The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Good morning. Good afternoon. Good night. Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: SESC_Videobrasil Category: Broadcast Design / Single
A Sound Logo - Inspired by Hamburg Agency: kempertrautmann gmbh / Hamburg Client: Philharmoniker Hamburg Category: Broadcast Design / Single
The Rotisserie Channel Agency: BBDO Toronto / Toronto Client: Cara Operations Inc. Category: Integrated Branding / Integrated Branding Campaign - Online
Touching The Stars Agency: BBH / New York Client: BBC Category: Integrated Branding / Integrated Branding Campaign - Online
Long Live Play Agency: Deutsch Inc / Los Angeles Client: Sony Computer Entertainment America Category: Integrated Branding / Integrated Branding Campaign - Online
Lullabies Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - Online
Xperia Studio Agency: LBi US / New York Client: Sony Ericsson Category: Integrated Branding / Integrated Branding Campaign - Online
SPARQ Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - Online
Pedigree Dog-A-Like App Agency: TEQUILA / Pyrmont Client: MARS PETCARE Category: Integrated Branding / Integrated Branding Campaign - Online
SCREW*D Agency: Y&R Chicago / Chicago Client: Craftsman Category: Integrated Branding / Integrated Branding Campaign - Online
Tough Guy Agency: BBDO / New York Client: HBO/Eastbound and Down Category: Consumer Radio / Single
Cock Fight Agency: BBDO / New York Client: HBO/Eastbound and Down Category: Consumer Radio / Single
Picture Day Agency: Bravo Group / New York Client: Leica Category: Consumer Radio / Single
Sticked - Porcelain Ballerina Agency: DDB Mexico / Distrito Federal Client: Henkel Mexico Category: Consumer Radio / Single
Pet Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Bully Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Asteroid Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Obama Agency: LatinWorks / Austin Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Merkel Agency: LatinWorks / Austin Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Oath of Office Agency: Publicis / New York Client: P&G / Scope Category: Consumer Radio / Single
Sat Nav Agency: SapientNitro / Surry Hills Client: Volvo Cars Category: Consumer Radio / Single
Bridge Agency: Y&R Chicago / Chicago Client: Craftsman Category: Consumer Radio / Single
nany the cow Agency: Y&R COLOMBIA / BOGOTA Client: salsa brava la constancia Category: Consumer Radio / Single
marcos the tuna Agency: Y&R COLOMBIA / BOGOTA Client: salsa brava la constancia Category: Consumer Radio / Single
Recycling Radio Agency: Young and Rubicam Mexico / Mexico, D.F. Client: Bonafont Category: Consumer Radio / Single
World Records Agency: 180LA / Santa Monica Client: Mitsubishi Motors Category: Events and Installations
Post-it War for Charity Agency: BBDO Proximity Hamburg / Duesseldorf Client: Ankerland e. V. Category: Events and Installations
Eye Contact Installation Agency: BBDO / New York Client: Ad Council/Autism Speaks Category: Events and Installations
Skate Pinball Agency: Colenso BBDO / Auckland Client: Frucor Beverages Ltd Category: Events and Installations
Projecting Pollution Agency: Conill Saatchi & Saatchi / Torrance Client: Toyota Motor Sales, USA Category: Events and Installations
Cocktail Mail Agency: George Patterson Y&R / Melbourne Client: Schweppes Category: Events and Installations
BIG SHARE! Agency: Hakuhodo Kettle / Tokyo Client: TOYOTA MARKETING JAPAN Category: Events and Installations
Jeep Ops Experience Agency: Relevent / Austin Client: Jeep Category: Events and Installations
The Snowflake & The Bubble Agency: iris worldwide / New York Client: Saks Fifth Avenue Category: Events and Installations
Fresh Home Delivery Campaign Agency: JWT India / Mumbai Client: Bennet Coleman & Co - The Times of India Category: Events and Installations
Back to Garbarino Agency: LEO BURNETT ARGENTINA / Buenos Aires Client: Garbarino Category: Events and Installations
BYO Cup Day Agency: Leo Burnett / Southbank Client: 7-Eleven Slurpee Category: Events and Installations
Play Big Agency: Designkitchen / Chicago Client: HP Category: Events and Installations
Contagion - Bacteria Billboard Agency: Lowe Roche / Toronto Client: Warner Brothers Pictures Canada Category: Events and Installations
Key to Viano Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Mercedes-Benz Vans Category: Events and Installations
Area 52 Agency: MediaCom / Sydney Client: Dell Alienware Category: Events and Installations
Wimpy Braille Burgers Agency: MetropolitanRepublic / Johanneesburg Client: Wimpy Category: Events and Installations
Hot Wheels World Record Jump Agency: Mistress / Venice Client: Mattel Inc. Category: Events and Installations
Dutch Shark Alarm Agency: Ogilvy & Mather Amsterdam / Amsterdam Client: Foundation Fortisland Pampus Category: Events and Installations
Puma Love Run Agency: Ogilvy Group Melbourne / Melbourne Client: Puma Category: Events and Installations
Check In to the Ballgame Agency: R/GA / New York Client: MasterCard Category: Events and Installations
SPARQ Agency: R/GA / New York Client: Nike Category: Events and Installations
Million Mile Joe - Parade Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Events and Installations
GT Academy Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Nissan Category: Events and Installations
Your name here Agency: Walrus / New York Client: Smith & Wollensky Category: Events and Installations

2012 Design Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

SESC_Videobrasil

Good morning. Good afternoon. Good night.

Broadcast Design / Single

12195D

2012 Design Merit Award

kempertrautmann gmbh / Hamburg

Philharmoniker Hamburg

A Sound Logo - Inspired by Hamburg

Broadcast Design / Single

12196D

2012 Interactive Merit Award

BBDO Toronto / Toronto

Cara Operations Inc.

The Rotisserie Channel

Integrated Branding / Integrated Branding Campaign - Online

12271N

2012 Interactive Merit Award

BBH / New York

BBC

Touching The Stars

Integrated Branding / Integrated Branding Campaign - Online

12272N

2012 Interactive Merit Award

Deutsch Inc / Los Angeles

Sony Computer Entertainment America

Long Live Play

Integrated Branding / Integrated Branding Campaign - Online

12273N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Lullabies

Integrated Branding / Integrated Branding Campaign - Online

12274N

2012 Interactive Merit Award

LBi US / New York

Sony Ericsson

Xperia Studio

Integrated Branding / Integrated Branding Campaign - Online

12275N

2012 Interactive Merit Award

R/GA / New York

Nike

SPARQ

Integrated Branding / Integrated Branding Campaign - Online

12276N

2012 Interactive Merit Award

TEQUILA / Pyrmont

MARS PETCARE

Pedigree Dog-A-Like App

Integrated Branding / Integrated Branding Campaign - Online

12277N

2012 Interactive Merit Award

Y&R Chicago / Chicago

Craftsman

SCREW*D

Integrated Branding / Integrated Branding Campaign - Online

12278N

2012 Advertising Merit Award

BBDO / New York

HBO/Eastbound and Down

Tough Guy

Consumer Radio / Single

12287R

2012 Advertising Merit Award

BBDO / New York

HBO/Eastbound and Down

Cock Fight

Consumer Radio / Single

12288R

2012 Advertising Merit Award

Bravo Group / New York

Leica

Picture Day

Consumer Radio / Single

12289R

2012 Advertising Merit Award

DDB Mexico / Distrito Federal

Henkel Mexico

Sticked - Porcelain Ballerina

Consumer Radio / Single

12290R

2012 Advertising Merit Award

Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok

Mai Tan co.,Ltd.

Pet

Consumer Radio / Single

12291R

2012 Advertising Merit Award

Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok

Mai Tan co.,Ltd.

Bully

Consumer Radio / Single

12292R

2012 Advertising Merit Award

Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok

Mai Tan co.,Ltd.

Asteroid

Consumer Radio / Single

12293R

2012 Advertising Merit Award

LatinWorks / Austin

Cine Las Americas International Film Festival

Obama

Consumer Radio / Single

12294R

2012 Advertising Merit Award

LatinWorks / Austin

Cine Las Americas International Film Festival

Merkel

Consumer Radio / Single

12295R

2012 Advertising Merit Award

Publicis / New York

P&G / Scope

Oath of Office

Consumer Radio / Single

12296R

2012 Advertising Merit Award

SapientNitro / Surry Hills

Volvo Cars

Sat Nav

Consumer Radio / Single

12297R

2012 Advertising Merit Award

Y&R Chicago / Chicago

Craftsman

Bridge

Consumer Radio / Single

12298R

2012 Advertising Merit Award

Y&R COLOMBIA / BOGOTA

salsa brava la constancia

nany the cow

Consumer Radio / Single

12299R

2012 Advertising Merit Award

Y&R COLOMBIA / BOGOTA

salsa brava la constancia

marcos the tuna

Consumer Radio / Single

12300R

2012 Advertising Merit Award

Young and Rubicam Mexico / Mexico, D.F.

Bonafont

Recycling Radio

Consumer Radio / Single

12301R

2012 Branded Entertainment Merit Award

180LA / Santa Monica

Mitsubishi Motors

World Records

Events and Installations

12136E

2012 Branded Entertainment Merit Award

BBDO Proximity Hamburg / Duesseldorf

Ankerland e. V.

Post-it War for Charity

Events and Installations

12137E

2012 Branded Entertainment Merit Award

BBDO / New York

Ad Council/Autism Speaks

Eye Contact Installation

Events and Installations

12138E

2012 Branded Entertainment Merit Award

Colenso BBDO / Auckland

Frucor Beverages Ltd

Skate Pinball

Events and Installations

12139E

2012 Branded Entertainment Merit Award

Conill Saatchi & Saatchi / Torrance

Toyota Motor Sales, USA

Projecting Pollution

Events and Installations

12140E

2012 Branded Entertainment Merit Award

George Patterson Y&R / Melbourne

Schweppes

Cocktail Mail

Events and Installations

12141E

2012 Branded Entertainment Merit Award

Hakuhodo Kettle / Tokyo

TOYOTA MARKETING JAPAN

BIG SHARE!

Events and Installations

12142E

2012 Branded Entertainment Merit Award

Relevent / Austin

Jeep

Jeep Ops Experience

Events and Installations

12143E

2012 Branded Entertainment Merit Award

iris worldwide / New York

Saks Fifth Avenue

The Snowflake & The Bubble

Events and Installations

12144E

2012 Branded Entertainment Merit Award

JWT India / Mumbai

Bennet Coleman & Co - The Times of India

Fresh Home Delivery Campaign

Events and Installations

12145E

2012 Branded Entertainment Merit Award

LEO BURNETT ARGENTINA / Buenos Aires

Garbarino

Back to Garbarino

Events and Installations

12146E

2012 Branded Entertainment Merit Award

Leo Burnett / Southbank

7-Eleven Slurpee

BYO Cup Day

Events and Installations

12147E

2012 Branded Entertainment Merit Award

Designkitchen / Chicago

HP

Play Big

Events and Installations

12148E

2012 Branded Entertainment Merit Award

Lowe Roche / Toronto

Warner Brothers Pictures Canada

Contagion - Bacteria Billboard

Events and Installations

12149E

2012 Branded Entertainment Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

Mercedes-Benz Vans

Key to Viano

Events and Installations

12150E

2012 Branded Entertainment Merit Award

MediaCom / Sydney

Dell Alienware

Area 52

Events and Installations

12151E

2012 Branded Entertainment Merit Award

MetropolitanRepublic / Johanneesburg

Wimpy

Wimpy Braille Burgers

Events and Installations

12152E

2012 Branded Entertainment Merit Award

Mistress / Venice

Mattel Inc.

Hot Wheels World Record Jump

Events and Installations

12153E

2012 Branded Entertainment Merit Award

Ogilvy & Mather Amsterdam / Amsterdam

Foundation Fortisland Pampus

Dutch Shark Alarm

Events and Installations

12154E

2012 Branded Entertainment Merit Award

Ogilvy Group Melbourne / Melbourne

Puma

Puma Love Run

Events and Installations

12155E

2012 Branded Entertainment Merit Award

R/GA / New York

MasterCard

Check In to the Ballgame

Events and Installations

12156E

2012 Branded Entertainment Merit Award

R/GA / New York

Nike

SPARQ

Events and Installations

12157E

2012 Branded Entertainment Merit Award

RPA / Santa Moinca

American Honda Motor Co., Inc.

Million Mile Joe - Parade

Events and Installations

12158E

2012 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Nissan

GT Academy

Events and Installations

12159E

2012 Branded Entertainment Merit Award

Walrus / New York

Smith & Wollensky

Your name here

Events and Installations

12160E

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