The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

ENTER NOW LEARN MORE

- Hide

+ See More

EBALL Agency: BBDO Proximity Berlin / Duesseldorf Client: Daimler AG Category: Out Of Home / Digital / Electronic - Single or Campaign

Key to Viano Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Mercedes-Benz Vans Category: Out Of Home / Digital / Electronic - Single or Campaign

Run With Ryan Agency: VITRO / San Diego Client: ASICS Category: Out Of Home / Digital / Electronic - Single or Campaign

Icebergs Agency: DDB Tribal Group / Berlin Client: BSH Deutschland Category: Craft / Photography in Design - Campaign

Totoya Creatures development and introduction Agency: Carnation Group / Budapest Client: Totoya Creatures Category: Mobile Applications/Sites / Consumer Goods

The Last Ones Left Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign

Mugshots Agency: Fuel Euro RSCG/ Lisbon / Lisboa Client: Amnesty International - Portugal Category: Public Service / Newspaper or Magazine - Campaign

A new warrior Agency: DDB, Paris / Paris Client: Greenpeace Category: Websites / Public Service/Non-Profit

Bear 71 Agency: Jam3 / Toronto Client: National Film Board Category: Websites / Public Service/Non-Profit

SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Websites / Public Service/Non-Profit

Slavery Footprint Agency: MUH·TAY·ZIK | HOF·FER / San Francisco Client: Call + Response and the US State Department Category: Websites / Public Service/Non-Profit

LRA Crisis Tracker Agency: Digitaria / San Diego Client: Invisible Children Category: Websites / Public Service/Non-Profit

Back for the Future Agency: Wieden + Kennedy, Portland / Portland Client: Nike Category: Websites / Public Service/Non-Profit

Key to Viano Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Mercedes-Benz Vans Category: Interactive Advertising / Environmental/Experiential - Single

The Canvas Experiment Agency: Perfect Fools / Stockholm Client: Converse EMEA Category: Interactive Advertising / Environmental/Experiential - Single

The Ecosphere Project Agency: HEIMAT, Berlin / Berlin Client: CNN International Category: Interactive Advertising / Environmental/Experiential - Single

James Ready Spelling Bee Lottery Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Interactive Advertising / Environmental/Experiential - Single

Be the Coach Agency: Ogilvy Cape Town / Cape Town Client: South African Breweries Category: Interactive Advertising / Environmental/Experiential - Single

Ariel Fashion Shoot Agency: Saatchi & Saatchi Stockholm / Stockholm Client: Procter & Gamble Nordic Category: Interactive Advertising / Environmental/Experiential - Single

Heaven and Hell Agency: JWT Shanghai / Shanghai Client: Samsonite Category: Magazine / Full Page or Spread - Single

POOL Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Single

Wound Agency: TBWA ESPANA / MADRID Client: SONY COMPUTER ENTERTAINMENT Category: Magazine / Full Page or Spread - Single

TRAM SIGHTSEEING Agency: Forsman & Bodenfors / Gothenburg Client: VÄSTTRAFIK Category: Mobile Applications/Sites / Services

SPARQ Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Services

HBO GO Mobile Apps Agency: HUGE / Brooklyn Client: HBO Category: Mobile Applications/Sites / Services

DESIGN NORI (SEAWEED) Agency: I&S BBDO / Tokyo Client: UMINO SEAWEED STORE Category: Industrial Design/Product Design / Single or Campaign

"Ribbonesia" Adornments Agency: Ribbonesia / Sapporo Client: Ribbonesia Category: Industrial Design/Product Design / Single or Campaign

Edit Agency: Leo Burnett / Toronto Client: Leo Burnett, Toronto Category: Industrial Design/Product Design / Single or Campaign

Chiller Fall Image Spot Agency: Chiller / New York Client: Chiller Category: Motion Graphics / Network ID

TBS Rebrand Sizzle Agency: Ferroconcrete / Los Angeles Client: TBS Category: Motion Graphics / Network ID

Urban Tour Agency: BBH LONDON / London Client: ASOS Category: Websites / E-Commerce

shop2aid: the first facebook flea market where proceeds go to charity Agency: denkwerk GmbH / Cologne Client: 2aid.org e.V. Category: Websites / E-Commerce

For Browsing Only Agency: Beautiful / Singapore Client: The Browsing Copy Project Category: Branding / Booklet/Brochure

World Summit and Congress of Architecture, Design and Planning Mtl 2017 - Brochure Agency: Paprika / Montreal Client: Mission Design Category: Branding / Booklet/Brochure

'Cloud of Unknowing' - Venice Biennale 2011 Agency: Asylum / Singapore Client: National Arts Council Category: Branding / Booklet/Brochure

Sonic Launch Agency: Goodby, Silverstein and Partners / San Francisco Client: Chevrolet Category: Integrated Branding / Integrated Branding Campaign - 360

MANta Clause Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign - 360

Hot Wheels For Real Agency: Mistress / Venice Client: Mattel Inc. Category: Integrated Branding / Integrated Branding Campaign - 360

Sneakerpedia Agency: SapientNitro / London Client: Foot Locker Europe Category: Websites / Social Networks/Community

The Black Mamba Agency: R/GA / New York Client: Nike Category: Websites / Social Networks/Community

SCREW*D Agency: Y&R Chicago / Chicago Client: Craftsman Category: Websites / Social Networks/Community

Quick Draw Wins Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Campaign

The Recorded Contents Agency: TBWAISTANBUL / ISTANBUL Client: BEKO Category: Collateral / P.O.P. and In-store - Campaign

Anta “shoebox” installation Agency: JWT Shanghai / Shanghai Client: Anta Category: Collateral / P.O.P. and In-store - Campaign

Pub Paintings Agency: TBWA\Chiat\Day / New York Client: Jameson Category: Collateral / P.O.P. and In-store - Campaign

D&AD In Book and Nomination Awards Agency: Turner Duckworth: London & San Francisco / San Francisco Client: D&AD Category: Public Service / Collateral - Single

What will they be when they grow up? Agency: Little Jacket / Cleveland Client: Open Doors Academy Category: Public Service / Collateral - Single

GT Academy Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Nissan Category: Television / Reality/Unscripted Series

One Way In. One Way Out. Agency: Saatchi & Saatchi Australia / Sydney Client: Toyota Motor Corporation Australia Category: Television / Reality/Unscripted Series

The Smirnoff Night Project Agency: Special Group / Auckland Client: Lion Nathan / Diageo Category: Television / Reality/Unscripted Series

The One Show

Filter

Filter

Awards

Awards

Year

Year

2012

2012

Discipline

Discipline

All

All

Award

Award

All

All

Category

Category

Select Category

Select Category

Filter

Awards

Filter

Awards

Award

Agency

Client

Title

Category

Annual ID

Award: 2012 Advertising Gold Pencil

Agency: BBDO Proximity Berlin / Duesseldorf

Client: Daimler AG

Title: EBALL

Category: Out Of Home / Digital / Electronic - Single or Campaign

Annual ID: 12017A

Award: 2012 Advertising Bronze Pencil

Agency: Lukas Lindemann Rosinski GmbH / Hamburg

Client: Mercedes-Benz Vans

Title: Key to Viano

Category: Out Of Home / Digital / Electronic - Single or Campaign

Annual ID: 12018A

Award: 2012 Advertising Bronze Pencil

Agency: VITRO / San Diego

Client: ASICS

Title: Run With Ryan

Category: Out Of Home / Digital / Electronic - Single or Campaign

Annual ID: 12019A

Award: 2012 Design Bronze Pencil

Agency: DDB Tribal Group / Berlin

Client: BSH Deutschland

Title: Icebergs

Category: Craft / Photography in Design - Campaign

Annual ID: 12076D

Award: 2012 Interactive Silver Pencil

Agency: Carnation Group / Budapest

Client: Totoya Creatures

Title: Totoya Creatures development and introduction

Category: Mobile Applications/Sites / Consumer Goods

Annual ID: 12026N

Award: 2012 Advertising Gold Pencil

Agency: TBWAHuntLascaris - Johannesburg / Sandton

Client: Endangered Wildlife Trust (EWT)

Title: The Last Ones Left

Category: Public Service / Newspaper or Magazine - Campaign

Annual ID: 12034A

Award: 2012 Advertising Bronze Pencil

Agency: Fuel Euro RSCG/ Lisbon / Lisboa

Client: Amnesty International - Portugal

Title: Mugshots

Category: Public Service / Newspaper or Magazine - Campaign

Annual ID: 12035A

Award: 2012 Interactive Gold Pencil

Agency: DDB, Paris / Paris

Client: Greenpeace

Title: A new warrior

Category: Websites / Public Service/Non-Profit

Annual ID: 12013N

Award: 2012 Interactive Gold Pencil

Award:
2012 Advertising Gold Pencil

Agency:
BBDO Proximity Berlin / Duesseldorf

Client:
Daimler AG

Title:
EBALL

Category:
Out Of Home / Digital / Electronic - Single or Campaign

Annual ID:
12017A

Award:
2012 Advertising Bronze Pencil

Agency:
Lukas Lindemann Rosinski GmbH / Hamburg

Client:
Mercedes-Benz Vans

Title:
Key to Viano

Category:
Out Of Home / Digital / Electronic - Single or Campaign

Annual ID:
12018A

Award:
2012 Advertising Bronze Pencil

Agency:
VITRO / San Diego

Client:
ASICS

Title:
Run With Ryan

Category:
Out Of Home / Digital / Electronic - Single or Campaign

Annual ID:
12019A

Award:
2012 Design Bronze Pencil

Agency:
DDB Tribal Group / Berlin

Client:
BSH Deutschland

Title:
Icebergs

Category:
Craft / Photography in Design - Campaign

Annual ID:
12076D

Award:
2012 Interactive Silver Pencil

Agency:
Carnation Group / Budapest

Client:
Totoya Creatures

Title:
Totoya Creatures development and introduction

Category:
Mobile Applications/Sites / Consumer Goods

Annual ID:
12026N

Award:
2012 Advertising Gold Pencil

Agency:
TBWAHuntLascaris - Johannesburg / Sandton

Client:
Endangered Wildlife Trust (EWT)

Title:
The Last Ones Left

Category:
Public Service / Newspaper or Magazine - Campaign

Annual ID:
12034A

Award:
2012 Advertising Bronze Pencil

Agency:
Fuel Euro RSCG/ Lisbon / Lisboa

Client:
Amnesty International - Portugal

Title:
Mugshots

Category:
Public Service / Newspaper or Magazine - Campaign

Annual ID:
12035A

Award:
2012 Interactive Gold Pencil

Agency:
DDB, Paris / Paris

Client:
Greenpeace

Title:
A new warrior

Category:
Websites / Public Service/Non-Profit

Annual ID:
12013N

Award:
2012 Interactive Gold Pencil

Agency:
Jam3 / Toronto

Client:
National Film Board

Title:
Bear 71

Category:
Websites / Public Service/Non-Profit

Annual ID:
12014N

Award:
2012 Interactive Silver Pencil

Agency:
McKinney / durham

Client:
Urban Ministries of Durham

Title:
SPENT

Category:
Websites / Public Service/Non-Profit

Annual ID:
12015N

Award:
2012 Interactive Silver Pencil

Agency:
MUH·TAY·ZIK | HOF·FER / San Francisco

Client:
Call + Response and the US State Department

Title:
Slavery Footprint

Category:
Websites / Public Service/Non-Profit

Annual ID:
12016N

Award:
2012 Interactive Bronze Pencil

Agency:
Digitaria / San Diego

Client:
Invisible Children

Title:
LRA Crisis Tracker

Category:
Websites / Public Service/Non-Profit

Annual ID:
12017N

Award:
2012 Interactive Bronze Pencil

Agency:
Wieden + Kennedy, Portland / Portland

Client:
Nike

Title:
Back for the Future

Category:
Websites / Public Service/Non-Profit

Annual ID:
12018N

Award:
2012 Interactive Gold Pencil

Agency:
Lukas Lindemann Rosinski GmbH / Hamburg