The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

LIVING MASTERPIECE Agency: Abbott Mead Vickers BBDO / London Client: GE Category: Experiential Advertising / Installations
Money Machine Agency: AlmapBBDO / São Paulo Client: Peixe Urbano Category: Experiential Advertising / Installations
"Here" balloon Agency: Cheil Worldwide / Seoul Client: S-Oil Category: Experiential Advertising / Installations
Billboard powered by oranges Agency: DDB, Paris / Paris Client: Tropicana Category: Experiential Advertising / Installations
Second Look Detroit Agency: Fallon / Minneapolis Client: H&R Block Category: Experiential Advertising / Installations
GPS Agency: Grey Group / Mexico City Client: AMNESTY INTERNATIONAL Category: Experiential Advertising / Installations
Upside down Agency: Ogilvy & Mather Amsterdam / Amsterdam Client: Allsecur Category: Experiential Advertising / Installations
The Canvas Experiment Agency: Perfect Fools / Stockholm Client: Converse EMEA Category: Experiential Advertising / Installations
The Laundry-Gallery Agency: Scholz & Friends / Berlin Client: Siemens Electrogeräte GmbH Category: Experiential Advertising / Installations
Give-a-Toy Store Agency: Venables Bell & Partners / San Francisco Client: eBay Category: Experiential Advertising / Installations
The Explosions Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Experiential Advertising / Installations
Milano Salone 2011 Agency: Daiko Advertising Inc. / Osaka Client: Panasonic Corporation Category: Branding / Booklet/Brochure
iida Agency: GROUND / Tokyo Client: KDDI CORPORATION Category: Branding / Booklet/Brochure
The Dream Room Agency: Morris Pinewood Stockholm / Stockholm Client: Liljevalchs Category: Branding / Booklet/Brochure
Social Pump Up Agency: Droga5 / New York Client: Puma Category: Consumer Television / 60 Second - Single
Google Chrome: The Johnny Cash Project Agency: Google Creative Lab and @radical.media / New York Client: Google Category: Consumer Television / 60 Second - Single
Bright Idea Agency: AlmapBBDO / São Paulo Client: GE Category: Consumer Television / 60 Second - Single
Letter Agency: Badillo Nazca S&S / San Juan Client: Toyota de PR Category: Consumer Television / 60 Second - Single
Underdog Agency: BBDO New York / New York Client: HBO Category: Consumer Television / 60 Second - Single
Big Day Agency: BBH LONDON / London Client: Weetabix Category: Consumer Television / 60 Second - Single
The Last Dictator Standing Agency: Black River FC / Johannesburg Client: Nando's South Africa Category: Consumer Television / 60 Second - Single
60 Things in 60 Seconds Agency: DDB / Auckland Client: SKY Television Category: Consumer Television / 60 Second - Single
Victor Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: Sony PlayStation Category: Consumer Television / 60 Second - Single
The Bark Side Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / 60 Second - Single
Colon 101 Agency: Euro RSCG Israel / Tel Aviv Client: Reckitt Benckiser Category: Consumer Television / 60 Second - Single
Then and Now Agency: Goodby, Silverstein & Partners / San Francisco Client: Chevrolet Category: Consumer Television / 60 Second - Single
My Dad's Car Agency: Goodby, Silverstein & Partners / San Francisco Client: Chevrolet Category: Consumer Television / 60 Second - Single
One Hitter Agency: The Brooklyn Brothers / New York Client: New Era Category: Consumer Television / 60 Second - Single
Urn Agency: JWT New York / New York Client: Kraft Foods Category: Consumer Television / 60 Second - Single
Blind Spot Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Consumer Television / 60 Second - Single
Give and Get Agency: Leo Burnett Chicago / Chicago Client: Hallmark Category: Consumer Television / 60 Second - Single
Balloons Agency: LDC / São Paulo Client: MTV Brasil Category: Consumer Television / 60 Second - Single
Blam! Blam! Agency: Droga5 / Los Angeles Client: Puma Category: Consumer Television / 60 Second - Single
Dear Sophie Agency: BBH and Google Creative Lab / Los Angeles Client: Google Chrome Category: Consumer Television / 60 Second - Single
2012 Agency: Ponce Buenos Aires / Buenos Aires Client: Unilever Category: Consumer Television / 60 Second - Single
ZE - Electric life Agency: Publicis Conseil / PARIS Client: Renault Category: Consumer Television / 60 Second - Single
Super In. Super Out. Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Consumer Television / 60 Second - Single
Gas Powered Everything Agency: TBWA Chiat Day, Los Angeles & Toronto / Los Angeles Client: Nissan Category: Consumer Television / 60 Second - Single
No Sheep - No Sleep Agency: TRY/ Apt / Oslo Client: Volkswagen Category: Consumer Television / 60 Second - Single
Handlebar Moustache Agency: Wieden+Kennedy New York / New York Client: Heineken USA Category: Consumer Television / 60 Second - Single
Dirty Cops Agency: Young & Rubicam / New York Client: Land Rover Category: Consumer Television / 60 Second - Single
Mosquito Agency: BBDO Russia Group / Moscow Client: StroyMaster Category: Consumer Television / Under $80K Budget - Single
Rehabilitation is Possible Agency: Ogilvy Cape Town / Cape Town Client: Prison Broadcasting Network Category: Consumer Television / Under $80K Budget - Single
Dig Deeper Agency: BBDO New York / New York Client: HBO Category: Branded Content / Online
Remember Me Agency: CP+B / Boulder Client: MetLife Foundation Category: Branded Content / Online
Autodance Agency: CP+B / Boulder Client: Ubisoft Category: Branded Content / Online
Your Second Shot Agency: Dentsu America / Harrison Client: Canon PowerShot Category: Branded Content / Online
Always Open Agency: Gotham / New York Client: Denny's Category: Branded Content / Online
BHF - Vinnie Agency: Grey London / London Client: The British Heart Foundation Category: Branded Content / Online
Long Live Imagination, Project Imagin8ion Agency: Grey New York / New York Client: Canon Category: Branded Content / Online

2012 Advertising Merit Award

Abbott Mead Vickers BBDO / London

GE

LIVING MASTERPIECE

Experiential Advertising / Installations

12493G

2012 Advertising Merit Award

AlmapBBDO / São Paulo

Peixe Urbano

Money Machine

Experiential Advertising / Installations

12494G

2012 Advertising Merit Award

Cheil Worldwide / Seoul

S-Oil

"Here" balloon

Experiential Advertising / Installations

12495G

2012 Advertising Merit Award

DDB, Paris / Paris

Tropicana

Billboard powered by oranges

Experiential Advertising / Installations

12496G

2012 Advertising Merit Award

Fallon / Minneapolis

H&R Block

Second Look Detroit

Experiential Advertising / Installations

12497G

2012 Advertising Merit Award

Grey Group / Mexico City

AMNESTY INTERNATIONAL

GPS

Experiential Advertising / Installations

12498G

2012 Advertising Merit Award

Ogilvy & Mather Amsterdam / Amsterdam

Allsecur

Upside down

Experiential Advertising / Installations

12499G

2012 Advertising Merit Award

Perfect Fools / Stockholm

Converse EMEA

The Canvas Experiment

Experiential Advertising / Installations

12500G

2012 Advertising Merit Award

Scholz & Friends / Berlin

Siemens Electrogeräte GmbH

The Laundry-Gallery

Experiential Advertising / Installations

12501G

2012 Advertising Merit Award

Venables Bell & Partners / San Francisco

eBay

Give-a-Toy Store

Experiential Advertising / Installations

12502G

2012 Advertising Merit Award

Wieden+Kennedy New York / New York

JORDAN

The Explosions Game

Experiential Advertising / Installations

12503G

2012 Design Merit Award

Daiko Advertising Inc. / Osaka

Panasonic Corporation

Milano Salone 2011

Branding / Booklet/Brochure

12082D

2012 Design Merit Award

GROUND / Tokyo

KDDI CORPORATION

iida

Branding / Booklet/Brochure

12083D

2012 Design Merit Award

Morris Pinewood Stockholm / Stockholm

Liljevalchs

The Dream Room

Branding / Booklet/Brochure

12084D

2012 Advertising Merit Award

Droga5 / New York

Puma

Social Pump Up

Consumer Television / 60 Second - Single

2012 Advertising Merit Award

Google Creative Lab and @radical.media / New York

Google

Google Chrome: The Johnny Cash Project

Consumer Television / 60 Second - Single

12322T

2012 Advertising Merit Award

AlmapBBDO / São Paulo

GE

Bright Idea

Consumer Television / 60 Second - Single

12323T

2012 Advertising Merit Award

Badillo Nazca S&S / San Juan

Toyota de PR

Letter

Consumer Television / 60 Second - Single

12324T

2012 Advertising Merit Award

BBDO New York / New York

HBO

Underdog

Consumer Television / 60 Second - Single

12325T

2012 Advertising Merit Award

BBH LONDON / London

Weetabix

Big Day

Consumer Television / 60 Second - Single

12326T

2012 Advertising Merit Award

Black River FC / Johannesburg

Nando's South Africa

The Last Dictator Standing

Consumer Television / 60 Second - Single

12327T

2012 Advertising Merit Award

DDB / Auckland

SKY Television

60 Things in 60 Seconds

Consumer Television / 60 Second - Single

12328T

2012 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

Sony PlayStation

Victor

Consumer Television / 60 Second - Single

12329T

2012 Advertising Merit Award

Deutsch / Los Angeles

Volkswagen

The Bark Side

Consumer Television / 60 Second - Single

12330T

2012 Advertising Merit Award

Euro RSCG Israel / Tel Aviv

Reckitt Benckiser

Colon 101

Consumer Television / 60 Second - Single

12331T

2012 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Chevrolet

Then and Now

Consumer Television / 60 Second - Single

12332T

2012 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Chevrolet

My Dad's Car

Consumer Television / 60 Second - Single

12333T

2012 Advertising Merit Award

The Brooklyn Brothers / New York

New Era

One Hitter

Consumer Television / 60 Second - Single

12334T

2012 Advertising Merit Award

JWT New York / New York

Kraft Foods

Urn

Consumer Television / 60 Second - Single

12336T

2012 Advertising Merit Award

Leo Burnett Chicago / Chicago

Allstate

Blind Spot

Consumer Television / 60 Second - Single

12337T

2012 Advertising Merit Award

Leo Burnett Chicago / Chicago

Hallmark

Give and Get

Consumer Television / 60 Second - Single

12338T

2012 Advertising Merit Award

LDC / São Paulo

MTV Brasil

Balloons

Consumer Television / 60 Second - Single

12339T

2012 Advertising Merit Award

Droga5 / Los Angeles

Puma

Blam! Blam!

Consumer Television / 60 Second - Single

12340T

2012 Advertising Merit Award

BBH and Google Creative Lab / Los Angeles

Google Chrome

Dear Sophie

Consumer Television / 60 Second - Single

12341T

2012 Advertising Merit Award

Ponce Buenos Aires / Buenos Aires

Unilever

2012

Consumer Television / 60 Second - Single

12342T

2012 Advertising Merit Award

Publicis Conseil / PARIS

Renault

ZE - Electric life

Consumer Television / 60 Second - Single

12343T

2012 Advertising Merit Award

Publicis Mojo / Millers Point

Lion Nathan

Super In. Super Out.

Consumer Television / 60 Second - Single

12344T

2012 Advertising Merit Award

TBWA Chiat Day, Los Angeles & Toronto / Los Angeles

Nissan

Gas Powered Everything

Consumer Television / 60 Second - Single

12345T

2012 Advertising Merit Award

TRY/ Apt / Oslo

Volkswagen

No Sheep - No Sleep

Consumer Television / 60 Second - Single

12346T

2012 Advertising Merit Award

Wieden+Kennedy New York / New York

Heineken USA

Handlebar Moustache

Consumer Television / 60 Second - Single

12347T

2012 Advertising Merit Award

Young & Rubicam / New York

Land Rover

Dirty Cops

Consumer Television / 60 Second - Single

12348T

2012 Advertising Merit Award

BBDO Russia Group / Moscow

StroyMaster

Mosquito

Consumer Television / Under $80K Budget - Single

12387T

2012 Advertising Merit Award

Ogilvy Cape Town / Cape Town

Prison Broadcasting Network

Rehabilitation is Possible

Consumer Television / Under $80K Budget - Single

12388T

2012 Advertising Merit Award

BBDO New York / New York

HBO

Dig Deeper

Branded Content / Online

12441T

2012 Advertising Merit Award

CP+B / Boulder

MetLife Foundation

Remember Me

Branded Content / Online

12442T

2012 Advertising Merit Award

CP+B / Boulder

Ubisoft

Autodance

Branded Content / Online

12443T

2012 Advertising Merit Award

Dentsu America / Harrison

Canon PowerShot

Your Second Shot

Branded Content / Online

12444T

2012 Advertising Merit Award

Gotham / New York

Denny's

Always Open

Branded Content / Online

12445T

2012 Advertising Merit Award

Grey London / London

The British Heart Foundation

BHF - Vinnie

Branded Content / Online

12446T

2012 Advertising Merit Award

Grey New York / New York

Canon

Long Live Imagination, Project Imagin8ion

Branded Content / Online

12447T

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