The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Little Marina
Agency: Mother New York / NY
Client: Target Category: Experiential Advertising / Installations
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films & Video / Long Form - Single
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Music
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Craft / Printing and Paper Craft - Single
We Make Voting Easy
Agency: Leo Burnett / Toronto
Client: Elections Ontario Category: Corporate Identity / Campaign
Blink
Agency: Landor Associates / San Francisco
Client: ECOtality Category: Corporate Identity / Campaign
524A-ArchiTypo
Agency: 524 Studio / Beijing
Client: 524 ARCHITECTURE Category: Corporate Identity / Campaign
TedX Portland
Agency: Wieden + Kennedy, Portland / Portland
Client: TedX Category: Corporate Identity / Campaign
Chiller Fall Image Spot
Agency: Chiller / New York
Client: Chiller Category: Motion Graphics / Network ID
TBS Rebrand Sizzle
Agency: Ferroconcrete / Los Angeles
Client: TBS Category: Motion Graphics / Network ID
mt expo
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces
mt ex Hiroshima
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces
Aires libres – Amherst Park Anamorphic Installation
Agency: Paprika / Montreal
Client: SDC du village / Aires libres Category: Spatial Design / Outdoor Spaces
Vending Machine
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Bounce
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Translator
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Starburst - Dog
Agency: TBWAChiatDay, New York / New York
Client: Wrigley Category: Consumer Television / :30/:25 - Single
Younger Skin
Agency: The Martin Agency / Richmond
Client: Walmart Category: Consumer Television / :30/:25 - Single
The invisible drive
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG Category: Experiential Advertising / Installations
The Return of Dictator Ben Ali
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: Engagement Citoyen Category: Experiential Advertising / Installations
Autodance
Agency: CP+B / Gothenburg
Client: Ubisoft Category: Mobile Applications/Sites / Branded Games
Heineken Star Player
Agency: AKQA / London
Client: Heineken Category: Mobile Applications/Sites / Branded Games
THE NIGHTJAR
Agency: Abbott Mead Vickers BBDO / London
Client: WRIGLEYS 5 GUM Category: Mobile Applications/Sites / Branded Games
Kid Rescue
Agency: Y&R COLOMBIA / BOGOTA
Client: Fundación Telefónica Category: Social Media / Location-Aware Services
Run with me
Agency: VML Australia / IdeaWorks / Sydney
Client: Asics Category: Social Media / Location-Aware Services
D&AD In Book and Nomination Awards
Agency: Turner Duckworth: London & San Francisco / San Francisco
Client: D&AD Category: Public Service / Collateral - Single
What will they be when they grow up?
Agency: Little Jacket / Cleveland
Client: Open Doors Academy Category: Public Service / Collateral - Single
The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia Category: Collateral / Posters - Campaign
Drive Carefully
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Campaign
Celebrate the Era
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Pacific Standard Time Category: Online Films & Video / Long Form - Series/Episodes
The Inside Experience
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
OFFF Festival Barcelona 2011
Agency: Savage / PostPanic / Prague 5
Client: OFFF Festival Category: Broadcast Design / Title Sequence - Television
Wrestler
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Single
T-Rex
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Single
FASHION LAUNDRY
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: P&G (INT'L OPERATIONS), LTD. Category: Collateral / P.O.P. and In-store - Single
POM Wonderful Presents: The Greatest Movie Ever Sold
Agency: Warrior Poets / New York
Client: Warrior Poets Category: Branded Content / Cinema
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Branded Content / Cinema
TAMIYA CALENDAR
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: SIAM TAMIYA Category: Collateral Design / Promotion
Book of Poison
Agency: gürtlerbachmann Werbung GmbH / Hamburg
Client: Gruner + Jahr AG & Co KG/Flora Garten Category: Collateral Design / Promotion
Typography
Agency: AlmapBBDO / São Paulo
Client: Billboard Brasil Category: Collateral Design / Promotion
Philips Obsessed with sound
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips Category: Websites / Consumer Goods
Devastating Explosions
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Websites / Consumer Goods
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Websites / Consumer Goods
Take This Lollipop
Agency: Tool / Santa Monica
Client: Little Monster Category: Social Media / Best Use of Social Media
Skittles Super Mega Rainbow Updater
Agency: TBWA / London
Client: Wrigley Category: Social Media / Best Use of Social Media
The Museum of Me
Agency: Projector inc. / Shibuya
Client: Intel Category: Social Media / Best Use of Social Media
Conveyor Belt #2
Agency: The Martin Agency / Richmond
Client: Walmart Category: Consumer Television / :30/:25 - Campaign
Cable Effects
Agency: Grey New York / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Icebergs
Agency: DDB Tribal Group / Berlin
Client: BSH Deutschland Category: Craft / Photography in Design - Campaign
Award:
2012 Advertising Gold Pencil
Agency:
Mother New York / NY
Client:
Target
Title:
Little Marina
Category:
Experiential Advertising / Installations
Annual ID:
12105G
Award:
2012 Interactive Gold Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO
Category:
Online Films & Video / Long Form - Single
Annual ID:
12060N
Award:
2012 Branded Entertainment Gold Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Chipotle
Title:
Chipotle's Back to the Start
Category:
Music
Annual ID:
12011E
Award:
2012 Design Gold Pencil
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Craft / Printing and Paper Craft - Single
Annual ID:
12077D
Award:
2012 Interactive Gold Pencil
Agency:
DDB, Paris / Paris
Client:
Greenpeace
Title:
A new warrior
Category:
Websites / E-Commerce
Annual ID:
12010N
Award:
2012 Design Gold Pencil
Agency:
Leo Burnett / Toronto
Client:
Elections Ontario
Title:
We Make Voting Easy
Category:
Corporate Identity / Campaign
Annual ID:
12011D
Award:
2012 Design Silver Pencil
Agency:
Landor Associates / San Francisco
Client:
ECOtality
Title:
Blink
Category:
Corporate Identity / Campaign
Annual ID:
12012D
Award:
2012 Design Bronze Pencil
Agency:
524 Studio / Beijing
Client:
524 ARCHITECTURE
Title:
524A-ArchiTypo
Category:
Corporate Identity / Campaign
Annual ID:
12013D
Award:
2012 Design Bronze Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
TedX
Title:
TedX Portland
Category:
Corporate Identity / Campaign
Annual ID:
12014D
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Chiller / New York
Client:
Chiller
Title:
Chiller Fall Image Spot
Category:
Motion Graphics / Network ID
Annual ID:
12015E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Ferroconcrete / Los Angeles
Client:
TBS
Title:
TBS Rebrand Sizzle
Category:
Motion Graphics / Network ID
Annual ID:
12016E
Award:
2012 Design Silver Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt expo
Category:
Spatial Design / Outdoor Spaces
Annual ID:
12045D
Award:
2012 Design Silver Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt ex Hiroshima
Category:
Spatial Design / Outdoor Spaces
Annual ID:
12046D
Award:
2012 Design Bronze Pencil
Agency:
Paprika / Montreal
Client:
SDC du village / Aires libres
Title:
Aires libres – Amherst Park Anamorphic Installation
Category:
Spatial Design / Outdoor Spaces
Annual ID:
12047D
Award:
2012 Advertising Gold Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Vending Machine
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12060T
Award:
2012 Advertising Silver Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Bounce
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12061T
Award:
2012 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Translator
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12062T
Award:
2012 Advertising Bronze Pencil
Agency:
TBWAChiatDay, New York / New York
Client:
Wrigley
Title:
Starburst - Dog
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12063T
Award:
2012 Advertising Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
Walmart
Title:
Younger Skin
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12064T
Award:
2012 Advertising Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Daimler AG
Title:
The invisible drive
Category:
Experiential Advertising / Installations
Annual ID:
12106G
Award:
2012 Advertising Bronze Pencil
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
Engagement Citoyen
Title:
The Return of Dictator Ben Ali
Category:
Experiential Advertising / Installations
Annual ID:
12107G
Award:
2012 Interactive Gold Pencil
Agency:
CP+B / Gothenburg
Client:
Ubisoft
Title:
Autodance
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12023N
Award:
2012 Interactive Silver Pencil
Agency:
AKQA / London
Client:
Heineken
Title:
Heineken Star Player
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12024N
Award:
2012 Interactive Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
WRIGLEYS 5 GUM
Title:
THE NIGHTJAR
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12025N
Award:
2012 Interactive Silver Pencil
Agency:
Y&R COLOMBIA / BOGOTA
Client:
Fundación Telefónica
Title:
Kid Rescue
Category:
Social Media / Location-Aware Services
Annual ID:
12087N
Award:
2012 Interactive Bronze Pencil
Agency:
VML Australia / IdeaWorks / Sydney
Client:
Asics
Title:
Run with me
Category:
Social Media / Location-Aware Services
Annual ID:
12088N
Award:
2012 Design Silver Pencil
Agency:
Turner Duckworth: London & San Francisco / San Francisco
Client:
D&AD
Title:
D&AD In Book and Nomination Awards
Category:
Public Service / Collateral - Single
Annual ID:
12070D
Award:
2012 Design Bronze Pencil
Agency:
Little Jacket / Cleveland
Client:
Open Doors Academy
Title:
What will they be when they grow up?
Category:
Public Service / Collateral - Single
Annual ID:
12072D
Award:
2012 Advertising Silver Pencil
Agency:
Y&R Malaysia / Kuala Lumpur
Client:
Penguin Books Malaysia
Title:
The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book
Category:
Collateral / Posters - Campaign
Annual ID:
12024A
Award:
2012 Advertising Bronze Pencil
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
Drive Carefully
Category:
Collateral / Posters - Campaign
Annual ID:
12025A
Award:
2012 Interactive Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Pacific Standard Time
Title:
Celebrate the Era
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
12061N
Award:
2012 Interactive Silver Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Inside Experience
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
12062N
Award:
2012 Design Gold Pencil
Agency:
Savage / PostPanic / Prague 5
Client:
OFFF Festival
Title:
OFFF Festival Barcelona 2011
Category:
Broadcast Design / Title Sequence - Television
Annual ID:
12063D
Award:
2012 Advertising Gold Pencil
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
Wrestler
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12026A
Award:
2012 Advertising Silver Pencil
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
T-Rex
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12027A
Award:
2012 Advertising Bronze Pencil
Agency:
Ace Saatchi & Saatchi Manila / Makati
Client:
P&G (INT'L OPERATIONS), LTD.
Title:
FASHION LAUNDRY
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12028A
Award:
2012 Advertising Gold Pencil
Agency:
Warrior Poets / New York
Client:
Warrior Poets
Title:
POM Wonderful Presents: The Greatest Movie Ever Sold
Category:
Branded Content / Cinema
Annual ID:
12090T
Award:
2012 Advertising Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Branded Content / Cinema
Annual ID:
12091T
Award:
2012 Design Gold Pencil
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
SIAM TAMIYA
Title:
TAMIYA CALENDAR
Category:
Collateral Design / Promotion
Annual ID:
12038D
Award:
2012 Design Silver Pencil
Agency:
gürtlerbachmann Werbung GmbH / Hamburg
Client:
Gruner + Jahr AG & Co KG/Flora Garten
Title:
Book of Poison
Category:
Collateral Design / Promotion
Annual ID:
12039D
Award:
2012 Design Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Billboard Brasil
Title:
Typography
Category:
Collateral Design / Promotion
Annual ID:
12040D
Award:
2012 Interactive Gold Pencil
Agency:
Tribal DDB Amsterdam / Amstelveen
Client:
Philips
Title:
Philips Obsessed with sound
Category:
Websites / Consumer Goods
Annual ID:
12003N
Award:
2012 Interactive Silver Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Devastating Explosions
Category:
Websites / Consumer Goods
Annual ID:
12004N
Award:
2012 Interactive Bronze Pencil
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Websites / Consumer Goods
Annual ID:
12005N
Award:
2012 Interactive Gold Pencil
Agency:
Tool / Santa Monica
Client:
Little Monster
Title:
Take This Lollipop
Category:
Social Media / Best Use of Social Media
Annual ID:
12089N
Award:
2012 Interactive Silver Pencil
Agency:
TBWA / London
Client:
Wrigley
Title:
Skittles Super Mega Rainbow Updater
Category:
Social Media / Best Use of Social Media
Annual ID:
12090N
Award:
2012 Interactive Bronze Pencil
Agency:
Projector inc. / Shibuya
Client:
Intel
Title:
The Museum of Me
Category:
Social Media / Best Use of Social Media
Annual ID:
12091N
Award:
2012 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Walmart
Title:
Conveyor Belt #2
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12065T
Award:
2012 Advertising Bronze Pencil
Agency:
Grey New York / New York
Client:
DIRECTV
Title:
Cable Effects
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12066T
Award:
2012 Design Bronze Pencil
Agency:
DDB Tribal Group / Berlin
Client:
BSH Deutschland
Title:
Icebergs
Category:
Craft / Photography in Design - Campaign
Annual ID:
12076D
