The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Sonic Launch Agency: Goodby, Silverstein and Partners / San Francisco Client: Chevrolet Category: Integrated Branding / Integrated Branding Campaign - 360
MANta Clause Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign - 360
Hot Wheels For Real Agency: Mistress / Venice Client: Mattel Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
Tiguan - Cross Country Agency: DDB Sydney / Sydney Client: Volkswagen Category: Branded Content / Television
UNHATE Agency: Fabrica, 72andSunny NL Client: United Colors of Benetton Category: Integrated Branding / Public Service Campaign
Oil on Canvas Agency: Publicis Mojo / Auckland Client: Greenpeace Category: Integrated Branding / Public Service Campaign
Limited Edition Agency: M & C Saatchi / Sydney Client: Sydney Dogs and Cats Home Category: Integrated Branding / Public Service Campaign
Whopper Lust Agency: CP+B / Boulder Client: Burger King Category: Branded Content / Games
SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Branded Content / Games
Oceans of Treasures Agency: 180LA / Santa Monica Client: Sony Electronics Category: Branded Content / Games
OK GO Agency: Goodby, Silverstein & Partners / San Francisco Client: Chevrolet Category: Branded Content / Music Videos
Sneakerpedia Agency: SapientNitro / London Client: Foot Locker Europe Category: Brand Transformation / Single
Small Business Gets an Official Day Agency: CP+B/Digitas / Boulder Client: American Express Category: Brand Transformation / Single
John Lewis Banners Agency: Digital Production Company: unit9 / London Client: Adam&Eve Category: Interactive Advertising / Banners - Dynamic - Single
Banner Dove NFL Agency: Grupo W / Saltillo Client: Unilever Category: Interactive Advertising / Banners - Dynamic - Single
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Branded Content / Online
The Bear Agency: BETC Euro RSCG / Los Angeles Client: Canal + Category: Branded Content / Online
Second Look Detroit Agency: Fallon / Minneapolis Client: H&R Block Category: Branded Content / Online
Book Burning Party Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Experiential Advertising / Events and Competitions
Jordan – The Explosive Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Experiential Advertising / Events and Competitions
Code: NOAH Agency: Jung von Matt AG / Hamburg Client: Noah animal protection Category: Experiential Advertising / Events and Competitions
Find Your Way Agency: DDB Singapore / Singapore Client: 3M Singapore Pte Ltd Category: Newspaper / Full Page or Spread - Campaign
Interruptions Agency: Young & Rubicam Argentina / Buenos Aires Client: Bayer Category: Newspaper / Full Page or Spread - Campaign
ROME - 3 Dreams of Black Agency: Google Creative Lab / New York Client: Google Category: Craft / Animation/Motion Graphics
The Ecosphere Project Agency: HEIMAT, Berlin / Berlin Client: CNN International Category: Craft / Animation/Motion Graphics
SEXY FINGERS Agency: JWT Paris / Neuilly-sur-Seine cedex Client: AIDES Category: Craft / Animation/Motion Graphics
Sperm Visualizer Agency: PARTY / Tokyo Client: Space Shower Network Inc. Category: Craft / Animation/Motion Graphics
Dig Deeper Agency: BBDO New York / New York Client: HBO Category: Websites / Branded Games
Pleasure Hunt Agency: Lowe Brindfors / Stockholm Client: Magnum Ice Cream Category: Websites / Branded Games
Mano y Mano en el Bano Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Online Films & Video / Event or Live Webcast - Single
Bungee Stunt Agency: MTh (Motion Theory) / Los Angeles Client: Chevrolet Category: Online Films & Video / Event or Live Webcast - Single
The Return of Dictator Ben Ali Agency: Memac Ogilvy Label / Tunis Mahrajene Client: Engagement Citoyen Category: Online Films & Video / Event or Live Webcast - Single
Dig Deeper Agency: BBDO New York / New York Client: HBO Category: Online Branded Entertainment / Short-form
Your Second Shot Agency: Dentsu America / Harrison Client: Canon PowerShot Category: Online Branded Entertainment / Short-form
You've Got a Case Agency: BBDO New York / New York Client: AT&T Category: Online Branded Entertainment / Short-form
Shipwreck Alley Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment / Short-form
Dig It! Get It! Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble - Cheer Category: Online Branded Entertainment / Short-form
Passport Stamps Agency: RKCR Y&R / London Client: Land Rover Category: Newspaper / Full Page or Spread - Single
Play-Doh Agency: DDB, Paris / Paris Client: Hasbro Category: Newspaper / Full Page or Spread - Single
"See you later" Agency: JWT / FABRIKANT / Zurich Client: Kimberly-Clark GmbH Category: Newspaper / Full Page or Spread - Single
Vending Machine Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Bounce Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Translator Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Starburst - Dog Agency: TBWAChiatDay, New York / New York Client: Wrigley Category: Consumer Television / :30/:25 - Single
Younger Skin Agency: The Martin Agency / Richmond Client: Walmart Category: Consumer Television / :30/:25 - Single
Snowball Effect Agency: Leo Burnett Chicago / Chicago Client: Coca-Cola Category: Gaming / Branded mobile games
SoBe Try Everything Challenge Agency: OMD / New York Client: SoBe Category: Gaming / Branded mobile games
Book of Poison Agency: gürtlerbachmann Werbung GmbH / Hamburg Client: Gruner + Jahr AG & Co KG/Flora Garten Category: Direct Mail / Single or Campaign
Vending Machine Agency: Grey Group - China / Shanghai Client: World kitchen Category: Out Of Home / Transit & Outdoor Installations - Single
Caterpillar Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Out Of Home / Transit & Outdoor Installations - Single

2012 Interactive Gold Pencil

Goodby, Silverstein and Partners / San Francisco

Chevrolet

Sonic Launch

Integrated Branding / Integrated Branding Campaign - 360

12066N

2012 Interactive Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

MANta Clause

Integrated Branding / Integrated Branding Campaign - 360

12067N

2012 Interactive Bronze Pencil

Mistress / Venice

Mattel Inc.

Hot Wheels For Real

Integrated Branding / Integrated Branding Campaign - 360

12068N

2012 Advertising Bronze Pencil

DDB Sydney / Sydney

Volkswagen

Tiguan - Cross Country

Branded Content / Television

12089T

2012 Advertising Gold Pencil

Fabrica, 72andSunny NL

United Colors of Benetton

UNHATE

Integrated Branding / Public Service Campaign

12110G

2012 Advertising Silver Pencil

Publicis Mojo / Auckland

Greenpeace

Oil on Canvas

Integrated Branding / Public Service Campaign

12112G

2012 Advertising Bronze Pencil

M & C Saatchi / Sydney

Sydney Dogs and Cats Home

Limited Edition

Integrated Branding / Public Service Campaign

12113G

2012 Advertising Gold Pencil

CP+B / Boulder

Burger King

Whopper Lust

Branded Content / Games

12096T

2012 Advertising Silver Pencil

McKinney / durham

Urban Ministries of Durham

SPENT

Branded Content / Games

12097T

2012 Advertising Bronze Pencil

180LA / Santa Monica

Sony Electronics

Oceans of Treasures

Branded Content / Games

12098T

2012 Advertising Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Chevrolet

OK GO

Branded Content / Music Videos

12095T

2012 Advertising Silver Pencil

SapientNitro / London

Foot Locker Europe

Sneakerpedia

Brand Transformation / Single

12114G

2012 Advertising Gold Pencil

CP+B/Digitas / Boulder

American Express

Small Business Gets an Official Day

Brand Transformation / Single

12115G

2012 Interactive Silver Pencil

Digital Production Company: unit9 / London

Adam&Eve

John Lewis Banners

Interactive Advertising / Banners - Dynamic - Single

12030N

2012 Interactive Bronze Pencil

Grupo W / Saltillo

Unilever

Banner Dove NFL

Interactive Advertising / Banners - Dynamic - Single

12031N

2012 Advertising Gold Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Branded Content / Online

12092T

2012 Advertising Silver Pencil

BETC Euro RSCG / Los Angeles

Canal +

The Bear

Branded Content / Online

12093T

2012 Advertising Bronze Pencil

Fallon / Minneapolis

H&R Block

Second Look Detroit

Branded Content / Online

12094T

2012 Advertising Silver Pencil

Leo Burnett Detroit / Troy

Troy Public Library

Book Burning Party

Experiential Advertising / Events and Competitions

12102G

2012 Advertising Silver Pencil

Wieden+Kennedy New York / New York

JORDAN

Jordan – The Explosive Game

Experiential Advertising / Events and Competitions

12103G

2012 Advertising Bronze Pencil

Jung von Matt AG / Hamburg

Noah animal protection

Code: NOAH

Experiential Advertising / Events and Competitions

12104G

2012 Advertising Silver Pencil

DDB Singapore / Singapore

3M Singapore Pte Ltd

Find Your Way

Newspaper / Full Page or Spread - Campaign

12005A

2012 Advertising Bronze Pencil

Young & Rubicam Argentina / Buenos Aires

Bayer

Interruptions

Newspaper / Full Page or Spread - Campaign

12006A

2012 Interactive Gold Pencil

Google Creative Lab / New York

Google

ROME - 3 Dreams of Black

Craft / Animation/Motion Graphics

12079N

2012 Interactive Silver Pencil

HEIMAT, Berlin / Berlin

CNN International

The Ecosphere Project

Craft / Animation/Motion Graphics

12080N

2012 Interactive Silver Pencil

JWT Paris / Neuilly-sur-Seine cedex

AIDES

SEXY FINGERS

Craft / Animation/Motion Graphics

12081N

2012 Interactive Bronze Pencil

PARTY / Tokyo

Space Shower Network Inc.

Sperm Visualizer

Craft / Animation/Motion Graphics

12082N

2012 Interactive Silver Pencil

BBDO New York / New York

HBO

Dig Deeper

Websites / Branded Games

12001N

2012 Interactive Bronze Pencil

Lowe Brindfors / Stockholm

Magnum Ice Cream

Pleasure Hunt

Websites / Branded Games

12002N

2012 Interactive Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Mano y Mano en el Bano

Online Films & Video / Event or Live Webcast - Single

12049N

2012 Interactive Silver Pencil

MTh (Motion Theory) / Los Angeles

Chevrolet

Bungee Stunt

Online Films & Video / Event or Live Webcast - Single

12050N

2012 Interactive Bronze Pencil

Memac Ogilvy Label / Tunis Mahrajene

Engagement Citoyen

The Return of Dictator Ben Ali

Online Films & Video / Event or Live Webcast - Single

12051N

2012 Branded Entertainment Gold Pencil

BBDO New York / New York

HBO

Dig Deeper

Online Branded Entertainment / Short-form

12027E

2012 Branded Entertainment Gold Pencil

Dentsu America / Harrison

Canon PowerShot

Your Second Shot

Online Branded Entertainment / Short-form

12028E

2012 Branded Entertainment Silver Pencil

BBDO New York / New York

AT&T

You've Got a Case

Online Branded Entertainment / Short-form

12029E

2012 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

Shipwreck Alley

Online Branded Entertainment / Short-form

12030E

2012 Branded Entertainment Bronze Pencil

Leo Burnett, Toronto / Toronto

Procter & Gamble - Cheer

Dig It! Get It!

Online Branded Entertainment / Short-form

12031E

2012 Advertising Silver Pencil

RKCR Y&R / London

Land Rover

Passport Stamps

Newspaper / Full Page or Spread - Single

12001A

2012 Advertising Bronze Pencil

DDB, Paris / Paris

Hasbro

Play-Doh

Newspaper / Full Page or Spread - Single

12002A

2012 Advertising Bronze Pencil

JWT / FABRIKANT / Zurich

Kimberly-Clark GmbH

"See you later"

Newspaper / Full Page or Spread - Single

12003A

2012 Advertising Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Vending Machine

Consumer Television / :30/:25 - Single

12060T

2012 Advertising Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Bounce

Consumer Television / :30/:25 - Single

12061T

2012 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen

Translator

Consumer Television / :30/:25 - Single

12062T

2012 Advertising Bronze Pencil

TBWAChiatDay, New York / New York

Wrigley

Starburst - Dog

Consumer Television / :30/:25 - Single

12063T

2012 Advertising Bronze Pencil

The Martin Agency / Richmond

Walmart

Younger Skin

Consumer Television / :30/:25 - Single

12064T

2012 Branded Entertainment Gold Pencil

Leo Burnett Chicago / Chicago

Coca-Cola

Snowball Effect

Gaming / Branded mobile games

12021E

2012 Branded Entertainment Silver Pencil

OMD / New York

SoBe

SoBe Try Everything Challenge

Gaming / Branded mobile games

12022E

2012 Design Silver Pencil

gürtlerbachmann Werbung GmbH / Hamburg

Gruner + Jahr AG & Co KG/Flora Garten

Book of Poison

Direct Mail / Single or Campaign

12057D

2012 Advertising Gold Pencil

Grey Group - China / Shanghai

World kitchen

Vending Machine

Out Of Home / Transit & Outdoor Installations - Single

12013A

2012 Advertising Silver Pencil

Ogilvy Malaysia / Kuala Lumpur

Lego Singapore Pvt Ltd

Caterpillar

Out Of Home / Transit & Outdoor Installations - Single

12014A

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