The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Feathers
Agency: Basic Books / Perseus Books Group / New York
Client: Basic Books Category: Publication Design / Book Cover Design
Dead Man Cooking
Agency: Jung von Matt / Hamburg
Client: ALIVE e.V. Category: Publication Design / Book Cover Design
Vending Machine
Agency: Grey Group - China / Shanghai
Client: World kitchen Category: Outdoor Design / Street Furniture
Cement Truck
Agency: Proximity Canada/BBDO Toronto / Toronto
Client: smart Canada Category: Outdoor Design / Street Furniture
MINI Parked Car Locator
Agency: TAXI Canada Ltd. / Toronto
Client: MINI Canada Category: Outdoor Design / Street Furniture
Carbon Film Quote
Agency: BBDO Proximity Duesseldorf / Duesseldorf
Client: BBDO Germany GmbH Category: Sustainability in Design / Single or Campaign
STOP THE WATER WHILE USING ME!
Agency: Kolle Rebbe/KOREFE / Hamburg
Client: T.D.G. Vertriebs GmbH & Co. KG Category: Sustainability in Design / Single or Campaign
iPad Smart Cover Launch Posters
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / Posters - Campaign
Marmite Posters
Agency: Big Wednesday / Cape Town
Client: Marmite Category: Collateral Design / Posters - Campaign
Expedia 15th Anniversary Posters
Agency: Creature / Seattle
Client: Expedia Category: Collateral Design / Posters - Campaign
Keep Fighting The Good Fight
Agency: DDB New York / New York
Client: Art Director's Club Category: Collateral Design / Posters - Campaign
Pattern*Pattern
Agency: Dentsu / Osaka
Client: Heiwa Paper Co.,LTD. Category: Collateral Design / Posters - Campaign
Get Back, Tohoku.
Agency: Dentsu Inc. / Dof Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Campaign
DESIGN FEVER!
Agency: DENTSU INC. / Minato-ku
Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign
Game Signatures
Agency: George Patterson Y&R / Melbourne
Client: Australian Football League Category: Collateral Design / Posters - Campaign
Thumbprints
Agency: Leo Burnett Chicago / Chicago
Client: Coca-Cola Category: Collateral Design / Posters - Campaign
Dexter Posters
Agency: Mattson Creative / Irvine
Client: Showtime Category: Collateral Design / Posters - Campaign
YAMAHEI
Agency: Mokutani Design / Kawasaki
Client: YAMAHEI Shoten Category: Collateral Design / Posters - Campaign
Tamiya
Agency: Ogilvy & Mather Vietnam / Hochiminh
Client: TAMIYA Category: Collateral Design / Posters - Campaign
There is a child in each man
Agency: Ogilvy Germany / Frankfurt
Client: Mattel Germany Category: Collateral Design / Posters - Campaign
Hochelaga Mon Amour
Agency: Paprika / Montreal
Client: Domison Category: Collateral Design / Posters - Campaign
WVRST
Agency: TAXI Canada Ltd. / Toronto
Client: WVRST Category: Collateral Design / Posters - Campaign
Fingerprints
Agency: TBWA\ India / Mumbai
Client: Imagine Category: Collateral Design / Posters - Campaign
SOS Festival Poster Campaign
Agency: The Jupiter Drawing Room (South Africa) Utopia / Cape Town
Client: BirdLife Category: Collateral Design / Posters - Campaign
Style Guide
Agency: 140 BBDO / Cape Town
Client: Oude Meester Brandy Category: Corporate Identity / Individual Item
Underwater Photography
Agency: Grey Worldwide India Pvt. Ltd. / Mumbai
Client: Colston julian Category: Corporate Identity / Individual Item
Maison Gerard
Agency: Mother / ny
Client: Maison Gerard Category: Corporate Identity / Individual Item
Defy, Subvert, Create
Agency: DOJO / San Francisco
Client: DOJO Category: Craft / Typography in Design - Campaign
mt train
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces
Hotwheels Loop
Agency: Ogilvy & Mather Colombia / Bogota
Client: Mattel Category: Spatial Design / Outdoor Spaces
Have a good choice!
Agency: E.Co.,Ltd. / Tokyo
Client: GRILL BURGER CLUB SASA Category: Collateral Design / P.O.P. and In-Store - Single
Karate Boy
Agency: GREY tokyo / Tokyo
Client: NINSEIKAN KARATE SCHOOL Category: Collateral Design / P.O.P. and In-Store - Single
Karate Girl
Agency: GREY tokyo / Tokyo
Client: NINSEIKAN KARATE SCHOOL Category: Collateral Design / P.O.P. and In-Store - Single
POPCORN SOFA
Agency: Ogilvy Brasil / são paulo
Client: MAGAZINE LUIZA Category: Collateral Design / P.O.P. and In-Store - Single
Plug into a better world - the world´s first socket ad
Agency: BBDO Proximity Duesseldorf / Duesseldorf
Client: Daimler AG / smart Category: Collateral Design / Promotion
The Guinness QR Cup
Agency: BBDO / New York
Client: Diageo/Guinness Category: Collateral Design / Promotion
Bouncing Mail
Agency: DDB MUDRA GROUP / MUMBAI
Client: Union Bank of India Category: Collateral Design / Promotion
PERFECT10N
Agency: Design Army / Washington
Client: Neenah Paper Category: Collateral Design / Promotion
Deep Sea Calendar
Agency: gürtlerbachmann Werbung GmbH / Hamburg
Client: Gruner + Jahr AG & Co KG/National Geographic Category: Collateral Design / Promotion
"Feels like Volkswagen" Volkswagen Classic Calendar 2012
Agency: Grabarz & Partner WA GmbH / Hamburg
Client: Volkswagen AG Category: Collateral Design / Promotion
WMF peelers
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: WMF AG Category: Outdoor Design / Billboards - Campaign
Seat Typography
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Outdoor Design / Billboards - Campaign
The Söderberg Prize 2011
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Röhsska Museum Category: Publication Design / Book Layout Design
Where the Wind Blows
Agency: Leo Burnett Chicago / Chicago
Client: Leo Burnett Category: Publication Design / Book Layout Design
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Publication Design / Book Layout Design
Oil Spill
Agency: Leo Burnett / Millers Point
Client: Surfrider Foundation Category: Craft / Photography in Design - Single
Plastic
Agency: Leo Burnett / Millers Point
Client: Surfrider Foundation Category: Craft / Photography in Design - Single
Beer Rings
Agency: Leo Burnett / Millers Point
Client: Surfrider Foundation Category: Craft / Photography in Design - Single
Fisher & Paykel: The Social Kitchen
Agency: Alt Group / Auckland
Client: Fisher & Paykel Category: Corporate Identity / Campaign
Apotek Hjärtat
Agency: BVD / Stockholm
Client: Apotek Hjärtat Category: Corporate Identity / Campaign
Award:
2012 Design Merit Award
Agency:
Basic Books / Perseus Books Group / New York
Client:
Basic Books
Title:
Feathers
Category:
Publication Design / Book Cover Design
Annual ID:
12181D
Award:
2012 Design Merit Award
Agency:
Jung von Matt / Hamburg
Client:
ALIVE e.V.
Title:
Dead Man Cooking
Category:
Publication Design / Book Cover Design
Annual ID:
12182D
Award:
2012 Design Merit Award
Agency:
Grey Group - China / Shanghai
Client:
World kitchen
Title:
Vending Machine
Category:
Outdoor Design / Street Furniture
Annual ID:
12178D
Award:
2012 Design Merit Award
Agency:
Proximity Canada/BBDO Toronto / Toronto
Client:
smart Canada
Title:
Cement Truck
Category:
Outdoor Design / Street Furniture
Annual ID:
12179D
Award:
2012 Design Merit Award
Agency:
TAXI Canada Ltd. / Toronto
Client:
MINI Canada
Title:
MINI Parked Car Locator
Category:
Outdoor Design / Street Furniture
Annual ID:
12180D
Award:
2012 Design Merit Award
Agency:
BBDO Proximity Duesseldorf / Duesseldorf
Client:
BBDO Germany GmbH
Title:
Carbon Film Quote
Category:
Sustainability in Design / Single or Campaign
Annual ID:
12233D
Award:
2012 Design Merit Award
Agency:
Kolle Rebbe/KOREFE / Hamburg
Client:
T.D.G. Vertriebs GmbH & Co. KG
Title:
STOP THE WATER WHILE USING ME!
Category:
Sustainability in Design / Single or Campaign
Annual ID:
12234D
Award:
2012 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPad Smart Cover Launch Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
12128D
Award:
2012 Design Merit Award
Agency:
Big Wednesday / Cape Town
Client:
Marmite
Title:
Marmite Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
12129D
Award:
2012 Design Merit Award
Agency:
Creature / Seattle
Client:
Expedia
Title:
Expedia 15th Anniversary Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
12130D
Award:
2012 Design Merit Award
Agency:
DDB New York / New York
Client:
Art Director's Club
Title:
Keep Fighting The Good Fight
Category:
Collateral Design / Posters - Campaign
Annual ID:
12131D
Award:
2012 Design Merit Award
Agency:
Dentsu / Osaka
Client:
Heiwa Paper Co.,LTD.
Title:
Pattern*Pattern
Category:
Collateral Design / Posters - Campaign
Annual ID:
12132D
Award:
2012 Design Merit Award
Agency:
Dentsu Inc. / Dof Inc. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Posters - Campaign
Annual ID:
12133D
Award:
2012 Design Merit Award
Agency:
DENTSU INC. / Minato-ku
Client:
Yoshida Hideo Memorial Foundation
Title:
DESIGN FEVER!
Category:
Collateral Design / Posters - Campaign
Annual ID:
12134D
Award:
2012 Design Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Australian Football League
Title:
Game Signatures
Category:
Collateral Design / Posters - Campaign
Annual ID:
12135D
Award:
2012 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Coca-Cola
Title:
Thumbprints
Category:
Collateral Design / Posters - Campaign
Annual ID:
12136D
Award:
2012 Design Merit Award
Agency:
Mattson Creative / Irvine
Client:
Showtime
Title:
Dexter Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
12137D
Award:
2012 Design Merit Award
Agency:
Mokutani Design / Kawasaki
Client:
YAMAHEI Shoten
Title:
YAMAHEI
Category:
Collateral Design / Posters - Campaign
Annual ID:
12138D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather Vietnam / Hochiminh
Client:
TAMIYA
Title:
Tamiya
Category:
Collateral Design / Posters - Campaign
Annual ID:
12139D
Award:
2012 Design Merit Award
Agency:
Ogilvy Germany / Frankfurt
Client:
Mattel Germany
Title:
There is a child in each man
Category:
Collateral Design / Posters - Campaign
Annual ID:
12140D
Award:
2012 Design Merit Award
Agency:
Paprika / Montreal
Client:
Domison
Title:
Hochelaga Mon Amour
Category:
Collateral Design / Posters - Campaign
Annual ID:
12141D
Award:
2012 Design Merit Award
Agency:
TAXI Canada Ltd. / Toronto
Client:
WVRST
Title:
WVRST
Category:
Collateral Design / Posters - Campaign
Annual ID:
12142D
Award:
2012 Design Merit Award
Agency:
TBWA\ India / Mumbai
Client:
Imagine
Title:
Fingerprints
Category:
Collateral Design / Posters - Campaign
Annual ID:
12143D
Award:
2012 Design Merit Award
Agency:
The Jupiter Drawing Room (South Africa) Utopia / Cape Town
Client:
BirdLife
Title:
SOS Festival Poster Campaign
Category:
Collateral Design / Posters - Campaign
Annual ID:
12144D
Award:
2012 Design Merit Award
Agency:
140 BBDO / Cape Town
Client:
Oude Meester Brandy
Title:
Style Guide
Category:
Corporate Identity / Individual Item
Annual ID:
12109D
Award:
2012 Design Merit Award
Agency:
Grey Worldwide India Pvt. Ltd. / Mumbai
Client:
Colston julian
Title:
Underwater Photography
Category:
Corporate Identity / Individual Item
Annual ID:
12110D
Award:
2012 Design Merit Award
Agency:
Mother / ny
Client:
Maison Gerard
Title:
Maison Gerard
Category:
Corporate Identity / Individual Item
Annual ID:
12111D
Award:
2012 Design Merit Award
Agency:
DOJO / San Francisco
Client:
DOJO
Title:
Defy, Subvert, Create
Category:
Craft / Typography in Design - Campaign
Annual ID:
12223D
Award:
2012 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt train
Category:
Spatial Design / Outdoor Spaces
Annual ID:
12160D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Mattel
Title:
Hotwheels Loop
Category:
Spatial Design / Outdoor Spaces
Annual ID:
12161D
Award:
2012 Design Merit Award
Agency:
E.Co.,Ltd. / Tokyo
Client:
GRILL BURGER CLUB SASA
Title:
Have a good choice!
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
12145D
Award:
2012 Design Merit Award
Agency:
GREY tokyo / Tokyo
Client:
NINSEIKAN KARATE SCHOOL
Title:
Karate Boy
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
12146D
Award:
2012 Design Merit Award
Agency:
GREY tokyo / Tokyo
Client:
NINSEIKAN KARATE SCHOOL
Title:
Karate Girl
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
12147D
Award:
2012 Design Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
MAGAZINE LUIZA
Title:
POPCORN SOFA
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
12148D
Award:
2012 Design Merit Award
Agency:
BBDO Proximity Duesseldorf / Duesseldorf
Client:
Daimler AG / smart
Title:
Plug into a better world - the world´s first socket ad
Category:
Collateral Design / Promotion
Annual ID:
12153D
Award:
2012 Design Merit Award
Agency:
BBDO / New York
Client:
Diageo/Guinness
Title:
The Guinness QR Cup
Category:
Collateral Design / Promotion
Annual ID:
12154D
Award:
2012 Design Merit Award
Agency:
DDB MUDRA GROUP / MUMBAI
Client:
Union Bank of India
Title:
Bouncing Mail
Category:
Collateral Design / Promotion
Annual ID:
12155D
Award:
2012 Design Merit Award
Agency:
Design Army / Washington
Client:
Neenah Paper
Title:
PERFECT10N
Category:
Collateral Design / Promotion
Annual ID:
12156D
Award:
2012 Design Merit Award
Agency:
gürtlerbachmann Werbung GmbH / Hamburg
Client:
Gruner + Jahr AG & Co KG/National Geographic
Title:
Deep Sea Calendar
Category:
Collateral Design / Promotion
Annual ID:
12157D
Award:
2012 Design Merit Award
Agency:
Grabarz & Partner WA GmbH / Hamburg
Client:
Volkswagen AG
Title:
"Feels like Volkswagen" Volkswagen Classic Calendar 2012
Category:
Collateral Design / Promotion
Annual ID:
12158D
Award:
2012 Design Merit Award
Agency:
KNSK Werbeagentur GmbH / Hamburg
Client:
WMF AG
Title:
WMF peelers
Category:
Outdoor Design / Billboards - Campaign
Annual ID:
12164D
Award:
2012 Design Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Mercedes-Benz Vans
Title:
Seat Typography
Category:
Outdoor Design / Billboards - Campaign
Annual ID:
12165D
Award:
2012 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Röhsska Museum
Title:
The Söderberg Prize 2011
Category:
Publication Design / Book Layout Design
Annual ID:
12183D
Award:
2012 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Leo Burnett
Title:
Where the Wind Blows
Category:
Publication Design / Book Layout Design
Annual ID:
12184D
Award:
2012 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Publication Design / Book Layout Design
Annual ID:
12185D
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Surfrider Foundation
Title:
Oil Spill
Category:
Craft / Photography in Design - Single
Annual ID:
12224D
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Surfrider Foundation
Title:
Plastic
Category:
Craft / Photography in Design - Single
Annual ID:
12225D
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Surfrider Foundation
Title:
Beer Rings
Category:
Craft / Photography in Design - Single
Annual ID:
12226D
Award:
2012 Design Merit Award
Agency:
Alt Group / Auckland
Client:
Fisher & Paykel
Title:
Fisher & Paykel: The Social Kitchen
Category:
Corporate Identity / Campaign
Annual ID:
12094D
Award:
2012 Design Merit Award
Agency:
BVD / Stockholm
Client:
Apotek Hjärtat
Title:
Apotek Hjärtat
Category:
Corporate Identity / Campaign
Annual ID:
12095D
