The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

You've Got a Case Agency: BBDO New York / New York Client: AT&T Category: Online Branded Entertainment / Short-form
T-Rex Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Single
MINI Maps Agency: DDB, Paris / Paris Client: MINI France Category: Interactive Advertising / Other Interactive Media - Single
Skittles Super Mega Rainbow Updater Agency: TBWA / London Client: Wrigley Category: Interactive Advertising / Other Interactive Media - Single
Skittles Super Mega Rainbow Updater Agency: TBWA / London Client: Wrigley Category: Social Media / Best Use of Social Media
Underheard in New York Agency: BBH New York / New York Client: New York City Rescue Mission Category: Interactive Advertising / Public Service/Non-Profit
One Way In. One Way Out. Agency: Saatchi & Saatchi Australia / Sydney Client: Toyota Motor Corporation Australia Category: Television / Reality/Unscripted Series
The Smirnoff Night Project Agency: Special Group / Auckland Client: Lion Nathan / Diageo Category: Television / Reality/Unscripted Series
Dead Man Cooking Agency: Jung von Matt AG / Hamburg Client: ALIVE e.V. Category: Public Service / Collateral - Single
The Ecosphere Project Agency: HEIMAT, Berlin / Berlin Client: CNN International Category: Interactive Advertising / Environmental/Experiential - Single
James Ready Spelling Bee Lottery Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Interactive Advertising / Environmental/Experiential - Single
The Sound of Football Agency: Akestam Holst / Stockholm Client: Pepsico Category: Innovation in Branded Content
Be the Coach Agency: Ogilvy Cape Town / Cape Town Client: South African Breweries Category: Innovation in Branded Content
SPARQ Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Services
The Black Mamba Agency: R/GA / New York Client: Nike Category: Websites / Social Networks/Community
mt expo Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces
mt ex Hiroshima Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces
The True Origins of Pizza Agency: SS+K / New York Client: Mr. Pizza Category: Cinema Advertising / Long Form - :90 and Over - Single
Bounty Picks It Up - "Soup" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
Balloons Agency: LDC / São Paulo Client: MTV Brasil Category: Non-Broadcast / Online
Infuse Screen Test Agency: BBDO New York / New York Client: AT&T Category: Interactive Advertising / Banners - Dynamic - Campaign
Chipotle's Abandoned Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Music
Totoya Creatures development and introduction Agency: Carnation Group / Budapest Client: Totoya Creatures Category: Mobile Applications/Sites / Consumer Goods
The RE:GENERATION MUSIC PROJECT Agency: GreenLight Media & Marketing / West Hollywood Client: Hyundai Motor America Category: Cinema / Documentaries
Bungee Stunt Agency: MTh (Motion Theory) / Los Angeles Client: Chevrolet Category: Online Films & Video / Event or Live Webcast - Single
Kid Rescue Agency: Y&R COLOMBIA / BOGOTA Client: Fundación Telefónica Category: Social Media / Location-Aware Services
Lullabies Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites / Durable Goods
BYO Cup Day Agency: Leo Burnett / Southbank Client: 7-Eleven Slurpee Category: Promos / In-house Promo
World Summit and Congress of Architecture, Design and Planning Mtl 2017 - Brochure Agency: Paprika / Montreal Client: Mission Design Category: Branding / Booklet/Brochure
The Ecosphere Project Agency: HEIMAT, Berlin / Berlin Client: CNN International Category: Craft / Animation/Motion Graphics
SEXY FINGERS Agency: JWT Paris / Neuilly-sur-Seine cedex Client: AIDES Category: Craft / Animation/Motion Graphics
"Ribbonesia" Adornments Agency: Ribbonesia / Sapporo Client: Ribbonesia Category: Industrial Design/Product Design / Single or Campaign
Dig Deeper Agency: BBDO New York / New York Client: HBO Category: Websites / Branded Games
The Inside Experience Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
UPDN Agency: Out of the Box / New Delhi Client: UPDN Broking Category: Branding / Logo Design
D&AD In Book and Nomination Awards Agency: Turner Duckworth: London & San Francisco / San Francisco Client: D&AD Category: Public Service / Collateral - Single
Book Burning Party Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Experiential Advertising / Events and Competitions
Jordan – The Explosive Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Experiential Advertising / Events and Competitions
Book of Poison Agency: gürtlerbachmann Werbung GmbH / Hamburg Client: Gruner + Jahr AG & Co KG/Flora Garten Category: Direct Mail / Single or Campaign
The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book Agency: Y&R Malaysia / Kuala Lumpur Client: Penguin Books Malaysia Category: Collateral / Posters - Campaign
Chiller Fall Image Spot Agency: Chiller / New York Client: Chiller Category: Motion Graphics / Network ID
Jetta - Memories Agency: DDB Sydney / Sydney Client: Volkswagen Category: Promos / Television Promo
'Share a Coke' Agency: Ogilvy & Mather / Sydney Client: Coca-Cola South Pacific / Coca-Cola Amatil Team Category: Promos / Television Promo
Lego Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Out Of Home / Transit & Outdoor Installations - Campaign
The Web Is What You Make Of It Agency: BBH New York/Google Creative Lab / New York Client: Google Category: Online Films & Video / Short Form - Series/Episodes
Book Burning Party Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Events and Installations
Braille Burgers Agency: MetropolitanRepublic / Johanneesburg Client: Wimpy Category: Events and Installations
Nothing But Potential Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Posters - Campaign
Lorem Recruitment Agency: Jung von Matt AG / Hamburg Client: Jung von Matt AG Category: Interactive Advertising / Self-Promotion
The invisible drive Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Experiential Advertising / Installations

2012 Branded Entertainment Silver Pencil

BBDO New York / New York

AT&T

You've Got a Case

Online Branded Entertainment / Short-form

12029E

2012 Advertising Silver Pencil

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

T-Rex

Collateral / P.O.P. and In-store - Single

12027A

2012 Interactive Silver Pencil

DDB, Paris / Paris

MINI France

MINI Maps

Interactive Advertising / Other Interactive Media - Single

12040N

2012 Interactive Silver Pencil

TBWA / London

Wrigley

Skittles Super Mega Rainbow Updater

Interactive Advertising / Other Interactive Media - Single

12041N

2012 Interactive Silver Pencil

TBWA / London

Wrigley

Skittles Super Mega Rainbow Updater

Social Media / Best Use of Social Media

12090N

2012 Interactive Silver Pencil

BBH New York / New York

New York City Rescue Mission

Underheard in New York

Interactive Advertising / Public Service/Non-Profit

12045N

2012 Branded Entertainment Silver Pencil

Saatchi & Saatchi Australia / Sydney

Toyota Motor Corporation Australia

One Way In. One Way Out.

Television / Reality/Unscripted Series

12005E

2012 Branded Entertainment Silver Pencil

Special Group / Auckland

Lion Nathan / Diageo

The Smirnoff Night Project

Television / Reality/Unscripted Series

12006E

2012 Advertising Silver Pencil

Jung von Matt AG / Hamburg

ALIVE e.V.

Dead Man Cooking

Public Service / Collateral - Single

12041A

2012 Interactive Silver Pencil

HEIMAT, Berlin / Berlin

CNN International

The Ecosphere Project

Interactive Advertising / Environmental/Experiential - Single

12035N

2012 Interactive Silver Pencil

Leo Burnett, Toronto / Toronto

James Ready

James Ready Spelling Bee Lottery

Interactive Advertising / Environmental/Experiential - Single

12036N

2012 Branded Entertainment Silver Pencil

Akestam Holst / Stockholm

Pepsico

The Sound of Football

Innovation in Branded Content

12048E

2012 Branded Entertainment Silver Pencil

Ogilvy Cape Town / Cape Town

South African Breweries

Be the Coach

Innovation in Branded Content

12049E

2012 Interactive Silver Pencil

R/GA / New York

Nike

SPARQ

Mobile Applications/Sites / Services

12028N

2012 Interactive Silver Pencil

R/GA / New York

Nike

The Black Mamba

Websites / Social Networks/Community

12021N

2012 Design Silver Pencil

iyamadesign inc. / Tokyo

Kamoi Kakoshi Co., Ltd.

mt expo

Spatial Design / Outdoor Spaces

12045D

2012 Design Silver Pencil

iyamadesign inc. / Tokyo

Kamoi Kakoshi Co., Ltd.

mt ex Hiroshima

Spatial Design / Outdoor Spaces

12046D

2012 Advertising Silver Pencil

SS+K / New York

Mr. Pizza

The True Origins of Pizza

Cinema Advertising / Long Form - :90 and Over - Single

12084T

2012 Advertising Silver Pencil

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Soup"

Collateral / Posters - Single

12021A

2012 Advertising Silver Pencil

LDC / São Paulo

MTV Brasil

Balloons

Non-Broadcast / Online

12087T

2012 Interactive Silver Pencil

BBDO New York / New York

AT&T

Infuse Screen Test

Interactive Advertising / Banners - Dynamic - Campaign

12032N

2012 Branded Entertainment Silver Pencil

Creative Artists Agency / Los Angeles

Chipotle

Chipotle's Abandoned

Music

12038E

2012 Interactive Silver Pencil

Carnation Group / Budapest

Totoya Creatures

Totoya Creatures development and introduction

Mobile Applications/Sites / Consumer Goods

12026N

2012 Branded Entertainment Silver Pencil

GreenLight Media & Marketing / West Hollywood

Hyundai Motor America

The RE:GENERATION MUSIC PROJECT

Cinema / Documentaries

12013E

2012 Interactive Silver Pencil

MTh (Motion Theory) / Los Angeles

Chevrolet

Bungee Stunt

Online Films & Video / Event or Live Webcast - Single

12050N

2012 Interactive Silver Pencil

Y&R COLOMBIA / BOGOTA

Fundación Telefónica

Kid Rescue

Social Media / Location-Aware Services

12087N

2012 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Lullabies

Websites / Durable Goods

12008N

2012 Branded Entertainment Silver Pencil

Leo Burnett / Southbank

7-Eleven Slurpee

BYO Cup Day

Promos / In-house Promo

12063E

2012 Design Silver Pencil

Paprika / Montreal

Mission Design

World Summit and Congress of Architecture, Design and Planning Mtl 2017 - Brochure

Branding / Booklet/Brochure

12005D

2012 Interactive Silver Pencil

HEIMAT, Berlin / Berlin

CNN International

The Ecosphere Project

Craft / Animation/Motion Graphics

12080N

2012 Interactive Silver Pencil

JWT Paris / Neuilly-sur-Seine cedex

AIDES

SEXY FINGERS

Craft / Animation/Motion Graphics

12081N

2012 Design Silver Pencil

Ribbonesia / Sapporo

Ribbonesia

"Ribbonesia" Adornments

Industrial Design/Product Design / Single or Campaign

12024D

2012 Interactive Silver Pencil

BBDO New York / New York

HBO

Dig Deeper

Websites / Branded Games

12001N

2012 Interactive Silver Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Inside Experience

Online Films & Video / Long Form - Series/Episodes

12062N

2012 Design Silver Pencil

Out of the Box / New Delhi

UPDN Broking

UPDN

Branding / Logo Design

12009D

2012 Design Silver Pencil

Turner Duckworth: London & San Francisco / San Francisco

D&AD

D&AD In Book and Nomination Awards

Public Service / Collateral - Single

12070D

2012 Advertising Silver Pencil

Leo Burnett Detroit / Troy

Troy Public Library

Book Burning Party

Experiential Advertising / Events and Competitions

12102G

2012 Advertising Silver Pencil

Wieden+Kennedy New York / New York

JORDAN

Jordan – The Explosive Game

Experiential Advertising / Events and Competitions

12103G

2012 Design Silver Pencil

gürtlerbachmann Werbung GmbH / Hamburg

Gruner + Jahr AG & Co KG/Flora Garten

Book of Poison

Direct Mail / Single or Campaign

12057D

2012 Advertising Silver Pencil

Y&R Malaysia / Kuala Lumpur

Penguin Books Malaysia

The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book

Collateral / Posters - Campaign

12024A

2012 Branded Entertainment Silver Pencil

Chiller / New York

Chiller

Chiller Fall Image Spot

Motion Graphics / Network ID

12015E

2012 Branded Entertainment Silver Pencil

DDB Sydney / Sydney

Volkswagen

Jetta - Memories

Promos / Television Promo

12002E

2012 Branded Entertainment Silver Pencil

Ogilvy & Mather / Sydney

Coca-Cola South Pacific / Coca-Cola Amatil Team

'Share a Coke'

Promos / Television Promo

12058E

2012 Advertising Silver Pencil

Ogilvy Malaysia / Kuala Lumpur

Lego Singapore Pvt Ltd

Lego

Out Of Home / Transit & Outdoor Installations - Campaign

12016A

2012 Interactive Silver Pencil

BBH New York/Google Creative Lab / New York

Google

The Web Is What You Make Of It

Online Films & Video / Short Form - Series/Episodes

12058N

2012 Branded Entertainment Silver Pencil

Leo Burnett Detroit / Troy

Troy Public Library

Book Burning Party

Events and Installations

12042E

2012 Branded Entertainment Silver Pencil

MetropolitanRepublic / Johanneesburg

Wimpy

Braille Burgers

Events and Installations

12043E

2012 Design Silver Pencil

Leo Burnett / Toronto

Raising The Roof

Nothing But Potential

Public Service / Outdoor and Posters - Campaign

12068D

2012 Interactive Silver Pencil

Jung von Matt AG / Hamburg

Jung von Matt AG

Lorem Recruitment

Interactive Advertising / Self-Promotion

12048N

2012 Advertising Silver Pencil

Jung von Matt AG / Hamburg

Daimler AG

The invisible drive

Experiential Advertising / Installations

12106G

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