The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

ENTER NOW LEARN MORE

Award

Agency

Client

Title

Category

Annual ID

Andes Friend Recovery Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: AbInBev / Andes Beer Category: Out Of Home / Digital / Electronic - Single or Campaign
Big Noses Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: BGH Air Conditioners Category: Out Of Home / Digital / Electronic - Single or Campaign
Wall of Fame Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Out Of Home / Digital / Electronic - Single or Campaign
Predictions Agency: OgilvyOne London / London Client: IBM Category: Out Of Home / Digital / Electronic - Single or Campaign
ARIEL BIG STAIN Agency: Saatchi & Saatchi / Shanghai Client: P&G Category: Out Of Home / Digital / Electronic - Single or Campaign
Ariel Fashion Shoot Agency: Saatchi & Saatchi Stockholm / Stockholm Client: Procter & Gamble Nordic Category: Out Of Home / Digital / Electronic - Single or Campaign
Life Story Agency: BBH LONDON / London Client: Banardos Category: Public Service / Television - Single
Reunion Agency: Campbell Ewald Advertising / Warren Client: The Ad Council and the National Fatherhood Initiative Category: Public Service / Television - Single
SMOTHNESS Agency: Forsman & Bodenfors / Gothenburg Client: IQ Category: Public Service / Television - Single
Smutley Agency: Goodby Silverstein & Partners / brooklyn Client: AIDES Category: Public Service / Television - Single
The Share Experiment Agency: SHACKLETON / MADRID Client: Action Against Hunger (Spain) Category: Public Service / Television - Single
P&G Special Olympics - What I See Agency: Wieden + Kennedy, Portland / Portland Client: Procter & Gamble Category: Public Service / Television - Single
Facades Agency: BBDO Proximity Singapore Pte Ltd / Singapore Client: Traffick Lights Category: Public Service / Newspaper or Magazine - Campaign
Mayday Appeal Agency: DDB / Auckland Client: Coastguard New Zealand Category: Public Service / Newspaper or Magazine - Campaign
Thumbprints Agency: Leo Burnett Chicago / Chicago Client: Coca-Cola Category: Public Service / Newspaper or Magazine - Campaign
Sea Creatures Agency: Leo Burnett Manila / Makati Client: WWF Philippines Category: Public Service / Newspaper or Magazine - Campaign
Oxford Circus Agency: BBH LONDON / London Client: Google Category: Out Of Home / Billboards - Single
LED Bulb Billboard Agency: DDB Canada / Vancouver / Vancouver Client: BC Hydro Category: Out Of Home / Billboards - Single
With 10 years of life Agency: Dentsu Tokyo / Minato-ku Client: TOSHIBA CORPORATION Category: Out Of Home / Billboards - Single
GUINNESS XMAS CAMPAIGN Agency: Abbott Mead Vickers BBDO / London Client: DIAGEO Category: Out Of Home / Billboards - Campaign
Say It to Get It: Google Voice Serach for Mobile Agency: BBH London / New York Client: Google Category: Out Of Home / Billboards - Campaign
Your Own Celebration Agency: CLM BBDO / BOULOGNE BILLANCOURT Client: Mars Chocolate - Celebrations Category: Out Of Home / Billboards - Campaign
Parking Precision Agency: Grabarz & Partner WA GmbH / Hamburg Client: Volkswagen AG Category: Out Of Home / Billboards - Campaign
Betadine Agency: Young & Rubicam Prague / Prague Client: Betadine Category: Out Of Home / Billboards - Campaign
Coleman Sleeping Bags Agency: Young & Rubicam Prague / Prague Client: Coleman Category: Out Of Home / Billboards - Campaign
UNICEF: Good Shirts Agency: BBH New York / New York Client: UNICEF Category: Brand Transformation / Single
Pain Squad Mobile App Agency: Cundari / Toronto Client: The Hospital for Sick Children Category: Brand Transformation / Single
Leica Radio Campaign Agency: Bravo Group / New York Client: Leica Category: Consumer Radio / Campaign
Kids Birthday Parties Agency: DDB South Africa / Johannesburg Client: McDonalds Category: Consumer Radio / Campaign
Blunders Agency: DDB Tribal Group / Berlin Client: Volkswagen AG Category: Consumer Radio / Campaign
The Language of Colour Agency: LOWE SINGAPORE / SG Client: Samroc Paint And Hardware Category: Consumer Radio / Campaign
The Language of Colour Agency: LOWE SINGAPORE / SG Client: Samroc Paint and Hardware Category: Consumer Radio / Campaign
Xtra View Agency: Ogilvy Johannesburg / Johannesburg Client: Multichoice Dstv Category: Consumer Radio / Campaign
Jameson Radio Agency: TBWA\Chiat\Day / New York Client: Jameson Category: Consumer Radio / Campaign
AUSTAR Takes Docos to Amazing Agency: The Monkeys / Sydney Client: AUSTAR Category: Consumer Radio / Campaign
IKEA De-clutter, De-stress Agency: The Monkeys / Sydney Client: IKEA Category: Consumer Radio / Campaign
Dig Deeper Agency: BBDO New York / New York Client: HBO Category: Branded Content / Online
Remember Me Agency: CP+B / Boulder Client: MetLife Foundation Category: Branded Content / Online
Autodance Agency: CP+B / Boulder Client: Ubisoft Category: Branded Content / Online
Your Second Shot Agency: Dentsu America / Harrison Client: Canon PowerShot Category: Branded Content / Online
Always Open Agency: Gotham / New York Client: Denny's Category: Branded Content / Online
BHF - Vinnie Agency: Grey London / London Client: The British Heart Foundation Category: Branded Content / Online
Long Live Imagination, Project Imagin8ion Agency: Grey New York / New York Client: Canon Category: Branded Content / Online
The Ecosphere Project Agency: HEIMAT, Berlin / Berlin Client: CNN International Category: Branded Content / Online
The Gathering Agency: Innocean Australia / North Sydney Client: Kia Motors Australia Category: Branded Content / Online
DRUNK VALET Agency: Ogilvy Brasil / são paulo Client: BAR AURORA & BOTECO FERRAZ Category: Branded Content / Online
LE CLUB PERRIER Agency: Ogilvy France / Paris Client: NESTLE WATERS/PERRIER Category: Branded Content / Online
The Inside Experience Agency: Pereira & O'Dell / San Francisco Client: Intel + TOSHIBA Category: Branded Content / Online
An Unexpected Visit Agency: SHACKLETON / MADRID Client: Spanair Category: Branded Content / Online
Gift Of Life Agency: TBWA Santiago Mangada Puno / Makati City Client: Energizer Philippines Inc Category: Branded Content / Online

2012 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

AbInBev / Andes Beer

Andes Friend Recovery

Out Of Home / Digital / Electronic - Single or Campaign

12206A

2012 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

BGH Air Conditioners

Big Noses

Out Of Home / Digital / Electronic - Single or Campaign

12207A

2012 Advertising Merit Award

kempertrautmann gmbh / Hamburg

edding International GmbH

Wall of Fame

Out Of Home / Digital / Electronic - Single or Campaign

12209A

2012 Advertising Merit Award

OgilvyOne London / London

IBM

Predictions

Out Of Home / Digital / Electronic - Single or Campaign

12210A

2012 Advertising Merit Award

Saatchi & Saatchi / Shanghai

P&G

ARIEL BIG STAIN

Out Of Home / Digital / Electronic - Single or Campaign

12211A

2012 Advertising Merit Award

Saatchi & Saatchi Stockholm / Stockholm

Procter & Gamble Nordic

Ariel Fashion Shoot

Out Of Home / Digital / Electronic - Single or Campaign

12212A

2012 Advertising Merit Award

BBH LONDON / London

Banardos

Life Story

Public Service / Television - Single

12279T

2012 Advertising Merit Award

Campbell Ewald Advertising / Warren

The Ad Council and the National Fatherhood Initiative

Reunion

Public Service / Television - Single

12280T

2012 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

IQ

SMOTHNESS

Public Service / Television - Single

12281T

2012 Advertising Merit Award

Goodby Silverstein & Partners / brooklyn

AIDES

Smutley

Public Service / Television - Single

12282T

2012 Advertising Merit Award

SHACKLETON / MADRID

Action Against Hunger (Spain)

The Share Experiment

Public Service / Television - Single

12283T

2012 Advertising Merit Award

Wieden + Kennedy, Portland / Portland

Procter & Gamble

P&G Special Olympics - What I See

Public Service / Television - Single

12284T

2012 Advertising Merit Award

BBDO Proximity Singapore Pte Ltd / Singapore

Traffick Lights

Facades

Public Service / Newspaper or Magazine - Campaign

12258A

2012 Advertising Merit Award

DDB / Auckland

Coastguard New Zealand

Mayday Appeal

Public Service / Newspaper or Magazine - Campaign

12259A

2012 Advertising Merit Award

Leo Burnett Chicago / Chicago

Coca-Cola

Thumbprints

Public Service / Newspaper or Magazine - Campaign

12260A

2012 Advertising Merit Award

Leo Burnett Manila / Makati

WWF Philippines

Sea Creatures

Public Service / Newspaper or Magazine - Campaign

12261A

2012 Advertising Merit Award

BBH LONDON / London

Google

Oxford Circus

Out Of Home / Billboards - Single

12186A

2012 Advertising Merit Award

DDB Canada / Vancouver / Vancouver

BC Hydro

LED Bulb Billboard

Out Of Home / Billboards - Single

12187A

2012 Advertising Merit Award

Dentsu Tokyo / Minato-ku

TOSHIBA CORPORATION

With 10 years of life

Out Of Home / Billboards - Single

12188A

2012 Advertising Merit Award

Abbott Mead Vickers BBDO / London

DIAGEO

GUINNESS XMAS CAMPAIGN

Out Of Home / Billboards - Campaign

12189A

2012 Advertising Merit Award

BBH London / New York

Google

Say It to Get It: Google Voice Serach for Mobile

Out Of Home / Billboards - Campaign

12190A

2012 Advertising Merit Award

CLM BBDO / BOULOGNE BILLANCOURT

Mars Chocolate - Celebrations

Your Own Celebration

Out Of Home / Billboards - Campaign

12191A

2012 Advertising Merit Award

Grabarz & Partner WA GmbH / Hamburg

Volkswagen AG

Parking Precision

Out Of Home / Billboards - Campaign

12192A

2012 Advertising Merit Award

Young & Rubicam Prague / Prague

Betadine

Betadine

Out Of Home / Billboards - Campaign

12193A

2012 Advertising Merit Award

Young & Rubicam Prague / Prague

Coleman

Coleman Sleeping Bags

Out Of Home / Billboards - Campaign

12194A

2012 Advertising Merit Award

BBH New York / New York

UNICEF

UNICEF: Good Shirts

Brand Transformation / Single

12525G

2012 Advertising Merit Award

Cundari / Toronto

The Hospital for Sick Children

Pain Squad Mobile App

Brand Transformation / Single

12526G

2012 Advertising Merit Award

Bravo Group / New York

Leica

Leica Radio Campaign

Consumer Radio / Campaign

12302R

2012 Advertising Merit Award

DDB South Africa / Johannesburg

McDonalds

Kids Birthday Parties

Consumer Radio / Campaign

12303R

2012 Advertising Merit Award

DDB Tribal Group / Berlin

Volkswagen AG

Blunders

Consumer Radio / Campaign

12304R

2012 Advertising Merit Award

LOWE SINGAPORE / SG

Samroc Paint And Hardware

The Language of Colour

Consumer Radio / Campaign

12305R

2012 Advertising Merit Award

LOWE SINGAPORE / SG

Samroc Paint and Hardware

The Language of Colour

Consumer Radio / Campaign

12306R

2012 Advertising Merit Award

Ogilvy Johannesburg / Johannesburg

Multichoice Dstv

Xtra View

Consumer Radio / Campaign

12307R

2012 Advertising Merit Award

TBWA\Chiat\Day / New York

Jameson

Jameson Radio

Consumer Radio / Campaign

12308R

2012 Advertising Merit Award

The Monkeys / Sydney

AUSTAR

AUSTAR Takes Docos to Amazing

Consumer Radio / Campaign

12309R

2012 Advertising Merit Award

The Monkeys / Sydney

IKEA

IKEA De-clutter, De-stress

Consumer Radio / Campaign

12310R

2012 Advertising Merit Award

BBDO New York / New York

HBO

Dig Deeper

Branded Content / Online

12441T

2012 Advertising Merit Award

CP+B / Boulder

MetLife Foundation

Remember Me

Branded Content / Online

12442T

2012 Advertising Merit Award

CP+B / Boulder

Ubisoft

Autodance

Branded Content / Online

12443T

2012 Advertising Merit Award

Dentsu America / Harrison

Canon PowerShot

Your Second Shot

Branded Content / Online

12444T

2012 Advertising Merit Award

Gotham / New York

Denny's

Always Open

Branded Content / Online

12445T

2012 Advertising Merit Award

Grey London / London

The British Heart Foundation

BHF - Vinnie

Branded Content / Online

12446T

2012 Advertising Merit Award

Grey New York / New York

Canon

Long Live Imagination, Project Imagin8ion

Branded Content / Online

12447T

2012 Advertising Merit Award

HEIMAT, Berlin / Berlin

CNN International

The Ecosphere Project

Branded Content / Online

12448T

2012 Advertising Merit Award

Innocean Australia / North Sydney

Kia Motors Australia

The Gathering

Branded Content / Online

12449T

2012 Advertising Merit Award

Ogilvy Brasil / são paulo

BAR AURORA & BOTECO FERRAZ

DRUNK VALET

Branded Content / Online

12450T

2012 Advertising Merit Award

Ogilvy France / Paris

NESTLE WATERS/PERRIER

LE CLUB PERRIER

Branded Content / Online

12451T

2012 Advertising Merit Award

Pereira & O'Dell / San Francisco

Intel + TOSHIBA

The Inside Experience

Branded Content / Online

12452T

2012 Advertising Merit Award

SHACKLETON / MADRID

Spanair

An Unexpected Visit

Branded Content / Online

12453T

2012 Advertising Merit Award

TBWA Santiago Mangada Puno / Makati City

Energizer Philippines Inc

Gift Of Life

Branded Content / Online

12454T

Follow Us