The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
OUT+PACE
Agency: The George Washington Univ. Medical Faculty Associates / Washington
Client: GW Cardiology Category: Cinema / Documentaries
Arigato! We Will Always Remember You
Agency: Dentsu New York/TK Digital / Brooklyn
Client: JCCI NY Category: Cinema / Documentaries
Art & Corny
Agency: Trunchpole & Trunchpole / London
Client: Trunchpole & Trunchpole Category: Cinema / Documentaries
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London
Client: GE Category: Innovation in Advertising / Single or Campaign
FASHION LAUNDRY
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: P&G (INT'L OPERATIONS), LTD. Category: Innovation in Advertising / Single or Campaign
The Heist
Agency: Akestam Holst / Stockholm
Client: Pause Home Entertainment Category: Innovation in Advertising / Single or Campaign
Underheard in New York
Agency: BBH / New York
Client: New York City Rescue Mission Category: Innovation in Advertising / Single or Campaign
You are Here
Agency: BETC / Paris
Client: Pages Jaunes Category: Innovation in Advertising / Single or Campaign
Whopper Lust
Agency: CP+B / Boulder
Client: Burger King Category: Innovation in Advertising / Single or Campaign
Temptations Sampling Machine
Agency: CP+B / Boulder
Client: JELL-O Category: Innovation in Advertising / Single or Campaign
Ted Williams - Fight Hunger
Agency: CP+B / Boulder
Client: Kraft Category: Innovation in Advertising / Single or Campaign
The Keyboard of Isolation
Agency: DDB China Group / Shanghai
Client: Family Care For Grassroots Community Category: Innovation in Advertising / Single or Campaign
Trojan shirt
Agency: Grabarz & Partner WA GmbH / Hamburg
Client: EXIT Deutschland Category: Innovation in Advertising / Single or Campaign
Long Live Imagination, Project Imagin8ion
Agency: Grey / New York
Client: Canon Category: Innovation in Advertising / Single or Campaign
Memories for the Future
Agency: HAKUHODO Kettle + Hakuhodo Inc. / Tokyo
Client: Google Category: Innovation in Advertising / Single or Campaign
WATER THAT KILLS
Agency: JWT JAKARTA / Jakarta Pusat
Client: KRUHA Category: Innovation in Advertising / Single or Campaign
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Innovation in Advertising / Single or Campaign
Missing Add-on
Agency: kempertrautmann gmbh / Hamburg
Client: Initiative Vermisste Kinder Category: Innovation in Advertising / Single or Campaign
A Sound Logo - Inspired by Hamburg
Agency: kempertrautmann gmbh / Hamburg
Client: Philharmoniker Hamburg Category: Innovation in Advertising / Single or Campaign
Book Burning Party
Agency: Leo Burnett Detroit / Troy
Client: Troy Public Library Category: Innovation in Advertising / Single or Campaign
Bacteria Billboards
Agency: Lowe Roche / Amuse / Toronto
Client: Warner Brothers Pictures Canada Category: Innovation in Advertising / Single or Campaign
OPERATION RIVERS OF LIGHT
Agency: LOWE/SSP3 / BOGOTA
Client: MINISTRY OF DEFENSE Category: Innovation in Advertising / Single or Campaign
The Return of Dictator Ben Ali
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: Engagement Citoyen Category: Innovation in Advertising / Single or Campaign
Respect Copyrights!
Agency: Scholz & Friends / Berlin
Client: Constantin Film Verleih GmbH Category: Innovation in Advertising / Single or Campaign
GT Academy
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan Category: Innovation in Advertising / Single or Campaign
Give-a-Toy Store
Agency: Venables Bell & Partners / San Francisco
Client: eBay Category: Innovation in Advertising / Single or Campaign
Human Twitter
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Innovation in Advertising / Single or Campaign
SCREW*D
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Innovation in Advertising / Single or Campaign
VW LinkedOut
Agency: ACHTUNG! / amsterdam
Client: Volkswagen Category: Social Media / Best Use of Social Media
Fanwagen
Agency: ACHTUNG! / amsterdam
Client: Volkswagen Category: Social Media / Best Use of Social Media
The Vaccines 'Wetsuit' Instagram Video
Agency: Anomaly London / London
Client: Sony Music Category: Social Media / Best Use of Social Media
Shout From the Mountain Integrated Campaign
Agency: BBDO / New York
Client: AT&T Category: Social Media / Best Use of Social Media
You've Got a Case
Agency: BBDO / New York
Client: AT&T Category: Social Media / Best Use of Social Media
Rear View Girls - Los Angeles
Agency: Colenso BBDO / Auckland
Client: Levi Strauss & Co, San Francisco Category: Social Media / Best Use of Social Media
Autodance
Agency: CP+B / Gothenburg
Client: Ubisoft Category: Social Media / Best Use of Social Media
Open Book
Agency: DDB Group Melbourne / RICHMOND
Client: The Reach Foundation Category: Social Media / Best Use of Social Media
A new warrior
Agency: DDB, Paris / Paris
Client: Greenpeace Category: Social Media / Best Use of Social Media
shop2aid: the first facebook flea market where proceeds go to charity
Agency: denkwerk GmbH / Cologne
Client: 2aid.org e.V. Category: Social Media / Best Use of Social Media
Jameson, 1780
Agency: Evolution Bureau / San Francisco
Client: Jameson Irish Whiskey, IDL, Pernod Ricard USA Category: Social Media / Best Use of Social Media
The Promise Keeper
Agency: Forsman & Bodenfors / Gothenburg
Client: Reebok Category: Social Media / Best Use of Social Media
Birding the Net
Agency: Goodby, Silverstein & Partners / San Francisco
Client: National Audubon Society Category: Social Media / Best Use of Social Media
Secret Mean Stinks
Agency: imc2 / Dallas
Client: Secret Category: Social Media / Best Use of Social Media
Obermutten - A Little Village Goes Global
Agency: Jung von Matt / Limmat / Zurich
Client: Graubuenden Category: Social Media / Best Use of Social Media
YouTube Secret Talents
Agency: Kolle Rebbe / Hamburg
Client: Google Germany GmbH Category: Social Media / Best Use of Social Media
Award:
2012 Branded Entertainment Merit Award
Agency:
Futuristic Films / Denver
Client:
Steelcase
Title:
"One Day"
Category:
Cinema / Documentaries
Annual ID:
12072E
Award:
2012 Branded Entertainment Merit Award
Agency:
The George Washington Univ. Medical Faculty Associates / Washington
Client:
GW Cardiology
Title:
OUT+PACE
Category:
Cinema / Documentaries
Annual ID:
12073E
Award:
2012 Branded Entertainment Merit Award
Agency:
Dentsu New York/TK Digital / Brooklyn
Client:
JCCI NY
Title:
Arigato! We Will Always Remember You
Category:
Cinema / Documentaries
Annual ID:
12074E
Award:
2012 Branded Entertainment Merit Award
Agency:
Trunchpole & Trunchpole / London
Client:
Trunchpole & Trunchpole
Title:
Art & Corny
Category:
Cinema / Documentaries
Annual ID:
12075E
Award:
2012 Branded Entertainment Merit Award
Agency:
Y & R Perú / Lima
Client:
Prom Perú
Title:
From Perú For Peru
Category:
Cinema / Documentaries
Annual ID:
12076E
Award:
2012 Design Merit Award
Agency:
BBDO / New York
Client:
American Red Cross
Title:
Stuff
Category:
Broadcast Design / Animation
Annual ID:
12198D
Award:
2012 Design Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Enchanted Forest
Category:
Broadcast Design / Animation
Annual ID:
12199D
Award:
2012 Design Merit Award
Agency:
Joe Public / Rivonia
Client:
Clover
Title:
Milky Way
Category:
Broadcast Design / Animation
Annual ID:
12200D
Award:
2012 Design Merit Award
Agency:
Marcel / Paris
Client:
France 24
Title:
THE BIRDS
Category:
Broadcast Design / Animation
Annual ID:
12201D
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12459G
Award:
2012 Advertising Merit Award
Agency:
Ace Saatchi & Saatchi Manila / Makati
Client:
P&G (INT'L OPERATIONS), LTD.
Title:
FASHION LAUNDRY
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12460G
Award:
2012 Advertising Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Pause Home Entertainment
Title:
The Heist
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12461G
Award:
2012 Advertising Merit Award
Agency:
BBH / New York
Client:
New York City Rescue Mission
Title:
Underheard in New York
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12462G
Award:
2012 Advertising Merit Award
Agency:
BETC / Paris
Client:
Pages Jaunes
Title:
You are Here
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12463G
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Burger King
Title:
Whopper Lust
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12464G
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
JELL-O
Title:
Temptations Sampling Machine
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12465G
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Kraft
Title:
Ted Williams - Fight Hunger
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12466G
Award:
2012 Advertising Merit Award
Agency:
DDB China Group / Shanghai
Client:
Family Care For Grassroots Community
Title:
The Keyboard of Isolation
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12467G
Award:
2012 Advertising Merit Award
Agency:
Grabarz & Partner WA GmbH / Hamburg
Client:
EXIT Deutschland
Title:
Trojan shirt
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12468G
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
Long Live Imagination, Project Imagin8ion
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12469G
Award:
2012 Advertising Merit Award
Agency:
HAKUHODO Kettle + Hakuhodo Inc. / Tokyo
Client:
Google
Title:
Memories for the Future
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12470G
Award:
2012 Advertising Merit Award
Agency:
JWT JAKARTA / Jakarta Pusat
Client:
KRUHA
Title:
WATER THAT KILLS
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12471G
Award:
2012 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12472G
Award:
2012 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Initiative Vermisste Kinder
Title:
Missing Add-on
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12473G
Award:
2012 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Philharmoniker Hamburg
Title:
A Sound Logo - Inspired by Hamburg
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12474G
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Detroit / Troy
Client:
Troy Public Library
Title:
Book Burning Party
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12475G
Award:
2012 Advertising Merit Award
Agency:
Lowe Roche / Amuse / Toronto
Client:
Warner Brothers Pictures Canada
Title:
Bacteria Billboards
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12476G
Award:
2012 Advertising Merit Award
Agency:
LOWE/SSP3 / BOGOTA
Client:
MINISTRY OF DEFENSE
Title:
OPERATION RIVERS OF LIGHT
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12477G
Award:
2012 Advertising Merit Award
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
Engagement Citoyen
Title:
The Return of Dictator Ben Ali
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12478G
Award:
2012 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Constantin Film Verleih GmbH
Title:
Respect Copyrights!
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12479G
Award:
2012 Advertising Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Nissan
Title:
GT Academy
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12480G
Award:
2012 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
eBay
Title:
Give-a-Toy Store
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12481G
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
Human Twitter
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12482G
Award:
2012 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
SCREW*D
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12483G
Award:
2012 Interactive Merit Award
Agency:
ACHTUNG! / amsterdam
Client:
Volkswagen
Title:
VW LinkedOut
Category:
Social Media / Best Use of Social Media
Annual ID:
12303N
Award:
2012 Interactive Merit Award
Agency:
ACHTUNG! / amsterdam
Client:
Volkswagen
Title:
Fanwagen
Category:
Social Media / Best Use of Social Media
Annual ID:
12304N
Award:
2012 Interactive Merit Award
Agency:
Anomaly London / London
Client:
Sony Music
Title:
The Vaccines 'Wetsuit' Instagram Video
Category:
Social Media / Best Use of Social Media
Annual ID:
12305N
Award:
2012 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Shout From the Mountain Integrated Campaign
Category:
Social Media / Best Use of Social Media
Annual ID:
12306N
Award:
2012 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
You've Got a Case
Category:
Social Media / Best Use of Social Media
Annual ID:
12307N
Award:
2012 Interactive Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Levi Strauss & Co, San Francisco
Title:
Rear View Girls - Los Angeles
Category:
Social Media / Best Use of Social Media
Annual ID:
12308N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Gothenburg
Client:
Ubisoft
Title:
Autodance
Category:
Social Media / Best Use of Social Media
Annual ID:
12309N
Award:
2012 Interactive Merit Award
Agency:
DDB Group Melbourne / RICHMOND
Client:
The Reach Foundation
Title:
Open Book
Category:
Social Media / Best Use of Social Media
Annual ID:
12310N
Award:
2012 Interactive Merit Award
Agency:
DDB, Paris / Paris
Client:
Greenpeace
Title:
A new warrior
Category:
Social Media / Best Use of Social Media
Annual ID:
12311N
Award:
2012 Interactive Merit Award
Agency:
denkwerk GmbH / Cologne
Client:
2aid.org e.V.
Title:
shop2aid: the first facebook flea market where proceeds go to charity
Category:
Social Media / Best Use of Social Media
Annual ID:
12312N
Award:
2012 Interactive Merit Award
Agency:
Evolution Bureau / San Francisco
Client:
Jameson Irish Whiskey, IDL, Pernod Ricard USA
Title:
Jameson, 1780
Category:
Social Media / Best Use of Social Media
Annual ID:
12313N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Reebok
Title:
The Promise Keeper
Category:
Social Media / Best Use of Social Media
Annual ID:
12314N
Award:
2012 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
National Audubon Society
Title:
Birding the Net
Category:
Social Media / Best Use of Social Media
Annual ID:
12315N
Award:
2012 Interactive Merit Award
Agency:
imc2 / Dallas
Client:
Secret
Title:
Secret Mean Stinks
Category:
Social Media / Best Use of Social Media
Annual ID:
12316N
Award:
2012 Interactive Merit Award
Agency:
Jung von Matt / Limmat / Zurich
Client:
Graubuenden
Title:
Obermutten - A Little Village Goes Global
Category:
Social Media / Best Use of Social Media
Annual ID:
12317N
Award:
2012 Interactive Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Google Germany GmbH
Title:
YouTube Secret Talents
Category:
Social Media / Best Use of Social Media
Annual ID:
12318N
