The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Oil Spill Agency: Leo Burnett / Millers Point Client: Surfrider Foundation Category: Craft / Photography in Design - Single
Plastic Agency: Leo Burnett / Millers Point Client: Surfrider Foundation Category: Craft / Photography in Design - Single
Beer Rings Agency: Leo Burnett / Millers Point Client: Surfrider Foundation Category: Craft / Photography in Design - Single
good morning original calendar "ZOO" Agency: good morning inc. / Tokyo Client: good morning inc. Category: Craft / Printing and Paper Craft - Single
Cardboard Ambient Posters Agency: JWT Germany / Hamburg Client: Hinz & Kunzt gGmbH Category: Craft / Printing and Paper Craft - Single
PAPER LOVES DESIGN Agency: Grid Worldwide Branding and Design / Johannesburg Client: ANTALIS Category: Direct Mail / Single or Campaign
National Defense Calendar Agency: I&S BBDO Inc. / Tokyo Client: KSC CORPORATION Category: Direct Mail / Single or Campaign
The lighter sides of heavy weights Agency: McCann Worldgroup India / mumbai Client: Young President Organisation Category: Direct Mail / Single or Campaign
Recycling Calendars of 1984 for 2012 Agency: Ruf Lanz, Zurich / Zurich Client: Oekopool Category: Direct Mail / Single or Campaign
The Non-Smokers Art Calendar Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: AOK-Bundesverband Category: Direct Mail / Single or Campaign
The Solar Annual Report 2011 Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Direct Mail / Single or Campaign
Volcano Agency: Y&R Dubai / DUBAI Client: Red Cross Lebanon Category: Direct Mail / Single or Campaign
War Agency: Y&R Dubai / DUBAI Client: Red Cross Lebanon Category: Direct Mail / Single or Campaign
Fair Tweets Agency: Amalgamated / New York Client: Ben & Jerry's Category: Social Media / Microblogging
Mac & Cheese TV Agency: CP+B / Boulder Client: Kraft Category: Social Media / Microblogging
Pudding Face Agency: CP+B / Boulder Client: JELL-O Category: Social Media / Microblogging
Toronto Trending Agency: CP+B / Toronto Client: Tourism Toronto Category: Social Media / Microblogging
The BossTracker5000 Agency: Euro RSCG Chicago / Chicago Client: Euro RSCG Chicago Category: Social Media / Microblogging
After the Parade Agency: JWT New York / New York Client: Services for the UnderServed Category: Public Service / Radio - Campaign
Interrupted Agency: Marketforce / Perth Client: Office of Road Safety Category: Public Service / Radio - Campaign
TWITTER Agency: Saatchi & Saatchi Spain / Madrid Client: Reporters Without Borders Category: Public Service / Radio - Campaign
Dinosaurs Real Close Agency: Wong, Doody, Crandall, Wiener / Seattle Client: Woodland Park Zoo Category: Public Service / Radio - Campaign
Right size of your needs Agency: AlmapBBDO / São Paulo Client: MAN Trucks Category: Collateral / Posters - Campaign
Keep Fighting The Good Fight Agency: DDB New York / New York Client: Art Director's Club Category: Collateral / Posters - Campaign
Find Your Way Agency: DDB Singapore / Singapore Client: 3M Singapore Pte Ltd Category: Collateral / Posters - Campaign
Game Signatures Agency: George Patterson Y&R / Melbourne Client: Australian Football League Category: Collateral / Posters - Campaign
KILLER SNEEZE Agency: JWT Vietnam / Ho Chi Minh City Client: UNITED PHARMA (VIETNAM), INC. Category: Collateral / Posters - Campaign
updated every second Agency: Kolle Rebbe / Hamburg Client: Gruner + Jahr AG & Co. KG Category: Collateral / Posters - Campaign
Deep Sleep Campaign Agency: Leo Burnett Hong Kong / Hong Kong Client: Casablanca Category: Collateral / Posters - Campaign
Original Parts Agency: Leo Burnett Tailor Made / São Paulo Client: Fiat Category: Collateral / Posters - Campaign
Bounty Picks It Up Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Campaign
Evolve Skate Agency: Ogilvy Group Melbourne / Melbourne Client: Scott Holding Category: Collateral / Posters - Campaign
Google Chrome: The Web Is What You Make of It Agency: BBH New York/Google Creative Lab / New York Client: Google Category: Interactive Advertising / Banners - Fixed Space - Campaign
Pizza Hero Agency: CP+B / Boulder Client: Domino's Category: Mobile Applications/Sites / Branded Games
Windows Azure iPad Ad Agency: Deutsch Inc. / NEw york Client: Microsoft Category: Mobile Applications/Sites / Branded Games
Social Media Hell Agency: R/GA / New York Client: R/GA Category: Mobile Applications/Sites / Branded Games
Car Park Challenge Agency: WHYBIN\TBWA\TEQUILA\ Sydney / Pyrmont Client: NRMA Category: Mobile Applications/Sites / Branded Games
Celebrity Tap Agency: Droga5 / New York Client: UNICEF Category: Integrated Branding / Public Service Campaign
Enjoy The Ride Agency: 303Lowe / Subiaco Client: The Office of Road Safety Category: Integrated Branding / Public Service Campaign
Nothing Agency: NAIL / Providence Client: Rhode Island Community Food Bank Category: Integrated Branding / Public Service Campaign
The PEDIGREE® Adoption Drive Agency: WHYBIN\TBWA\TEQUILA\ / Pyrmont Client: MARS PETCARE Category: Integrated Branding / Public Service Campaign
UNIQLO WARM UP! Agency: AKQA Shanghai / Shanghai Client: Uniqlo Category: Websites / Consumer Goods
The End Agency: BBDO Toronto/Proximity Canada / Toronto Client: Frito Lay Canada Category: Websites / Consumer Goods
The Promise Keeper Agency: Forsman & Bodenfors / Gothenburg Client: Reebok Category: Websites / Consumer Goods
CATCH THE SWEDISH LIGHT Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites / Consumer Goods
Swap Meet Agency: mono / Minneapolis Client: Blu Dot Category: Websites / Consumer Goods
Nike Free Arena Agency: R/GA / New York Client: Nike Category: Websites / Consumer Goods
Plug into a better world - the world´s first socket ad Agency: BBDO Proximity Duesseldorf / Duesseldorf Client: Daimler AG / smart Category: Collateral / Promotional Items
Million Emotions Agency: BBDO New York / New York Client: Procter & Gamble/Gillette Fusion ProGlide Category: Collateral / Promotional Items
Business Card Agency: JWT Toronto / Toronto Client: Nestle Category: Collateral / Promotional Items

2012 Design Merit Award

Leo Burnett / Millers Point

Surfrider Foundation

Oil Spill

Craft / Photography in Design - Single

12224D

2012 Design Merit Award

Leo Burnett / Millers Point

Surfrider Foundation

Plastic

Craft / Photography in Design - Single

12225D

2012 Design Merit Award

Leo Burnett / Millers Point

Surfrider Foundation

Beer Rings

Craft / Photography in Design - Single

12226D

2012 Design Merit Award

good morning inc. / Tokyo

good morning inc.

good morning original calendar "ZOO"

Craft / Printing and Paper Craft - Single

12231D

2012 Design Merit Award

JWT Germany / Hamburg

Hinz & Kunzt gGmbH

Cardboard Ambient Posters

Craft / Printing and Paper Craft - Single

12232D

2012 Design Merit Award

Grid Worldwide Branding and Design / Johannesburg

ANTALIS

PAPER LOVES DESIGN

Direct Mail / Single or Campaign

12187D

2012 Design Merit Award

I&S BBDO Inc. / Tokyo

KSC CORPORATION

National Defense Calendar

Direct Mail / Single or Campaign

12188D

2012 Design Merit Award

McCann Worldgroup India / mumbai

Young President Organisation

The lighter sides of heavy weights

Direct Mail / Single or Campaign

12189D

2012 Design Merit Award

Ruf Lanz, Zurich / Zurich

Oekopool

Recycling Calendars of 1984 for 2012

Direct Mail / Single or Campaign

12190D

2012 Design Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

AOK-Bundesverband

The Non-Smokers Art Calendar

Direct Mail / Single or Campaign

12191D

2012 Design Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Austria Solar - Verein zur Förderung der thermischen Solarenergie

The Solar Annual Report 2011

Direct Mail / Single or Campaign

12192D

2012 Design Merit Award

Y&R Dubai / DUBAI

Red Cross Lebanon

Volcano

Direct Mail / Single or Campaign

12193D

2012 Design Merit Award

Y&R Dubai / DUBAI

Red Cross Lebanon

War

Direct Mail / Single or Campaign

12194D

2012 Interactive Merit Award

Amalgamated / New York

Ben & Jerry's

Fair Tweets

Social Media / Microblogging

12296N

2012 Interactive Merit Award

CP+B / Boulder

Kraft

Mac & Cheese TV

Social Media / Microblogging

12297N

2012 Interactive Merit Award

CP+B / Boulder

JELL-O

Pudding Face

Social Media / Microblogging

12298N

2012 Interactive Merit Award

CP+B / Toronto

Tourism Toronto

Toronto Trending

Social Media / Microblogging

12299N

2012 Interactive Merit Award

Euro RSCG Chicago / Chicago

Euro RSCG Chicago

The BossTracker5000

Social Media / Microblogging

12300N

2012 Advertising Merit Award

JWT New York / New York

Services for the UnderServed

After the Parade

Public Service / Radio - Campaign

12318R

2012 Advertising Merit Award

Marketforce / Perth

Office of Road Safety

Interrupted

Public Service / Radio - Campaign

12319R

2012 Advertising Merit Award

Saatchi & Saatchi Spain / Madrid

Reporters Without Borders

TWITTER

Public Service / Radio - Campaign

12320R

2012 Advertising Merit Award

Wong, Doody, Crandall, Wiener / Seattle

Woodland Park Zoo

Dinosaurs Real Close

Public Service / Radio - Campaign

12321R

2012 Advertising Merit Award

AlmapBBDO / São Paulo

MAN Trucks

Right size of your needs

Collateral / Posters - Campaign

12225A

2012 Advertising Merit Award

DDB New York / New York

Art Director's Club

Keep Fighting The Good Fight

Collateral / Posters - Campaign

12226A

2012 Advertising Merit Award

DDB Singapore / Singapore

3M Singapore Pte Ltd

Find Your Way

Collateral / Posters - Campaign

12227A

2012 Advertising Merit Award

George Patterson Y&R / Melbourne

Australian Football League

Game Signatures

Collateral / Posters - Campaign

12228A

2012 Advertising Merit Award

JWT Vietnam / Ho Chi Minh City

UNITED PHARMA (VIETNAM), INC.

KILLER SNEEZE

Collateral / Posters - Campaign

12229A

2012 Advertising Merit Award

Kolle Rebbe / Hamburg

Gruner + Jahr AG & Co. KG

updated every second

Collateral / Posters - Campaign

12230A

2012 Advertising Merit Award

Leo Burnett Hong Kong / Hong Kong

Casablanca

Deep Sleep Campaign

Collateral / Posters - Campaign

12231A

2012 Advertising Merit Award

Leo Burnett Tailor Made / São Paulo

Fiat

Original Parts

Collateral / Posters - Campaign

12232A

2012 Advertising Merit Award

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up

Collateral / Posters - Campaign

12233A

2012 Advertising Merit Award

Ogilvy Group Melbourne / Melbourne

Scott Holding

Evolve Skate

Collateral / Posters - Campaign

12234A

2012 Interactive Merit Award

BBH New York/Google Creative Lab / New York

Google

Google Chrome: The Web Is What You Make of It

Interactive Advertising / Banners - Fixed Space - Campaign

12166N

2012 Interactive Merit Award

CP+B / Boulder

Domino's

Pizza Hero

Mobile Applications/Sites / Branded Games

12139N

2012 Interactive Merit Award

Deutsch Inc. / NEw york

Microsoft

Windows Azure iPad Ad

Mobile Applications/Sites / Branded Games

12140N

2012 Interactive Merit Award

R/GA / New York

R/GA

Social Media Hell

Mobile Applications/Sites / Branded Games

12141N

2012 Interactive Merit Award

WHYBIN\TBWA\TEQUILA\ Sydney / Pyrmont

NRMA

Car Park Challenge

Mobile Applications/Sites / Branded Games

12142N

2012 Advertising Merit Award

Droga5 / New York

UNICEF

Celebrity Tap

Integrated Branding / Public Service Campaign

2012 Advertising Merit Award

303Lowe / Subiaco

The Office of Road Safety

Enjoy The Ride

Integrated Branding / Public Service Campaign

12522G

2012 Advertising Merit Award

NAIL / Providence

Rhode Island Community Food Bank

Nothing

Integrated Branding / Public Service Campaign

12523G

2012 Advertising Merit Award

WHYBIN\TBWA\TEQUILA\ / Pyrmont

MARS PETCARE

The PEDIGREE® Adoption Drive

Integrated Branding / Public Service Campaign

12524G

2012 Interactive Merit Award

AKQA Shanghai / Shanghai

Uniqlo

UNIQLO WARM UP!

Websites / Consumer Goods

12097N

2012 Interactive Merit Award

BBDO Toronto/Proximity Canada / Toronto

Frito Lay Canada

The End

Websites / Consumer Goods

12098N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Reebok

The Promise Keeper

Websites / Consumer Goods

12099N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

CATCH THE SWEDISH LIGHT

Websites / Consumer Goods

12100N

2012 Interactive Merit Award

mono / Minneapolis

Blu Dot

Swap Meet

Websites / Consumer Goods

12101N

2012 Interactive Merit Award

R/GA / New York

Nike

Nike Free Arena

Websites / Consumer Goods

12102N

2012 Advertising Merit Award

BBDO Proximity Duesseldorf / Duesseldorf

Daimler AG / smart

Plug into a better world - the world´s first socket ad

Collateral / Promotional Items

12244A

2012 Advertising Merit Award

BBDO New York / New York

Procter & Gamble/Gillette Fusion ProGlide

Million Emotions

Collateral / Promotional Items

12245A

2012 Advertising Merit Award

JWT Toronto / Toronto

Nestle

Business Card

Collateral / Promotional Items

12246A

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