The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

UNHATE Agency: Fabrica, 72andSunny NL Client: United Colors of Benetton Category: Integrated Branding / Public Service Campaign
Oil on Canvas Agency: Publicis Mojo / Auckland Client: Greenpeace Category: Integrated Branding / Public Service Campaign
Limited Edition Agency: M & C Saatchi / Sydney Client: Sydney Dogs and Cats Home Category: Integrated Branding / Public Service Campaign
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Integrated Branding / Consumer Campaign
Mano a Mano en el Bano Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Integrated Branding / Consumer Campaign
American Rom Agency: Bv McCann Erickson Romania / Bucharest Client: Kandia Dulce Category: Integrated Branding / Consumer Campaign
Celebrity Tap Agency: Droga5 / New York Client: UNICEF Category: Integrated Branding / Public Service Campaign
Enjoy The Ride Agency: 303Lowe / Subiaco Client: The Office of Road Safety Category: Integrated Branding / Public Service Campaign
Nothing Agency: NAIL / Providence Client: Rhode Island Community Food Bank Category: Integrated Branding / Public Service Campaign
The PEDIGREE® Adoption Drive Agency: WHYBIN\TBWA\TEQUILA\ / Pyrmont Client: MARS PETCARE Category: Integrated Branding / Public Service Campaign
Day One Agency: Droga5 / New York Client: Prudential Category: Integrated Branding / Consumer Campaign
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Integrated Branding / Consumer Campaign
The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign Agency: BBDO New York / New York Client: Mars Chocolate North America/Snickers Category: Integrated Branding / Consumer Campaign
Google Chrome: The Web Is What You Make of It Agency: BBH New York/Google Creative Lab / New York Client: Google Category: Integrated Branding / Consumer Campaign
Best Test Drive. Ever. Period. Integrated Campaign Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI USA Category: Integrated Branding / Consumer Campaign
Break Up Agency: Clemenger BBDO Melbourne / Melbourne Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
Small Business Gets an Official Day Agency: CP+B / Digitas / Boulder Client: American Express Category: Integrated Branding / Consumer Campaign
Kraft Mac and Cheese Integrated Agency: CP+B / Boulder Client: Kraft Category: Integrated Branding / Consumer Campaign
Future Classics Agency: Garbergs / Stockholm Client: Nordiska Kompaniet - NK Category: Integrated Branding / Consumer Campaign
Long Live Imagination, Project Imagin8ion Agency: Grey New York / New York Client: Canon Category: Integrated Branding / Consumer Campaign
Wall of Fame Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Integrated Branding / Consumer Campaign
Mayhem Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Integrated Branding / Consumer Campaign
Hot Wheels For Real Agency: Mistress / Venice Client: Mattel Inc. Category: Integrated Branding / Consumer Campaign
German Style Agency: Ogilvy & Mather Ukraine / Kiev Client: Bank Forum Commerzbank Group Category: Integrated Branding / Consumer Campaign
Be the Coach Agency: Ogilvy Cape Town / Cape Town Client: South African Breweries Category: Integrated Branding / Consumer Campaign
Fruit Figures Agency: Scholz & Friends / Berlin Client: Fresh’N’Friends Category: Integrated Branding / Consumer Campaign
Jameson Legend Agency: TBWA\Chiat\Day / New York Client: Jameson Category: Integrated Branding / Consumer Campaign
The Voiceless Campaign Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: The Zimbabwean Newspaper Category: Integrated Branding / Consumer Campaign
Dodge Journey: Search Engine for the World Wide World Agency: Wieden+Kennedy Portland / Portland Client: Dodge Category: Integrated Branding / Consumer Campaign

2012 Advertising Gold Pencil

Fabrica, 72andSunny NL

United Colors of Benetton

UNHATE

Integrated Branding / Public Service Campaign

12110G

2012 Advertising Silver Pencil

Publicis Mojo / Auckland

Greenpeace

Oil on Canvas

Integrated Branding / Public Service Campaign

12112G

2012 Advertising Bronze Pencil

M & C Saatchi / Sydney

Sydney Dogs and Cats Home

Limited Edition

Integrated Branding / Public Service Campaign

12113G

2012 Advertising Gold Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Integrated Branding / Consumer Campaign

12108G

2012 Advertising Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Mano a Mano en el Bano

Integrated Branding / Consumer Campaign

12109G

2012 Advertising Bronze Pencil

Bv McCann Erickson Romania / Bucharest

Kandia Dulce

American Rom

Integrated Branding / Consumer Campaign

12111G

2012 Advertising Merit Award

Droga5 / New York

UNICEF

Celebrity Tap

Integrated Branding / Public Service Campaign

2012 Advertising Merit Award

303Lowe / Subiaco

The Office of Road Safety

Enjoy The Ride

Integrated Branding / Public Service Campaign

12522G

2012 Advertising Merit Award

NAIL / Providence

Rhode Island Community Food Bank

Nothing

Integrated Branding / Public Service Campaign

12523G

2012 Advertising Merit Award

WHYBIN\TBWA\TEQUILA\ / Pyrmont

MARS PETCARE

The PEDIGREE® Adoption Drive

Integrated Branding / Public Service Campaign

12524G

2012 Advertising Merit Award

Droga5 / New York

Prudential

Day One

Integrated Branding / Consumer Campaign

2012 Advertising Merit Award

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Integrated Branding / Consumer Campaign

12504G

2012 Advertising Merit Award

BBDO New York / New York

Mars Chocolate North America/Snickers

The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign

Integrated Branding / Consumer Campaign

12505G

2012 Advertising Merit Award

BBH New York/Google Creative Lab / New York

Google

Google Chrome: The Web Is What You Make of It

Integrated Branding / Consumer Campaign

12506G

2012 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

MINI USA

Best Test Drive. Ever. Period. Integrated Campaign

Integrated Branding / Consumer Campaign

12507G

2012 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

National Australia Bank

Break Up

Integrated Branding / Consumer Campaign

12508G

2012 Advertising Merit Award

CP+B / Digitas / Boulder

American Express

Small Business Gets an Official Day

Integrated Branding / Consumer Campaign

12509G

2012 Advertising Merit Award

CP+B / Boulder

Kraft

Kraft Mac and Cheese Integrated

Integrated Branding / Consumer Campaign

12510G

2012 Advertising Merit Award

Garbergs / Stockholm

Nordiska Kompaniet - NK

Future Classics

Integrated Branding / Consumer Campaign

12511G

2012 Advertising Merit Award

Grey New York / New York

Canon

Long Live Imagination, Project Imagin8ion

Integrated Branding / Consumer Campaign

12512G

2012 Advertising Merit Award

kempertrautmann gmbh / Hamburg

edding International GmbH

Wall of Fame

Integrated Branding / Consumer Campaign

12513G

2012 Advertising Merit Award

Leo Burnett Chicago / Chicago

Allstate

Mayhem

Integrated Branding / Consumer Campaign

12514G

2012 Advertising Merit Award

Mistress / Venice

Mattel Inc.

Hot Wheels For Real

Integrated Branding / Consumer Campaign

12515G

2012 Advertising Merit Award

Ogilvy & Mather Ukraine / Kiev

Bank Forum Commerzbank Group

German Style

Integrated Branding / Consumer Campaign

12516G

2012 Advertising Merit Award

Ogilvy Cape Town / Cape Town

South African Breweries

Be the Coach

Integrated Branding / Consumer Campaign

12517G

2012 Advertising Merit Award

Scholz & Friends / Berlin

Fresh’N’Friends

Fruit Figures

Integrated Branding / Consumer Campaign

12518G

2012 Advertising Merit Award

TBWA\Chiat\Day / New York

Jameson

Jameson Legend

Integrated Branding / Consumer Campaign

12519G

2012 Advertising Merit Award

TBWAHuntLascaris - Johannesburg / Sandton

The Zimbabwean Newspaper

The Voiceless Campaign

Integrated Branding / Consumer Campaign

12520G

2012 Advertising Merit Award

Wieden+Kennedy Portland / Portland

Dodge

Dodge Journey: Search Engine for the World Wide World

Integrated Branding / Consumer Campaign

12521G

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