The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
Walk of Shame
Agency: DDB UK / LONDON
Client: Harvey Nichols Category: Cinema Advertising / Short Form - Under :90 - Single
Dead Man Cooking
Agency: Jung von Matt AG / Hamburg
Client: ALIVE e.V. Category: Public Service / Collateral - Single
SPENT
Agency: McKinney / durham
Client: Urban Ministries of Durham Category: Branded Content / Games
Mano a Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Integrated Branding / Consumer Campaign
Find Your Way
Agency: DDB Singapore / Singapore
Client: 3M Singapore Pte Ltd Category: Newspaper / Full Page or Spread - Campaign
Hotwheels Loop
Agency: Ogilvy & Mather Colombia / Bogota
Client: Mattel Category: Out Of Home / Billboards - Single
Oil on Canvas
Agency: Publicis Mojo / Auckland
Client: Greenpeace Category: Integrated Branding / Public Service Campaign
Bounce
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Rivalry Part I
Agency: The Brooklyn Brothers / New York
Client: New Era Category: Consumer Television / Commercials of Var. Length - Campaign
The Recorded Contents
Agency: TBWAISTANBUL / ISTANBUL
Client: BEKO Category: Collateral / P.O.P. and In-store - Campaign
T-Rex
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Single
Alec's Kidney
Agency: The Brooklyn Brothers / New York
Client: New Era Category: Consumer Television / 60 Second - Single
Legacy
Agency: Wieden + Kennedy, Portland / Portland
Client: Levi's Category: Consumer Television / 60 Second - Single
Key to Viano
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Out Of Home / Digital / Electronic - Single or Campaign
Run With Ryan
Agency: VITRO / San Diego
Client: ASICS Category: Out Of Home / Digital / Electronic - Single or Campaign
Mugshots
Agency: Fuel Euro RSCG/ Lisbon / Lisboa
Client: Amnesty International - Portugal Category: Public Service / Newspaper or Magazine - Campaign
Billboard powered by oranges
Agency: DDB, Paris / Paris
Client: Tropicana Category: Out Of Home / Transit & Outdoor Installations - Single
Tiguan - Cross Country
Agency: DDB Sydney / Sydney
Client: Volkswagen Category: Branded Content / Television
Bounty Picks It Up - "Ice Cream"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
Wound
Agency: TBWA ESPANA / MADRID
Client: SONY COMPUTER ENTERTAINMENT Category: Collateral / Posters - Single
Play-Doh
Agency: DDB, Paris / Paris
Client: Hasbro Category: Newspaper / Full Page or Spread - Single
"See you later"
Agency: JWT / FABRIKANT / Zurich
Client: Kimberly-Clark GmbH Category: Newspaper / Full Page or Spread - Single
Walk of Shame
Agency: DDB UK / LONDON
Client: Harvey Nichols Category: Consumer Television / Under $80K Budget - Single
Code: NOAH
Agency: Jung von Matt AG / Hamburg
Client: Noah animal protection Category: Experiential Advertising / Events and Competitions
Drive Carefully
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Campaign
Anytime
Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client: BFM Media Sdn Bhd Category: Public Service / Radio - Campaign
Rewind
Agency: Bates Malaysia / Kuala Lumpur
Client: Fly FM Category: Public Service / Radio - Single
Nothing But Potential - "Walk Faster"
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
UNICEF: Good Shirts
Agency: BBH / New York
Client: UNICEF Category: Innovation in Advertising / Single or Campaign
The Return of Dictator Ben Ali
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: Engagement Citoyen Category: Experiential Advertising / Installations
Cable Effects
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Share with those who need
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho Category: Public Service / Collateral - Campaign
1882 Anxious People and a pen cap
Agency: MADRE / Capital Federal
Client: Destilados Argentinos S.A. Category: Consumer Television / Over 60 second - Single
The Date
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Heineken Category: Consumer Television / Over 60 second - Single
Love the Game
Agency: Wieden+Kennedy New York / New York
Client: JORDAN Category: Consumer Television / Over 60 second - Single
Sticked Campaign
Agency: DDB Mexico / Distrito Federal
Client: Henkel Mexico Category: Consumer Radio / Campaign
Mugshots
Agency: Fuel Euro RSCG/ Lisbon / Lisboa
Client: Amnesty International - Portugal Category: Public Service / Outdoor and Posters - Campaign
OFFICE
Agency: Ogilvy / Mexico, D.F.
Client: Asociacion Mexicana de Instituciones de Seguros/AMIS Category: Public Service / Television - Single
Russell Falls
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Cinema Advertising / Short Form - Under :90 - Single
Tea
Agency: McCann Manchester / Prestbury
Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Single
This Is SportsCenter: Photo Album
Agency: Wieden + Kennedy / New York
Client: ESPN This Is Sports Center Category: Consumer Television / :20 and Under - Single
The Steve Jobs Moment of Silence
Agency: KNARF® / New York
Client: Moment of Silence Inc. Category: Public Service / Collateral - Single
Oceans of Treasures
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Branded Content / Games
American Rom
Agency: Bv McCann Erickson Romania / Bucharest
Client: Kandia Dulce Category: Integrated Branding / Consumer Campaign
Interruptions
Agency: Young & Rubicam Argentina / Buenos Aires
Client: Bayer Category: Newspaper / Full Page or Spread - Campaign
Award:
2012 Advertising Silver Pencil
Agency:
Euro RSCG Zurich / Zurich
Client:
Peugeot
Title:
Reaction Time
Category:
Consumer Radio / Campaign
Annual ID:
12050R
Award:
2012 Advertising Silver Pencil
Agency:
TBWAHuntLascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
The Last Ones Left
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12038A
Award:
2012 Advertising Silver Pencil
Agency:
DDB UK / LONDON
Client:
Harvey Nichols
Title:
Walk of Shame
Category:
Cinema Advertising / Short Form - Under :90 - Single
Annual ID:
12081T
Award:
2012 Advertising Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
ALIVE e.V.
Title:
Dead Man Cooking
Category:
Public Service / Collateral - Single
Annual ID:
12041A
Award:
2012 Advertising Silver Pencil
Agency:
McKinney / durham
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Branded Content / Games
Annual ID:
12097T
Award:
2012 Advertising Silver Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Mano a Mano en el Bano
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12109G
Award:
2012 Advertising Silver Pencil
Agency:
DDB Singapore / Singapore
Client:
3M Singapore Pte Ltd
Title:
Find Your Way
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12005A
Award:
2012 Advertising Silver Pencil
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Mattel
Title:
Hotwheels Loop
Category:
Out Of Home / Billboards - Single
Annual ID:
12012A
Award:
2012 Advertising Silver Pencil
Agency:
BETC Euro RSCG / Los Angeles
Client:
Canal +
Title:
The Bear
Category:
Branded Content / Online
Annual ID:
12093T
Award:
2012 Advertising Silver Pencil
Agency:
Publicis Mojo / Auckland
Client:
Greenpeace
Title:
Oil on Canvas
Category:
Integrated Branding / Public Service Campaign
Annual ID:
12112G
Award:
2012 Advertising Silver Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Bounce
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12061T
Award:
2012 Advertising Silver Pencil
Agency:
LDC / São Paulo
Client:
MTV Brasil
Title:
Balloons
Category:
Non-Broadcast / Online
Annual ID:
12087T
Award:
2012 Advertising Silver Pencil
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
Ark
Category:
Consumer Radio / Single
Annual ID:
12047R
Award:
2012 Advertising Silver Pencil
Agency:
The Brooklyn Brothers / New York
Client:
New Era
Title:
Rivalry Part I
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12072T
Award:
2012 Advertising Silver Pencil
Agency:
TBWAISTANBUL / ISTANBUL
Client:
BEKO
Title:
The Recorded Contents
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
12030A
Award:
2012 Advertising Silver Pencil
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
T-Rex
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12027A
Award:
2012 Advertising Bronze Pencil
Agency:
The Brooklyn Brothers / New York
Client:
New Era
Title:
Alec's Kidney
Category:
Consumer Television / 60 Second - Single
Annual ID:
12058T
Award:
2012 Advertising Bronze Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Levi's
Title:
Legacy
Category:
Consumer Television / 60 Second - Single
Annual ID:
12059T
Award:
2012 Advertising Bronze Pencil
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Mercedes-Benz Vans
Title:
Key to Viano
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12018A
Award:
2012 Advertising Bronze Pencil
Agency:
VITRO / San Diego
Client:
ASICS
Title:
Run With Ryan
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12019A
Award:
2012 Advertising Bronze Pencil
Agency:
Fuel Euro RSCG/ Lisbon / Lisboa
Client:
Amnesty International - Portugal
Title:
Mugshots
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
12035A
Award:
2012 Advertising Bronze Pencil
Agency:
DDB, Paris / Paris
Client:
Tropicana
Title:
Billboard powered by oranges
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12015A
Award:
2012 Advertising Bronze Pencil
Agency:
DDB Sydney / Sydney
Client:
Volkswagen
Title:
Tiguan - Cross Country
Category:
Branded Content / Television
Annual ID:
12089T
Award:
2012 Advertising Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Ice Cream"
Category:
Collateral / Posters - Single
Annual ID:
12022A
Award:
2012 Advertising Bronze Pencil
Agency:
TBWA ESPANA / MADRID
Client:
SONY COMPUTER ENTERTAINMENT
Title:
Wound
Category:
Collateral / Posters - Single
Annual ID:
12023A
Award:
2012 Advertising Bronze Pencil
Agency:
DDB, Paris / Paris
Client:
Hasbro
Title:
Play-Doh
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12002A
Award:
2012 Advertising Bronze Pencil
Agency:
JWT / FABRIKANT / Zurich
Client:
Kimberly-Clark GmbH
Title:
"See you later"
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12003A
Award:
2012 Advertising Bronze Pencil
Agency:
DDB UK / LONDON
Client:
Harvey Nichols
Title:
Walk of Shame
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
12074T
Award:
2012 Advertising Bronze Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Noah animal protection
Title:
Code: NOAH
Category:
Experiential Advertising / Events and Competitions
Annual ID:
12104G
Award:
2012 Advertising Bronze Pencil
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
Drive Carefully
Category:
Collateral / Posters - Campaign
Annual ID:
12025A
Award:
2012 Advertising Bronze Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client:
BFM Media Sdn Bhd
Title:
Anytime
Category:
Public Service / Radio - Campaign
Annual ID:
12055R
Award:
2012 Advertising Bronze Pencil
Agency:
Bates Malaysia / Kuala Lumpur
Client:
Fly FM
Title:
Rewind
Category:
Public Service / Radio - Single
Annual ID:
12054R
Award:
2012 Advertising Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
Nothing But Potential - "Walk Faster"
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12036A
Award:
2012 Advertising Bronze Pencil
Agency:
BBH / New York
Client:
UNICEF
Title:
UNICEF: Good Shirts
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12101G
Award:
2012 Advertising Bronze Pencil
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
Engagement Citoyen
Title:
The Return of Dictator Ben Ali
Category:
Experiential Advertising / Installations
Annual ID:
12107G
Award:
2012 Advertising Bronze Pencil
Agency:
Grey / New York
Client:
DIRECTV
Title:
Cable Effects
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12066T
Award:
2012 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Casa do Zezinho
Title:
Share with those who need
Category:
Public Service / Collateral - Campaign
Annual ID:
12042A
Award:
2012 Advertising Bronze Pencil
Agency:
MADRE / Capital Federal
Client:
Destilados Argentinos S.A.
Title:
1882 Anxious People and a pen cap
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12077T
Award:
2012 Advertising Bronze Pencil
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
Heineken
Title:
The Date
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12078T
Award:
2012 Advertising Bronze Pencil
Agency:
Wieden+Kennedy New York / New York
Client:
JORDAN
Title:
Love the Game
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12079T
Award:
2012 Advertising Bronze Pencil
Agency:
DDB Mexico / Distrito Federal
Client:
Henkel Mexico
Title:
Sticked Campaign
Category:
Consumer Radio / Campaign
Annual ID:
12051R
Award:
2012 Advertising Bronze Pencil
Agency:
Fuel Euro RSCG/ Lisbon / Lisboa
Client:
Amnesty International - Portugal
Title:
Mugshots
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12039A
Award:
2012 Advertising Bronze Pencil
Agency:
Ogilvy / Mexico, D.F.
Client:
Asociacion Mexicana de Instituciones de Seguros/AMIS
Title:
OFFICE
Category:
Public Service / Television - Single
Annual ID:
12044T
Award:
2012 Advertising Bronze Pencil
Agency:
Publicis Mojo / Millers Point
Client:
Lion Nathan
Title:
Russell Falls
Category:
Cinema Advertising / Short Form - Under :90 - Single
Annual ID:
12082T
Award:
2012 Advertising Bronze Pencil
Agency:
McCann Manchester / Prestbury
Client:
Aldi Stores Ltd
Title:
Tea
Category:
Consumer Television / :20 and Under - Single
Annual ID:
12068T
Award:
2012 Advertising Bronze Pencil
Agency:
Wieden + Kennedy / New York
Client:
ESPN This Is Sports Center
Title:
This Is SportsCenter: Photo Album
Category:
Consumer Television / :20 and Under - Single
Annual ID:
12069T
Award:
2012 Advertising Bronze Pencil
Agency:
KNARF® / New York
Client:
Moment of Silence Inc.
Title:
The Steve Jobs Moment of Silence
Category:
Public Service / Collateral - Single
Annual ID:
12043A
Award:
2012 Advertising Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Oceans of Treasures
Category:
Branded Content / Games
Annual ID:
12098T
Award:
2012 Advertising Bronze Pencil
Agency:
Bv McCann Erickson Romania / Bucharest
Client:
Kandia Dulce
Title:
American Rom
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12111G
Award:
2012 Advertising Bronze Pencil
Agency:
Young & Rubicam Argentina / Buenos Aires
Client:
Bayer
Title:
Interruptions
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12006A