The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Subtitles Agency: Ogilvy Peru / Lima Client: English Excellence Category: Promos / Trailer/Cinema Promo
Cars 2 Agency: MSN Video and Multimedia / Bellevue Client: MSN Entertainment Category: Promos / Trailer/Cinema Promo
Kinetic V5 Agency: Kinetic Singapore / Singapore Client: Kinetic Singapore Category: Craft / Typography
Camry It's Reinvented Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Online Films & Video / Short Form - Single
MK is (story 1, character 1) Agency: Ogilvy Johannesburg / Johannesburg Client: MK Category: Broadcast Design / Campaign
Dance*Cam Agency: AKQA / New York Client: Microsoft Xbox Category: Branded Applications / Branded applications
You've Got a Case Agency: BBDO New York / New York Client: AT&T Category: Branded Applications / Branded applications
Nothing But Potential - "Walk Faster" Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
Drive Carefully Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Campaign
Tiguan - Cross Country Agency: DDB Sydney / Sydney Client: Volkswagen Category: Branded Content / Television
American Rom Agency: Bv McCann Erickson Romania / Bucharest Client: Kandia Dulce Category: Integrated Branding / Consumer Campaign
Sperm Visualizer Agency: PARTY / Tokyo Client: Space Shower Network Inc. Category: Craft / Animation/Motion Graphics
Shipwreck Alley Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment / Short-form
Dig It! Get It! Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble - Cheer Category: Online Branded Entertainment / Short-form
TBS Rebrand Sizzle Agency: Ferroconcrete / Los Angeles Client: TBS Category: Motion Graphics / Network ID
The Progressive Years Agency: &Larry / Singapore Client: General Insurance Association of Singapore (GIA) Category: Branding / Annual Report
Bounty Picks It Up - "Ice Cream" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
Wound Agency: TBWA ESPANA / MADRID Client: SONY COMPUTER ENTERTAINMENT Category: Collateral / Posters - Single
Aldi Like Brands Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Campaign
TAMIYA CALENDAR Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok Client: SIAM TAMIYA Category: Corporate Identity / Individual Item
THE NIGHTJAR Agency: Abbott Mead Vickers BBDO / London Client: WRIGLEYS 5 GUM Category: Mobile Applications/Sites / Branded Games
Caran d'Ache Crayons Agency: Wirz Werbung AG / BBDO / Zurich Client: Caran d'Ache Category: Outdoor Design / Billboards - Campaign
Aires libres – Amherst Park Anamorphic Installation Agency: Paprika / Montreal Client: SDC du village / Aires libres Category: Spatial Design / Outdoor Spaces
Small Business Gets An Official Day Agency: CP+B and Digitas / Boulder Client: American Express Category: Events and Installations
The Explosive Game Agency: Wieden+Kennedy New York / New York Client: Jordan Category: Events and Installations
Small Business Gets An Official Day Agency: CP+B and Digitas / Boulder Client: American Express Category: Best Brand Channel
James Ready Spelling Bee Lottery Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Best Brand Channel
The Unstoppable Tour Agency: McKinney / durham Client: Abbott Laboratories Category: Best Brand Channel
Catvertising Agency: john st. / Toronto Client: john st. Category: Online Films & Video / Self-Promotion - Single
SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Gaming / Online gaming
The Museum of Me Agency: Projector inc. / Shibuya Client: Intel Category: Social Media / Best Use of Social Media
Anta “shoebox” installation Agency: JWT Shanghai / Shanghai Client: Anta Category: Collateral / P.O.P. and In-store - Campaign
Pub Paintings Agency: TBWA\Chiat\Day / New York Client: Jameson Category: Collateral / P.O.P. and In-store - Campaign
Mugshots Agency: Fuel Euro RSCG/ Lisbon / Lisboa Client: Amnesty International - Portugal Category: Public Service / Newspaper or Magazine - Campaign
Drugs Set Your Timeline Agency: Mccann Digital israel / tel-aviv Client: Israel anti-drug authority Category: Interactive Advertising / Public Service/Non-Profit
Walk of Shame Agency: DDB UK / LONDON Client: Harvey Nichols Category: Consumer Television / Under $80K Budget - Single
Curiosism Book Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Pinacoteca Category: Publication Design / Book Cover Design
HBO GO Mobile Apps Agency: HUGE / Brooklyn Client: HBO Category: Mobile Applications/Sites / Services
Underscore N°3: The Fight Issue Agency: HJGHER / Singapore Client: Underscore Category: Publication Design / Magazine Layout Design
Curators of Sweden Agency: Volontaire / Stockholm Client: Sweden (Swedish institute/VisitSweden) Category: Social Media / Microblogging
Toll Booth Ice Agency: DDB Sydney / Sydney Client: Wrigleys Eclipse Category: Promos / Television Promo
Every Instinct Agency: ANATOMY / New York Client: Nat Geo WILD Category: Promos / Television Promo
MK is Agency: Ogilvy Johannesburg / Johannesburg Client: MK Category: Promos / Television Promo
Share with those who need Agency: AlmapBBDO / São Paulo Client: Casa do Zezinho Category: Public Service / Outdoor and Posters - Single
Oil Poster Agency: Rethink / Vancouver Client: Dogwood Initiative Category: Public Service / Outdoor and Posters - Single
Hot Wheels For Real Agency: Mistress / Venice Client: Mattel Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
XYLOPHONE Agency: Drill Inc. / Shibuya Client: NTT DOCOMO Category: Craft / Sound Design
Search Stories Agency: Google Creative Lab / New York Client: Google Category: Online Films & Video / Short Form - Series/Episodes
Coincidences Agency: AlmapBBDO / São Paulo Client: Escola Panamericana de Arte e Design Category: Public Service / Outdoor and Posters - Campaign
Edit Agency: Leo Burnett / Toronto Client: Leo Burnett, Toronto Category: Industrial Design/Product Design / Single or Campaign

2012 Branded Entertainment Bronze Pencil

Ogilvy Peru / Lima

English Excellence

Subtitles

Promos / Trailer/Cinema Promo

12062E

2012 Branded Entertainment Bronze Pencil

MSN Video and Multimedia / Bellevue

MSN Entertainment

Cars 2

Promos / Trailer/Cinema Promo

12195E

2012 Interactive Bronze Pencil

Kinetic Singapore / Singapore

Kinetic Singapore

Kinetic V5

Craft / Typography

12078N

2012 Interactive Bronze Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, USA

Camry It's Reinvented

Online Films & Video / Short Form - Single

12056N

2012 Design Bronze Pencil

Ogilvy Johannesburg / Johannesburg

MK

MK is (story 1, character 1)

Broadcast Design / Campaign

12062D

2012 Branded Entertainment Bronze Pencil

AKQA / New York

Microsoft Xbox

Dance*Cam

Branded Applications / Branded applications

12025E

2012 Branded Entertainment Bronze Pencil

BBDO New York / New York

AT&T

You've Got a Case

Branded Applications / Branded applications

12026E

2012 Advertising Bronze Pencil

Leo Burnett / Toronto

Raising The Roof

Nothing But Potential - "Walk Faster"

Public Service / Outdoor and Posters - Single

12036A

2012 Advertising Bronze Pencil

DDB ARGENTINA / CABA

VOLKSWAGEN DE ARGENTINA

Drive Carefully

Collateral / Posters - Campaign

12025A

2012 Advertising Bronze Pencil

DDB Sydney / Sydney

Volkswagen

Tiguan - Cross Country

Branded Content / Television

12089T

2012 Advertising Bronze Pencil

Bv McCann Erickson Romania / Bucharest

Kandia Dulce

American Rom

Integrated Branding / Consumer Campaign

12111G

2012 Interactive Bronze Pencil

PARTY / Tokyo

Space Shower Network Inc.

Sperm Visualizer

Craft / Animation/Motion Graphics

12082N

2012 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

Shipwreck Alley

Online Branded Entertainment / Short-form

12030E

2012 Branded Entertainment Bronze Pencil

Leo Burnett, Toronto / Toronto

Procter & Gamble - Cheer

Dig It! Get It!

Online Branded Entertainment / Short-form

12031E

2012 Branded Entertainment Bronze Pencil

Ferroconcrete / Los Angeles

TBS

TBS Rebrand Sizzle

Motion Graphics / Network ID

12016E

2012 Design Bronze Pencil

&Larry / Singapore

General Insurance Association of Singapore (GIA)

The Progressive Years

Branding / Annual Report

12003D

2012 Advertising Bronze Pencil

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Ice Cream"

Collateral / Posters - Single

12022A

2012 Advertising Bronze Pencil

TBWA ESPANA / MADRID

SONY COMPUTER ENTERTAINMENT

Wound

Collateral / Posters - Single

12023A

2012 Advertising Bronze Pencil

McCann Manchester / Prestbury

Aldi Stores Ltd

Aldi Like Brands

Consumer Television / :20 and Under - Campaign

12070T

2012 Design Bronze Pencil

Creative Juice Bangkok (TBWA Thailand) / Bangkok

SIAM TAMIYA

TAMIYA CALENDAR

Corporate Identity / Individual Item

12017D

2012 Interactive Bronze Pencil

Abbott Mead Vickers BBDO / London

WRIGLEYS 5 GUM

THE NIGHTJAR

Mobile Applications/Sites / Branded Games

12025N

2012 Design Bronze Pencil

Wirz Werbung AG / BBDO / Zurich

Caran d'Ache

Caran d'Ache Crayons

Outdoor Design / Billboards - Campaign

12049D

2012 Design Bronze Pencil

Paprika / Montreal

SDC du village / Aires libres

Aires libres – Amherst Park Anamorphic Installation

Spatial Design / Outdoor Spaces

12047D

2012 Branded Entertainment Bronze Pencil

CP+B and Digitas / Boulder

American Express

Small Business Gets An Official Day

Events and Installations

12044E

2012 Branded Entertainment Bronze Pencil

Wieden+Kennedy New York / New York

Jordan

The Explosive Game

Events and Installations

12045E

2012 Branded Entertainment Bronze Pencil

CP+B and Digitas / Boulder

American Express

Small Business Gets An Official Day

Best Brand Channel

12054E

2012 Branded Entertainment Bronze Pencil

Leo Burnett, Toronto / Toronto

James Ready

James Ready Spelling Bee Lottery

Best Brand Channel

12055E

2012 Branded Entertainment Bronze Pencil

McKinney / durham

Abbott Laboratories

The Unstoppable Tour

Best Brand Channel

12056E

2012 Interactive Bronze Pencil

john st. / Toronto

john st.

Catvertising

Online Films & Video / Self-Promotion - Single

12064N

2012 Branded Entertainment Bronze Pencil

McKinney / durham

Urban Ministries of Durham

SPENT

Gaming / Online gaming

12020E

2012 Interactive Bronze Pencil

Projector inc. / Shibuya

Intel

The Museum of Me

Social Media / Best Use of Social Media

12091N

2012 Advertising Bronze Pencil

JWT Shanghai / Shanghai

Anta

Anta “shoebox” installation

Collateral / P.O.P. and In-store - Campaign

12031A

2012 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Jameson

Pub Paintings

Collateral / P.O.P. and In-store - Campaign

12032A

2012 Advertising Bronze Pencil

Fuel Euro RSCG/ Lisbon / Lisboa

Amnesty International - Portugal

Mugshots

Public Service / Newspaper or Magazine - Campaign

12035A

2012 Interactive Bronze Pencil

Mccann Digital israel / tel-aviv

Israel anti-drug authority

Drugs Set Your Timeline

Interactive Advertising / Public Service/Non-Profit

12046N

2012 Advertising Bronze Pencil

DDB UK / LONDON

Harvey Nichols

Walk of Shame

Consumer Television / Under $80K Budget - Single

12074T

2012 Design Bronze Pencil

F/Nazca Saatchi & Saatchi / Sao Paulo

Pinacoteca

Curiosism Book

Publication Design / Book Cover Design

12053D

2012 Interactive Bronze Pencil

HUGE / Brooklyn

HBO

HBO GO Mobile Apps

Mobile Applications/Sites / Services

12029N

2012 Design Bronze Pencil

HJGHER / Singapore

Underscore

Underscore N°3: The Fight Issue

Publication Design / Magazine Layout Design

12056D

2012 Interactive Bronze Pencil

Volontaire / Stockholm

Sweden (Swedish institute/VisitSweden)

Curators of Sweden

Social Media / Microblogging

12086N

2012 Branded Entertainment Bronze Pencil

DDB Sydney / Sydney

Wrigleys Eclipse

Toll Booth Ice

Promos / Television Promo

12003E

2012 Branded Entertainment Bronze Pencil

ANATOMY / New York

Nat Geo WILD

Every Instinct

Promos / Television Promo

12059E

2012 Branded Entertainment Bronze Pencil

Ogilvy Johannesburg / Johannesburg

MK

MK is

Promos / Television Promo

12060E

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Casa do Zezinho

Share with those who need

Public Service / Outdoor and Posters - Single

12065D

2012 Design Bronze Pencil

Rethink / Vancouver

Dogwood Initiative

Oil Poster

Public Service / Outdoor and Posters - Single

12066D

2012 Interactive Bronze Pencil

Mistress / Venice

Mattel Inc.

Hot Wheels For Real

Integrated Branding / Integrated Branding Campaign - 360

12068N

2012 Interactive Bronze Pencil

Drill Inc. / Shibuya

NTT DOCOMO

XYLOPHONE

Craft / Sound Design

12085N

2012 Interactive Bronze Pencil

Google Creative Lab / New York

Google

Search Stories

Online Films & Video / Short Form - Series/Episodes

12059N

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Escola Panamericana de Arte e Design

Coincidences

Public Service / Outdoor and Posters - Campaign

12069D

2012 Design Bronze Pencil

Leo Burnett / Toronto

Leo Burnett, Toronto

Edit

Industrial Design/Product Design / Single or Campaign

12025D

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