The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Little Marina
Agency: Mother / New York
Client: Target Category: Experiential Advertising / Installations
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Craft / Printing and Paper Craft - Single
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films & Video / Long Form - Single
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Music
Windmade
Agency: Droga5 / New York
Client: Vestas Category: Innovation in Advertising / Single or Campaign
ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York
Client: Google Category: Interactive Advertising / Other Interactive Media - Single
Obstfiguren (fruit figures)
Agency: Scholz & Friends / Berlin
Client: Fresh N Friends Category: Package Design / Package Design - Campaign
Magic
Agency: Dentsu / Drill / PARTY / Tokyo
Client: Menicon Co.,Ltd. Category: Package Design / Package Design - Campaign
The Ultra Asian
Agency: DENTSU INC. / Minato-ku
Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign
Vending Machine
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite Category: Magazine / Full Page or Spread - Single
Vending Machine
Agency: Grey Group - China / Shanghai
Client: World kitchen Category: Out Of Home / Transit & Outdoor Installations - Single
Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries Category: Brand Transformation / Single
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Cinema Advertising / Long Form - :90 and Over - Single
A new warrior
Agency: DDB, Paris / Paris
Client: Greenpeace Category: Websites / Public Service/Non-Profit
Bear 71
Agency: Jam3 / Toronto
Client: National Film Board Category: Websites / Public Service/Non-Profit
POM Wonderful Presents: The Greatest Movie Ever Sold
Agency: Warrior Poets / New York
Client: Warrior Poets Category: Branded Content / Cinema
GIFT A LIFE
Agency: DDB Dubai / Dubai
Client: COMMITTEE OF ORGAN DONATION IN LEBANON Category: Corporate Identity / Individual Item
POM Wonderful Presents: The Greatest Movie Ever Sold
Agency: Warrior Poets / New York
Client: Warrior Poets Category: Cinema / Documentaries
Legend
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Leica Category: Collateral Design / P.O.P. and In-Store - Campaign
DESIGN NORI (SEAWEED)
Agency: I&S BBDO / Tokyo
Client: UMINO SEAWEED STORE Category: Industrial Design/Product Design / Single or Campaign
Small Business Gets an Official Day
Agency: CP+B/Digitas / Boulder
Client: American Express Category: Brand Transformation / Single
Lucid Dreams - Sephora Sensorium
Agency: The Department of the 4th Dimension / Los Angeles
Client: Sephora & Firmenich Category: Spatial Design / Indoor Spaces
Five
Agency: JWT New York / New York
Client: Lifetime Category: Television / Specials or one-time screenings
Key to Viano
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Interactive Advertising / Environmental/Experiential - Single
The Canvas Experiment
Agency: Perfect Fools / Stockholm
Client: Converse EMEA Category: Interactive Advertising / Environmental/Experiential - Single
We Make Voting Easy
Agency: Leo Burnett / Toronto
Client: Elections Ontario Category: Corporate Identity / Campaign
For Browsing Only
Agency: Beautiful / Singapore
Client: The Browsing Copy Project Category: Branding / Booklet/Brochure
The Bear
Agency: BETC / Paris
Client: CANAL+ Category: Cinema Advertising / Short Form - Under :90 - Single
The Beauty of a Second
Agency: Leo Burnett Milan / Milan
Client: Montblanc International GmbH Category: Craft / Typography
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ Category: Gaming / Online gaming
The Snowflake & The Bubble
Agency: iris worldwide / New York
Client: Saks Fifth Avenue Category: Outdoor Design / Billboards - Single
GT Academy
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan Category: Television / Reality/Unscripted Series
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite Category: Collateral / Posters - Single
Snowball Effect
Agency: Leo Burnett Chicago / Chicago
Client: Coca-Cola Category: Gaming / Branded mobile games
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Branding / Annual Report
OFFF Festival Barcelona 2011
Agency: Savage / PostPanic / Prague 5
Client: OFFF Festival Category: Broadcast Design / Title Sequence - Television
Charmin
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Your Second Shot
Agency: Dentsu America / Harrison
Client: Canon PowerShot Category: Online Branded Entertainment / Short-form
Little Marina
Agency: Mother / New York
Client: Target Category: Experiential Advertising / Installations
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Collateral / Promotional Items
Billboard powered by oranges
Agency: DDB, Paris / Paris
Client: Tropicana Category: Events and Installations
THINK: An Exploration Into Making the World Work Better
Agency: Mirada / Los Angeles
Client: IBM Category: Events and Installations
Sonic Launch
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Chevrolet Category: Integrated Branding / Integrated Branding Campaign - 360
Drive the Dream
Agency: David&Goliath / El Segundo
Client: Kia Motors America Category: Consumer Television / Over 60 second - Single
One Copy Song
Agency: R/GA / New York
Client: Adam Tensta Category: Branded Applications / Branded applications