The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Sound of Football - A Pepsi Refresh Initiative Agency: Akestam Holst / Stockholm Client: Pepsico / Carlsberg Category: Mobile Applications/Sites / Augmented Reality
Transformers: Dark of the Moon Augmented Reality App Agency: DIGITALKITCHEN / Chicago Client: Paramount Pictures Category: Mobile Applications/Sites / Augmented Reality
Have a good choice! Agency: E.Co.,Ltd. / Tokyo Client: GRILL BURGER CLUB SASA Category: Collateral Design / P.O.P. and In-Store - Single
Karate Boy Agency: GREY tokyo / Tokyo Client: NINSEIKAN KARATE SCHOOL Category: Collateral Design / P.O.P. and In-Store - Single
Karate Girl Agency: GREY tokyo / Tokyo Client: NINSEIKAN KARATE SCHOOL Category: Collateral Design / P.O.P. and In-Store - Single
POPCORN SOFA Agency: Ogilvy Brasil / são paulo Client: MAGAZINE LUIZA Category: Collateral Design / P.O.P. and In-Store - Single
Right size of your needs Agency: AlmapBBDO / São Paulo Client: MAN Trucks Category: Collateral / Posters - Campaign
Keep Fighting The Good Fight Agency: DDB New York / New York Client: Art Director's Club Category: Collateral / Posters - Campaign
Find Your Way Agency: DDB Singapore / Singapore Client: 3M Singapore Pte Ltd Category: Collateral / Posters - Campaign
Game Signatures Agency: George Patterson Y&R / Melbourne Client: Australian Football League Category: Collateral / Posters - Campaign
KILLER SNEEZE Agency: JWT Vietnam / Ho Chi Minh City Client: UNITED PHARMA (VIETNAM), INC. Category: Collateral / Posters - Campaign
updated every second Agency: Kolle Rebbe / Hamburg Client: Gruner + Jahr AG & Co. KG Category: Collateral / Posters - Campaign
Deep Sleep Campaign Agency: Leo Burnett Hong Kong / Hong Kong Client: Casablanca Category: Collateral / Posters - Campaign
Original Parts Agency: Leo Burnett Tailor Made / São Paulo Client: Fiat Category: Collateral / Posters - Campaign
Bounty Picks It Up Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Campaign
Evolve Skate Agency: Ogilvy Group Melbourne / Melbourne Client: Scott Holding Category: Collateral / Posters - Campaign
Luxurious Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Collateral / P.O.P. and In-store - Single
Special Bench Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Nike Category: Collateral / P.O.P. and In-store - Single
Curiosism Installation Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Pinacoteca Museum Category: Collateral / P.O.P. and In-store - Single
Pub Paintings: Quill Agency: TBWA\Chiat\Day / New York Client: Jameson Category: Collateral / P.O.P. and In-store - Single
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Magazine / Full Page or Spread - Single
STAIRS Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Single
SWING Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Single
Mini Chupa Chups Kipik Agency: DDB, Paris / Paris Client: Perfetti van Melle Category: Magazine / Full Page or Spread - Single
Mini Chuppa Chuppa kipik-Sindy Agency: DDB, Paris / Paris Client: Perfetti van Melle Category: Magazine / Full Page or Spread - Single
Advanced Obstacle Detector "Deer" Agency: Draftfcb South Africa / Sandton Client: Lexus Category: Magazine / Full Page or Spread - Single
PEDESTRIAN Agency: Forsman & Bodenfors / Gothenburg Client: VOLVO CARS SWEDEN Category: Magazine / Full Page or Spread - Single
Egg Agency: M & C Saatchi / Sydney Client: Steggles Category: Magazine / Full Page or Spread - Single
Tennis Agency: Ogilvy & Mather Group, HK / Hong Kong Client: Beijing Sports Radio Category: Magazine / Full Page or Spread - Single
Boxing Agency: Ogilvy & Mather Group, HK / Hong Kong Client: Beijing Sports Radio Category: Magazine / Full Page or Spread - Single
Jet Fighter Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Magazine / Full Page or Spread - Single
Wrestler Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Magazine / Full Page or Spread - Single
Smell Better than Yourself Print - Library Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Magazine / Full Page or Spread - Single
Smell Better than Yourself Print - Elevator Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Magazine / Full Page or Spread - Single
The World´s Fastest Purchase Agency: Circus / mexico Client: Puma Category: Experiential Advertising / Events and Competitions
Long Live Imagination, Project Imagin8ion Agency: Grey New York / New York Client: Canon Category: Experiential Advertising / Events and Competitions
Cars tweet empty parking spaces Agency: Jung von Matt AG / Stuttgart Client: Mercedes-Benz Category: Experiential Advertising / Events and Competitions
The Charity Test Drive Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Experiential Advertising / Events and Competitions
CONTREXPERIENCE Agency: Marcel / Paris Client: CONTREX Category: Experiential Advertising / Events and Competitions
Wimpy Braille Burgers Agency: MetropolitanRepublic / Johanneesburg Client: Wimpy Category: Experiential Advertising / Events and Competitions
Swap Meet Agency: mono / Minneapolis Client: Blu Dot Category: Experiential Advertising / Events and Competitions
Steal Banksy Agency: Naked Communications / Sydney Client: Art Series Hotels Category: Experiential Advertising / Events and Competitions
Your name here Agency: Walrus / New York Client: Smith & Wollensky Category: Experiential Advertising / Events and Competitions
Death Road Agency: 180LA / Santa Monica Client: Mitsubishi Motors Category: Online Branded Entertainment / Short-form
Quick Fix with Gwen and Maxi Agency: 180LA / Santa Monica Client: Los Angeles Mission Category: Online Branded Entertainment / Short-form
Chipotle's Abandoned Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Online Branded Entertainment / Short-form
Chipotle's Back to the Start Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Online Branded Entertainment / Short-form
Jeremiah Weed's Badass Campaign Agency: Creative Artists Agency / Los Angeles Client: Diageo Category: Online Branded Entertainment / Short-form
Bug Circus Generator Agency: Denizen Company / Culver City Client: Qualcomm Category: Online Branded Entertainment / Short-form
Charlie Bit My Finger - The Horror Agency: doug & serge inc. / Toronto Client: Canadian Film Centre Category: Online Branded Entertainment / Short-form

2012 Interactive Merit Award

Akestam Holst / Stockholm

Pepsico / Carlsberg

Sound of Football - A Pepsi Refresh Initiative

Mobile Applications/Sites / Augmented Reality

12137N

2012 Interactive Merit Award

DIGITALKITCHEN / Chicago

Paramount Pictures

Transformers: Dark of the Moon Augmented Reality App

Mobile Applications/Sites / Augmented Reality

12138N

2012 Design Merit Award

E.Co.,Ltd. / Tokyo

GRILL BURGER CLUB SASA

Have a good choice!

Collateral Design / P.O.P. and In-Store - Single

12145D

2012 Design Merit Award

GREY tokyo / Tokyo

NINSEIKAN KARATE SCHOOL

Karate Boy

Collateral Design / P.O.P. and In-Store - Single

12146D

2012 Design Merit Award

GREY tokyo / Tokyo

NINSEIKAN KARATE SCHOOL

Karate Girl

Collateral Design / P.O.P. and In-Store - Single

12147D

2012 Design Merit Award

Ogilvy Brasil / são paulo

MAGAZINE LUIZA

POPCORN SOFA

Collateral Design / P.O.P. and In-Store - Single

12148D

2012 Advertising Merit Award

AlmapBBDO / São Paulo

MAN Trucks

Right size of your needs

Collateral / Posters - Campaign

12225A

2012 Advertising Merit Award

DDB New York / New York

Art Director's Club

Keep Fighting The Good Fight

Collateral / Posters - Campaign

12226A

2012 Advertising Merit Award

DDB Singapore / Singapore

3M Singapore Pte Ltd

Find Your Way

Collateral / Posters - Campaign

12227A

2012 Advertising Merit Award

George Patterson Y&R / Melbourne

Australian Football League

Game Signatures

Collateral / Posters - Campaign

12228A

2012 Advertising Merit Award

JWT Vietnam / Ho Chi Minh City

UNITED PHARMA (VIETNAM), INC.

KILLER SNEEZE

Collateral / Posters - Campaign

12229A

2012 Advertising Merit Award

Kolle Rebbe / Hamburg

Gruner + Jahr AG & Co. KG

updated every second

Collateral / Posters - Campaign

12230A

2012 Advertising Merit Award

Leo Burnett Hong Kong / Hong Kong

Casablanca

Deep Sleep Campaign

Collateral / Posters - Campaign

12231A

2012 Advertising Merit Award

Leo Burnett Tailor Made / São Paulo

Fiat

Original Parts

Collateral / Posters - Campaign

12232A

2012 Advertising Merit Award

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up

Collateral / Posters - Campaign

12233A

2012 Advertising Merit Award

Ogilvy Group Melbourne / Melbourne

Scott Holding

Evolve Skate

Collateral / Posters - Campaign

12234A

2012 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Luxurious

Collateral / P.O.P. and In-store - Single

12235A

2012 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Nike

Special Bench

Collateral / P.O.P. and In-store - Single

12236A

2012 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Pinacoteca Museum

Curiosism Installation

Collateral / P.O.P. and In-store - Single

12237A

2012 Advertising Merit Award

TBWA\Chiat\Day / New York

Jameson

Pub Paintings: Quill

Collateral / P.O.P. and In-store - Single

12238A

2012 Advertising Merit Award

72andSunny / Los Angeles

K-Swiss

MFCEO

Magazine / Full Page or Spread - Single

12152A

2012 Advertising Merit Award

DDB ARGENTINA / CABA

VOLKSWAGEN DE ARGENTINA

STAIRS

Magazine / Full Page or Spread - Single

12153A

2012 Advertising Merit Award

DDB ARGENTINA / CABA

VOLKSWAGEN DE ARGENTINA

SWING

Magazine / Full Page or Spread - Single

12154A

2012 Advertising Merit Award

DDB, Paris / Paris

Perfetti van Melle

Mini Chupa Chups Kipik

Magazine / Full Page or Spread - Single

12155A

2012 Advertising Merit Award

DDB, Paris / Paris

Perfetti van Melle

Mini Chuppa Chuppa kipik-Sindy

Magazine / Full Page or Spread - Single

12156A

2012 Advertising Merit Award

Draftfcb South Africa / Sandton

Lexus

Advanced Obstacle Detector "Deer"

Magazine / Full Page or Spread - Single

12157A

2012 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

VOLVO CARS SWEDEN

PEDESTRIAN

Magazine / Full Page or Spread - Single

12158A

2012 Advertising Merit Award

M & C Saatchi / Sydney

Steggles

Egg

Magazine / Full Page or Spread - Single

12159A

2012 Advertising Merit Award

Ogilvy & Mather Group, HK / Hong Kong

Beijing Sports Radio

Tennis

Magazine / Full Page or Spread - Single

12160A

2012 Advertising Merit Award

Ogilvy & Mather Group, HK / Hong Kong

Beijing Sports Radio

Boxing

Magazine / Full Page or Spread - Single

12161A

2012 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

Jet Fighter

Magazine / Full Page or Spread - Single

12162A

2012 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

Wrestler

Magazine / Full Page or Spread - Single

12163A

2012 Advertising Merit Award

Wieden + Kennedy, Portland / Portland

Old Spice

Smell Better than Yourself Print - Library

Magazine / Full Page or Spread - Single

12164A

2012 Advertising Merit Award

Wieden + Kennedy, Portland / Portland

Old Spice

Smell Better than Yourself Print - Elevator

Magazine / Full Page or Spread - Single

12165A

2012 Advertising Merit Award

Circus / mexico

Puma

The World´s Fastest Purchase

Experiential Advertising / Events and Competitions

12484G

2012 Advertising Merit Award

Grey New York / New York

Canon

Long Live Imagination, Project Imagin8ion

Experiential Advertising / Events and Competitions

12485G

2012 Advertising Merit Award

Jung von Matt AG / Stuttgart

Mercedes-Benz

Cars tweet empty parking spaces

Experiential Advertising / Events and Competitions

12486G

2012 Advertising Merit Award

Jung von Matt AG / Hamburg

Daimler AG

The Charity Test Drive

Experiential Advertising / Events and Competitions

12487G

2012 Advertising Merit Award

Marcel / Paris

CONTREX

CONTREXPERIENCE

Experiential Advertising / Events and Competitions

12488G

2012 Advertising Merit Award

MetropolitanRepublic / Johanneesburg

Wimpy

Wimpy Braille Burgers

Experiential Advertising / Events and Competitions

12489G

2012 Advertising Merit Award

mono / Minneapolis

Blu Dot

Swap Meet

Experiential Advertising / Events and Competitions

12490G

2012 Advertising Merit Award

Naked Communications / Sydney

Art Series Hotels

Steal Banksy

Experiential Advertising / Events and Competitions

12491G

2012 Advertising Merit Award

Walrus / New York

Smith & Wollensky

Your name here

Experiential Advertising / Events and Competitions

12492G

2012 Branded Entertainment Merit Award

180LA / Santa Monica

Mitsubishi Motors

Death Road

Online Branded Entertainment / Short-form

12105E

2012 Branded Entertainment Merit Award

180LA / Santa Monica

Los Angeles Mission

Quick Fix with Gwen and Maxi

Online Branded Entertainment / Short-form

12106E

2012 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Chipotle

Chipotle's Abandoned

Online Branded Entertainment / Short-form

12107E

2012 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Chipotle

Chipotle's Back to the Start

Online Branded Entertainment / Short-form

12108E

2012 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Diageo

Jeremiah Weed's Badass Campaign

Online Branded Entertainment / Short-form

12109E

2012 Branded Entertainment Merit Award

Denizen Company / Culver City

Qualcomm

Bug Circus Generator

Online Branded Entertainment / Short-form

12110E

2012 Branded Entertainment Merit Award

doug & serge inc. / Toronto

Canadian Film Centre

Charlie Bit My Finger - The Horror

Online Branded Entertainment / Short-form

12111E

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