The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Voice Letter Agency: Akestam Holst / Stockholm Client: The Swedish Post Category: Websites / Public Service/Non-Profit
Doggelganger Agency: Colenso BBDO / Auckland Client: PEDIGREE Adoption Drive Category: Websites / Public Service/Non-Profit
Virou.gr Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Carrefour Category: Websites / Public Service/Non-Profit
Escape Button Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: SESC_Videobrasil Category: Websites / Public Service/Non-Profit
Future of Car Sharing Agency: Hyperakt / Brooklyn Client: Collaborative Fund Category: Websites / Public Service/Non-Profit
Infi-Knit Agency: LBi / London Client: Macmillan Category: Websites / Public Service/Non-Profit
Spotlight Agency: Leo Burnett / Millers Point Client: Australian Bureau of Statistics Category: Websites / Public Service/Non-Profit
Games We Played Agency: Plate Interactive / Singapore Client: National Library Board Singapore Category: Websites / Public Service/Non-Profit
Digital Death Agency: TBWA\Chiat\Day / New York Client: Keep A Child Alive Category: Websites / Public Service/Non-Profit
Bear/Pool/Roller Coaster Agency: Arnold Worldwide / Boston Client: Carnival Category: Consumer Television / :30/:25 - Campaign
Frank/Five-Man/Boogie Boarder Agency: Barton F. Graf 9000, LLC / New York Client: kayak.com Category: Consumer Television / :30/:25 - Campaign
Infuse TV Campaign Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Campaign
Kids Birthday Parties Agency: DDB South Africa / Johannesburg Client: McDonalds Category: Consumer Television / :30/:25 - Campaign
Will in the MIdwest Agency: Funny Or Die / Los Angeles Client: Old Milwaukee Category: Consumer Television / :30/:25 - Campaign
First Hand Agency: Goodby, Silverstein & Partners / San Francisco Client: NBA Category: Consumer Television / :30/:25 - Campaign
Create Your Own Agency: Goodby, Silverstein & Partners / San Francisco Client: Sonic Drive-In Category: Consumer Television / :30/:25 - Campaign
good morning original calendar "ZOO" Agency: good morning inc. / Tokyo Client: good morning inc. Category: Craft / Printing and Paper Craft - Single
Cardboard Ambient Posters Agency: JWT Germany / Hamburg Client: Hinz & Kunzt gGmbH Category: Craft / Printing and Paper Craft - Single
THE NIGHTJAR Agency: Abbott Mead Vickers BBDO / London Client: WRIGLEYS 5 GUM Category: Craft / Interface Design
Google Music Tour Agency: BBH LA / New York Client: Google Category: Craft / Interface Design
2011/2012 Ford Mustang Agency: Firstborn / NY Client: Ford Motor Company for Team Detroit Category: Craft / Interface Design
TRAM SIGHTSEEING Agency: Forsman & Bodenfors / Gothenburg Client: VÄSTTRAFIK Category: Craft / Interface Design
OK Go - All Is Not Lost - Agency: HAKUHODO / Tokyo Client: Google Inc. Category: Craft / Interface Design
SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Craft / Interface Design
Sneakerpedia Agency: SapientNitro / London Client: Foot Locker Europe Category: Craft / Interface Design
Map My Summer Agency: The Monkeys / Sydney Client: YouTube Category: Craft / Interface Design
Life Story Agency: BBH LONDON / London Client: Banardos Category: Public Service / Television - Single
Reunion Agency: Campbell Ewald Advertising / Warren Client: The Ad Council and the National Fatherhood Initiative Category: Public Service / Television - Single
SMOTHNESS Agency: Forsman & Bodenfors / Gothenburg Client: IQ Category: Public Service / Television - Single
Smutley Agency: Goodby Silverstein & Partners / brooklyn Client: AIDES Category: Public Service / Television - Single
The Share Experiment Agency: SHACKLETON / MADRID Client: Action Against Hunger (Spain) Category: Public Service / Television - Single
P&G Special Olympics - What I See Agency: Wieden + Kennedy, Portland / Portland Client: Procter & Gamble Category: Public Service / Television - Single
The End Agency: BBDO Toronto/Proximity Canada / Toronto Client: Frito Lay Canada Category: Craft / Sound Design
Google Music Tour Agency: BBH LA / New York Client: Google Category: Craft / Sound Design
Lift & Laugh Agency: Ogilvy Brasil / são paulo Client: The Coca Cola Company Category: Craft / Sound Design
Whopper Lust Agency: CP+B / Boulder Client: Burger King Category: Innovation in Branded Content
Small Business Gets An Official Day Agency: CP+B and Digitas / Boulder Client: American Express Category: Innovation in Branded Content
ENTEGA ENERGY SAVING SPOT Agency: DDB Tribal Group GmbH / Berlin Client: Entega Category: Innovation in Branded Content
Discovery Channel/Chevy presents: The Rising: Rebuilding Ground Zero Agency: Discovery Creative / Alexandria Client: Chevy Category: Innovation in Branded Content
Entertainment Experience Agency: FCCE / Amsterdam Client: ZIGGO Telecom Category: Innovation in Branded Content
Watermark Agency: Leo Burnett / Millers Point Client: Diageo Australia Category: Innovation in Branded Content
U-Code Agency: Leo Burnett Sp. z o.o. / Warsaw Client: Grupa Zywiec S.A. / Heineken / Heineken Open'er Festiival organized by Alter Art Category: Innovation in Branded Content
Swap Meet Agency: mono / Minneapolis Client: Blu Dot Category: Innovation in Branded Content
Diary Agency: Ogilvy Beijing / Beijing Client: Johnson & Johnson Category: Innovation in Branded Content
Negative Tweet Eliminator Agency: The Martin Agency / Richmond Client: Mentos Category: Innovation in Branded Content
Take This Lollipop Agency: Tool / Santa Monica Client: Little Monster Category: Innovation in Branded Content
SCREW*D Agency: Y&R Chicago / Chicago Client: Craftsman Category: Innovation in Branded Content
Nothing to Hide Agency: Marcel / Paris Client: Sequoia Category: Broadcast Design / Campaign
Think Before Printing Agency: Division of Labor - San Francisco / Sausalito Client: Division of Labor Category: Self-Promotion / Single or Campaign
DESIGN NORI (SEAWEED) Agency: I&S BBDO / Tokyo Client: UMINO SEAWEED STORE Category: Self-Promotion / Single or Campaign

2012 Interactive Merit Award

Akestam Holst / Stockholm

The Swedish Post

Voice Letter

Websites / Public Service/Non-Profit

12110N

2012 Interactive Merit Award

Colenso BBDO / Auckland

PEDIGREE Adoption Drive

Doggelganger

Websites / Public Service/Non-Profit

12111N

2012 Interactive Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Carrefour

Virou.gr

Websites / Public Service/Non-Profit

12112N

2012 Interactive Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

SESC_Videobrasil

Escape Button

Websites / Public Service/Non-Profit

12113N

2012 Interactive Merit Award

Hyperakt / Brooklyn

Collaborative Fund

Future of Car Sharing

Websites / Public Service/Non-Profit

12114N

2012 Interactive Merit Award

LBi / London

Macmillan

Infi-Knit

Websites / Public Service/Non-Profit

12115N

2012 Interactive Merit Award

Leo Burnett / Millers Point

Australian Bureau of Statistics

Spotlight

Websites / Public Service/Non-Profit

12116N

2012 Interactive Merit Award

Plate Interactive / Singapore

National Library Board Singapore

Games We Played

Websites / Public Service/Non-Profit

12117N

2012 Interactive Merit Award

TBWA\Chiat\Day / New York

Keep A Child Alive

Digital Death

Websites / Public Service/Non-Profit

12118N

2012 Advertising Merit Award

Arnold Worldwide / Boston

Carnival

Bear/Pool/Roller Coaster

Consumer Television / :30/:25 - Campaign

12369T

2012 Advertising Merit Award

Barton F. Graf 9000, LLC / New York

kayak.com

Frank/Five-Man/Boogie Boarder

Consumer Television / :30/:25 - Campaign

12370T

2012 Advertising Merit Award

BBDO New York / New York

AT&T

Infuse TV Campaign

Consumer Television / :30/:25 - Campaign

12371T

2012 Advertising Merit Award

DDB South Africa / Johannesburg

McDonalds

Kids Birthday Parties

Consumer Television / :30/:25 - Campaign

12372T

2012 Advertising Merit Award

Funny Or Die / Los Angeles

Old Milwaukee

Will in the MIdwest

Consumer Television / :30/:25 - Campaign

12373T

2012 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

NBA

First Hand

Consumer Television / :30/:25 - Campaign

12374T

2012 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Sonic Drive-In

Create Your Own

Consumer Television / :30/:25 - Campaign

12375T

2012 Design Merit Award

good morning inc. / Tokyo

good morning inc.

good morning original calendar "ZOO"

Craft / Printing and Paper Craft - Single

12231D

2012 Design Merit Award

JWT Germany / Hamburg

Hinz & Kunzt gGmbH

Cardboard Ambient Posters

Craft / Printing and Paper Craft - Single

12232D

2012 Interactive Merit Award

Abbott Mead Vickers BBDO / London

WRIGLEYS 5 GUM

THE NIGHTJAR

Craft / Interface Design

12279N

2012 Interactive Merit Award

BBH LA / New York

Google

Google Music Tour

Craft / Interface Design

12280N

2012 Interactive Merit Award

Firstborn / NY

Ford Motor Company for Team Detroit

2011/2012 Ford Mustang

Craft / Interface Design

12281N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

VÄSTTRAFIK

TRAM SIGHTSEEING

Craft / Interface Design

12282N

2012 Interactive Merit Award

HAKUHODO / Tokyo

Google Inc.

OK Go - All Is Not Lost -

Craft / Interface Design

12283N

2012 Interactive Merit Award

McKinney / durham

Urban Ministries of Durham

SPENT

Craft / Interface Design

12284N

2012 Interactive Merit Award

SapientNitro / London

Foot Locker Europe

Sneakerpedia

Craft / Interface Design

12285N

2012 Interactive Merit Award

The Monkeys / Sydney

YouTube

Map My Summer

Craft / Interface Design

12286N

2012 Advertising Merit Award

BBH LONDON / London

Banardos

Life Story

Public Service / Television - Single

12279T

2012 Advertising Merit Award

Campbell Ewald Advertising / Warren

The Ad Council and the National Fatherhood Initiative

Reunion

Public Service / Television - Single

12280T

2012 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

IQ

SMOTHNESS

Public Service / Television - Single

12281T

2012 Advertising Merit Award

Goodby Silverstein & Partners / brooklyn

AIDES

Smutley

Public Service / Television - Single

12282T

2012 Advertising Merit Award

SHACKLETON / MADRID

Action Against Hunger (Spain)

The Share Experiment

Public Service / Television - Single

12283T

2012 Advertising Merit Award

Wieden + Kennedy, Portland / Portland

Procter & Gamble

P&G Special Olympics - What I See

Public Service / Television - Single

12284T

2012 Interactive Merit Award

BBDO Toronto/Proximity Canada / Toronto

Frito Lay Canada

The End

Craft / Sound Design

12293N

2012 Interactive Merit Award

BBH LA / New York

Google

Google Music Tour

Craft / Sound Design

12294N

2012 Interactive Merit Award

Ogilvy Brasil / são paulo

The Coca Cola Company

Lift & Laugh

Craft / Sound Design

12295N

2012 Branded Entertainment Merit Award

CP+B / Boulder

Burger King

Whopper Lust

Innovation in Branded Content

12164E

2012 Branded Entertainment Merit Award

CP+B and Digitas / Boulder

American Express

Small Business Gets An Official Day

Innovation in Branded Content

12165E

2012 Branded Entertainment Merit Award

DDB Tribal Group GmbH / Berlin

Entega

ENTEGA ENERGY SAVING SPOT

Innovation in Branded Content

12166E

2012 Branded Entertainment Merit Award

Discovery Creative / Alexandria

Chevy

Discovery Channel/Chevy presents: The Rising: Rebuilding Ground Zero

Innovation in Branded Content

12167E

2012 Branded Entertainment Merit Award

FCCE / Amsterdam

ZIGGO Telecom

Entertainment Experience

Innovation in Branded Content

12168E

2012 Branded Entertainment Merit Award

Leo Burnett / Millers Point

Diageo Australia

Watermark

Innovation in Branded Content

12169E

2012 Branded Entertainment Merit Award

Leo Burnett Sp. z o.o. / Warsaw

Grupa Zywiec S.A. / Heineken / Heineken Open'er Festiival organized by Alter Art

U-Code

Innovation in Branded Content

12170E

2012 Branded Entertainment Merit Award

mono / Minneapolis

Blu Dot

Swap Meet

Innovation in Branded Content

12171E

2012 Branded Entertainment Merit Award

Ogilvy Beijing / Beijing

Johnson & Johnson

Diary

Innovation in Branded Content

12172E

2012 Branded Entertainment Merit Award

The Martin Agency / Richmond

Mentos

Negative Tweet Eliminator

Innovation in Branded Content

12173E

2012 Branded Entertainment Merit Award

Tool / Santa Monica

Little Monster

Take This Lollipop

Innovation in Branded Content

12174E

2012 Branded Entertainment Merit Award

Y&R Chicago / Chicago

Craftsman

SCREW*D

Innovation in Branded Content

12175E

2012 Design Merit Award

Marcel / Paris

Sequoia

Nothing to Hide

Broadcast Design / Campaign

12197D

2012 Advertising Merit Award

Division of Labor - San Francisco / Sausalito

Division of Labor

Think Before Printing

Self-Promotion / Single or Campaign

12250A

2012 Advertising Merit Award

I&S BBDO / Tokyo

UMINO SEAWEED STORE

DESIGN NORI (SEAWEED)

Self-Promotion / Single or Campaign

12251A

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