The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Billboard powered by oranges
Agency: DDB, Paris / Paris
Client: Tropicana Category: Out Of Home / Transit & Outdoor Installations - Single
Catvertising
Agency: john st. / Toronto
Client: john st. Category: Online Films & Video / Self-Promotion - Single
Walk of Shame
Agency: DDB UK / LONDON
Client: Harvey Nichols Category: Consumer Television / Under $80K Budget - Single
Search Stories
Agency: Google Creative Lab / New York
Client: Google Category: Online Films & Video / Short Form - Series/Episodes
Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk
Agency: 72andSunny / Los Angeles
Client: Activision Publishing Category: Online Branded Entertainment / Long-form
Crossing the Ice
Agency: Naked Communications Sydney / Sydney
Client: SONY Category: Online Branded Entertainment / Long-form
BHF - Angina Monologues
Agency: Grey London / London
Client: The British Heart Foundation Category: Television / Specials or one-time screenings
Pleasure Hunt
Agency: Lowe Brindfors / Stockholm
Client: Magnum Ice Cream Category: Websites / Branded Games
Lifestyle Baddie Bags
Agency: JWT India / Mumbai
Client: Lifestyle Category: Collateral Design / P.O.P. and In-Store - Campaign
21st Century Beetle – Rock 'n' Scroll.
Agency: DDB Tribal Group / Berlin
Client: Volkswagen AG Category: Craft / Interface Design
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Craft / Interface Design
Transfertype
Agency: AlmapBBDO / São Paulo
Client: Billboard Brasil Category: Craft / Typography in Design - Single
HBO GO Mobile Apps
Agency: HUGE / Brooklyn
Client: HBO Category: Mobile Applications/Sites / Services
The Human Doing
Agency: mono / Minneapolis
Client: Blue Cross and Blue Shield of Minnesota Category: Innovation in Branded Content
Hangeul.Dream.Path
Agency: 601bisang / seoul
Client: KT&G sangsangmadang Category: Publication Design / Book Layout Design
Underscore N°3: The Fight Issue
Agency: HJGHER / Singapore
Client: Underscore Category: Publication Design / Magazine Layout Design
Key to Viano
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Out Of Home / Digital / Electronic - Single or Campaign
Run With Ryan
Agency: VITRO / San Diego
Client: ASICS Category: Out Of Home / Digital / Electronic - Single or Campaign
Rewind
Agency: Bates Malaysia / Kuala Lumpur
Client: Fly FM Category: Public Service / Radio - Single
OK GO
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Chevrolet Category: Branded Content / Music Videos
Coincidences
Agency: AlmapBBDO / São Paulo
Client: Escola Panamericana de Arte e Design Category: Public Service / Outdoor and Posters - Campaign
The Progressive Years
Agency: &Larry / Singapore
Client: General Insurance Association of Singapore (GIA) Category: Branding / Annual Report
THE NIGHTJAR
Agency: Abbott Mead Vickers BBDO / London
Client: WRIGLEYS 5 GUM Category: Mobile Applications/Sites / Branded Games
IKEA e-folder
Agency: Laboratory Ideas Kft. / Budapest
Client: IKEA Lakberendezési Kft. Category: Interactive Advertising / Other Interactive Media - Single
BLA BLA
Agency: National Film Board of Canada / Montréal
Client: National Film Board of Canada Category: Interactive Advertising / Other Interactive Media - Single
TAMIYA CALENDAR
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: SIAM TAMIYA Category: Corporate Identity / Individual Item
OFFICE
Agency: Ogilvy / Mexico, D.F.
Client: Asociacion Mexicana de Instituciones de Seguros/AMIS Category: Public Service / Television - Single
Watch Something You Haven't Seen TV Campaign
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Commercials of Var. Length - Campaign
Nothing But Potential - "Walk Faster"
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
Cable Effects
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
The Museum of Me
Agency: Projector inc. / Shibuya
Client: Intel Category: Social Media / Best Use of Social Media
CONNECTING LIFELINES
Agency: DENTSU INC. / Tokyo
Client: Honda Motor Co., Ltd. Category: Integrated Branding / Integrated Branding Campaign - Online
Ariel Fashion Shoot
Agency: Saatchi & Saatchi Stockholm / Stockholm
Client: Procter & Gamble Nordic Category: Integrated Branding / Integrated Branding Campaign - Online
Small Business Gets An Official Day
Agency: CP+B and Digitas / Boulder
Client: American Express Category: Events and Installations
The Explosive Game
Agency: Wieden+Kennedy New York / New York
Client: Jordan Category: Events and Installations
'Cloud of Unknowing' - Venice Biennale 2011
Agency: Asylum / Singapore
Client: National Arts Council Category: Branding / Booklet/Brochure
Sperm Visualizer
Agency: PARTY / Tokyo
Client: Space Shower Network Inc. Category: Craft / Animation/Motion Graphics
Icebergs
Agency: DDB Tribal Group / Berlin
Client: BSH Deutschland Category: Craft / Photography in Design - Campaign
Camry It's Reinvented
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Online Films & Video / Short Form - Single
Caran d'Ache Crayons
Agency: Wirz Werbung AG / BBDO / Zurich
Client: Caran d'Ache Category: Outdoor Design / Billboards - Campaign
Share with those who need
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho Category: Public Service / Collateral - Campaign
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Websites / Consumer Goods
RuPaul's Drag Race season 4 Launch Spot (Director's Cut)
Agency: Viacom / New York
Client: LOGO Category: Promos / Reality-television Promo
Curators of Sweden
Agency: Volontaire / Stockholm
Client: Sweden (Swedish institute/VisitSweden) Category: Social Media / Microblogging
Shipwreck Alley
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Online Branded Entertainment / Short-form
Dig It! Get It!
Agency: Leo Burnett, Toronto / Toronto
Client: Procter & Gamble - Cheer Category: Online Branded Entertainment / Short-form
Limited Edition
Agency: M & C Saatchi / Sydney
Client: Sydney Dogs and Cats Home Category: Integrated Branding / Public Service Campaign