The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

EBALL Agency: BBDO Proximity Berlin / Duesseldorf Client: Daimler AG Category: Out Of Home / Digital / Electronic - Single or Campaign
Key to Viano Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Mercedes-Benz Vans Category: Out Of Home / Digital / Electronic - Single or Campaign
Run With Ryan Agency: VITRO / San Diego Client: ASICS Category: Out Of Home / Digital / Electronic - Single or Campaign
Hotwheels Loop Agency: Ogilvy & Mather Colombia / Bogota Client: Mattel Category: Out Of Home / Billboards - Single
Lego Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Out Of Home / Transit & Outdoor Installations - Campaign
Vending Machine Agency: Grey Group - China / Shanghai Client: World kitchen Category: Out Of Home / Transit & Outdoor Installations - Single
Caterpillar Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Out Of Home / Transit & Outdoor Installations - Single
Billboard powered by oranges Agency: DDB, Paris / Paris Client: Tropicana Category: Out Of Home / Transit & Outdoor Installations - Single
Andes Friend Recovery Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: AbInBev / Andes Beer Category: Out Of Home / Digital / Electronic - Single or Campaign
Big Noses Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: BGH Air Conditioners Category: Out Of Home / Digital / Electronic - Single or Campaign
Wall of Fame Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Out Of Home / Digital / Electronic - Single or Campaign
Predictions Agency: OgilvyOne London / London Client: IBM Category: Out Of Home / Digital / Electronic - Single or Campaign
ARIEL BIG STAIN Agency: Saatchi & Saatchi / Shanghai Client: P&G Category: Out Of Home / Digital / Electronic - Single or Campaign
Ariel Fashion Shoot Agency: Saatchi & Saatchi Stockholm / Stockholm Client: Procter & Gamble Nordic Category: Out Of Home / Digital / Electronic - Single or Campaign
GUINNESS XMAS CAMPAIGN Agency: Abbott Mead Vickers BBDO / London Client: DIAGEO Category: Out Of Home / Billboards - Campaign
Say It to Get It: Google Voice Serach for Mobile Agency: BBH London / New York Client: Google Category: Out Of Home / Billboards - Campaign
Your Own Celebration Agency: CLM BBDO / BOULOGNE BILLANCOURT Client: Mars Chocolate - Celebrations Category: Out Of Home / Billboards - Campaign
Parking Precision Agency: Grabarz & Partner WA GmbH / Hamburg Client: Volkswagen AG Category: Out Of Home / Billboards - Campaign
Betadine Agency: Young & Rubicam Prague / Prague Client: Betadine Category: Out Of Home / Billboards - Campaign
Coleman Sleeping Bags Agency: Young & Rubicam Prague / Prague Client: Coleman Category: Out Of Home / Billboards - Campaign
Oxford Circus Agency: BBH LONDON / London Client: Google Category: Out Of Home / Billboards - Single
LED Bulb Billboard Agency: DDB Canada / Vancouver / Vancouver Client: BC Hydro Category: Out Of Home / Billboards - Single
With 10 years of life Agency: Dentsu Tokyo / Minato-ku Client: TOSHIBA CORPORATION Category: Out Of Home / Billboards - Single
Stunt Agency: Fred & Farid Paris / Paris Client: Wrangler Category: Out Of Home / Transit & Outdoor Installations - Campaign
Bank Forum "Hysteria/Mystery/Friday" Agency: Ogilvy & Mather Ukraine / Kiev Client: Bank Forum Commerzbank Group Category: Out Of Home / Transit & Outdoor Installations - Campaign
BANDSPORTS 24/7 Agency: Ogilvy Brasil / são paulo Client: BAND SPORTS Category: Out Of Home / Transit & Outdoor Installations - Campaign
Hotwheels Loop Agency: Ogilvy & Mather Colombia / Bogota Client: Mattel Category: Out Of Home / Transit & Outdoor Installations - Single
"Here" balloon Agency: Cheil Worldwide / Seoul Client: S-Oil Category: Out Of Home / Transit & Outdoor Installations - Single
Message Clouds Agency: Clemenger BBDO / Brisbane Client: Energex Category: Out Of Home / Transit & Outdoor Installations - Single
The Skate Wash Denim Agency: JWT Always Shanghai / Shanghai Client: Meters\bonwe Category: Out Of Home / Transit & Outdoor Installations - Single
Heaven and Hell Agency: JWT Shanghai / Shanghai Client: Samsonite Category: Out Of Home / Transit & Outdoor Installations - Single
Bacteria Billboards Agency: Lowe Roche / Amuse / Toronto Client: Warner Brother Pictures Canada Category: Out Of Home / Transit & Outdoor Installations - Single
Little Marina Agency: Mother / ny Client: Target Category: Out Of Home / Transit & Outdoor Installations - Single
SPEEDWAY Agency: Ogilvy / Mexico, D.F. Client: Mattel Mexico/Hot Wheels Category: Out Of Home / Transit & Outdoor Installations - Single
Sporty Vouchers Agency: Ogilvy Germany / Frankfurt Client: SportScheck Category: Out Of Home / Transit & Outdoor Installations - Single

2012 Advertising Gold Pencil

BBDO Proximity Berlin / Duesseldorf

Daimler AG

EBALL

Out Of Home / Digital / Electronic - Single or Campaign

12017A

2012 Advertising Bronze Pencil

Lukas Lindemann Rosinski GmbH / Hamburg

Mercedes-Benz Vans

Key to Viano

Out Of Home / Digital / Electronic - Single or Campaign

12018A

2012 Advertising Bronze Pencil

VITRO / San Diego

ASICS

Run With Ryan

Out Of Home / Digital / Electronic - Single or Campaign

12019A

2012 Advertising Silver Pencil

Ogilvy & Mather Colombia / Bogota

Mattel

Hotwheels Loop

Out Of Home / Billboards - Single

12012A

2012 Advertising Silver Pencil

Ogilvy Malaysia / Kuala Lumpur

Lego Singapore Pvt Ltd

Lego

Out Of Home / Transit & Outdoor Installations - Campaign

12016A

2012 Advertising Gold Pencil

Grey Group - China / Shanghai

World kitchen

Vending Machine

Out Of Home / Transit & Outdoor Installations - Single

12013A

2012 Advertising Silver Pencil

Ogilvy Malaysia / Kuala Lumpur

Lego Singapore Pvt Ltd

Caterpillar

Out Of Home / Transit & Outdoor Installations - Single

12014A

2012 Advertising Bronze Pencil

DDB, Paris / Paris

Tropicana

Billboard powered by oranges

Out Of Home / Transit & Outdoor Installations - Single

12015A

2012 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

AbInBev / Andes Beer

Andes Friend Recovery

Out Of Home / Digital / Electronic - Single or Campaign

12206A

2012 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

BGH Air Conditioners

Big Noses

Out Of Home / Digital / Electronic - Single or Campaign

12207A

2012 Advertising Merit Award

kempertrautmann gmbh / Hamburg

edding International GmbH

Wall of Fame

Out Of Home / Digital / Electronic - Single or Campaign

12209A

2012 Advertising Merit Award

OgilvyOne London / London

IBM

Predictions

Out Of Home / Digital / Electronic - Single or Campaign

12210A

2012 Advertising Merit Award

Saatchi & Saatchi / Shanghai

P&G

ARIEL BIG STAIN

Out Of Home / Digital / Electronic - Single or Campaign

12211A

2012 Advertising Merit Award

Saatchi & Saatchi Stockholm / Stockholm

Procter & Gamble Nordic

Ariel Fashion Shoot

Out Of Home / Digital / Electronic - Single or Campaign

12212A

2012 Advertising Merit Award

Abbott Mead Vickers BBDO / London

DIAGEO

GUINNESS XMAS CAMPAIGN

Out Of Home / Billboards - Campaign

12189A

2012 Advertising Merit Award

BBH London / New York

Google

Say It to Get It: Google Voice Serach for Mobile

Out Of Home / Billboards - Campaign

12190A

2012 Advertising Merit Award

CLM BBDO / BOULOGNE BILLANCOURT

Mars Chocolate - Celebrations

Your Own Celebration

Out Of Home / Billboards - Campaign

12191A

2012 Advertising Merit Award

Grabarz & Partner WA GmbH / Hamburg

Volkswagen AG

Parking Precision

Out Of Home / Billboards - Campaign

12192A

2012 Advertising Merit Award

Young & Rubicam Prague / Prague

Betadine

Betadine

Out Of Home / Billboards - Campaign

12193A

2012 Advertising Merit Award

Young & Rubicam Prague / Prague

Coleman

Coleman Sleeping Bags

Out Of Home / Billboards - Campaign

12194A

2012 Advertising Merit Award

BBH LONDON / London

Google

Oxford Circus

Out Of Home / Billboards - Single

12186A

2012 Advertising Merit Award

DDB Canada / Vancouver / Vancouver

BC Hydro

LED Bulb Billboard

Out Of Home / Billboards - Single

12187A

2012 Advertising Merit Award

Dentsu Tokyo / Minato-ku

TOSHIBA CORPORATION

With 10 years of life

Out Of Home / Billboards - Single

12188A

2012 Advertising Merit Award

Fred & Farid Paris / Paris

Wrangler

Stunt

Out Of Home / Transit & Outdoor Installations - Campaign

12203A

2012 Advertising Merit Award

Ogilvy & Mather Ukraine / Kiev

Bank Forum Commerzbank Group

Bank Forum "Hysteria/Mystery/Friday"

Out Of Home / Transit & Outdoor Installations - Campaign

12204A

2012 Advertising Merit Award

Ogilvy Brasil / são paulo

BAND SPORTS

BANDSPORTS 24/7

Out Of Home / Transit & Outdoor Installations - Campaign

12205A

2012 Advertising Merit Award

Ogilvy & Mather Colombia / Bogota

Mattel

Hotwheels Loop

Out Of Home / Transit & Outdoor Installations - Single

2012 Advertising Merit Award

Cheil Worldwide / Seoul

S-Oil

"Here" balloon

Out Of Home / Transit & Outdoor Installations - Single

12195A

2012 Advertising Merit Award

Clemenger BBDO / Brisbane

Energex

Message Clouds

Out Of Home / Transit & Outdoor Installations - Single

12196A

2012 Advertising Merit Award

JWT Always Shanghai / Shanghai

Meters\bonwe

The Skate Wash Denim

Out Of Home / Transit & Outdoor Installations - Single

12197A

2012 Advertising Merit Award

JWT Shanghai / Shanghai

Samsonite

Heaven and Hell

Out Of Home / Transit & Outdoor Installations - Single

12198A

2012 Advertising Merit Award

Lowe Roche / Amuse / Toronto

Warner Brother Pictures Canada

Bacteria Billboards

Out Of Home / Transit & Outdoor Installations - Single

12199A

2012 Advertising Merit Award

Mother / ny

Target

Little Marina

Out Of Home / Transit & Outdoor Installations - Single

12200A

2012 Advertising Merit Award

Ogilvy / Mexico, D.F.

Mattel Mexico/Hot Wheels

SPEEDWAY

Out Of Home / Transit & Outdoor Installations - Single

12201A

2012 Advertising Merit Award

Ogilvy Germany / Frankfurt

SportScheck

Sporty Vouchers

Out Of Home / Transit & Outdoor Installations - Single

12202A

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