The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

When food attacks Agency: Brand David, New Delhi / New Delhi Client: Soliance Pharma Products Category: Collateral Design / P.O.P. and In-Store - Campaign
Architectural hardware company Agency: cosmos / Tokyo Client: Koyama Kanamono Category: Collateral Design / P.O.P. and In-Store - Campaign
Pictogram series[camera] [headlight] [golf club] [bullet] Agency: GREY tokyo / Tokyo Client: WASHIN OPTICAL CO., LTD. Category: Collateral Design / P.O.P. and In-Store - Campaign
Fingerprints Agency: TBWA\ India / Mumbai Client: Imagine Category: Collateral Design / P.O.P. and In-Store - Campaign
King Kong Agency: Leo Burnett Colombiana / Bogota Client: Bumba, Aldor Category: Collateral Design / Posters - Single
Bounty Picks It Up - "Soup" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral Design / Posters - Single
Bounty Picks It Up - "Coffee" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral Design / Posters - Single
yueni (therefore) Agency: NIPPON DESIGN CENTER / Tokyo Client: yueni Category: Collateral Design / Posters - Single
Grenade Agency: Ogilvy & Mather / London Client: War Child Category: Collateral Design / Posters - Single
WVRST Duck Agency: TAXI Canada Ltd. / Toronto Client: WVRST Category: Collateral Design / Posters - Single
WVRST Pig Agency: TAXI Canada Ltd. / Toronto Client: WVRST Category: Collateral Design / Posters - Single
Eagle/owl/leopard Agency: GREY tokyo / Tokyo Client: WASHIN OPTICAL CO., LTD. Category: Outdoor Design / Transit - Campaign
Launch of White Collar Hippies Agency: BBDO India / Mumbai Client: White Collar Hippies Category: Outdoor Design / Transit - Campaign
Unclear series [Nessie] [UFO] [Bigfoot] Agency: GREY tokyo/G2 JAPAN / Tokyo Client: WASHIN OPTICAL CO., LTD. Category: Outdoor Design / Transit - Campaign
Tamiya Agency: Ogilvy & Mather Vietnam / Hochiminh Client: TAMIYA Category: Outdoor Design / Transit - Campaign
Lego Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Campaign
Let It Blend Agency: Perfil252 / Belo Horizonte Client: Xitam Category: Outdoor Design / Transit - Campaign
Identity Agency: Cossette / Montreal Client: McCord Museum Category: Branding / Logo Design
Identity Agency: Cossette / Montreal Client: Resolute - Forest Products Category: Branding / Logo Design
Fist Agency: Esparza Advertising / Albuquerque Client: Rhythm for a Reason Category: Branding / Logo Design
A Sound Logo - Inspired by Hamburg Agency: kempertrautmann gmbh / Hamburg Client: Philharmoniker Hamburg Category: Branding / Logo Design
DC Comics Agency: Landor Associates / San Francisco Client: DC Comics Category: Branding / Logo Design
Blink Agency: Landor Associates / San Francisco Client: ECOtality Category: Branding / Logo Design
Logo Agency: Out of the Box / New Delhi Client: Rembrandt Law Company Category: Branding / Logo Design
Tixie Logo Agency: Sandstrom Partners / Portland Client: Tenth Caller Category: Branding / Logo Design
Liquid Television Beaker Logo Agency: MTV Off-Air Creative / New York Client: MTV Category: Branding / Logo Design
iPad Smart Cover Launch Posters Agency: Apple / Cupertino Client: Apple Category: Collateral Design / Posters - Campaign
Marmite Posters Agency: Big Wednesday / Cape Town Client: Marmite Category: Collateral Design / Posters - Campaign
Expedia 15th Anniversary Posters Agency: Creature / Seattle Client: Expedia Category: Collateral Design / Posters - Campaign
Keep Fighting The Good Fight Agency: DDB New York / New York Client: Art Director's Club Category: Collateral Design / Posters - Campaign
Pattern*Pattern Agency: Dentsu / Osaka Client: Heiwa Paper Co.,LTD. Category: Collateral Design / Posters - Campaign
Get Back, Tohoku. Agency: Dentsu Inc. / Dof Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Campaign
DESIGN FEVER! Agency: DENTSU INC. / Minato-ku Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign
Game Signatures Agency: George Patterson Y&R / Melbourne Client: Australian Football League Category: Collateral Design / Posters - Campaign
Thumbprints Agency: Leo Burnett Chicago / Chicago Client: Coca-Cola Category: Collateral Design / Posters - Campaign
Dexter Posters Agency: Mattson Creative / Irvine Client: Showtime Category: Collateral Design / Posters - Campaign
YAMAHEI Agency: Mokutani Design / Kawasaki Client: YAMAHEI Shoten Category: Collateral Design / Posters - Campaign
Tamiya Agency: Ogilvy & Mather Vietnam / Hochiminh Client: TAMIYA Category: Collateral Design / Posters - Campaign
There is a child in each man Agency: Ogilvy Germany / Frankfurt Client: Mattel Germany Category: Collateral Design / Posters - Campaign
Hochelaga Mon Amour Agency: Paprika / Montreal Client: Domison Category: Collateral Design / Posters - Campaign
WVRST Agency: TAXI Canada Ltd. / Toronto Client: WVRST Category: Collateral Design / Posters - Campaign
Fingerprints Agency: TBWA\ India / Mumbai Client: Imagine Category: Collateral Design / Posters - Campaign
SOS Festival Poster Campaign Agency: The Jupiter Drawing Room (South Africa) Utopia / Cape Town Client: BirdLife Category: Collateral Design / Posters - Campaign
Surfrider Agency: Leo Burnett / Millers Point Client: Surfrider Foundation Category: Craft / Photography in Design - Campaign
Balloons Agency: Ogilvy & Mather / London Client: War Child Category: Craft / Photography in Design - Campaign
Ocean Armor Agency: Saatchi & Saatchi LA / Torrance Client: Surfrider Foundation Category: Craft / Photography in Design - Campaign
Upside Down Agency: Y&R Sao Paulo / Sao Paulo Client: Santa Casa de Misericordia de Sao Paulo Category: Craft / Photography in Design - Campaign
HINOKI MEMO CUBE & HOME MEMO BLOCK Agency: MR_DESIGN inc. / Tokyo Client: MR_DESIGN inc. Category: Industrial Design/Product Design / Single or Campaign
Milano Salone 2011 Agency: Daiko Advertising Inc. / Osaka Client: Panasonic Corporation Category: Branding / Booklet/Brochure
iida Agency: GROUND / Tokyo Client: KDDI CORPORATION Category: Branding / Booklet/Brochure

2012 Design Merit Award

Brand David, New Delhi / New Delhi

Soliance Pharma Products

When food attacks

Collateral Design / P.O.P. and In-Store - Campaign

12149D

2012 Design Merit Award

cosmos / Tokyo

Koyama Kanamono

Architectural hardware company

Collateral Design / P.O.P. and In-Store - Campaign

12150D

2012 Design Merit Award

GREY tokyo / Tokyo

WASHIN OPTICAL CO., LTD.

Pictogram series[camera] [headlight] [golf club] [bullet]

Collateral Design / P.O.P. and In-Store - Campaign

12151D

2012 Design Merit Award

TBWA\ India / Mumbai

Imagine

Fingerprints

Collateral Design / P.O.P. and In-Store - Campaign

12152D

2012 Design Merit Award

Leo Burnett Colombiana / Bogota

Bumba, Aldor

King Kong

Collateral Design / Posters - Single

12121D

2012 Design Merit Award

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Soup"

Collateral Design / Posters - Single

12122D

2012 Design Merit Award

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Coffee"

Collateral Design / Posters - Single

12123D

2012 Design Merit Award

NIPPON DESIGN CENTER / Tokyo

yueni

yueni (therefore)

Collateral Design / Posters - Single

12124D

2012 Design Merit Award

Ogilvy & Mather / London

War Child

Grenade

Collateral Design / Posters - Single

12125D

2012 Design Merit Award

TAXI Canada Ltd. / Toronto

WVRST

WVRST Duck

Collateral Design / Posters - Single

12126D

2012 Design Merit Award

TAXI Canada Ltd. / Toronto

WVRST

WVRST Pig

Collateral Design / Posters - Single

12127D

2012 Design Merit Award

GREY tokyo / Tokyo

WASHIN OPTICAL CO., LTD.

Eagle/owl/leopard

Outdoor Design / Transit - Campaign

12167D

2012 Design Merit Award

BBDO India / Mumbai

White Collar Hippies

Launch of White Collar Hippies

Outdoor Design / Transit - Campaign

12173D

2012 Design Merit Award

GREY tokyo/G2 JAPAN / Tokyo

WASHIN OPTICAL CO., LTD.

Unclear series [Nessie] [UFO] [Bigfoot]

Outdoor Design / Transit - Campaign

12174D

2012 Design Merit Award

Ogilvy & Mather Vietnam / Hochiminh

TAMIYA

Tamiya

Outdoor Design / Transit - Campaign

12175D

2012 Design Merit Award

Ogilvy Malaysia / Kuala Lumpur

Lego Singapore Pvt Ltd

Lego

Outdoor Design / Transit - Campaign

12176D

2012 Design Merit Award

Perfil252 / Belo Horizonte

Xitam

Let It Blend

Outdoor Design / Transit - Campaign

12177D

2012 Design Merit Award

Cossette / Montreal

McCord Museum

Identity

Branding / Logo Design

12085D

2012 Design Merit Award

Cossette / Montreal

Resolute - Forest Products

Identity

Branding / Logo Design

12086D

2012 Design Merit Award

Esparza Advertising / Albuquerque

Rhythm for a Reason

Fist

Branding / Logo Design

12087D

2012 Design Merit Award

kempertrautmann gmbh / Hamburg

Philharmoniker Hamburg

A Sound Logo - Inspired by Hamburg

Branding / Logo Design

12088D

2012 Design Merit Award

Landor Associates / San Francisco

DC Comics

DC Comics

Branding / Logo Design

12089D

2012 Design Merit Award

Landor Associates / San Francisco

ECOtality

Blink

Branding / Logo Design

12090D

2012 Design Merit Award

Out of the Box / New Delhi

Rembrandt Law Company

Logo

Branding / Logo Design

12091D

2012 Design Merit Award

Sandstrom Partners / Portland

Tenth Caller

Tixie Logo

Branding / Logo Design

12092D

2012 Design Merit Award

MTV Off-Air Creative / New York

MTV

Liquid Television Beaker Logo

Branding / Logo Design

12093D

2012 Design Merit Award

Apple / Cupertino

Apple

iPad Smart Cover Launch Posters

Collateral Design / Posters - Campaign

12128D

2012 Design Merit Award

Big Wednesday / Cape Town

Marmite

Marmite Posters

Collateral Design / Posters - Campaign

12129D

2012 Design Merit Award

Creature / Seattle

Expedia

Expedia 15th Anniversary Posters

Collateral Design / Posters - Campaign

12130D

2012 Design Merit Award

DDB New York / New York

Art Director's Club

Keep Fighting The Good Fight

Collateral Design / Posters - Campaign

12131D

2012 Design Merit Award

Dentsu / Osaka

Heiwa Paper Co.,LTD.

Pattern*Pattern

Collateral Design / Posters - Campaign

12132D

2012 Design Merit Award

Dentsu Inc. / Dof Inc. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Collateral Design / Posters - Campaign

12133D

2012 Design Merit Award

DENTSU INC. / Minato-ku

Yoshida Hideo Memorial Foundation

DESIGN FEVER!

Collateral Design / Posters - Campaign

12134D

2012 Design Merit Award

George Patterson Y&R / Melbourne

Australian Football League

Game Signatures

Collateral Design / Posters - Campaign

12135D

2012 Design Merit Award

Leo Burnett Chicago / Chicago

Coca-Cola

Thumbprints

Collateral Design / Posters - Campaign

12136D

2012 Design Merit Award

Mattson Creative / Irvine

Showtime

Dexter Posters

Collateral Design / Posters - Campaign

12137D

2012 Design Merit Award

Mokutani Design / Kawasaki

YAMAHEI Shoten

YAMAHEI

Collateral Design / Posters - Campaign

12138D

2012 Design Merit Award

Ogilvy & Mather Vietnam / Hochiminh

TAMIYA

Tamiya

Collateral Design / Posters - Campaign

12139D

2012 Design Merit Award

Ogilvy Germany / Frankfurt

Mattel Germany

There is a child in each man

Collateral Design / Posters - Campaign

12140D

2012 Design Merit Award

Paprika / Montreal

Domison

Hochelaga Mon Amour

Collateral Design / Posters - Campaign

12141D

2012 Design Merit Award

TAXI Canada Ltd. / Toronto

WVRST

WVRST

Collateral Design / Posters - Campaign

12142D

2012 Design Merit Award

TBWA\ India / Mumbai

Imagine

Fingerprints

Collateral Design / Posters - Campaign

12143D

2012 Design Merit Award

The Jupiter Drawing Room (South Africa) Utopia / Cape Town

BirdLife

SOS Festival Poster Campaign

Collateral Design / Posters - Campaign

12144D

2012 Design Merit Award

Leo Burnett / Millers Point

Surfrider Foundation

Surfrider

Craft / Photography in Design - Campaign

12227D

2012 Design Merit Award

Ogilvy & Mather / London

War Child

Balloons

Craft / Photography in Design - Campaign

12228D

2012 Design Merit Award

Saatchi & Saatchi LA / Torrance

Surfrider Foundation

Ocean Armor

Craft / Photography in Design - Campaign

12229D

2012 Design Merit Award

Y&R Sao Paulo / Sao Paulo

Santa Casa de Misericordia de Sao Paulo

Upside Down

Craft / Photography in Design - Campaign

12230D

2012 Design Merit Award

MR_DESIGN inc. / Tokyo

MR_DESIGN inc.

HINOKI MEMO CUBE & HOME MEMO BLOCK

Industrial Design/Product Design / Single or Campaign

12120D

2012 Design Merit Award

Daiko Advertising Inc. / Osaka

Panasonic Corporation

Milano Salone 2011

Branding / Booklet/Brochure

12082D

2012 Design Merit Award

GROUND / Tokyo

KDDI CORPORATION

iida

Branding / Booklet/Brochure

12083D

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