The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Smell is Power Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Rivalry Part I Agency: The Brooklyn Brothers / New York Client: New Era Category: Consumer Television / Commercials of Var. Length - Campaign
Watch Something You Haven't Seen TV Campaign Agency: BBDO New York / New York Client: HBO Category: Consumer Television / Commercials of Var. Length - Campaign
Drive the Dream Agency: David&Goliath / El Segundo Client: Kia Motors America Category: Consumer Television / Over 60 second - Single
The man who lived in a film Agency: TRY/ Apt / Oslo Client: Canal Digital Category: Consumer Television / Over 60 second - Single
1882 Anxious People and a pen cap Agency: MADRE / Capital Federal Client: Destilados Argentinos S.A. Category: Consumer Television / Over 60 second - Single
The Date Agency: Wieden+Kennedy Amsterdam / Amsterdam Client: Heineken Category: Consumer Television / Over 60 second - Single
Love the Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Consumer Television / Over 60 second - Single
Charmin Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Tea Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Single
This Is SportsCenter: Photo Album Agency: Wieden + Kennedy / New York Client: ESPN This Is Sports Center Category: Consumer Television / :20 and Under - Single
Vending Machine Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Bounce Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Translator Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Starburst - Dog Agency: TBWAChiatDay, New York / New York Client: Wrigley Category: Consumer Television / :30/:25 - Single
Younger Skin Agency: The Martin Agency / Richmond Client: Walmart Category: Consumer Television / :30/:25 - Single
Conveyor Belt #2 Agency: The Martin Agency / Richmond Client: Walmart Category: Consumer Television / :30/:25 - Campaign
Cable Effects Agency: Grey New York / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Pathological Liar Agency: Young & Rubicam / New York Client: Land Rover Category: Consumer Television / 60 Second - Single
It's Not Crazy, It's Sports: Shake On It Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / 60 Second - Single
Alec's Kidney Agency: The Brooklyn Brothers / New York Client: New Era Category: Consumer Television / 60 Second - Single
Legacy Agency: Wieden + Kennedy, Portland / Portland Client: Levi's Category: Consumer Television / 60 Second - Single
Aldi Like Brands Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Campaign
Walk of Shame Agency: DDB UK / LONDON Client: Harvey Nichols Category: Consumer Television / Under $80K Budget - Single
Day One Stories Agency: Droga5 / New York Client: Prudential Category: Consumer Television / Commercials of Var. Length - Campaign
Faas Lab: The World's Fastest Band "Rocker, Flex, & Groove" Agency: Droga5 / New York Client: Puma Category: Consumer Television / Commercials of Var. Length - Campaign
The Foggy Moments Agency: Herezie Paris / Paris Client: Optifog Essilor Category: Consumer Television / Commercials of Var. Length - Campaign
Mayhem Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Consumer Television / Commercials of Var. Length - Campaign
The Online Translation Experiment Agency: Memac Ogilvy & Mather / Dubai Client: Berlitz Language Center Category: Consumer Television / Commercials of Var. Length - Campaign
Don't Take it in the Air Campaign Agency: Mullen / Boston Client: JetBlue Category: Consumer Television / Commercials of Var. Length - Campaign
To Life, Love, and Loot Agency: Anomaly / Hollywood Client: Captain Morgan Category: Consumer Television / Commercials of Var. Length - Campaign
"It's Not Crazy, It's Sports" Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign
Flash Fans Agency: Anomaly / New York Client: Budweiser Canada Category: Consumer Television / Over 60 second - Single
Going Home Agency: BBDO Proximity Berlin / Duesseldorf Client: Daimler AG MBVD/VPS Category: Consumer Television / Over 60 second - Single
Google Chrome: Dear Sophie Agency: BBH New York/Google Creative Lab / New York Client: Google Category: Consumer Television / Over 60 second - Single
Jamal Edwards Agency: BBH LONDON / London Client: Google Chrome Category: Consumer Television / Over 60 second - Single
Step Together Agency: BBH LONDON / London Client: Johnnie Walker Category: Consumer Television / Over 60 second - Single
Boyband Agency: BBH LONDON / London Client: Yeo Valley Category: Consumer Television / Over 60 second - Single
The Bear Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Consumer Television / Over 60 second - Single
The Moment Agency: Clemenger BBDO Melbourne / Melbourne Client: BUPA Category: Consumer Television / Over 60 second - Single
Abs Agency: DDB Mexico / Distrito Federal Client: Gladiator Energy Drink Category: Consumer Television / Over 60 second - Single
Colours Agency: DDB, Paris / Paris Client: Lagardère - Tiji Category: Consumer Television / Over 60 second - Single
With 10 years of life Agency: Dentsu Tokyo / Tokyo Client: Toshiba Corporation Category: Consumer Television / Over 60 second - Single
Photogenic Agency: Don / Capital Federal Client: Fibertel Category: Consumer Television / Over 60 second - Single
Xylophone Agency: Drill Inc. / Shibuya Client: NTT DOCOMO,INC. Category: Consumer Television / Over 60 second - Single
Cazadores (Hunters) Agency: La Comunidad / Miami Client: BAFICI (Buenos Aires International Independent Film Festival) Category: Consumer Television / Over 60 second - Single
A New Female Model Agency: MCCANN ERICKSON / MADRID Client: Campofrio Category: Consumer Television / Over 60 second - Single
Clear Character Agency: Leo Burnett Sydney / Los Angeles Client: Bundaberg Rum Category: Consumer Television / Over 60 second - Single
Parallels Agency: StrawberryFrog / Los Angeles Client: Jim Beam Category: Consumer Television / Over 60 second - Single
Hussars Agency: Publicis Conseil / PARIS Client: Orange Category: Consumer Television / Over 60 second - Single

2012 Advertising Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Smell is Power

Consumer Television / Commercials of Var. Length - Campaign

12071T

2012 Advertising Silver Pencil

The Brooklyn Brothers / New York

New Era

Rivalry Part I

Consumer Television / Commercials of Var. Length - Campaign

12072T

2012 Advertising Bronze Pencil

BBDO New York / New York

HBO

Watch Something You Haven't Seen TV Campaign

Consumer Television / Commercials of Var. Length - Campaign

12073T

2012 Advertising Gold Pencil

David&Goliath / El Segundo

Kia Motors America

Drive the Dream

Consumer Television / Over 60 second - Single

12075T

2012 Advertising Silver Pencil

TRY/ Apt / Oslo

Canal Digital

The man who lived in a film

Consumer Television / Over 60 second - Single

12076T

2012 Advertising Bronze Pencil

MADRE / Capital Federal

Destilados Argentinos S.A.

1882 Anxious People and a pen cap

Consumer Television / Over 60 second - Single

12077T

2012 Advertising Bronze Pencil

Wieden+Kennedy Amsterdam / Amsterdam

Heineken

The Date

Consumer Television / Over 60 second - Single

12078T

2012 Advertising Bronze Pencil

Wieden+Kennedy New York / New York

JORDAN

Love the Game

Consumer Television / Over 60 second - Single

12079T

2012 Advertising Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Charmin

Consumer Television / :20 and Under - Single

12067T

2012 Advertising Bronze Pencil

McCann Manchester / Prestbury

Aldi Stores Ltd

Tea

Consumer Television / :20 and Under - Single

12068T

2012 Advertising Bronze Pencil

Wieden + Kennedy / New York

ESPN This Is Sports Center

This Is SportsCenter: Photo Album

Consumer Television / :20 and Under - Single

12069T

2012 Advertising Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Vending Machine

Consumer Television / :30/:25 - Single

12060T

2012 Advertising Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Bounce

Consumer Television / :30/:25 - Single

12061T

2012 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen

Translator

Consumer Television / :30/:25 - Single

12062T

2012 Advertising Bronze Pencil

TBWAChiatDay, New York / New York

Wrigley

Starburst - Dog

Consumer Television / :30/:25 - Single

12063T

2012 Advertising Bronze Pencil

The Martin Agency / Richmond

Walmart

Younger Skin

Consumer Television / :30/:25 - Single

12064T

2012 Advertising Silver Pencil

The Martin Agency / Richmond

Walmart

Conveyor Belt #2

Consumer Television / :30/:25 - Campaign

12065T

2012 Advertising Bronze Pencil

Grey New York / New York

DIRECTV

Cable Effects

Consumer Television / :30/:25 - Campaign

12066T

2012 Advertising Gold Pencil

Young & Rubicam / New York

Land Rover

Pathological Liar

Consumer Television / 60 Second - Single

12056T

2012 Advertising Silver Pencil

Wieden+Kennedy New York / New York

ESPN

It's Not Crazy, It's Sports: Shake On It

Consumer Television / 60 Second - Single

12057T

2012 Advertising Bronze Pencil

The Brooklyn Brothers / New York

New Era

Alec's Kidney

Consumer Television / 60 Second - Single

12058T

2012 Advertising Bronze Pencil

Wieden + Kennedy, Portland / Portland

Levi's

Legacy

Consumer Television / 60 Second - Single

12059T

2012 Advertising Bronze Pencil

McCann Manchester / Prestbury

Aldi Stores Ltd

Aldi Like Brands

Consumer Television / :20 and Under - Campaign

12070T

2012 Advertising Bronze Pencil

DDB UK / LONDON

Harvey Nichols

Walk of Shame

Consumer Television / Under $80K Budget - Single

12074T

2012 Advertising Merit Award

Droga5 / New York

Prudential

Day One Stories

Consumer Television / Commercials of Var. Length - Campaign

2012 Advertising Merit Award

Droga5 / New York

Puma

Faas Lab: The World's Fastest Band "Rocker, Flex, & Groove"

Consumer Television / Commercials of Var. Length - Campaign

2012 Advertising Merit Award

Herezie Paris / Paris

Optifog Essilor

The Foggy Moments

Consumer Television / Commercials of Var. Length - Campaign

12381T

2012 Advertising Merit Award

Leo Burnett Chicago / Chicago

Allstate

Mayhem

Consumer Television / Commercials of Var. Length - Campaign

12382T

2012 Advertising Merit Award

Memac Ogilvy & Mather / Dubai

Berlitz Language Center

The Online Translation Experiment

Consumer Television / Commercials of Var. Length - Campaign

12383T

2012 Advertising Merit Award

Mullen / Boston

JetBlue

Don't Take it in the Air Campaign

Consumer Television / Commercials of Var. Length - Campaign

12384T

2012 Advertising Merit Award

Anomaly / Hollywood

Captain Morgan

To Life, Love, and Loot

Consumer Television / Commercials of Var. Length - Campaign

12385T

2012 Advertising Merit Award

Wieden+Kennedy New York / New York

ESPN

"It's Not Crazy, It's Sports"

Consumer Television / Commercials of Var. Length - Campaign

12386T

2012 Advertising Merit Award

Anomaly / New York

Budweiser Canada

Flash Fans

Consumer Television / Over 60 second - Single

12389T

2012 Advertising Merit Award

BBDO Proximity Berlin / Duesseldorf

Daimler AG MBVD/VPS

Going Home

Consumer Television / Over 60 second - Single

12390T

2012 Advertising Merit Award

BBH New York/Google Creative Lab / New York

Google

Google Chrome: Dear Sophie

Consumer Television / Over 60 second - Single

12391T

2012 Advertising Merit Award

BBH LONDON / London

Google Chrome

Jamal Edwards

Consumer Television / Over 60 second - Single

12392T

2012 Advertising Merit Award

BBH LONDON / London

Johnnie Walker

Step Together

Consumer Television / Over 60 second - Single

12393T

2012 Advertising Merit Award

BBH LONDON / London

Yeo Valley

Boyband

Consumer Television / Over 60 second - Single

12394T

2012 Advertising Merit Award

BETC Euro RSCG / Paris

CANAL+

The Bear

Consumer Television / Over 60 second - Single

12395T

2012 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

BUPA

The Moment

Consumer Television / Over 60 second - Single

12396T

2012 Advertising Merit Award

DDB Mexico / Distrito Federal

Gladiator Energy Drink

Abs

Consumer Television / Over 60 second - Single

12397T

2012 Advertising Merit Award

DDB, Paris / Paris

Lagardère - Tiji

Colours

Consumer Television / Over 60 second - Single

12398T

2012 Advertising Merit Award

Dentsu Tokyo / Tokyo

Toshiba Corporation

With 10 years of life

Consumer Television / Over 60 second - Single

12399T

2012 Advertising Merit Award

Don / Capital Federal

Fibertel

Photogenic

Consumer Television / Over 60 second - Single

12400T

2012 Advertising Merit Award

Drill Inc. / Shibuya

NTT DOCOMO,INC.

Xylophone

Consumer Television / Over 60 second - Single

12401T

2012 Advertising Merit Award

La Comunidad / Miami

BAFICI (Buenos Aires International Independent Film Festival)

Cazadores (Hunters)

Consumer Television / Over 60 second - Single

12402T

2012 Advertising Merit Award

MCCANN ERICKSON / MADRID

Campofrio

A New Female Model

Consumer Television / Over 60 second - Single

12403T

2012 Advertising Merit Award

Leo Burnett Sydney / Los Angeles

Bundaberg Rum

Clear Character

Consumer Television / Over 60 second - Single

12404T

2012 Advertising Merit Award

StrawberryFrog / Los Angeles

Jim Beam

Parallels

Consumer Television / Over 60 second - Single

12405T

2012 Advertising Merit Award

Publicis Conseil / PARIS

Orange

Hussars

Consumer Television / Over 60 second - Single

12406T

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