The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

mt expo Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces
mt ex Hiroshima Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces
Aires libres – Amherst Park Anamorphic Installation Agency: Paprika / Montreal Client: SDC du village / Aires libres Category: Spatial Design / Outdoor Spaces
Urban Tour Agency: BBH LONDON / London Client: ASOS Category: Websites / E-Commerce
shop2aid: the first facebook flea market where proceeds go to charity Agency: denkwerk GmbH / Cologne Client: 2aid.org e.V. Category: Websites / E-Commerce
THE BEAUTY OF A SECOND Agency: Leo Burnett Italy / Milan Client: MONTBLANC INTERNATIONAL GMBH Category: Best Brand Channel
Whopper Lust Agency: CP+B / Boulder Client: Burger King Category: Best Brand Channel
Old Spice YouTube Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Best Brand Channel
Small Business Gets An Official Day Agency: CP+B and Digitas / Boulder Client: American Express Category: Best Brand Channel
James Ready Spelling Bee Lottery Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Best Brand Channel
The Unstoppable Tour Agency: McKinney / durham Client: Abbott Laboratories Category: Best Brand Channel
Walk of Shame Agency: DDB UK / LONDON Client: Harvey Nichols Category: Consumer Television / Under $80K Budget - Single
TRAM SIGHTSEEING Agency: Forsman & Bodenfors / Gothenburg Client: VÄSTTRAFIK Category: Mobile Applications/Sites / Services
SPARQ Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Services
HBO GO Mobile Apps Agency: HUGE / Brooklyn Client: HBO Category: Mobile Applications/Sites / Services
EBALL Agency: BBDO Proximity Berlin / Duesseldorf Client: Daimler AG Category: Innovation in Advertising / Single or Campaign
Touch the Rainbow Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Innovation in Advertising / Single or Campaign
UNICEF: Good Shirts Agency: BBH New York / New York Client: UNICEF Category: Innovation in Advertising / Single or Campaign
Windmade Agency: Droga5 / New York Client: Vestas Category: Innovation in Advertising / Single or Campaign
ASOS Urban Tour Agency: BBH LONDON / London Client: ASOS Category: Broadcast Design / Campaign
MK is (story 1, character 1) Agency: Ogilvy Johannesburg / Johannesburg Client: MK Category: Broadcast Design / Campaign
John Lewis Banners Agency: Digital Production Company: unit9 / London Client: Adam&Eve Category: Interactive Advertising / Banners - Dynamic - Single
Banner Dove NFL Agency: Grupo W / Saltillo Client: Unilever Category: Interactive Advertising / Banners - Dynamic - Single
Passport Stamps Agency: RKCR Y&R / London Client: Land Rover Category: Newspaper / Full Page or Spread - Single
Play-Doh Agency: DDB, Paris / Paris Client: Hasbro Category: Newspaper / Full Page or Spread - Single
"See you later" Agency: JWT / FABRIKANT / Zurich Client: Kimberly-Clark GmbH Category: Newspaper / Full Page or Spread - Single
Book Burning Party Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Experiential Advertising / Events and Competitions
Jordan – The Explosive Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Experiential Advertising / Events and Competitions
Code: NOAH Agency: Jung von Matt AG / Hamburg Client: Noah animal protection Category: Experiential Advertising / Events and Competitions
Celebrate the Era Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Pacific Standard Time Category: Online Films & Video / Long Form - Series/Episodes
The Inside Experience Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
EfficientDynamics Sculpture Agency: serviceplan / Munich Client: BMW Group Category: Craft / Typography in Design - Single
The world's fairest annual report. Agency: Jung von Matt AG / Hamburg Client: LemonAid Beverages GmbH Category: Craft / Typography in Design - Single
Transfertype Agency: AlmapBBDO / São Paulo Client: Billboard Brasil Category: Craft / Typography in Design - Single
Philips Obsessed with sound Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Websites / Consumer Goods
Devastating Explosions Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Websites / Consumer Goods
Wall of Fame Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Websites / Consumer Goods
Mano y Mano en el Bano Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Online Films & Video / Event or Live Webcast - Single
Bungee Stunt Agency: MTh (Motion Theory) / Los Angeles Client: Chevrolet Category: Online Films & Video / Event or Live Webcast - Single
The Return of Dictator Ben Ali Agency: Memac Ogilvy Label / Tunis Mahrajene Client: Engagement Citoyen Category: Online Films & Video / Event or Live Webcast - Single
Obstfiguren (fruit figures) Agency: Scholz & Friends / Berlin Client: Fresh N Friends Category: Package Design / Package Design - Campaign
Unwrap Agency: Jung von Matt AG / Hamburg Client: Ricola AG Category: Package Design / Package Design - Campaign
Magic Agency: Dentsu / Drill / PARTY / Tokyo Client: Menicon Co.,Ltd. Category: Package Design / Package Design - Campaign
Onboard Food Packaging Agency: Wieden+Kennedy / New Delhi Client: IndiGo Airlines Category: Package Design / Package Design - Campaign
Anytime Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya Client: BFM Media Sdn Bhd Category: Public Service / Radio - Campaign
Whopper Lust Agency: CP+B / Boulder Client: Burger King Category: Branded Content / Games
SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Branded Content / Games
Oceans of Treasures Agency: 180LA / Santa Monica Client: Sony Electronics Category: Branded Content / Games
OK GO Agency: Goodby, Silverstein & Partners / San Francisco Client: Chevrolet Category: Branded Content / Music Videos
Kid Rescue Agency: Y&R COLOMBIA / BOGOTA Client: Fundación Telefónica Category: Social Media / Location-Aware Services

2012 Design Silver Pencil

iyamadesign inc. / Tokyo

Kamoi Kakoshi Co., Ltd.

mt expo

Spatial Design / Outdoor Spaces

12045D

2012 Design Silver Pencil

iyamadesign inc. / Tokyo

Kamoi Kakoshi Co., Ltd.

mt ex Hiroshima

Spatial Design / Outdoor Spaces

12046D

2012 Design Bronze Pencil

Paprika / Montreal

SDC du village / Aires libres

Aires libres – Amherst Park Anamorphic Installation

Spatial Design / Outdoor Spaces

12047D

2012 Interactive Silver Pencil

BBH LONDON / London

ASOS

Urban Tour

Websites / E-Commerce

12011N

2012 Interactive Bronze Pencil

denkwerk GmbH / Cologne

2aid.org e.V.

shop2aid: the first facebook flea market where proceeds go to charity

Websites / E-Commerce

12012N

2012 Branded Entertainment Gold Pencil

Leo Burnett Italy / Milan

MONTBLANC INTERNATIONAL GMBH

THE BEAUTY OF A SECOND

Best Brand Channel

12051E

2012 Branded Entertainment Silver Pencil

CP+B / Boulder

Burger King

Whopper Lust

Best Brand Channel

12052E

2012 Branded Entertainment Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Old Spice YouTube

Best Brand Channel

12053E

2012 Branded Entertainment Bronze Pencil

CP+B and Digitas / Boulder

American Express

Small Business Gets An Official Day

Best Brand Channel

12054E

2012 Branded Entertainment Bronze Pencil

Leo Burnett, Toronto / Toronto

James Ready

James Ready Spelling Bee Lottery

Best Brand Channel

12055E

2012 Branded Entertainment Bronze Pencil

McKinney / durham

Abbott Laboratories

The Unstoppable Tour

Best Brand Channel

12056E

2012 Advertising Bronze Pencil

DDB UK / LONDON

Harvey Nichols

Walk of Shame

Consumer Television / Under $80K Budget - Single

12074T

2012 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

VÄSTTRAFIK

TRAM SIGHTSEEING

Mobile Applications/Sites / Services

12027N

2012 Interactive Silver Pencil

R/GA / New York

Nike

SPARQ

Mobile Applications/Sites / Services

12028N

2012 Interactive Bronze Pencil

HUGE / Brooklyn

HBO

HBO GO Mobile Apps

Mobile Applications/Sites / Services

12029N

2012 Advertising Gold Pencil

BBDO Proximity Berlin / Duesseldorf

Daimler AG

EBALL

Innovation in Advertising / Single or Campaign

12099G

2012 Advertising Silver Pencil

BBDO Toronto / Toronto

Wrigley Canada

Touch the Rainbow

Innovation in Advertising / Single or Campaign

12100G

2012 Advertising Bronze Pencil

BBH New York / New York

UNICEF

UNICEF: Good Shirts

Innovation in Advertising / Single or Campaign

12101G

2012 Advertising Green

Droga5 / New York

Vestas

Windmade

Innovation in Advertising / Single or Campaign

12527G

2012 Design Silver Pencil

BBH LONDON / London

ASOS

ASOS Urban Tour

Broadcast Design / Campaign

12061D

2012 Design Bronze Pencil

Ogilvy Johannesburg / Johannesburg

MK

MK is (story 1, character 1)

Broadcast Design / Campaign

12062D

2012 Interactive Silver Pencil

Digital Production Company: unit9 / London

Adam&Eve

John Lewis Banners

Interactive Advertising / Banners - Dynamic - Single

12030N

2012 Interactive Bronze Pencil

Grupo W / Saltillo

Unilever

Banner Dove NFL

Interactive Advertising / Banners - Dynamic - Single

12031N

2012 Advertising Silver Pencil

RKCR Y&R / London

Land Rover

Passport Stamps

Newspaper / Full Page or Spread - Single

12001A

2012 Advertising Bronze Pencil

DDB, Paris / Paris

Hasbro

Play-Doh

Newspaper / Full Page or Spread - Single

12002A

2012 Advertising Bronze Pencil

JWT / FABRIKANT / Zurich

Kimberly-Clark GmbH

"See you later"

Newspaper / Full Page or Spread - Single

12003A

2012 Advertising Silver Pencil

Leo Burnett Detroit / Troy

Troy Public Library

Book Burning Party

Experiential Advertising / Events and Competitions

12102G

2012 Advertising Silver Pencil

Wieden+Kennedy New York / New York

JORDAN

Jordan – The Explosive Game

Experiential Advertising / Events and Competitions

12103G

2012 Advertising Bronze Pencil

Jung von Matt AG / Hamburg

Noah animal protection

Code: NOAH

Experiential Advertising / Events and Competitions

12104G

2012 Interactive Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Pacific Standard Time

Celebrate the Era

Online Films & Video / Long Form - Series/Episodes

12061N

2012 Interactive Silver Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Inside Experience

Online Films & Video / Long Form - Series/Episodes

12062N

2012 Design Gold Pencil

serviceplan / Munich

BMW Group

EfficientDynamics Sculpture

Craft / Typography in Design - Single

12073D

2012 Design Silver Pencil

Jung von Matt AG / Hamburg

LemonAid Beverages GmbH

The world's fairest annual report.

Craft / Typography in Design - Single

12074D

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Billboard Brasil

Transfertype

Craft / Typography in Design - Single

12075D

2012 Interactive Gold Pencil

Tribal DDB Amsterdam / Amstelveen

Philips

Philips Obsessed with sound

Websites / Consumer Goods

12003N

2012 Interactive Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Devastating Explosions

Websites / Consumer Goods

12004N

2012 Interactive Bronze Pencil

kempertrautmann gmbh / Hamburg

edding International GmbH

Wall of Fame

Websites / Consumer Goods

12005N

2012 Interactive Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Mano y Mano en el Bano

Online Films & Video / Event or Live Webcast - Single

12049N

2012 Interactive Silver Pencil

MTh (Motion Theory) / Los Angeles

Chevrolet

Bungee Stunt

Online Films & Video / Event or Live Webcast - Single

12050N

2012 Interactive Bronze Pencil

Memac Ogilvy Label / Tunis Mahrajene

Engagement Citoyen

The Return of Dictator Ben Ali

Online Films & Video / Event or Live Webcast - Single

12051N

2012 Design Gold Pencil

Scholz & Friends / Berlin

Fresh N Friends

Obstfiguren (fruit figures)

Package Design / Package Design - Campaign

12018D

2012 Design Silver Pencil

Jung von Matt AG / Hamburg

Ricola AG

Unwrap

Package Design / Package Design - Campaign

12019D

2012 Design Gold Pencil

Dentsu / Drill / PARTY / Tokyo

Menicon Co.,Ltd.

Magic

Package Design / Package Design - Campaign

12021D

2012 Design Bronze Pencil

Wieden+Kennedy / New Delhi

IndiGo Airlines

Onboard Food Packaging

Package Design / Package Design - Campaign

12022D

2012 Advertising Bronze Pencil

McCann Erickson (M) Sdn Bhd / Petaling Jaya

BFM Media Sdn Bhd

Anytime

Public Service / Radio - Campaign

12055R

2012 Advertising Gold Pencil

CP+B / Boulder

Burger King

Whopper Lust

Branded Content / Games

12096T

2012 Advertising Silver Pencil

McKinney / durham

Urban Ministries of Durham

SPENT

Branded Content / Games

12097T

2012 Advertising Bronze Pencil

180LA / Santa Monica

Sony Electronics

Oceans of Treasures

Branded Content / Games

12098T

2012 Advertising Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Chevrolet

OK GO

Branded Content / Music Videos

12095T

2012 Interactive Silver Pencil

Y&R COLOMBIA / BOGOTA

Fundación Telefónica

Kid Rescue

Social Media / Location-Aware Services

12087N

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