The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Life Story Agency: BBH LONDON / London Client: Banardos Category: Public Service / Television - Single
Reunion Agency: Campbell Ewald Advertising / Warren Client: The Ad Council and the National Fatherhood Initiative Category: Public Service / Television - Single
SMOTHNESS Agency: Forsman & Bodenfors / Gothenburg Client: IQ Category: Public Service / Television - Single
Smutley Agency: Goodby Silverstein & Partners / brooklyn Client: AIDES Category: Public Service / Television - Single
The Share Experiment Agency: SHACKLETON / MADRID Client: Action Against Hunger (Spain) Category: Public Service / Television - Single
P&G Special Olympics - What I See Agency: Wieden + Kennedy, Portland / Portland Client: Procter & Gamble Category: Public Service / Television - Single
"Up All Night" Fan Montage Video Agency: BBDO New York / New York Client: AT&T Category: Branded Content / Music Videos
Day One Stories Agency: Droga5 / New York Client: Prudential Category: Consumer Television / Commercials of Var. Length - Campaign
Faas Lab: The World's Fastest Band "Rocker, Flex, & Groove" Agency: Droga5 / New York Client: Puma Category: Consumer Television / Commercials of Var. Length - Campaign
The Foggy Moments Agency: Herezie Paris / Paris Client: Optifog Essilor Category: Consumer Television / Commercials of Var. Length - Campaign
Mayhem Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Consumer Television / Commercials of Var. Length - Campaign
The Online Translation Experiment Agency: Memac Ogilvy & Mather / Dubai Client: Berlitz Language Center Category: Consumer Television / Commercials of Var. Length - Campaign
Don't Take it in the Air Campaign Agency: Mullen / Boston Client: JetBlue Category: Consumer Television / Commercials of Var. Length - Campaign
To Life, Love, and Loot Agency: Anomaly / Hollywood Client: Captain Morgan Category: Consumer Television / Commercials of Var. Length - Campaign
"It's Not Crazy, It's Sports" Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign
The World´s Fastest Purchase Agency: Circus / mexico Client: Puma Category: Experiential Advertising / Events and Competitions
Long Live Imagination, Project Imagin8ion Agency: Grey New York / New York Client: Canon Category: Experiential Advertising / Events and Competitions
Cars tweet empty parking spaces Agency: Jung von Matt AG / Stuttgart Client: Mercedes-Benz Category: Experiential Advertising / Events and Competitions
The Charity Test Drive Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Experiential Advertising / Events and Competitions
CONTREXPERIENCE Agency: Marcel / Paris Client: CONTREX Category: Experiential Advertising / Events and Competitions
Wimpy Braille Burgers Agency: MetropolitanRepublic / Johanneesburg Client: Wimpy Category: Experiential Advertising / Events and Competitions
Swap Meet Agency: mono / Minneapolis Client: Blu Dot Category: Experiential Advertising / Events and Competitions
Steal Banksy Agency: Naked Communications / Sydney Client: Art Series Hotels Category: Experiential Advertising / Events and Competitions
Your name here Agency: Walrus / New York Client: Smith & Wollensky Category: Experiential Advertising / Events and Competitions
Flash Fans Agency: Anomaly / New York Client: Budweiser Canada Category: Consumer Television / Over 60 second - Single
Going Home Agency: BBDO Proximity Berlin / Duesseldorf Client: Daimler AG MBVD/VPS Category: Consumer Television / Over 60 second - Single
Google Chrome: Dear Sophie Agency: BBH New York/Google Creative Lab / New York Client: Google Category: Consumer Television / Over 60 second - Single
Jamal Edwards Agency: BBH LONDON / London Client: Google Chrome Category: Consumer Television / Over 60 second - Single
Step Together Agency: BBH LONDON / London Client: Johnnie Walker Category: Consumer Television / Over 60 second - Single
Boyband Agency: BBH LONDON / London Client: Yeo Valley Category: Consumer Television / Over 60 second - Single
The Bear Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Consumer Television / Over 60 second - Single
The Moment Agency: Clemenger BBDO Melbourne / Melbourne Client: BUPA Category: Consumer Television / Over 60 second - Single
Abs Agency: DDB Mexico / Distrito Federal Client: Gladiator Energy Drink Category: Consumer Television / Over 60 second - Single
Colours Agency: DDB, Paris / Paris Client: Lagardère - Tiji Category: Consumer Television / Over 60 second - Single
With 10 years of life Agency: Dentsu Tokyo / Tokyo Client: Toshiba Corporation Category: Consumer Television / Over 60 second - Single
Photogenic Agency: Don / Capital Federal Client: Fibertel Category: Consumer Television / Over 60 second - Single
Xylophone Agency: Drill Inc. / Shibuya Client: NTT DOCOMO,INC. Category: Consumer Television / Over 60 second - Single
Cazadores (Hunters) Agency: La Comunidad / Miami Client: BAFICI (Buenos Aires International Independent Film Festival) Category: Consumer Television / Over 60 second - Single
A New Female Model Agency: MCCANN ERICKSON / MADRID Client: Campofrio Category: Consumer Television / Over 60 second - Single
Clear Character Agency: Leo Burnett Sydney / Los Angeles Client: Bundaberg Rum Category: Consumer Television / Over 60 second - Single
Parallels Agency: StrawberryFrog / Los Angeles Client: Jim Beam Category: Consumer Television / Over 60 second - Single
Hussars Agency: Publicis Conseil / PARIS Client: Orange Category: Consumer Television / Over 60 second - Single
What Britain Loves Agency: Saatchi & Saatchi / London Client: T-Mobile Category: Consumer Television / Over 60 second - Single
Witness to History - Kennedy Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: ZDF Category: Consumer Television / Over 60 second - Single
Halftime America Agency: Wieden + Kennedy, Portland / Portland Client: Chrysler Group LLC Category: Consumer Television / Over 60 second - Single
Handmade in Chennai Agency: Wieden + Kennedy New Delhi / New Delhi Client: Royal Enfield Category: Consumer Television / Over 60 second - Single
The Counter Demoralization Agency: Young & Rubicam Argentina / Buenos Aires Client: Dossier Category: Consumer Television / Over 60 second - Single
Towel Agency: Young & Rubicam Argentina / Buenos Aires Client: Ole Category: Consumer Television / Over 60 second - Single
Think Before Printing Agency: Division of Labor - San Francisco / Sausalito Client: Division of Labor Category: Self-Promotion / Single or Campaign
DESIGN NORI (SEAWEED) Agency: I&S BBDO / Tokyo Client: UMINO SEAWEED STORE Category: Self-Promotion / Single or Campaign

2012 Advertising Merit Award

BBH LONDON / London

Banardos

Life Story

Public Service / Television - Single

12279T

2012 Advertising Merit Award

Campbell Ewald Advertising / Warren

The Ad Council and the National Fatherhood Initiative

Reunion

Public Service / Television - Single

12280T

2012 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

IQ

SMOTHNESS

Public Service / Television - Single

12281T

2012 Advertising Merit Award

Goodby Silverstein & Partners / brooklyn

AIDES

Smutley

Public Service / Television - Single

12282T

2012 Advertising Merit Award

SHACKLETON / MADRID

Action Against Hunger (Spain)

The Share Experiment

Public Service / Television - Single

12283T

2012 Advertising Merit Award

Wieden + Kennedy, Portland / Portland

Procter & Gamble

P&G Special Olympics - What I See

Public Service / Television - Single

12284T

2012 Advertising Merit Award

BBDO New York / New York

AT&T

"Up All Night" Fan Montage Video

Branded Content / Music Videos

12455T

2012 Advertising Merit Award

Droga5 / New York

Prudential

Day One Stories

Consumer Television / Commercials of Var. Length - Campaign

2012 Advertising Merit Award

Droga5 / New York

Puma

Faas Lab: The World's Fastest Band "Rocker, Flex, & Groove"

Consumer Television / Commercials of Var. Length - Campaign

2012 Advertising Merit Award

Herezie Paris / Paris

Optifog Essilor

The Foggy Moments

Consumer Television / Commercials of Var. Length - Campaign

12381T

2012 Advertising Merit Award

Leo Burnett Chicago / Chicago

Allstate

Mayhem

Consumer Television / Commercials of Var. Length - Campaign

12382T

2012 Advertising Merit Award

Memac Ogilvy & Mather / Dubai

Berlitz Language Center

The Online Translation Experiment

Consumer Television / Commercials of Var. Length - Campaign

12383T

2012 Advertising Merit Award

Mullen / Boston

JetBlue

Don't Take it in the Air Campaign

Consumer Television / Commercials of Var. Length - Campaign

12384T

2012 Advertising Merit Award

Anomaly / Hollywood

Captain Morgan

To Life, Love, and Loot

Consumer Television / Commercials of Var. Length - Campaign

12385T

2012 Advertising Merit Award

Wieden+Kennedy New York / New York

ESPN

"It's Not Crazy, It's Sports"

Consumer Television / Commercials of Var. Length - Campaign

12386T

2012 Advertising Merit Award

Circus / mexico

Puma

The World´s Fastest Purchase

Experiential Advertising / Events and Competitions

12484G

2012 Advertising Merit Award

Grey New York / New York

Canon

Long Live Imagination, Project Imagin8ion

Experiential Advertising / Events and Competitions

12485G

2012 Advertising Merit Award

Jung von Matt AG / Stuttgart

Mercedes-Benz

Cars tweet empty parking spaces

Experiential Advertising / Events and Competitions

12486G

2012 Advertising Merit Award

Jung von Matt AG / Hamburg

Daimler AG

The Charity Test Drive

Experiential Advertising / Events and Competitions

12487G

2012 Advertising Merit Award

Marcel / Paris

CONTREX

CONTREXPERIENCE

Experiential Advertising / Events and Competitions

12488G

2012 Advertising Merit Award

MetropolitanRepublic / Johanneesburg

Wimpy

Wimpy Braille Burgers

Experiential Advertising / Events and Competitions

12489G

2012 Advertising Merit Award

mono / Minneapolis

Blu Dot

Swap Meet

Experiential Advertising / Events and Competitions

12490G

2012 Advertising Merit Award

Naked Communications / Sydney

Art Series Hotels

Steal Banksy

Experiential Advertising / Events and Competitions

12491G

2012 Advertising Merit Award

Walrus / New York

Smith & Wollensky

Your name here

Experiential Advertising / Events and Competitions

12492G

2012 Advertising Merit Award

Anomaly / New York

Budweiser Canada

Flash Fans

Consumer Television / Over 60 second - Single

12389T

2012 Advertising Merit Award

BBDO Proximity Berlin / Duesseldorf

Daimler AG MBVD/VPS

Going Home

Consumer Television / Over 60 second - Single

12390T

2012 Advertising Merit Award

BBH New York/Google Creative Lab / New York

Google

Google Chrome: Dear Sophie

Consumer Television / Over 60 second - Single

12391T

2012 Advertising Merit Award

BBH LONDON / London

Google Chrome

Jamal Edwards

Consumer Television / Over 60 second - Single

12392T

2012 Advertising Merit Award

BBH LONDON / London

Johnnie Walker

Step Together

Consumer Television / Over 60 second - Single

12393T

2012 Advertising Merit Award

BBH LONDON / London

Yeo Valley

Boyband

Consumer Television / Over 60 second - Single

12394T

2012 Advertising Merit Award

BETC Euro RSCG / Paris

CANAL+

The Bear

Consumer Television / Over 60 second - Single

12395T

2012 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

BUPA

The Moment

Consumer Television / Over 60 second - Single

12396T

2012 Advertising Merit Award

DDB Mexico / Distrito Federal

Gladiator Energy Drink

Abs

Consumer Television / Over 60 second - Single

12397T

2012 Advertising Merit Award

DDB, Paris / Paris

Lagardère - Tiji

Colours

Consumer Television / Over 60 second - Single

12398T

2012 Advertising Merit Award

Dentsu Tokyo / Tokyo

Toshiba Corporation

With 10 years of life

Consumer Television / Over 60 second - Single

12399T

2012 Advertising Merit Award

Don / Capital Federal

Fibertel

Photogenic

Consumer Television / Over 60 second - Single

12400T

2012 Advertising Merit Award

Drill Inc. / Shibuya

NTT DOCOMO,INC.

Xylophone

Consumer Television / Over 60 second - Single

12401T

2012 Advertising Merit Award

La Comunidad / Miami

BAFICI (Buenos Aires International Independent Film Festival)

Cazadores (Hunters)

Consumer Television / Over 60 second - Single

12402T

2012 Advertising Merit Award

MCCANN ERICKSON / MADRID

Campofrio

A New Female Model

Consumer Television / Over 60 second - Single

12403T

2012 Advertising Merit Award

Leo Burnett Sydney / Los Angeles

Bundaberg Rum

Clear Character

Consumer Television / Over 60 second - Single

12404T

2012 Advertising Merit Award

StrawberryFrog / Los Angeles

Jim Beam

Parallels

Consumer Television / Over 60 second - Single

12405T

2012 Advertising Merit Award

Publicis Conseil / PARIS

Orange

Hussars

Consumer Television / Over 60 second - Single

12406T

2012 Advertising Merit Award

Saatchi & Saatchi / London

T-Mobile

What Britain Loves

Consumer Television / Over 60 second - Single

12407T

2012 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

ZDF

Witness to History - Kennedy

Consumer Television / Over 60 second - Single

12408T

2012 Advertising Merit Award

Wieden + Kennedy, Portland / Portland

Chrysler Group LLC

Halftime America

Consumer Television / Over 60 second - Single

12409T

2012 Advertising Merit Award

Wieden + Kennedy New Delhi / New Delhi

Royal Enfield

Handmade in Chennai

Consumer Television / Over 60 second - Single

12410T

2012 Advertising Merit Award

Young & Rubicam Argentina / Buenos Aires

Dossier

The Counter Demoralization

Consumer Television / Over 60 second - Single

12411T

2012 Advertising Merit Award

Young & Rubicam Argentina / Buenos Aires

Ole

Towel

Consumer Television / Over 60 second - Single

12412T

2012 Advertising Merit Award

Division of Labor - San Francisco / Sausalito

Division of Labor

Think Before Printing

Self-Promotion / Single or Campaign

12250A

2012 Advertising Merit Award

I&S BBDO / Tokyo

UMINO SEAWEED STORE

DESIGN NORI (SEAWEED)

Self-Promotion / Single or Campaign

12251A

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