The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Skittles Super Mega Rainbow Updater Agency: TBWA / London Client: Wrigley Category: Social Media / Best Use of Social Media
Book Burning Party Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Events and Installations
Braille Burgers Agency: MetropolitanRepublic / Johanneesburg Client: Wimpy Category: Events and Installations
Bounce Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
The Web Is What You Make Of It Agency: BBH New York/Google Creative Lab / New York Client: Google Category: Online Films & Video / Short Form - Series/Episodes
Blink Agency: Landor Associates / San Francisco Client: ECOtality Category: Corporate Identity / Campaign
The Sound of Football Agency: Akestam Holst / Stockholm Client: Pepsico Category: Innovation in Branded Content
Be the Coach Agency: Ogilvy Cape Town / Cape Town Client: South African Breweries Category: Innovation in Branded Content
The RE:GENERATION MUSIC PROJECT Agency: GreenLight Media & Marketing / West Hollywood Client: Hyundai Motor America Category: Cinema / Documentaries
Walk of Shame Agency: DDB UK / LONDON Client: Harvey Nichols Category: Cinema Advertising / Short Form - Under :90 - Single
ASOS Urban Tour Agency: BBH LONDON / London Client: ASOS Category: Broadcast Design / Campaign
The world's fairest annual report. Agency: Jung von Matt AG / Hamburg Client: LemonAid Beverages GmbH Category: Craft / Typography in Design - Single
The Inside Experience Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
Book of Poison Agency: gürtlerbachmann Werbung GmbH / Hamburg Client: Gruner + Jahr AG & Co KG/Flora Garten Category: Direct Mail / Single or Campaign
mt expo Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces
mt ex Hiroshima Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces
SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Branded Content / Games
Dead Man Cooking Agency: Jung von Matt AG / Hamburg Client: ALIVE e.V. Category: Public Service / Collateral - Single
"Ribbonesia" Adornments Agency: Ribbonesia / Sapporo Client: Ribbonesia Category: Industrial Design/Product Design / Single or Campaign
MINI Maps Agency: DDB, Paris / Paris Client: MINI France Category: Interactive Advertising / Other Interactive Media - Single
Skittles Super Mega Rainbow Updater Agency: TBWA / London Client: Wrigley Category: Interactive Advertising / Other Interactive Media - Single
Lullabies Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites / Durable Goods
Balloons Agency: LDC / São Paulo Client: MTV Brasil Category: Non-Broadcast / Online
Chiller Fall Image Spot Agency: Chiller / New York Client: Chiller Category: Motion Graphics / Network ID
SCREW*D Agency: Y&R Chicago / Chicago Client: Craftsman Category: Online Branded Entertainment / Long-form
The man who lived in a film Agency: TRY/ Apt / Oslo Client: Canal Digital Category: Consumer Television / Over 60 second - Single
Cat Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Online Films & Video / Short Form - Single
Legendary Making of the Date Agency: Wieden+Kennedy Amsterdam / Amsterdam Client: Heineken Category: Online Films & Video / Short Form - Single
Oil on Canvas Agency: Publicis Mojo / Auckland Client: Greenpeace Category: Integrated Branding / Public Service Campaign
Conveyor Belt #2 Agency: The Martin Agency / Richmond Client: Walmart Category: Consumer Television / :30/:25 - Campaign
Open up with Andre Agassi FIlm Series Agency: CumminsRoss / Melbourne Client: Pernod Ricard - Jacobs Creek Category: Television / Specials or one-time screenings
MAKE TV Agency: PARTY / Tokyo Client: Sony Corporation Category: Television / Specials or one-time screenings
It's Not Crazy, It's Sports: Shake On It Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / 60 Second - Single
Infuse Screen Test Agency: BBDO New York / New York Client: AT&T Category: Interactive Advertising / Banners - Dynamic - Campaign
Touch the Rainbow Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Innovation in Advertising / Single or Campaign
The Bear Agency: BETC Euro RSCG / Los Angeles Client: Canal + Category: Branded Content / Online
The Canvas Experiment Agency: Perfect Fools / Stockholm Client: Converse EMEA Category: Spatial Design / Indoor Spaces
Whopper Lust Agency: CP+B / Boulder Client: Burger King Category: Best Brand Channel
Old Spice YouTube Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Best Brand Channel
Chipotle's Abandoned Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Music
Unwrap Agency: Jung von Matt AG / Hamburg Client: Ricola AG Category: Package Design / Package Design - Campaign
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Branded Content / Cinema
Ark Agency: Y&R Chicago / Chicago Client: Craftsman Category: Consumer Radio / Single
Heineken Star Player Agency: AKQA / London Client: Heineken Category: Mobile Applications/Sites / Branded Games
Book Burning Party Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Experiential Advertising / Events and Competitions
Jordan – The Explosive Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Experiential Advertising / Events and Competitions
Lego Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Out Of Home / Transit & Outdoor Installations - Campaign
Lorem Recruitment Agency: Jung von Matt AG / Hamburg Client: Jung von Matt AG Category: Interactive Advertising / Self-Promotion
Dig Deeper Agency: BBDO New York / New York Client: HBO Category: Websites / Branded Games
Catch the Flash Agency: Jung von Matt AG / Stuttgart Client: Nike Gesellschaft mbH Category: Gaming / Online gaming

2012 Interactive Silver Pencil

TBWA / London

Wrigley

Skittles Super Mega Rainbow Updater

Social Media / Best Use of Social Media

12090N

2012 Branded Entertainment Silver Pencil

Leo Burnett Detroit / Troy

Troy Public Library

Book Burning Party

Events and Installations

12042E

2012 Branded Entertainment Silver Pencil

MetropolitanRepublic / Johanneesburg

Wimpy

Braille Burgers

Events and Installations

12043E

2012 Advertising Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Bounce

Consumer Television / :30/:25 - Single

12061T

2012 Interactive Silver Pencil

BBH New York/Google Creative Lab / New York

Google

The Web Is What You Make Of It

Online Films & Video / Short Form - Series/Episodes

12058N

2012 Design Silver Pencil

Landor Associates / San Francisco

ECOtality

Blink

Corporate Identity / Campaign

12012D

2012 Branded Entertainment Silver Pencil

Akestam Holst / Stockholm

Pepsico

The Sound of Football

Innovation in Branded Content

12048E

2012 Branded Entertainment Silver Pencil

Ogilvy Cape Town / Cape Town

South African Breweries

Be the Coach

Innovation in Branded Content

12049E

2012 Branded Entertainment Silver Pencil

GreenLight Media & Marketing / West Hollywood

Hyundai Motor America

The RE:GENERATION MUSIC PROJECT

Cinema / Documentaries

12013E

2012 Advertising Silver Pencil

DDB UK / LONDON

Harvey Nichols

Walk of Shame

Cinema Advertising / Short Form - Under :90 - Single

12081T

2012 Design Silver Pencil

BBH LONDON / London

ASOS

ASOS Urban Tour

Broadcast Design / Campaign

12061D

2012 Design Silver Pencil

Jung von Matt AG / Hamburg

LemonAid Beverages GmbH

The world's fairest annual report.

Craft / Typography in Design - Single

12074D

2012 Interactive Silver Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Inside Experience

Online Films & Video / Long Form - Series/Episodes

12062N

2012 Design Silver Pencil

gürtlerbachmann Werbung GmbH / Hamburg

Gruner + Jahr AG & Co KG/Flora Garten

Book of Poison

Direct Mail / Single or Campaign

12057D

2012 Design Silver Pencil

iyamadesign inc. / Tokyo

Kamoi Kakoshi Co., Ltd.

mt expo

Spatial Design / Outdoor Spaces

12045D

2012 Design Silver Pencil

iyamadesign inc. / Tokyo

Kamoi Kakoshi Co., Ltd.

mt ex Hiroshima

Spatial Design / Outdoor Spaces

12046D

2012 Advertising Silver Pencil

McKinney / durham

Urban Ministries of Durham

SPENT

Branded Content / Games

12097T

2012 Advertising Silver Pencil

Jung von Matt AG / Hamburg

ALIVE e.V.

Dead Man Cooking

Public Service / Collateral - Single

12041A

2012 Design Silver Pencil

Ribbonesia / Sapporo

Ribbonesia

"Ribbonesia" Adornments

Industrial Design/Product Design / Single or Campaign

12024D

2012 Interactive Silver Pencil

DDB, Paris / Paris

MINI France

MINI Maps

Interactive Advertising / Other Interactive Media - Single

12040N

2012 Interactive Silver Pencil

TBWA / London

Wrigley

Skittles Super Mega Rainbow Updater

Interactive Advertising / Other Interactive Media - Single

12041N

2012 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Lullabies

Websites / Durable Goods

12008N

2012 Advertising Silver Pencil

LDC / São Paulo

MTV Brasil

Balloons

Non-Broadcast / Online

12087T

2012 Branded Entertainment Silver Pencil

Chiller / New York

Chiller

Chiller Fall Image Spot

Motion Graphics / Network ID

12015E

2012 Branded Entertainment Silver Pencil

Y&R Chicago / Chicago

Craftsman

SCREW*D

Online Branded Entertainment / Long-form

12034E

2012 Advertising Silver Pencil

TRY/ Apt / Oslo

Canal Digital

The man who lived in a film

Consumer Television / Over 60 second - Single

12076T

2012 Interactive Silver Pencil

BBDO Toronto / Toronto

Wrigley Canada

Cat

Online Films & Video / Short Form - Single

12054N

2012 Interactive Silver Pencil

Wieden+Kennedy Amsterdam / Amsterdam

Heineken

Legendary Making of the Date

Online Films & Video / Short Form - Single

12055N

2012 Advertising Silver Pencil

Publicis Mojo / Auckland

Greenpeace

Oil on Canvas

Integrated Branding / Public Service Campaign

12112G

2012 Advertising Silver Pencil

The Martin Agency / Richmond

Walmart

Conveyor Belt #2

Consumer Television / :30/:25 - Campaign

12065T

2012 Branded Entertainment Silver Pencil

CumminsRoss / Melbourne

Pernod Ricard - Jacobs Creek

Open up with Andre Agassi FIlm Series

Television / Specials or one-time screenings

12009E

2012 Branded Entertainment Silver Pencil

PARTY / Tokyo

Sony Corporation

MAKE TV

Television / Specials or one-time screenings

12194E

2012 Advertising Silver Pencil

Wieden+Kennedy New York / New York

ESPN

It's Not Crazy, It's Sports: Shake On It

Consumer Television / 60 Second - Single

12057T

2012 Interactive Silver Pencil

BBDO New York / New York

AT&T

Infuse Screen Test

Interactive Advertising / Banners - Dynamic - Campaign

12032N

2012 Advertising Silver Pencil

BBDO Toronto / Toronto

Wrigley Canada

Touch the Rainbow

Innovation in Advertising / Single or Campaign

12100G

2012 Advertising Silver Pencil

BETC Euro RSCG / Los Angeles

Canal +

The Bear

Branded Content / Online

12093T

2012 Design Silver Pencil

Perfect Fools / Stockholm

Converse EMEA

The Canvas Experiment

Spatial Design / Indoor Spaces

12042D

2012 Branded Entertainment Silver Pencil

CP+B / Boulder

Burger King

Whopper Lust

Best Brand Channel

12052E

2012 Branded Entertainment Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Old Spice YouTube

Best Brand Channel

12053E

2012 Branded Entertainment Silver Pencil

Creative Artists Agency / Los Angeles

Chipotle

Chipotle's Abandoned

Music

12038E

2012 Design Silver Pencil

Jung von Matt AG / Hamburg

Ricola AG

Unwrap

Package Design / Package Design - Campaign

12019D

2012 Advertising Silver Pencil

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Branded Content / Cinema

12091T

2012 Advertising Silver Pencil

Y&R Chicago / Chicago

Craftsman

Ark

Consumer Radio / Single

12047R

2012 Interactive Silver Pencil

AKQA / London

Heineken

Heineken Star Player

Mobile Applications/Sites / Branded Games

12024N

2012 Advertising Silver Pencil

Leo Burnett Detroit / Troy

Troy Public Library

Book Burning Party

Experiential Advertising / Events and Competitions

12102G

2012 Advertising Silver Pencil

Wieden+Kennedy New York / New York

JORDAN

Jordan – The Explosive Game

Experiential Advertising / Events and Competitions

12103G

2012 Advertising Silver Pencil

Ogilvy Malaysia / Kuala Lumpur

Lego Singapore Pvt Ltd

Lego

Out Of Home / Transit & Outdoor Installations - Campaign

12016A

2012 Interactive Silver Pencil

Jung von Matt AG / Hamburg

Jung von Matt AG

Lorem Recruitment

Interactive Advertising / Self-Promotion

12048N

2012 Interactive Silver Pencil

BBDO New York / New York

HBO

Dig Deeper

Websites / Branded Games

12001N

2012 Branded Entertainment Silver Pencil

Jung von Matt AG / Stuttgart

Nike Gesellschaft mbH

Catch the Flash

Gaming / Online gaming

12018E

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