The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Websites / Consumer Goods
The Progressive Years
Agency: &Larry / Singapore
Client: General Insurance Association of Singapore (GIA) Category: Branding / Annual Report
American Rom
Agency: Bv McCann Erickson Romania / Bucharest
Client: Kandia Dulce Category: Integrated Branding / Consumer Campaign
Banner Dove NFL
Agency: Grupo W / Saltillo
Client: Unilever Category: Interactive Advertising / Banners - Dynamic - Single
Lifestyle Baddie Bags
Agency: JWT India / Mumbai
Client: Lifestyle Category: Collateral Design / P.O.P. and In-Store - Campaign
Key to Viano
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Out Of Home / Digital / Electronic - Single or Campaign
Run With Ryan
Agency: VITRO / San Diego
Client: ASICS Category: Out Of Home / Digital / Electronic - Single or Campaign
Play-Doh
Agency: DDB, Paris / Paris
Client: Hasbro Category: Newspaper / Full Page or Spread - Single
"See you later"
Agency: JWT / FABRIKANT / Zurich
Client: Kimberly-Clark GmbH Category: Newspaper / Full Page or Spread - Single
Sperm Visualizer
Agency: PARTY / Tokyo
Client: Space Shower Network Inc. Category: Craft / Animation/Motion Graphics
Small Business Gets An Official Day
Agency: CP+B and Digitas / Boulder
Client: American Express Category: Best Brand Channel
James Ready Spelling Bee Lottery
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Best Brand Channel
The Unstoppable Tour
Agency: McKinney / durham
Client: Abbott Laboratories Category: Best Brand Channel
THE NIGHTJAR
Agency: Abbott Mead Vickers BBDO / London
Client: WRIGLEYS 5 GUM Category: Mobile Applications/Sites / Branded Games
Adopt US Kids Campaign
Agency: Kirshenbaum Bond Senecal + Partners / New York
Client: Ad Council Category: Public Service / Television - Campaign
BHF - Angina Monologues
Agency: Grey London / London
Client: The British Heart Foundation Category: Television / Specials or one-time screenings
OK GO
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Chevrolet Category: Branded Content / Music Videos
Hangeul.Dream.Path
Agency: 601bisang / seoul
Client: KT&G sangsangmadang Category: Publication Design / Book Layout Design
Share with those who need
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho Category: Public Service / Collateral - Campaign
Mugshots
Agency: Fuel Euro RSCG/ Lisbon / Lisboa
Client: Amnesty International - Portugal Category: Public Service / Newspaper or Magazine - Campaign
Walk of Shame
Agency: DDB UK / LONDON
Client: Harvey Nichols Category: Consumer Television / Under $80K Budget - Single
Hot Wheels For Real
Agency: Mistress / Venice
Client: Mattel Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
Billboard powered by oranges
Agency: DDB, Paris / Paris
Client: Tropicana Category: Out Of Home / Transit & Outdoor Installations - Single
The Return of Dictator Ben Ali
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: Engagement Citoyen Category: Online Films & Video / Event or Live Webcast - Single
Interruptions
Agency: Young & Rubicam Argentina / Buenos Aires
Client: Bayer Category: Newspaper / Full Page or Spread - Campaign
The Return of Dictator Ben Ali
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: Engagement Citoyen Category: Experiential Advertising / Installations
Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries Category: Interactive Advertising / Environmental/Experiential - Single
Ariel Fashion Shoot
Agency: Saatchi & Saatchi Stockholm / Stockholm
Client: Procter & Gamble Nordic Category: Interactive Advertising / Environmental/Experiential - Single
Catvertising
Agency: john st. / Toronto
Client: john st. Category: Online Films & Video / Self-Promotion - Single
Second Look Detroit
Agency: Fallon / Minneapolis
Client: H&R Block Category: Branded Content / Online
Curators of Sweden
Agency: Volontaire / Stockholm
Client: Sweden (Swedish institute/VisitSweden) Category: Social Media / Microblogging
CONNECTING LIFELINES
Agency: DENTSU INC. / Tokyo
Client: Honda Motor Co., Ltd. Category: Integrated Branding / Integrated Branding Campaign - Online
Ariel Fashion Shoot
Agency: Saatchi & Saatchi Stockholm / Stockholm
Client: Procter & Gamble Nordic Category: Integrated Branding / Integrated Branding Campaign - Online
Aldi Like Brands
Agency: McCann Manchester / Prestbury
Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Campaign
What will they be when they grow up?
Agency: Little Jacket / Cleveland
Client: Open Doors Academy Category: Public Service / Collateral - Single
Search Stories
Agency: Google Creative Lab / New York
Client: Google Category: Online Films & Video / Short Form - Series/Episodes
Code: NOAH
Agency: Jung von Matt AG / Hamburg
Client: Noah animal protection Category: Experiential Advertising / Events and Competitions
TBS Rebrand Sizzle
Agency: Ferroconcrete / Los Angeles
Client: TBS Category: Motion Graphics / Network ID
The Steve Jobs Moment of Silence
Agency: KNARF® / New York
Client: Moment of Silence Inc. Category: Public Service / Collateral - Single
So...Soap!
Agency: CoDesign Ltd / HONG KONG
Client: SLOW (Sustainable Lifestyle & Organic Work Ltd) Category: Sustainability in Design / Single or Campaign
UNICEF: Good Shirts
Agency: BBH / New York
Client: UNICEF Category: Innovation in Advertising / Single or Campaign
FASHION LAUNDRY
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: P&G (INT'L OPERATIONS), LTD. Category: Collateral / P.O.P. and In-store - Single
Horizons
Agency: OgilvyEntertainment / New York
Client: DuPont Category: Television / Reality/Unscripted Series
MINI Rocketman Concept
Agency: BSUR Agency / Amsterdam
Client: MINI International Category: Broadcast Design / Animation
Kinetic V5
Agency: Kinetic Singapore / Singapore
Client: Kinetic Singapore Category: Websites / Corporate Website
MK is (story 1, character 1)
Agency: Ogilvy Johannesburg / Johannesburg
Client: MK Category: Broadcast Design / Campaign
The Real Cookbook
Agency: Kolle Rebbe/KOREFE / Hamburg
Client: Gerstenberg Verlag GmbH + Co. KG Category: Package Design / Package Design - Single
1882 Anxious People and a pen cap
Agency: MADRE / Capital Federal
Client: Destilados Argentinos S.A. Category: Consumer Television / Over 60 second - Single