The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films & Video / Long Form - Single


The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Craft / Printing and Paper Craft - Single


Little Marina
Agency: Mother New York / NY
Client: Target Category: Experiential Advertising / Installations


Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Music


Mano y Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Online Films & Video / Event or Live Webcast - Single


Hot Wheels 30 minute TV Special - Fearless@The500
Agency: Mistress / Venice
Client: Mattel Inc. Category: Innovation in Branded Content


Anarchy:The Graphic Novel
Agency: Razorfish / New York
Client: Axe Category: Innovation in Branded Content


GT Academy
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan Category: Television / Reality/Unscripted Series


TRAM SIGHTSEEING
Agency: Forsman & Bodenfors / Gothenburg
Client: VÄSTTRAFIK Category: Mobile Applications/Sites / Services


OFFF Festival Barcelona 2011
Agency: Savage / PostPanic / Prague 5
Client: OFFF Festival Category: Broadcast Design / Title Sequence - Television


The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign


GIFT A LIFE
Agency: DDB Dubai / Dubai
Client: COMMITTEE OF ORGAN DONATION IN LEBANON Category: Branding / Logo Design


Elephant Combs
Agency: TBWA\ India / Mumbai
Client: MKV Household Products Category: Branding / Logo Design


Celebrate the Era
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Pacific Standard Time Category: Online Films & Video / Long Form - Series/Episodes


Rear View Girls - Los Angeles
Agency: Colenso BBDO / Auckland
Client: Levi Strauss & Co, San Francisco Category: Online Films & Video / Short Form - Single


Michael
Agency: Deutsch / Los Angeles
Client: Sony Computer Entertainment America Category: Online Films & Video / Short Form - Single


Philips Obsessed with sound
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips Category: Craft / Sound Design


Iconic
Agency: DDB MUDRA GROUP / MUMBAI
Client: Volkswagen Category: Collateral Design / Posters - Single


THE BEAUTY OF A SECOND
Agency: Leo Burnett Italy / Milan
Client: MONTBLANC INTERNATIONAL GMBH Category: Best Brand Channel


Obstfiguren (fruit figures)
Agency: Scholz & Friends / Berlin
Client: Fresh N Friends Category: Package Design / Package Design - Campaign


Magic
Agency: Dentsu / Drill / PARTY / Tokyo
Client: Menicon Co.,Ltd. Category: Package Design / Package Design - Campaign


GIFT A LIFE
Agency: DDB Dubai / Dubai
Client: COMMITTEE OF ORGAN DONATION IN LEBANON Category: Corporate Identity / Individual Item


DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Cinema Advertising / Long Form - :90 and Over - Single


Pathological Liar
Agency: Young & Rubicam / New York
Client: Land Rover Category: Consumer Television / 60 Second - Single


The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Branding / Annual Report


POM Wonderful Presents: The Greatest Movie Ever Sold
Agency: Warrior Poets / New York
Client: Warrior Poets Category: Branded Content / Cinema


The Ultra Asian
Agency: DENTSU INC. / Minato-ku
Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign


Billboard powered by oranges
Agency: DDB, Paris / Paris
Client: Tropicana Category: Events and Installations


THINK: An Exploration Into Making the World Work Better
Agency: Mirada / Los Angeles
Client: IBM Category: Events and Installations


The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Collateral / Promotional Items


Hotel Bar
Agency: BBDO New York / New York
Client: HBO/Eastbound and Down Category: Consumer Radio / Single


Your Mom Hates Dead Space 2
Agency: Draftfcb San Francisco / San Francisco
Client: Electronic Arts Category: Integrated Branding / Integrated Branding Campaign - Online


ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York
Client: Google Category: Interactive Advertising / Other Interactive Media - Single


Lucid Dreams - Sephora Sensorium
Agency: The Department of the 4th Dimension / Los Angeles
Client: Sephora & Firmenich Category: Spatial Design / Indoor Spaces


UNHATE
Agency: Fabrica, 72andSunny NL
Client: United Colors of Benetton Category: Public Service / Outdoor and Posters - Campaign


Drive the Dream
Agency: David&Goliath / El Segundo
Client: Kia Motors America Category: Consumer Television / Over 60 second - Single


MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Integrated Branding / Consumer Campaign


A new warrior
Agency: DDB, Paris / Paris
Client: Greenpeace Category: Websites / Public Service/Non-Profit


Bear 71
Agency: Jam3 / Toronto
Client: National Film Board Category: Websites / Public Service/Non-Profit


Curb Your Enthusiasm
Agency: Brand Arc / Los Angeles
Client: Toyota Category: Television / Scripted series


The Snowflake & The Bubble
Agency: iris worldwide / New York
Client: Saks Fifth Avenue Category: Outdoor Design / Billboards - Single


ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ Category: Gaming / Online gaming


Dig Deeper
Agency: BBDO New York / New York
Client: HBO Category: Online Branded Entertainment / Short-form


Your Second Shot
Agency: Dentsu America / Harrison
Client: Canon PowerShot Category: Online Branded Entertainment / Short-form


OK Go - All Is Not Lost -
Agency: HAKUHODO / Tokyo
Client: Google Inc. Category: Online Films & Video / Music Videos


The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign


Eastbound and Down Radio Campaign
Agency: BBDO New York / New York
Client: HBO Category: Consumer Radio / Campaign


Sonic Launch
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Chevrolet Category: Integrated Branding / Integrated Branding Campaign - 360


Award:
2012 Interactive Gold Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO
Category:
Online Films & Video / Long Form - Single
Annual ID:
12060N

Award:
2012 Design Gold Pencil
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Craft / Printing and Paper Craft - Single
Annual ID:
12077D

Award:
2012 Interactive Gold Pencil
Agency:
DDB, Paris / Paris
Client:
Greenpeace
Title:
A new warrior
Category:
Websites / E-Commerce
Annual ID:
12010N

Award:
2012 Advertising Gold Pencil
Agency:
Mother New York / NY
Client:
Target
Title:
Little Marina
Category:
Experiential Advertising / Installations
Annual ID:
12105G

Award:
2012 Branded Entertainment Gold Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Chipotle
Title:
Chipotle's Back to the Start
Category:
Music
Annual ID:
12011E

Award:
2012 Interactive Gold Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Mano y Mano en el Bano
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12049N

Award:
2012 Branded Entertainment Gold Pencil
Agency:
Mistress / Venice
Client:
Mattel Inc.
Title:
Hot Wheels 30 minute TV Special - Fearless@The500
Category:
Innovation in Branded Content
Annual ID:
12046E

Award:
2012 Branded Entertainment Gold Pencil
Agency:
Razorfish / New York
Client:
Axe
Title:
Anarchy:The Graphic Novel
Category:
Innovation in Branded Content
Annual ID:
12047E

Award:
2012 Branded Entertainment Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Nissan
Title:
GT Academy
Category:
Television / Reality/Unscripted Series
Annual ID:
12004E

Award:
2012 Interactive Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VÄSTTRAFIK
Title:
TRAM SIGHTSEEING
Category:
Mobile Applications/Sites / Services
Annual ID:
12027N

Award:
2012 Design Gold Pencil
Agency:
Savage / PostPanic / Prague 5
Client:
OFFF Festival
Title:
OFFF Festival Barcelona 2011
Category:
Broadcast Design / Title Sequence - Television
Annual ID:
12063D

Award:
2012 Advertising Gold Pencil
Agency:
TBWAHuntLascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
The Last Ones Left
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
12034A

Award:
2012 Design Gold Pencil
Agency:
DDB Dubai / Dubai
Client:
COMMITTEE OF ORGAN DONATION IN LEBANON
Title:
GIFT A LIFE
Category:
Branding / Logo Design
Annual ID:
12007D

Award:
2012 Design Gold Pencil
Agency:
TBWA\ India / Mumbai
Client:
MKV Household Products
Title:
Elephant Combs
Category:
Branding / Logo Design
Annual ID:
12008D

Award:
2012 Interactive Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Pacific Standard Time
Title:
Celebrate the Era
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
12061N

Award:
2012 Interactive Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Levi Strauss & Co, San Francisco
Title:
Rear View Girls - Los Angeles
Category:
Online Films & Video / Short Form - Single
Annual ID:
12052N

Award:
2012 Interactive Gold Pencil
Agency:
Deutsch / Los Angeles
Client:
Sony Computer Entertainment America
Title:
Michael
Category:
Online Films & Video / Short Form - Single
Annual ID:
12053N

Award:
2012 Interactive Gold Pencil
Agency:
Tribal DDB Amsterdam / Amstelveen
Client:
Philips
Title:
Philips Obsessed with sound
Category:
Craft / Sound Design
Annual ID:
12083N

Award:
2012 Design Gold Pencil
Agency:
DDB MUDRA GROUP / MUMBAI
Client:
Volkswagen
Title:
Iconic
Category:
Collateral Design / Posters - Single
Annual ID:
12027D

Award:
2012 Branded Entertainment Gold Pencil
Agency:
Leo Burnett Italy / Milan
Client:
MONTBLANC INTERNATIONAL GMBH
Title:
THE BEAUTY OF A SECOND
Category:
Best Brand Channel
Annual ID:
12051E

Award:
2012 Design Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Fresh N Friends
Title:
Obstfiguren (fruit figures)
Category:
Package Design / Package Design - Campaign
Annual ID:
12018D

Award:
2012 Design Gold Pencil
Agency:
Dentsu / Drill / PARTY / Tokyo
Client:
Menicon Co.,Ltd.
Title:
Magic
Category:
Package Design / Package Design - Campaign
Annual ID:
12021D

Award:
2012 Design Gold Pencil
Agency:
DDB Dubai / Dubai
Client:
COMMITTEE OF ORGAN DONATION IN LEBANON
Title:
GIFT A LIFE
Category:
Corporate Identity / Individual Item
Annual ID:
12015D

Award:
2012 Advertising Gold Pencil
Agency:
CP+B / Boulder
Client:
Burger King
Title:
Whopper Lust
Category:
Branded Content / Games
Annual ID:
12096T

Award:
2012 Advertising Gold Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
12083T

Award:
2012 Advertising Gold Pencil
Agency:
Young & Rubicam / New York
Client:
Land Rover
Title:
Pathological Liar
Category:
Consumer Television / 60 Second - Single
Annual ID:
12056T

Award:
2012 Design Gold Pencil
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Branding / Annual Report
Annual ID:
12001D

Award:
2012 Advertising Gold Pencil
Agency:
Warrior Poets / New York
Client:
Warrior Poets
Title:
POM Wonderful Presents: The Greatest Movie Ever Sold
Category:
Branded Content / Cinema
Annual ID:
12090T

Award:
2012 Design Gold Pencil
Agency:
DENTSU INC. / Minato-ku
Client:
Yoshida Hideo Memorial Foundation
Title:
The Ultra Asian
Category:
Collateral Design / Posters - Campaign
Annual ID:
12030D

Award:
2012 Branded Entertainment Gold Pencil
Agency:
DDB, Paris / Paris
Client:
Tropicana
Title:
Billboard powered by oranges
Category:
Events and Installations
Annual ID:
12040E

Award:
2012 Branded Entertainment Gold Pencil
Agency:
Mirada / Los Angeles
Client:
IBM
Title:
THINK: An Exploration Into Making the World Work Better
Category:
Events and Installations
Annual ID:
12041E

Award:
2012 Advertising Gold Pencil
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Collateral / Promotional Items
Annual ID:
12033A

Award:
2012 Advertising Gold Pencil
Agency:
BBDO New York / New York
Client:
HBO/Eastbound and Down
Title:
Hotel Bar
Category:
Consumer Radio / Single
Annual ID:
12046R

Award:
2012 Interactive Gold Pencil
Agency:
Draftfcb San Francisco / San Francisco
Client:
Electronic Arts
Title:
Your Mom Hates Dead Space 2
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12069N

Award:
2012 Interactive Gold Pencil
Agency:
Google Creative Lab / New York
Client:
Google
Title:
ROME - 3 Dreams of Black
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12039N

Award:
2012 Design Gold Pencil
Agency:
The Department of the 4th Dimension / Los Angeles
Client:
Sephora & Firmenich
Title:
Lucid Dreams - Sephora Sensorium
Category:
Spatial Design / Indoor Spaces
Annual ID:
12041D

Award:
2012 Advertising Gold Pencil
Agency:
Fabrica, 72andSunny NL
Client:
United Colors of Benetton
Title:
UNHATE
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12037A

Award:
2012 Advertising Gold Pencil
Agency:
David&Goliath / El Segundo
Client:
Kia Motors America
Title:
Drive the Dream
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12075T

Award:
2012 Advertising Gold Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12108G

Award:
2012 Interactive Gold Pencil
Agency:
DDB, Paris / Paris
Client:
Greenpeace
Title:
A new warrior
Category:
Websites / Public Service/Non-Profit
Annual ID:
12013N

Award:
2012 Interactive Gold Pencil
Agency:
Jam3 / Toronto
Client:
National Film Board
Title:
Bear 71
Category:
Websites / Public Service/Non-Profit
Annual ID:
12014N

Award:
2012 Branded Entertainment Gold Pencil
Agency:
Brand Arc / Los Angeles
Client:
Toyota
Title:
Curb Your Enthusiasm
Category:
Television / Scripted series
Annual ID:
12001E

Award:
2012 Design Gold Pencil
Agency:
iris worldwide / New York
Client:
Saks Fifth Avenue
Title:
The Snowflake & The Bubble
Category:
Outdoor Design / Billboards - Single
Annual ID:
12048D

Award:
2012 Branded Entertainment Gold Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Gaming / Online gaming
Annual ID:
12017E

Award:
2012 Branded Entertainment Gold Pencil
Agency:
BBDO New York / New York
Client:
HBO
Title:
Dig Deeper
Category:
Online Branded Entertainment / Short-form
Annual ID:
12027E

Award:
2012 Branded Entertainment Gold Pencil
Agency:
Dentsu America / Harrison
Client:
Canon PowerShot
Title:
Your Second Shot
Category:
Online Branded Entertainment / Short-form
Annual ID:
12028E

Award:
2012 Interactive Gold Pencil
Agency:
HAKUHODO / Tokyo
Client:
Google Inc.
Title:
OK Go - All Is Not Lost -
Category:
Online Films & Video / Music Videos
Annual ID:
12065N

Award:
2012 Design Gold Pencil
Agency:
TBWAHuntLascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
The Last Ones Left
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12067D

Award:
2012 Advertising Gold Pencil
Agency:
BBDO New York / New York
Client:
HBO
Title:
Eastbound and Down Radio Campaign
Category:
Consumer Radio / Campaign
Annual ID:
12049R
