The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Drive the Dream
Agency: David&Goliath / El Segundo
Client: Kia Motors America Category: Consumer Television / Over 60 second - Single
Vending Machine
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Pathological Liar
Agency: Young & Rubicam / New York
Client: Land Rover Category: Consumer Television / 60 Second - Single
Charmin
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Smell is Power
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Conveyor Belt #2
Agency: The Martin Agency / Richmond
Client: Walmart Category: Consumer Television / :30/:25 - Campaign
The man who lived in a film
Agency: TRY/ Apt / Oslo
Client: Canal Digital Category: Consumer Television / Over 60 second - Single
Bounce
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
It's Not Crazy, It's Sports: Shake On It
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / 60 Second - Single
Rivalry Part I
Agency: The Brooklyn Brothers / New York
Client: New Era Category: Consumer Television / Commercials of Var. Length - Campaign
Cable Effects
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
1882 Anxious People and a pen cap
Agency: MADRE / Capital Federal
Client: Destilados Argentinos S.A. Category: Consumer Television / Over 60 second - Single
The Date
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Heineken Category: Consumer Television / Over 60 second - Single
Love the Game
Agency: Wieden+Kennedy New York / New York
Client: JORDAN Category: Consumer Television / Over 60 second - Single
Translator
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Starburst - Dog
Agency: TBWAChiatDay, New York / New York
Client: Wrigley Category: Consumer Television / :30/:25 - Single
Younger Skin
Agency: The Martin Agency / Richmond
Client: Walmart Category: Consumer Television / :30/:25 - Single
Alec's Kidney
Agency: The Brooklyn Brothers / New York
Client: New Era Category: Consumer Television / 60 Second - Single
Legacy
Agency: Wieden + Kennedy, Portland / Portland
Client: Levi's Category: Consumer Television / 60 Second - Single
Walk of Shame
Agency: DDB UK / LONDON
Client: Harvey Nichols Category: Consumer Television / Under $80K Budget - Single
Tea
Agency: McCann Manchester / Prestbury
Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Single
This Is SportsCenter: Photo Album
Agency: Wieden + Kennedy / New York
Client: ESPN This Is Sports Center Category: Consumer Television / :20 and Under - Single
Watch Something You Haven't Seen TV Campaign
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Commercials of Var. Length - Campaign
Aldi Like Brands
Agency: McCann Manchester / Prestbury
Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Campaign
Bear/Pool/Roller Coaster
Agency: Arnold Worldwide / Boston
Client: Carnival Category: Consumer Television / :30/:25 - Campaign
Frank/Five-Man/Boogie Boarder
Agency: Barton F. Graf 9000, LLC / New York
Client: kayak.com Category: Consumer Television / :30/:25 - Campaign
Infuse TV Campaign
Agency: BBDO / New York
Client: AT&T Category: Consumer Television / :30/:25 - Campaign
Kids Birthday Parties
Agency: DDB South Africa / Johannesburg
Client: McDonalds Category: Consumer Television / :30/:25 - Campaign
Will in the MIdwest
Agency: Funny Or Die / Los Angeles
Client: Old Milwaukee Category: Consumer Television / :30/:25 - Campaign
First Hand
Agency: Goodby, Silverstein & Partners / San Francisco
Client: NBA Category: Consumer Television / :30/:25 - Campaign
Create Your Own
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sonic Drive-In Category: Consumer Television / :30/:25 - Campaign
Frozen Moments
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / 60 Second - Campaign
Breathe Happy
Agency: Grey / New York
Client: Febreze Category: Consumer Television / 60 Second - Campaign
Flash Fans
Agency: Anomaly / New York
Client: Budweiser Canada Category: Consumer Television / Over 60 second - Single
Going Home
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG MBVD/VPS Category: Consumer Television / Over 60 second - Single
Google Chrome: Dear Sophie
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Consumer Television / Over 60 second - Single
Jamal Edwards
Agency: BBH LONDON / London
Client: Google Chrome Category: Consumer Television / Over 60 second - Single
Step Together
Agency: BBH LONDON / London
Client: Johnnie Walker Category: Consumer Television / Over 60 second - Single
Boyband
Agency: BBH LONDON / London
Client: Yeo Valley Category: Consumer Television / Over 60 second - Single
The Bear
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Consumer Television / Over 60 second - Single
The Moment
Agency: Clemenger BBDO Melbourne / Melbourne
Client: BUPA Category: Consumer Television / Over 60 second - Single
Abs
Agency: DDB Mexico / Distrito Federal
Client: Gladiator Energy Drink Category: Consumer Television / Over 60 second - Single
Colours
Agency: DDB, Paris / Paris
Client: Lagardère - Tiji Category: Consumer Television / Over 60 second - Single
With 10 years of life
Agency: Dentsu Tokyo / Tokyo
Client: Toshiba Corporation Category: Consumer Television / Over 60 second - Single
Photogenic
Agency: Don / Capital Federal
Client: Fibertel Category: Consumer Television / Over 60 second - Single
Xylophone
Agency: Drill Inc. / Shibuya
Client: NTT DOCOMO,INC. Category: Consumer Television / Over 60 second - Single
Cazadores (Hunters)
Agency: La Comunidad / Miami
Client: BAFICI (Buenos Aires International Independent Film Festival) Category: Consumer Television / Over 60 second - Single
A New Female Model
Agency: MCCANN ERICKSON / MADRID
Client: Campofrio Category: Consumer Television / Over 60 second - Single
Clear Character
Agency: Leo Burnett Sydney / Los Angeles
Client: Bundaberg Rum Category: Consumer Television / Over 60 second - Single
Parallels
Agency: StrawberryFrog / Los Angeles
Client: Jim Beam Category: Consumer Television / Over 60 second - Single