising Silver Pencil

McKinney / durham

Urban Ministries of Durham

SPENT

Branded Content / Games

12097T

2012 Advertising Silver Pencil

The Martin Agency / Richmond

Walmart

Conveyor Belt #2

Consumer Television / :30/:25 - Campaign

12065T

2012 Advertising Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Mano a Mano en el Bano

Integrated Branding / Consumer Campaign

12109G

2012 Advertising Silver Pencil

Wieden+Kennedy New York / New York

ESPN

It's Not Crazy, It's Sports: Shake On It

Consumer Television / 60 Second - Single

12057T

2012 Advertising Silver Pencil

Ogilvy & Mather Colombia / Bogota

Mattel

Hotwheels Loop

Out Of Home / Billboards - Single

12012A

2012 Advertising Silver Pencil

LDC / São Paulo

MTV Brasil

Balloons

Non-Broadcast / Online

12087T

2012 Advertising Silver Pencil

Ogilvy Malaysia / Kuala Lumpur

Lego Singapore Pvt Ltd

Lego

Out Of Home / Transit & Outdoor Installations - Campaign

12016A

2012 Advertising Silver Pencil

Y&R Chicago / Chicago

Craftsman

Ark

Consumer Radio / Single

12047R

2012 Advertising Silver Pencil

BBDO Toronto / Toronto

Wrigley Canada

Touch the Rainbow

Innovation in Advertising / Single or Campaign

12100G

2012 Advertising Silver Pencil

Ogilvy Malaysia / Kuala Lumpur

Lego Singapore Pvt Ltd

Caterpillar

Out Of Home / Transit & Outdoor Installations - Single

12014A

2012 Advertising Silver Pencil

TRY/ Apt / Oslo

Canal Digital

The man who lived in a film

Consumer Television / Over 60 second - Single

12076T

2012 Advertising Silver Pencil

Euro RSCG Zurich / Zurich

Peugeot

Reaction Time

Consumer Radio / Campaign

12050R

2012 Advertising Silver Pencil

TBWAISTANBUL / ISTANBUL

BEKO

The Recorded Contents

Collateral / P.O.P. and In-store - Campaign

12030A

2012 Advertising Silver Pencil

SS+K / New York

Mr. Pizza

The True Origins of Pizza

Cinema Advertising / Long Form - :90 and Over - Single

12084T

2012 Advertising Silver Pencil

Grey South Africa / Johannesburg

Nelson Mandela Foundation

Nelson Mandela

Public Service / Radio - Single

12053R

2012 Advertising Silver Pencil

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Soup"

Collateral / Posters - Single

12021A

2012 Advertising Silver Pencil

Jung von Matt AG / Hamburg

Daimler AG

The invisible drive

Experiential Advertising / Installations

12106G

2012 Advertising Silver Pencil

The Brooklyn Brothers / New York

New Era

Rivalry Part I

Consumer Television / Commercials of Var. Length - Campaign

12072T

2012 Advertising Silver Pencil

DDB ARGENTINA / CABA

VOLKSWAGEN DE ARGENTINA

Drive Carefully

Magazine / Full Page or Spread - Campaign

12011A

2012 Advertising Silver Pencil

DDB Singapore / Singapore

3M Singapore Pte Ltd

Find Your Way

Newspaper / Full Page or Spread - Campaign

12005A

2012 Advertising Silver Pencil

Y&R Malaysia / Kuala Lumpur

Penguin Books Malaysia

The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book

Collateral / Posters - Campaign

12024A

2012 Advertising Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Bounce

Consumer Television / :30/:25 - Single

12061T

2012 Advertising Silver Pencil

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

T-Rex

Collateral / P.O.P. and In-store - Single

12027A

2012 Advertising Silver Pencil

Duval Guillaume Modem / Berchem

Carlsberg

Bikers

Cinema Advertising / Integrated Cinema Experience

12085T

2012 Advertising Silver Pencil

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Branded Content / Cinema

12091T

2012 Advertising Silver Pencil

RKCR Y&R / London

Land Rover

Passport Stamps

Newspaper / Full Page or Spread - Single

12001A

2012 Advertising Silver Pencil

TBWAHuntLascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

The Last Ones Left

Public Service / Outdoor and Posters - Campaign

12038A

2012 Advertising Silver Pencil

SapientNitro / London

Foot Locker Europe

Sneakerpedia

Brand Transformation / Single

12114G

2012 Advertising Silver Pencil

BETC Euro RSCG / Los Angeles

Canal +

The Bear

Branded Content / Online

12093T

2012 Advertising Silver Pencil

Leo Burnett Detroit / Troy

Troy Public Library

Book Burning Party

Experiential Advertising / Events and Competitions

12102G

2012 Advertising Silver Pencil

Wieden+Kennedy New York / New York

JORDAN

Jordan – The Explosive Game

Experiential Advertising / Events and Competitions

12103G

2012 Advertising Silver Pencil

DDB UK / LONDON

Harvey Nichols

Walk of Shame

Cinema Advertising / Short Form - Under :90 - Single

12081T

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