The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Day One
Agency: Droga5 / New York
Client: Prudential Category: Integrated Branding / Consumer Campaign
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Integrated Branding / Consumer Campaign
The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Integrated Branding / Consumer Campaign
Google Chrome: The Web Is What You Make of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Integrated Branding / Consumer Campaign
Best Test Drive. Ever. Period. Integrated Campaign
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA Category: Integrated Branding / Consumer Campaign
Break Up
Agency: Clemenger BBDO Melbourne / Melbourne
Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
Small Business Gets an Official Day
Agency: CP+B / Digitas / Boulder
Client: American Express Category: Integrated Branding / Consumer Campaign
Kraft Mac and Cheese Integrated
Agency: CP+B / Boulder
Client: Kraft Category: Integrated Branding / Consumer Campaign
Future Classics
Agency: Garbergs / Stockholm
Client: Nordiska Kompaniet - NK Category: Integrated Branding / Consumer Campaign
Long Live Imagination, Project Imagin8ion
Agency: Grey / New York
Client: Canon Category: Integrated Branding / Consumer Campaign
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Integrated Branding / Consumer Campaign
Mayhem
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Integrated Branding / Consumer Campaign
Hot Wheels For Real
Agency: Mistress / Venice
Client: Mattel Inc. Category: Integrated Branding / Consumer Campaign
German Style
Agency: Ogilvy & Mather Ukraine / Kiev
Client: Bank Forum Commerzbank Group Category: Integrated Branding / Consumer Campaign
Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries Category: Integrated Branding / Consumer Campaign
Fruit Figures
Agency: Scholz & Friends / Berlin
Client: Fresh’N’Friends Category: Integrated Branding / Consumer Campaign
Jameson Legend
Agency: TBWA\Chiat\Day / New York
Client: Jameson Category: Integrated Branding / Consumer Campaign
The Voiceless Campaign
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: The Zimbabwean Newspaper Category: Integrated Branding / Consumer Campaign
Dodge Journey: Search Engine for the World Wide World
Agency: Wieden+Kennedy Portland / Portland
Client: Dodge Category: Integrated Branding / Consumer Campaign
1 Million Kids Challenge
Agency: Abbott Mead Vickers BBDO / London
Client: Sainsbury's Category: Non-Broadcast / Online
Rear View Girls - Los Angeles
Agency: Colenso BBDO / Auckland
Client: Levi Strauss & Co, San Francisco Category: Non-Broadcast / Online
Bikers
Agency: Duval Guillaume Modem / Berchem
Client: Bart Creemers Category: Non-Broadcast / Online
BHF - Vinnie
Agency: Grey London / London
Client: The British Heart Foundation Category: Non-Broadcast / Online
912 and On The Lam
Agency: The Brooklyn Brothers / New York
Client: New Era Category: Non-Broadcast / Online
The Return of Dictator Ben Ali
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: Engagement Citoyen Category: Non-Broadcast / Online
YouTube Interventions
Agency: Ogilvy Cape Town / Cape Town
Client: Wilderness Foundation Category: Non-Broadcast / Online
Camry It's Reinvented
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Non-Broadcast / Online
Gift Of Life
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Energizer Philippines Inc Category: Non-Broadcast / Online
Legendary Making of The Date
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Heineken Category: Non-Broadcast / Online
Andes Friend Recovery
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: AbInBev / Andes Beer Category: Out Of Home / Digital / Electronic - Single or Campaign
Big Noses
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: BGH Air Conditioners Category: Out Of Home / Digital / Electronic - Single or Campaign
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Out Of Home / Digital / Electronic - Single or Campaign
Predictions
Agency: OgilvyOne London / London
Client: IBM Category: Out Of Home / Digital / Electronic - Single or Campaign
ARIEL BIG STAIN
Agency: Saatchi & Saatchi / Shanghai
Client: P&G Category: Out Of Home / Digital / Electronic - Single or Campaign
Ariel Fashion Shoot
Agency: Saatchi & Saatchi Stockholm / Stockholm
Client: Procter & Gamble Nordic Category: Out Of Home / Digital / Electronic - Single or Campaign
Frozen Moments
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / 60 Second - Campaign
Breathe Happy
Agency: Grey / New York
Client: Febreze Category: Consumer Television / 60 Second - Campaign
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London
Client: GE Category: Experiential Advertising / Installations
Money Machine
Agency: AlmapBBDO / São Paulo
Client: Peixe Urbano Category: Experiential Advertising / Installations
"Here" balloon
Agency: Cheil Worldwide / Seoul
Client: S-Oil Category: Experiential Advertising / Installations
Billboard powered by oranges
Agency: DDB, Paris / Paris
Client: Tropicana Category: Experiential Advertising / Installations
Second Look Detroit
Agency: Fallon / Minneapolis
Client: H&R Block Category: Experiential Advertising / Installations
GPS
Agency: Grey Group / Mexico City
Client: AMNESTY INTERNATIONAL Category: Experiential Advertising / Installations
Upside down
Agency: Ogilvy & Mather Amsterdam / Amsterdam
Client: Allsecur Category: Experiential Advertising / Installations
The Canvas Experiment
Agency: Perfect Fools / Stockholm
Client: Converse EMEA Category: Experiential Advertising / Installations
Award:
2012 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Day One
Category:
Integrated Branding / Consumer Campaign
Annual ID:
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12504G
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12505G
Award:
2012 Advertising Merit Award
Agency:
BBH / New York + Google Creative Lab / New York
Client:
Google
Title:
Google Chrome: The Web Is What You Make of It
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12506G
Award:
2012 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI USA
Title:
Best Test Drive. Ever. Period. Integrated Campaign
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12507G
Award:
2012 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
National Australia Bank
Title:
Break Up
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12508G
Award:
2012 Advertising Merit Award
Agency:
CP+B / Digitas / Boulder
Client:
American Express
Title:
Small Business Gets an Official Day
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12509G
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Kraft
Title:
Kraft Mac and Cheese Integrated
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12510G
Award:
2012 Advertising Merit Award
Agency:
Garbergs / Stockholm
Client:
Nordiska Kompaniet - NK
Title:
Future Classics
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12511G
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
Long Live Imagination, Project Imagin8ion
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12512G
Award:
2012 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12513G
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Mayhem
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12514G
Award:
2012 Advertising Merit Award
Agency:
Mistress / Venice
Client:
Mattel Inc.
Title:
Hot Wheels For Real
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12515G
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Ukraine / Kiev
Client:
Bank Forum Commerzbank Group
Title:
German Style
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12516G
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Cape Town / Cape Town
Client:
South African Breweries
Title:
Be the Coach
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12517G
Award:
2012 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Fresh’N’Friends
Title:
Fruit Figures
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12518G
Award:
2012 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Jameson
Title:
Jameson Legend
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12519G
Award:
2012 Advertising Merit Award
Agency:
TBWAHuntLascaris - Johannesburg / Sandton
Client:
The Zimbabwean Newspaper
Title:
The Voiceless Campaign
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12520G
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy Portland / Portland
Client:
Dodge
Title:
Dodge Journey: Search Engine for the World Wide World
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12521G
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Sainsbury's
Title:
1 Million Kids Challenge
Category:
Non-Broadcast / Online
Annual ID:
12423T
Award:
2012 Advertising Merit Award
Agency:
BBDO Toronto / Toronto
Client:
Wrigley Canada
Title:
Cage Cop
Category:
Non-Broadcast / Online
Annual ID:
12424T
Award:
2012 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Levi Strauss & Co, San Francisco
Title:
Rear View Girls - Los Angeles
Category:
Non-Broadcast / Online
Annual ID:
12425T
Award:
2012 Advertising Merit Award
Agency:
Drill Inc. / Shibuya
Client:
NTT DOCOMO,INC.
Title:
Xylophone
Category:
Non-Broadcast / Online
Annual ID:
12426T
Award:
2012 Advertising Merit Award
Agency:
Duval Guillaume Modem / Berchem
Client:
Bart Creemers
Title:
Bikers
Category:
Non-Broadcast / Online
Annual ID:
12427T
Award:
2012 Advertising Merit Award
Agency:
Grey London / London
Client:
The British Heart Foundation
Title:
BHF - Vinnie
Category:
Non-Broadcast / Online
Annual ID:
12428T
Award:
2012 Advertising Merit Award
Agency:
The Brooklyn Brothers / New York
Client:
New Era
Title:
912 and On The Lam
Category:
Non-Broadcast / Online
Annual ID:
12429T
Award:
2012 Advertising Merit Award
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
Engagement Citoyen
Title:
The Return of Dictator Ben Ali
Category:
Non-Broadcast / Online
Annual ID:
12431T
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Cape Town / Cape Town
Client:
Wilderness Foundation
Title:
YouTube Interventions
Category:
Non-Broadcast / Online
Annual ID:
12432T
Award:
2012 Advertising Merit Award
Agency:
Publicis Mojo / Auckland
Client:
Greenpeace
Title:
Oil on Canvas
Category:
Non-Broadcast / Online
Annual ID:
12433T
Award:
2012 Advertising Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, USA
Title:
Camry It's Reinvented
Category:
Non-Broadcast / Online
Annual ID:
12434T
Award:
2012 Advertising Merit Award
Agency:
BBH London / Hollywood
Client:
Weetabix
Title:
Big Day
Category:
Non-Broadcast / Online
Annual ID:
12435T
Award:
2012 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Energizer Philippines Inc
Title:
Gift Of Life
Category:
Non-Broadcast / Online
Annual ID:
12436T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
Heineken
Title:
Legendary Making of The Date
Category:
Non-Broadcast / Online
Annual ID:
12437T
Award:
2012 Advertising Merit Award
Agency:
Y&R Amsterdam / Amsterdam
Client:
LG Electronics
Title:
Thief
Category:
Non-Broadcast / Online
Annual ID:
12438T
Award:
2012 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
AbInBev / Andes Beer
Title:
Andes Friend Recovery
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12206A
Award:
2012 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
BGH Air Conditioners
Title:
Big Noses
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12207A
Award:
2012 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12209A
Award:
2012 Advertising Merit Award
Agency:
OgilvyOne London / London
Client:
IBM
Title:
Predictions
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12210A
Award:
2012 Advertising Merit Award
Agency:
Saatchi & Saatchi / Shanghai
Client:
P&G
Title:
ARIEL BIG STAIN
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12211A
Award:
2012 Advertising Merit Award
Agency:
Saatchi & Saatchi Stockholm / Stockholm
Client:
Procter & Gamble Nordic
Title:
Ariel Fashion Shoot
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12212A
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Frozen Moments
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
12349T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
Febreze
Title:
Breathe Happy
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
12350T
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Experiential Advertising / Installations
Annual ID:
12493G
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Peixe Urbano
Title:
Money Machine
Category:
Experiential Advertising / Installations
Annual ID:
12494G
Award:
2012 Advertising Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
S-Oil
Title:
"Here" balloon
Category:
Experiential Advertising / Installations
Annual ID:
12495G
Award:
2012 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
Tropicana
Title:
Billboard powered by oranges
Category:
Experiential Advertising / Installations
Annual ID:
12496G
Award:
2012 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
H&R Block
Title:
Second Look Detroit
Category:
Experiential Advertising / Installations
Annual ID:
12497G
Award:
2012 Advertising Merit Award
Agency:
Grey Group / Mexico City
Client:
AMNESTY INTERNATIONAL
Title:
GPS
Category:
Experiential Advertising / Installations
Annual ID:
12498G
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Amsterdam / Amsterdam
Client:
Allsecur
Title:
Upside down
Category:
Experiential Advertising / Installations
Annual ID:
12499G
Award:
2012 Advertising Merit Award
Agency:
Perfect Fools / Stockholm
Client:
Converse EMEA
Title:
The Canvas Experiment
Category:
Experiential Advertising / Installations
Annual ID:
12500G
