The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Little Marina
Agency: Mother New York / NY
Client: Target Category: Experiential Advertising / Installations


The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Craft / Printing and Paper Craft - Single


MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films & Video / Long Form - Single


Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Music


XC Travels
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Category: Websites / Durable Goods


Infuse Screen Test
Agency: BBDO New York / New York
Client: AT&T Category: Interactive Advertising / Banners - Dynamic - Campaign


RuPaul's Drag Race season 4 Launch Spot (Director's Cut)
Agency: Viacom / New York
Client: LOGO Category: Promos / Reality-television Promo


Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Magazine / Full Page or Spread - Campaign


Drive Carefully
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Campaign


Chiller Fall Image Spot
Agency: Chiller / New York
Client: Chiller Category: Motion Graphics / Network ID


TBS Rebrand Sizzle
Agency: Ferroconcrete / Los Angeles
Client: TBS Category: Motion Graphics / Network ID


Whale
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Single


MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Branded Entertainment / Long-form


The Inside Experience
Agency: Pereira & O'Dell / San Francisco
Client: Intel + TOSHIBA Category: Online Branded Entertainment / Long-form


SCREW*D
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Online Branded Entertainment / Long-form


Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk
Agency: 72andSunny / Los Angeles
Client: Activision Publishing Category: Online Branded Entertainment / Long-form


Crossing the Ice
Agency: Naked Communications Sydney / Sydney
Client: SONY Category: Online Branded Entertainment / Long-form


Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite Category: Magazine / Full Page or Spread - Single


POOL
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Single


Wound
Agency: TBWA ESPANA / MADRID
Client: SONY COMPUTER ENTERTAINMENT Category: Magazine / Full Page or Spread - Single


DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Cinema Advertising / Long Form - :90 and Over - Single


The True Origins of Pizza
Agency: SS+K / New York
Client: Mr. Pizza Category: Cinema Advertising / Long Form - :90 and Over - Single


Eastbound and Down Radio Campaign
Agency: BBDO New York / New York
Client: HBO Category: Consumer Radio / Campaign


Sticked Campaign
Agency: DDB Mexico / Distrito Federal
Client: Henkel Mexico Category: Consumer Radio / Campaign


MINI Rocketman Concept
Agency: BSUR Agency / Amsterdam
Client: MINI International Category: Broadcast Design / Animation


ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York
Client: Google Category: Interactive Advertising / Other Interactive Media - Single


MINI Maps
Agency: DDB, Paris / Paris
Client: MINI France Category: Interactive Advertising / Other Interactive Media - Single


Skittles Super Mega Rainbow Updater
Agency: TBWA / London
Client: Wrigley Category: Interactive Advertising / Other Interactive Media - Single


IKEA e-folder
Agency: Laboratory Ideas Kft. / Budapest
Client: IKEA Lakberendezési Kft. Category: Interactive Advertising / Other Interactive Media - Single


BLA BLA
Agency: National Film Board of Canada / Montréal
Client: National Film Board of Canada Category: Interactive Advertising / Other Interactive Media - Single


ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ Category: Gaming / Online gaming


Catch the Flash
Agency: Jung von Matt AG / Stuttgart
Client: Nike Gesellschaft mbH Category: Gaming / Online gaming


Pleasure Hunt
Agency: Lowe Brindfors / Stockholm
Client: Unilver Magnum Ice Cream - Mick van Ettinger/Alper Eroglu Category: Gaming / Online gaming


D&AD In Book and Nomination Awards
Agency: Turner Duckworth: London & San Francisco / San Francisco
Client: D&AD Category: Public Service / Collateral - Single


What will they be when they grow up?
Agency: Little Jacket / Cleveland
Client: Open Doors Academy Category: Public Service / Collateral - Single


Obstfiguren (fruit figures)
Agency: Scholz & Friends / Berlin
Client: Fresh N Friends Category: Package Design / Package Design - Campaign


Unwrap
Agency: Jung von Matt AG / Hamburg
Client: Ricola AG Category: Package Design / Package Design - Campaign


Magic
Agency: Dentsu / Drill / PARTY / Tokyo
Client: Menicon Co.,Ltd. Category: Package Design / Package Design - Campaign


Onboard Food Packaging
Agency: Wieden+Kennedy / New Delhi
Client: IndiGo Airlines Category: Package Design / Package Design - Campaign


The Snowflake & The Bubble
Agency: iris worldwide / New York
Client: Saks Fifth Avenue Category: Outdoor Design / Billboards - Single


The absolute pitch
Agency: Ogilvy Germany / Frankfurt
Client: HMTM (Academy for Music, Theatre and Media Hannover) Category: Public Service / Radio - Single


Nelson Mandela
Agency: Grey South Africa / Johannesburg
Client: Nelson Mandela Foundation Category: Public Service / Radio - Single


Rewind
Agency: Bates Malaysia / Kuala Lumpur
Client: Fly FM Category: Public Service / Radio - Single


GIFT A LIFE
Agency: DDB Dubai / Dubai
Client: COMMITTEE OF ORGAN DONATION IN LEBANON Category: Corporate Identity / Individual Item


Shoe repair
Agency: The Classic Partnership Advertising / Dubai
Client: Khalid Javed Category: Corporate Identity / Individual Item


Award:
2012 Advertising Gold Pencil
Agency:
Mother New York / NY
Client:
Target
Title:
Little Marina
Category:
Experiential Advertising / Installations
Annual ID:
12105G

Award:
2012 Design Gold Pencil
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Craft / Printing and Paper Craft - Single
Annual ID:
12077D

Award:
2012 Interactive Gold Pencil
Agency:
DDB, Paris / Paris
Client:
Greenpeace
Title:
A new warrior
Category:
Websites / E-Commerce
Annual ID:
12010N

Award:
2012 Interactive Gold Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO
Category:
Online Films & Video / Long Form - Single
Annual ID:
12060N

Award:
2012 Branded Entertainment Gold Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Chipotle
Title:
Chipotle's Back to the Start
Category:
Music
Annual ID:
12011E

Award:
2012 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Lullabies
Category:
Websites / Durable Goods
Annual ID:
12008N

Award:
2012 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo
Title:
XC Travels
Category:
Websites / Durable Goods
Annual ID:
12009N

Award:
2012 Interactive Silver Pencil
Agency:
BBDO New York / New York
Client:
AT&T
Title:
Infuse Screen Test
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Annual ID:
12032N

Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Viacom / New York
Client:
LOGO
Title:
RuPaul's Drag Race season 4 Launch Spot (Director's Cut)
Category:
Promos / Reality-television Promo
Annual ID:
12061E

Award:
2012 Advertising Gold Pencil
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12010A

Award:
2012 Advertising Silver Pencil
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
Drive Carefully
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12011A

Award:
2012 Branded Entertainment Silver Pencil
Agency:
Chiller / New York
Client:
Chiller
Title:
Chiller Fall Image Spot
Category:
Motion Graphics / Network ID
Annual ID:
12015E

Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Ferroconcrete / Los Angeles
Client:
TBS
Title:
TBS Rebrand Sizzle
Category:
Motion Graphics / Network ID
Annual ID:
12016E

Award:
2012 Design Bronze Pencil
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Lego Singapore Pvt Ltd
Title:
Whale
Category:
Outdoor Design / Transit - Single
Annual ID:
12050D

Award:
2012 Branded Entertainment Gold Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO
Category:
Online Branded Entertainment / Long-form
Annual ID:
12032E

Award:
2012 Branded Entertainment Gold Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + TOSHIBA
Title:
The Inside Experience
Category:
Online Branded Entertainment / Long-form
Annual ID:
12033E

Award:
2012 Branded Entertainment Silver Pencil
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
SCREW*D
Category:
Online Branded Entertainment / Long-form
Annual ID:
12034E

Award:
2012 Branded Entertainment Bronze Pencil
Agency:
72andSunny / Los Angeles
Client:
Activision Publishing
Title:
Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk
Category:
Online Branded Entertainment / Long-form
Annual ID:
12035E

Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Naked Communications Sydney / Sydney
Client:
SONY
Title:
Crossing the Ice
Category:
Online Branded Entertainment / Long-form
Annual ID:
12036E

Award:
2012 Advertising Gold Pencil
Agency:
JWT Shanghai / Shanghai
Client:
Samsonite
Title:
Heaven and Hell
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12007A

Award:
2012 Advertising Bronze Pencil
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
POOL
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12008A

Award:
2012 Advertising Bronze Pencil
Agency:
TBWA ESPANA / MADRID
Client:
SONY COMPUTER ENTERTAINMENT
Title:
Wound
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12009A

Award:
2012 Advertising Gold Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
12083T

Award:
2012 Advertising Silver Pencil
Agency:
SS+K / New York
Client:
Mr. Pizza
Title:
The True Origins of Pizza
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
12084T

Award:
2012 Advertising Gold Pencil
Agency:
BBDO New York / New York
Client:
HBO
Title:
Eastbound and Down Radio Campaign
Category:
Consumer Radio / Campaign
Annual ID:
12049R

Award:
2012 Advertising Silver Pencil
Agency:
Euro RSCG Zurich / Zurich
Client:
Peugeot
Title:
Reaction Time
Category:
Consumer Radio / Campaign
Annual ID:
12050R

Award:
2012 Advertising Bronze Pencil
Agency:
DDB Mexico / Distrito Federal
Client:
Henkel Mexico
Title:
Sticked Campaign
Category:
Consumer Radio / Campaign
Annual ID:
12051R

Award:
2012 Design Bronze Pencil
Agency:
BSUR Agency / Amsterdam
Client:
MINI International
Title:
MINI Rocketman Concept
Category:
Broadcast Design / Animation
Annual ID:
12064D

Award:
2012 Interactive Gold Pencil
Agency:
Google Creative Lab / New York
Client:
Google
Title:
ROME - 3 Dreams of Black
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12039N

Award:
2012 Interactive Silver Pencil
Agency:
DDB, Paris / Paris
Client:
MINI France
Title:
MINI Maps
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12040N

Award:
2012 Interactive Silver Pencil
Agency:
TBWA / London
Client:
Wrigley
Title:
Skittles Super Mega Rainbow Updater
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12041N

Award:
2012 Interactive Bronze Pencil
Agency:
Laboratory Ideas Kft. / Budapest
Client:
IKEA Lakberendezési Kft.
Title:
IKEA e-folder
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12042N

Award:
2012 Interactive Bronze Pencil
Agency:
National Film Board of Canada / Montréal
Client:
National Film Board of Canada
Title:
BLA BLA
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12043N

Award:
2012 Branded Entertainment Gold Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Gaming / Online gaming
Annual ID:
12017E

Award:
2012 Branded Entertainment Silver Pencil
Agency:
Jung von Matt AG / Stuttgart
Client:
Nike Gesellschaft mbH
Title:
Catch the Flash
Category:
Gaming / Online gaming
Annual ID:
12018E

Award:
2012 Branded Entertainment Silver Pencil
Agency:
Lowe Brindfors / Stockholm
Client:
Unilver Magnum Ice Cream - Mick van Ettinger/Alper Eroglu
Title:
Pleasure Hunt
Category:
Gaming / Online gaming
Annual ID:
12019E

Award:
2012 Branded Entertainment Bronze Pencil
Agency:
McKinney / durham
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Gaming / Online gaming
Annual ID:
12020E

Award:
2012 Interactive Bronze Pencil
Agency:
CP+B / Toronto
Client:
Tourism Toronto
Title:
Toronto Trending
Category:
Websites / Services
Annual ID:
12019N

Award:
2012 Design Silver Pencil
Agency:
Turner Duckworth: London & San Francisco / San Francisco
Client:
D&AD
Title:
D&AD In Book and Nomination Awards
Category:
Public Service / Collateral - Single
Annual ID:
12070D

Award:
2012 Design Bronze Pencil
Agency:
Little Jacket / Cleveland
Client:
Open Doors Academy
Title:
What will they be when they grow up?
Category:
Public Service / Collateral - Single
Annual ID:
12072D

Award:
2012 Design Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Fresh N Friends
Title:
Obstfiguren (fruit figures)
Category:
Package Design / Package Design - Campaign
Annual ID:
12018D

Award:
2012 Design Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Ricola AG
Title:
Unwrap
Category:
Package Design / Package Design - Campaign
Annual ID:
12019D

Award:
2012 Design Gold Pencil
Agency:
Dentsu / Drill / PARTY / Tokyo
Client:
Menicon Co.,Ltd.
Title:
Magic
Category:
Package Design / Package Design - Campaign
Annual ID:
12021D

Award:
2012 Design Bronze Pencil
Agency:
Wieden+Kennedy / New Delhi
Client:
IndiGo Airlines
Title:
Onboard Food Packaging
Category:
Package Design / Package Design - Campaign
Annual ID:
12022D

Award:
2012 Design Gold Pencil
Agency:
iris worldwide / New York
Client:
Saks Fifth Avenue
Title:
The Snowflake & The Bubble
Category:
Outdoor Design / Billboards - Single
Annual ID:
12048D

Award:
2012 Advertising Gold Pencil
Agency:
Ogilvy Germany / Frankfurt
Client:
HMTM (Academy for Music, Theatre and Media Hannover)
Title:
The absolute pitch
Category:
Public Service / Radio - Single
Annual ID:
12052R

Award:
2012 Advertising Silver Pencil
Agency:
Grey South Africa / Johannesburg
Client:
Nelson Mandela Foundation
Title:
Nelson Mandela
Category:
Public Service / Radio - Single
Annual ID:
12053R

Award:
2012 Advertising Bronze Pencil
Agency:
Bates Malaysia / Kuala Lumpur
Client:
Fly FM
Title:
Rewind
Category:
Public Service / Radio - Single
Annual ID:
12054R

Award:
2012 Design Gold Pencil
Agency:
DDB Dubai / Dubai
Client:
COMMITTEE OF ORGAN DONATION IN LEBANON
Title:
GIFT A LIFE
Category:
Corporate Identity / Individual Item
Annual ID:
12015D
