The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Stop The Cycle
Agency: LOWE SINGAPORE / SG
Client: AWARE (ASSOCIATION OF WOMEN FOR ACTION AND RESEARCH) Category: Public Service / Outdoor and Posters - Campaign
Limited Edition
Agency: M & C Saatchi / Sydney
Client: Sydney Dogs and Cats Home Category: Public Service / Outdoor and Posters - Campaign
Word Game
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: Organ Retrieval Banking Organisation Category: Public Service / Outdoor and Posters - Campaign
Saddest Show on Earth
Agency: Y&R Chicago / Chicago
Client: PETA Category: Public Service / Outdoor and Posters - Campaign
A-Z of Endangered and Extinct Wildlife
Agency: Kinetic Singapore / Singapore
Client: Fox International Channels Category: Public Service / Newspaper or Magazine - Single
Stare Bear
Agency: Leo Burnett Chicago / Chicago
Client: Coca-Cola Category: Public Service / Newspaper or Magazine - Single
THIAGO
Agency: Ogilvy Brasil / são paulo
Client: UNICEF Category: Public Service / Newspaper or Magazine - Single
Talking Ad
Agency: Publicis Brussels / Brussels
Client: Reporters Without Borders Category: Public Service / Newspaper or Magazine - Single
Pain Squad Mobile App
Agency: Cundari / Toronto
Client: The Hospital for Sick Children Category: Brand Transformation / Single
Facades
Agency: BBDO Proximity Singapore Pte Ltd / Singapore
Client: Traffick Lights Category: Public Service / Newspaper or Magazine - Campaign
Mayday Appeal
Agency: DDB / Auckland
Client: Coastguard New Zealand Category: Public Service / Newspaper or Magazine - Campaign
Thumbprints
Agency: Leo Burnett Chicago / Chicago
Client: Coca-Cola Category: Public Service / Newspaper or Magazine - Campaign
Sea Creatures
Agency: Leo Burnett Manila / Makati
Client: WWF Philippines Category: Public Service / Newspaper or Magazine - Campaign
Flash Fans
Agency: Anomaly / New York
Client: Budweiser Canada Category: Consumer Television / Over 60 second - Single
Going Home
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG MBVD/VPS Category: Consumer Television / Over 60 second - Single
Google Chrome: Dear Sophie
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Consumer Television / Over 60 second - Single
Jamal Edwards
Agency: BBH LONDON / London
Client: Google Chrome Category: Consumer Television / Over 60 second - Single
Step Together
Agency: BBH LONDON / London
Client: Johnnie Walker Category: Consumer Television / Over 60 second - Single
Boyband
Agency: BBH LONDON / London
Client: Yeo Valley Category: Consumer Television / Over 60 second - Single
The Bear
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Consumer Television / Over 60 second - Single
The Moment
Agency: Clemenger BBDO Melbourne / Melbourne
Client: BUPA Category: Consumer Television / Over 60 second - Single
Abs
Agency: DDB Mexico / Distrito Federal
Client: Gladiator Energy Drink Category: Consumer Television / Over 60 second - Single
Colours
Agency: DDB, Paris / Paris
Client: Lagardère - Tiji Category: Consumer Television / Over 60 second - Single
With 10 years of life
Agency: Dentsu Tokyo / Tokyo
Client: Toshiba Corporation Category: Consumer Television / Over 60 second - Single
Photogenic
Agency: Don / Capital Federal
Client: Fibertel Category: Consumer Television / Over 60 second - Single
Xylophone
Agency: Drill Inc. / Shibuya
Client: NTT DOCOMO,INC. Category: Consumer Television / Over 60 second - Single
Cazadores (Hunters)
Agency: La Comunidad / Miami
Client: BAFICI (Buenos Aires International Independent Film Festival) Category: Consumer Television / Over 60 second - Single
A New Female Model
Agency: MCCANN ERICKSON / MADRID
Client: Campofrio Category: Consumer Television / Over 60 second - Single
Clear Character
Agency: Leo Burnett Sydney / Los Angeles
Client: Bundaberg Rum Category: Consumer Television / Over 60 second - Single
Parallels
Agency: StrawberryFrog / Los Angeles
Client: Jim Beam Category: Consumer Television / Over 60 second - Single
Hussars
Agency: Publicis Conseil / PARIS
Client: Orange Category: Consumer Television / Over 60 second - Single
What Britain Loves
Agency: Saatchi & Saatchi / London
Client: T-Mobile Category: Consumer Television / Over 60 second - Single
Witness to History - Kennedy
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: ZDF Category: Consumer Television / Over 60 second - Single
Halftime America
Agency: Wieden + Kennedy, Portland / Portland
Client: Chrysler Group LLC Category: Consumer Television / Over 60 second - Single
Handmade in Chennai
Agency: Wieden + Kennedy New Delhi / New Delhi
Client: Royal Enfield Category: Consumer Television / Over 60 second - Single
The Counter Demoralization
Agency: Young & Rubicam Argentina / Buenos Aires
Client: Dossier Category: Consumer Television / Over 60 second - Single
Towel
Agency: Young & Rubicam Argentina / Buenos Aires
Client: Ole Category: Consumer Television / Over 60 second - Single
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ Category: Branded Content / Games
Catch the Flash
Agency: Jung von Matt AG / Stuttgart
Client: Nike Gesellschaft mbH Category: Branded Content / Games
Auto Correct
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Newspaper / Full Page or Spread - Campaign
Hands free parking
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Newspaper / Full Page or Spread - Campaign
Gorigon
Agency: BBDO Mexico / México
Client: Scribe Sketchbooks Category: Newspaper / Full Page or Spread - Campaign
True Stories Print Campaign
Agency: BBDO / New York
Client: Procter & Gamble/Gillette Fusion ProGlide Category: Newspaper / Full Page or Spread - Campaign
Blemish
Agency: Bester Burke Slingers / Cape Town
Client: Yardley Oatmeal Spot Buster Category: Newspaper / Full Page or Spread - Campaign
Spending too much time with the wife?
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Carlon Mid : Fosters Category: Newspaper / Full Page or Spread - Campaign
Smart Puppies
Agency: Colenso BBDO / Auckland
Client: Mars Category: Newspaper / Full Page or Spread - Campaign
FISH/CHICKEN/PORK
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: MMP CORPORATION LTD. Category: Newspaper / Full Page or Spread - Campaign
Summer Sale
Agency: DDB UK / LONDON
Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Campaign
Award:
2012 Advertising Merit Award
Agency:
LOWE SINGAPORE / SG
Client:
AWARE (ASSOCIATION OF WOMEN FOR ACTION AND RESEARCH)
Title:
Stop The Cycle
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12273A
Award:
2012 Advertising Merit Award
Agency:
M & C Saatchi / Sydney
Client:
Sydney Dogs and Cats Home
Title:
Limited Edition
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12274A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather, New Delhi / Gurgaon
Client:
Organ Retrieval Banking Organisation
Title:
Word Game
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12275A
Award:
2012 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
PETA
Title:
Saddest Show on Earth
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12276A
Award:
2012 Advertising Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Fox International Channels
Title:
A-Z of Endangered and Extinct Wildlife
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
12254A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Coca-Cola
Title:
Stare Bear
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
12255A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
UNICEF
Title:
THIAGO
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
12256A
Award:
2012 Advertising Merit Award
Agency:
Publicis Brussels / Brussels
Client:
Reporters Without Borders
Title:
Talking Ad
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
12257A
Award:
2012 Advertising Merit Award
Agency:
BBH / New York
Client:
UNICEF
Title:
UNICEF: Good Shirts
Category:
Brand Transformation / Single
Annual ID:
12525G
Award:
2012 Advertising Merit Award
Agency:
Cundari / Toronto
Client:
The Hospital for Sick Children
Title:
Pain Squad Mobile App
Category:
Brand Transformation / Single
Annual ID:
12526G
Award:
2012 Advertising Merit Award
Agency:
BBDO Proximity Singapore Pte Ltd / Singapore
Client:
Traffick Lights
Title:
Facades
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
12258A
Award:
2012 Advertising Merit Award
Agency:
DDB / Auckland
Client:
Coastguard New Zealand
Title:
Mayday Appeal
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
12259A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Coca-Cola
Title:
Thumbprints
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
12260A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Manila / Makati
Client:
WWF Philippines
Title:
Sea Creatures
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
12261A
Award:
2012 Advertising Merit Award
Agency:
Anomaly / New York
Client:
Budweiser Canada
Title:
Flash Fans
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12389T
Award:
2012 Advertising Merit Award
Agency:
BBDO Proximity Berlin / Duesseldorf
Client:
Daimler AG MBVD/VPS
Title:
Going Home
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12390T
Award:
2012 Advertising Merit Award
Agency:
BBH / New York + Google Creative Lab / New York
Client:
Google
Title:
Google Chrome: Dear Sophie
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12391T
Award:
2012 Advertising Merit Award
Agency:
BBH LONDON / London
Client:
Google Chrome
Title:
Jamal Edwards
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12392T
Award:
2012 Advertising Merit Award
Agency:
BBH LONDON / London
Client:
Johnnie Walker
Title:
Step Together
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12393T
Award:
2012 Advertising Merit Award
Agency:
BBH LONDON / London
Client:
Yeo Valley
Title:
Boyband
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12394T
Award:
2012 Advertising Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
CANAL+
Title:
The Bear
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12395T
Award:
2012 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
BUPA
Title:
The Moment
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12396T
Award:
2012 Advertising Merit Award
Agency:
DDB Mexico / Distrito Federal
Client:
Gladiator Energy Drink
Title:
Abs
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12397T
Award:
2012 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
Lagardère - Tiji
Title:
Colours
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12398T
Award:
2012 Advertising Merit Award
Agency:
Dentsu Tokyo / Tokyo
Client:
Toshiba Corporation
Title:
With 10 years of life
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12399T
Award:
2012 Advertising Merit Award
Agency:
Don / Capital Federal
Client:
Fibertel
Title:
Photogenic
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12400T
Award:
2012 Advertising Merit Award
Agency:
Drill Inc. / Shibuya
Client:
NTT DOCOMO,INC.
Title:
Xylophone
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12401T
Award:
2012 Advertising Merit Award
Agency:
La Comunidad / Miami
Client:
BAFICI (Buenos Aires International Independent Film Festival)
Title:
Cazadores (Hunters)
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12402T
Award:
2012 Advertising Merit Award
Agency:
MCCANN ERICKSON / MADRID
Client:
Campofrio
Title:
A New Female Model
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12403T
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Sydney / Los Angeles
Client:
Bundaberg Rum
Title:
Clear Character
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12404T
Award:
2012 Advertising Merit Award
Agency:
StrawberryFrog / Los Angeles
Client:
Jim Beam
Title:
Parallels
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12405T
Award:
2012 Advertising Merit Award
Agency:
Publicis Conseil / PARIS
Client:
Orange
Title:
Hussars
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12406T
Award:
2012 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
T-Mobile
Title:
What Britain Loves
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12407T
Award:
2012 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
ZDF
Title:
Witness to History - Kennedy
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12408T
Award:
2012 Advertising Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Chrysler Group LLC
Title:
Halftime America
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12409T
Award:
2012 Advertising Merit Award
Agency:
Wieden + Kennedy New Delhi / New Delhi
Client:
Royal Enfield
Title:
Handmade in Chennai
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12410T
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Argentina / Buenos Aires
Client:
Dossier
Title:
The Counter Demoralization
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12411T
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Argentina / Buenos Aires
Client:
Ole
Title:
Towel
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12412T
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Branded Content / Games
Annual ID:
12456T
Award:
2012 Advertising Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Nike Gesellschaft mbH
Title:
Catch the Flash
Category:
Branded Content / Games
Annual ID:
12457T
Award:
2012 Advertising Merit Award
Agency:
Saatchi & Saatchi / Shanghai
Client:
P&G
Title:
ARIEL BIG STAIN
Category:
Branded Content / Games
Annual ID:
12458T
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Auto Correct
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12128A
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Hands free parking
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12129A
Award:
2012 Advertising Merit Award
Agency:
BBDO Mexico / México
Client:
Scribe Sketchbooks
Title:
Gorigon
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12130A
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
Procter & Gamble/Gillette Fusion ProGlide
Title:
True Stories Print Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12131A
Award:
2012 Advertising Merit Award
Agency:
Bester Burke Slingers / Cape Town
Client:
Yardley Oatmeal Spot Buster
Title:
Blemish
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12132A
Award:
2012 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Carlon Mid : Fosters
Title:
Spending too much time with the wife?
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12133A
Award:
2012 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
Smart Puppies
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12134A
Award:
2012 Advertising Merit Award
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
MMP CORPORATION LTD.
Title:
FISH/CHICKEN/PORK
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12135A
Award:
2012 Advertising Merit Award
Agency:
DDB UK / LONDON
Client:
Harvey Nichols
Title:
Summer Sale
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12136A