The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Vending Machine Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Bounce Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Translator Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Starburst - Dog Agency: TBWAChiatDay, New York / New York Client: Wrigley Category: Consumer Television / :30/:25 - Single
Younger Skin Agency: The Martin Agency / Richmond Client: Walmart Category: Consumer Television / :30/:25 - Single
Walk of Shame Agency: DDB UK / LONDON Client: Harvey Nichols Category: Consumer Television / Under $80K Budget - Single
Smell is Power Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Rivalry Part I Agency: The Brooklyn Brothers / New York Client: New Era Category: Consumer Television / Commercials of Var. Length - Campaign
Watch Something You Haven't Seen TV Campaign Agency: BBDO New York / New York Client: HBO Category: Consumer Television / Commercials of Var. Length - Campaign
Conveyor Belt #2 Agency: The Martin Agency / Richmond Client: Walmart Category: Consumer Television / :30/:25 - Campaign
Cable Effects Agency: Grey New York / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Aldi Like Brands Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Campaign
Pathological Liar Agency: Young & Rubicam / New York Client: Land Rover Category: Consumer Television / 60 Second - Single
It's Not Crazy, It's Sports: Shake On It Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / 60 Second - Single
Alec's Kidney Agency: The Brooklyn Brothers / New York Client: New Era Category: Consumer Television / 60 Second - Single
Legacy Agency: Wieden + Kennedy, Portland / Portland Client: Levi's Category: Consumer Television / 60 Second - Single
Charmin Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Tea Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Single
This Is SportsCenter: Photo Album Agency: Wieden + Kennedy / New York Client: ESPN This Is Sports Center Category: Consumer Television / :20 and Under - Single
Drive the Dream Agency: David&Goliath / El Segundo Client: Kia Motors America Category: Consumer Television / Over 60 second - Single
The man who lived in a film Agency: TRY/ Apt / Oslo Client: Canal Digital Category: Consumer Television / Over 60 second - Single
1882 Anxious People and a pen cap Agency: MADRE / Capital Federal Client: Destilados Argentinos S.A. Category: Consumer Television / Over 60 second - Single
The Date Agency: Wieden+Kennedy Amsterdam / Amsterdam Client: Heineken Category: Consumer Television / Over 60 second - Single
Love the Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Consumer Television / Over 60 second - Single
Frozen Moments Agency: Grey New York / New York Client: DIRECTV Category: Consumer Television / 60 Second - Campaign
Breathe Happy Agency: Grey New York / New York Client: Febreze Category: Consumer Television / 60 Second - Campaign
Frank Reardon Agency: Barton F. Graf 9000, LLC / New York Client: kayak.com Category: Consumer Television / :30/:25 - Single
Boogie Boarder Agency: Barton F. Graf 9000, LLC / New York Client: kayak.com Category: Consumer Television / :30/:25 - Single
Spider Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Single
Party Agency: BBDO New York / New York Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30/:25 - Single
Noodle Theft- Officer Dan Agency: CP+B / Boulder Client: Kraft Category: Consumer Television / :30/:25 - Single
Stray Animal Agency: Grey New York / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Roadside Ditch Agency: Grey New York / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Dog Collar Agency: Grey New York / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Single
One Actor Agency: Grip Limited / Toronto Client: Expedia.ca Category: Consumer Television / :30/:25 - Single
Motorcycle Agency: Wieden+Kennedy / Los Angeles Client: Old Spice Category: Consumer Television / :30/:25 - Single
Sea Captain Agency: Wieden+Kennedy / Los Angeles Client: Old Spice Category: Consumer Television / :30/:25 - Single
Recording Agency: Droga5 / Los Angeles Client: Puma Category: Consumer Television / :30/:25 - Single
Cab Jam Agency: Mullen / Boston Client: JetBlue Category: Consumer Television / :30/:25 - Single
GO GO GO Agency: Ogilvy Brasil / são paulo Client: FLYING HORSE ENERGY DRINK Category: Consumer Television / :30/:25 - Single
Kitchen Agency: Saatchi & Saatchi / London Client: Kerry Foods Category: Consumer Television / :30/:25 - Single
Monday Night Football: Animal Control Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Single
Brand: Decent Proposal Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Single
Airborne Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Consumer Television / :30/:25 - Single
Mosquito Agency: BBDO Russia Group / Moscow Client: StroyMaster Category: Consumer Television / Under $80K Budget - Single
Rehabilitation is Possible Agency: Ogilvy Cape Town / Cape Town Client: Prison Broadcasting Network Category: Consumer Television / Under $80K Budget - Single
Day One Stories Agency: Droga5 / New York Client: Prudential Category: Consumer Television / Commercials of Var. Length - Campaign
Faas Lab: The World's Fastest Band "Rocker, Flex, & Groove" Agency: Droga5 / New York Client: Puma Category: Consumer Television / Commercials of Var. Length - Campaign
The Foggy Moments Agency: Herezie Paris / Paris Client: Optifog Essilor Category: Consumer Television / Commercials of Var. Length - Campaign
Mayhem Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Consumer Television / Commercials of Var. Length - Campaign

2012 Advertising Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Vending Machine

Consumer Television / :30/:25 - Single

12060T

2012 Advertising Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Bounce

Consumer Television / :30/:25 - Single

12061T

2012 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen

Translator

Consumer Television / :30/:25 - Single

12062T

2012 Advertising Bronze Pencil

TBWAChiatDay, New York / New York

Wrigley

Starburst - Dog

Consumer Television / :30/:25 - Single

12063T

2012 Advertising Bronze Pencil

The Martin Agency / Richmond

Walmart

Younger Skin

Consumer Television / :30/:25 - Single

12064T

2012 Advertising Bronze Pencil

DDB UK / LONDON

Harvey Nichols

Walk of Shame

Consumer Television / Under $80K Budget - Single

12074T

2012 Advertising Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Smell is Power

Consumer Television / Commercials of Var. Length - Campaign

12071T

2012 Advertising Silver Pencil

The Brooklyn Brothers / New York

New Era

Rivalry Part I

Consumer Television / Commercials of Var. Length - Campaign

12072T

2012 Advertising Bronze Pencil

BBDO New York / New York

HBO

Watch Something You Haven't Seen TV Campaign

Consumer Television / Commercials of Var. Length - Campaign

12073T

2012 Advertising Silver Pencil

The Martin Agency / Richmond

Walmart

Conveyor Belt #2

Consumer Television / :30/:25 - Campaign

12065T

2012 Advertising Bronze Pencil

Grey New York / New York

DIRECTV

Cable Effects

Consumer Television / :30/:25 - Campaign

12066T

2012 Advertising Bronze Pencil

McCann Manchester / Prestbury

Aldi Stores Ltd

Aldi Like Brands

Consumer Television / :20 and Under - Campaign

12070T

2012 Advertising Gold Pencil

Young & Rubicam / New York

Land Rover

Pathological Liar

Consumer Television / 60 Second - Single

12056T

2012 Advertising Silver Pencil

Wieden+Kennedy New York / New York

ESPN

It's Not Crazy, It's Sports: Shake On It

Consumer Television / 60 Second - Single

12057T

2012 Advertising Bronze Pencil

The Brooklyn Brothers / New York

New Era

Alec's Kidney

Consumer Television / 60 Second - Single

12058T

2012 Advertising Bronze Pencil

Wieden + Kennedy, Portland / Portland

Levi's

Legacy

Consumer Television / 60 Second - Single

12059T

2012 Advertising Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Charmin

Consumer Television / :20 and Under - Single

12067T

2012 Advertising Bronze Pencil

McCann Manchester / Prestbury

Aldi Stores Ltd

Tea

Consumer Television / :20 and Under - Single

12068T

2012 Advertising Bronze Pencil

Wieden + Kennedy / New York

ESPN This Is Sports Center

This Is SportsCenter: Photo Album

Consumer Television / :20 and Under - Single

12069T

2012 Advertising Gold Pencil

David&Goliath / El Segundo

Kia Motors America

Drive the Dream

Consumer Television / Over 60 second - Single

12075T

2012 Advertising Silver Pencil

TRY/ Apt / Oslo

Canal Digital

The man who lived in a film

Consumer Television / Over 60 second - Single

12076T

2012 Advertising Bronze Pencil

MADRE / Capital Federal

Destilados Argentinos S.A.

1882 Anxious People and a pen cap

Consumer Television / Over 60 second - Single

12077T

2012 Advertising Bronze Pencil

Wieden+Kennedy Amsterdam / Amsterdam

Heineken

The Date

Consumer Television / Over 60 second - Single

12078T

2012 Advertising Bronze Pencil

Wieden+Kennedy New York / New York

JORDAN

Love the Game

Consumer Television / Over 60 second - Single

12079T

2012 Advertising Merit Award

Grey New York / New York

DIRECTV

Frozen Moments

Consumer Television / 60 Second - Campaign

12349T

2012 Advertising Merit Award

Grey New York / New York

Febreze

Breathe Happy

Consumer Television / 60 Second - Campaign

12350T

2012 Advertising Merit Award

Barton F. Graf 9000, LLC / New York

kayak.com

Frank Reardon

Consumer Television / :30/:25 - Single

12351T

2012 Advertising Merit Award

Barton F. Graf 9000, LLC / New York

kayak.com

Boogie Boarder

Consumer Television / :30/:25 - Single

12352T

2012 Advertising Merit Award

BBDO New York / New York

AT&T

Spider

Consumer Television / :30/:25 - Single

12353T

2012 Advertising Merit Award

BBDO New York / New York

Mars Chocolate North America/Snickers

Party

Consumer Television / :30/:25 - Single

12354T

2012 Advertising Merit Award

CP+B / Boulder

Kraft

Noodle Theft- Officer Dan

Consumer Television / :30/:25 - Single

12355T

2012 Advertising Merit Award

Grey New York / New York

DIRECTV

Stray Animal

Consumer Television / :30/:25 - Single

12356T

2012 Advertising Merit Award

Grey New York / New York

DIRECTV

Roadside Ditch

Consumer Television / :30/:25 - Single

12357T

2012 Advertising Merit Award

Grey New York / New York

DIRECTV

Dog Collar

Consumer Television / :30/:25 - Single

12358T

2012 Advertising Merit Award

Grip Limited / Toronto

Expedia.ca

One Actor

Consumer Television / :30/:25 - Single

12359T

2012 Advertising Merit Award

Wieden+Kennedy / Los Angeles

Old Spice

Motorcycle

Consumer Television / :30/:25 - Single

12360T

2012 Advertising Merit Award

Wieden+Kennedy / Los Angeles

Old Spice

Sea Captain

Consumer Television / :30/:25 - Single

12361T

2012 Advertising Merit Award

Droga5 / Los Angeles

Puma

Recording

Consumer Television / :30/:25 - Single

12362T

2012 Advertising Merit Award

Mullen / Boston

JetBlue

Cab Jam

Consumer Television / :30/:25 - Single

12363T

2012 Advertising Merit Award

Ogilvy Brasil / são paulo

FLYING HORSE ENERGY DRINK

GO GO GO

Consumer Television / :30/:25 - Single

12364T

2012 Advertising Merit Award

Saatchi & Saatchi / London

Kerry Foods

Kitchen

Consumer Television / :30/:25 - Single

12365T

2012 Advertising Merit Award

Wieden+Kennedy New York / New York

ESPN

Monday Night Football: Animal Control

Consumer Television / :30/:25 - Single

12366T

2012 Advertising Merit Award

Wieden+Kennedy New York / New York

ESPN

Brand: Decent Proposal

Consumer Television / :30/:25 - Single

12367T

2012 Advertising Merit Award

Wieden+Kennedy New York / New York

JORDAN

Airborne

Consumer Television / :30/:25 - Single

12368T

2012 Advertising Merit Award

BBDO Russia Group / Moscow

StroyMaster

Mosquito

Consumer Television / Under $80K Budget - Single

12387T

2012 Advertising Merit Award

Ogilvy Cape Town / Cape Town

Prison Broadcasting Network

Rehabilitation is Possible

Consumer Television / Under $80K Budget - Single

12388T

2012 Advertising Merit Award

Droga5 / New York

Prudential

Day One Stories

Consumer Television / Commercials of Var. Length - Campaign

2012 Advertising Merit Award

Droga5 / New York

Puma

Faas Lab: The World's Fastest Band "Rocker, Flex, & Groove"

Consumer Television / Commercials of Var. Length - Campaign

2012 Advertising Merit Award

Herezie Paris / Paris

Optifog Essilor

The Foggy Moments

Consumer Television / Commercials of Var. Length - Campaign

12381T

2012 Advertising Merit Award

Leo Burnett Chicago / Chicago

Allstate

Mayhem

Consumer Television / Commercials of Var. Length - Campaign

12382T

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