The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Plug into a better world - the world´s first socket ad Agency: BBDO Proximity Duesseldorf / Duesseldorf Client: Daimler AG / smart Category: Collateral Design / Promotion
The Guinness QR Cup Agency: BBDO / New York Client: Diageo/Guinness Category: Collateral Design / Promotion
Bouncing Mail Agency: DDB MUDRA GROUP / MUMBAI Client: Union Bank of India Category: Collateral Design / Promotion
PERFECT10N Agency: Design Army / Washington Client: Neenah Paper Category: Collateral Design / Promotion
Deep Sea Calendar Agency: gürtlerbachmann Werbung GmbH / Hamburg Client: Gruner + Jahr AG & Co KG/National Geographic Category: Collateral Design / Promotion
"Feels like Volkswagen" Volkswagen Classic Calendar 2012 Agency: Grabarz & Partner WA GmbH / Hamburg Client: Volkswagen AG Category: Collateral Design / Promotion
The Söderberg Prize 2011 Agency: Happy Forsman & Bodenfors / Gothenburg Client: Röhsska Museum Category: Publication Design / Book Layout Design
Where the Wind Blows Agency: Leo Burnett Chicago / Chicago Client: Leo Burnett Category: Publication Design / Book Layout Design
The Solar Annual Report 2011 Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Publication Design / Book Layout Design
The four of Woolga Agency: gürtlerbachmann Werbung GmbH / Hamburg Client: Closed GmbH Category: Package Design / Package Design - Campaign
Happy Indians Agency: McCann Worldgroup India / mumbai Client: Perfeti Van Melle India PVT Limited Category: Package Design / Package Design - Campaign
'Share a Coke' Agency: Ogilvy & Mather / Sydney Client: Coca-Cola South Pacific / Coca-Cola Amatil Team Category: Package Design / Package Design - Campaign
HINOKI MEMO CUBE & HOME MEMO BLOCK Agency: MR_DESIGN inc. / Tokyo Client: MR_DESIGN inc. Category: Industrial Design/Product Design / Single or Campaign
Nothing to Hide Agency: Marcel / Paris Client: Sequoia Category: Broadcast Design / Campaign
Will the Sun Rise or Set on Japan ? Agency: iyamadesign inc. / Tokyo Client: Tokachi Poster Award Executive Comittee Category: Public Service / Outdoor and Posters - Campaign
NIPPON Agency: iyamadesign inc. / Tokyo Client: Tokachi Poster Award Executive Committee Category: Public Service / Outdoor and Posters - Campaign
Last Words Agency: Leo Burnett Tailor Made / São Paulo Client: Fiat Category: Public Service / Outdoor and Posters - Campaign
You save one, you save more than one Agency: Ogilvy & Mather, New Delhi / Gurgaon Client: WWF India Category: Public Service / Outdoor and Posters - Campaign
Street Dance Festival Agency: Perfil252 / Belo Horizonte Client: Prefeitura de Belo Horizonte - PBH (Belo Horizonte City Hall) Category: Public Service / Outdoor and Posters - Campaign
dwarf depression Agency: shailesh khandeparkar / mumbai Client: loving hand ministries Category: Public Service / Outdoor and Posters - Campaign
The Giant Bacteria Agency: Leo Burnett Thailand / Bangkok Client: Safeguard Category: Public Service / Outdoor and Posters - Campaign
Reflective Billboard Agency: Cossette / Vancouver Client: McDonald's Restaurants of Canada Ltd. Category: Outdoor Design / Billboards - Single
Bacteria Billboards Agency: Lowe Roche / Amuse / Toronto Client: Warner Brothers Pictures Canada Category: Outdoor Design / Billboards - Single
Fisher & Paykel: The Social Kitchen Agency: Alt Group / Auckland Client: Fisher & Paykel Category: Corporate Identity / Campaign
Apotek Hjärtat Agency: BVD / Stockholm Client: Apotek Hjärtat Category: Corporate Identity / Campaign
Sherry Agency: Creature / Seattle Client: Sherry Category: Corporate Identity / Campaign
Magic Agency: Dentsu / Drill / PARTY / Tokyo Client: Menicon Co.,Ltd. Category: Corporate Identity / Campaign
Neon Sound Agency: Kinetic Singapore / Singapore Client: Neon Sound Pte Ltd Category: Corporate Identity / Campaign
Bardot Agency: Landor Associates / San Francisco Client: Advanced Ice Cream Technologies Category: Corporate Identity / Campaign
DC Entertainment Agency: Landor Associates / San Francisco Client: DC Entertainment Category: Corporate Identity / Campaign
Swedish fashion goes Berlin Agency: Neumeister Strategic Design / Stockholm Client: Swedish Institute Category: Corporate Identity / Campaign
The Grid Identity Agency: Rethink / Vancouver Client: The Grid Category: Corporate Identity / Campaign
EDP Identitiy Agency: Sagmeister Inc. / New York Client: EDP Category: Corporate Identity / Campaign
Kobrick Corporate Identity Agency: Sandstrom Partners / Portland Client: Kobrick Coffee Co Category: Corporate Identity / Campaign
Mr Cook Identity Agency: SML / Small Medium Large / Waterloo Client: Mr Cook Category: Corporate Identity / Campaign
Madam Sixty Ate Agency: Substance Hong Kong / Hong Kong Client: Atelia Corporation Limited, Hong Kong Category: Corporate Identity / Campaign
Levi’s Visual Identity System Agency: Turner Duckworth Design / San Francisco Client: Levi Strauss & Co. Category: Corporate Identity / Campaign
Belkin Brand Identity Agency: Wolff Olins / New York Client: Belkin Category: Corporate Identity / Campaign
Identity Agency: Cossette / Montreal Client: McCord Museum Category: Branding / Logo Design
Identity Agency: Cossette / Montreal Client: Resolute - Forest Products Category: Branding / Logo Design
Fist Agency: Esparza Advertising / Albuquerque Client: Rhythm for a Reason Category: Branding / Logo Design
A Sound Logo - Inspired by Hamburg Agency: kempertrautmann gmbh / Hamburg Client: Philharmoniker Hamburg Category: Branding / Logo Design
DC Comics Agency: Landor Associates / San Francisco Client: DC Comics Category: Branding / Logo Design
Blink Agency: Landor Associates / San Francisco Client: ECOtality Category: Branding / Logo Design
Logo Agency: Out of the Box / New Delhi Client: Rembrandt Law Company Category: Branding / Logo Design
Tixie Logo Agency: Sandstrom Partners / Portland Client: Tenth Caller Category: Branding / Logo Design
Liquid Television Beaker Logo Agency: MTV Off-Air Creative / New York Client: MTV Category: Branding / Logo Design
Works of International Graphic Arts Show Agency: AD&D / Tokyo Client: IWAI K.K. and BIHAKU WATANABE COMPANY Category: Craft / Typography in Design - Single
Alphabet Furniture Agency: DDB Singapore / Singapore Client: Penguin Books Singapore Category: Craft / Typography in Design - Single
CO-1 10th Anniversary Poster Agency: Eric Chan Design Co. Ltd. / Hong Kong Client: CO-1 School of Visual Arts Category: Craft / Typography in Design - Single

2012 Design Merit Award

BBDO Proximity Duesseldorf / Duesseldorf

Daimler AG / smart

Plug into a better world - the world´s first socket ad

Collateral Design / Promotion

12153D

2012 Design Merit Award

BBDO / New York

Diageo/Guinness

The Guinness QR Cup

Collateral Design / Promotion

12154D

2012 Design Merit Award

DDB MUDRA GROUP / MUMBAI

Union Bank of India

Bouncing Mail

Collateral Design / Promotion

12155D

2012 Design Merit Award

Design Army / Washington

Neenah Paper

PERFECT10N

Collateral Design / Promotion

12156D

2012 Design Merit Award

gürtlerbachmann Werbung GmbH / Hamburg

Gruner + Jahr AG & Co KG/National Geographic

Deep Sea Calendar

Collateral Design / Promotion

12157D

2012 Design Merit Award

Grabarz & Partner WA GmbH / Hamburg

Volkswagen AG

"Feels like Volkswagen" Volkswagen Classic Calendar 2012

Collateral Design / Promotion

12158D

2012 Design Merit Award

Happy Forsman & Bodenfors / Gothenburg

Röhsska Museum

The Söderberg Prize 2011

Publication Design / Book Layout Design

12183D

2012 Design Merit Award

Leo Burnett Chicago / Chicago

Leo Burnett

Where the Wind Blows

Publication Design / Book Layout Design

12184D

2012 Design Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Austria Solar - Verein zur Förderung der thermischen Solarenergie

The Solar Annual Report 2011

Publication Design / Book Layout Design

12185D

2012 Design Merit Award

gürtlerbachmann Werbung GmbH / Hamburg

Closed GmbH

The four of Woolga

Package Design / Package Design - Campaign

12117D

2012 Design Merit Award

McCann Worldgroup India / mumbai

Perfeti Van Melle India PVT Limited

Happy Indians

Package Design / Package Design - Campaign

12118D

2012 Design Merit Award

Ogilvy & Mather / Sydney

Coca-Cola South Pacific / Coca-Cola Amatil Team

'Share a Coke'

Package Design / Package Design - Campaign

12119D

2012 Design Merit Award

MR_DESIGN inc. / Tokyo

MR_DESIGN inc.

HINOKI MEMO CUBE & HOME MEMO BLOCK

Industrial Design/Product Design / Single or Campaign

12120D

2012 Design Merit Award

Marcel / Paris

Sequoia

Nothing to Hide

Broadcast Design / Campaign

12197D

2012 Design Merit Award

iyamadesign inc. / Tokyo

Tokachi Poster Award Executive Comittee

Will the Sun Rise or Set on Japan ?

Public Service / Outdoor and Posters - Campaign

12211D

2012 Design Merit Award

iyamadesign inc. / Tokyo

Tokachi Poster Award Executive Committee

NIPPON

Public Service / Outdoor and Posters - Campaign

12212D

2012 Design Merit Award

Leo Burnett Tailor Made / São Paulo

Fiat

Last Words

Public Service / Outdoor and Posters - Campaign

12213D

2012 Design Merit Award

Ogilvy & Mather, New Delhi / Gurgaon

WWF India

You save one, you save more than one

Public Service / Outdoor and Posters - Campaign

12214D

2012 Design Merit Award

Perfil252 / Belo Horizonte

Prefeitura de Belo Horizonte - PBH (Belo Horizonte City Hall)

Street Dance Festival

Public Service / Outdoor and Posters - Campaign

12215D

2012 Design Merit Award

shailesh khandeparkar / mumbai

loving hand ministries

dwarf depression

Public Service / Outdoor and Posters - Campaign

12216D

2012 Design Merit Award

Leo Burnett Thailand / Bangkok

Safeguard

The Giant Bacteria

Public Service / Outdoor and Posters - Campaign

12217D

2012 Design Merit Award

Cossette / Vancouver

McDonald's Restaurants of Canada Ltd.

Reflective Billboard

Outdoor Design / Billboards - Single

12162D

2012 Design Merit Award

Lowe Roche / Amuse / Toronto

Warner Brothers Pictures Canada

Bacteria Billboards

Outdoor Design / Billboards - Single

12163D

2012 Design Merit Award

Alt Group / Auckland

Fisher & Paykel

Fisher & Paykel: The Social Kitchen

Corporate Identity / Campaign

12094D

2012 Design Merit Award

BVD / Stockholm

Apotek Hjärtat

Apotek Hjärtat

Corporate Identity / Campaign

12095D

2012 Design Merit Award

Creature / Seattle

Sherry

Sherry

Corporate Identity / Campaign

12096D

2012 Design Merit Award

Dentsu / Drill / PARTY / Tokyo

Menicon Co.,Ltd.

Magic

Corporate Identity / Campaign

12097D

2012 Design Merit Award

Kinetic Singapore / Singapore

Neon Sound Pte Ltd

Neon Sound

Corporate Identity / Campaign

12098D

2012 Design Merit Award

Landor Associates / San Francisco

Advanced Ice Cream Technologies

Bardot

Corporate Identity / Campaign

12099D

2012 Design Merit Award

Landor Associates / San Francisco

DC Entertainment

DC Entertainment

Corporate Identity / Campaign

12100D

2012 Design Merit Award

Neumeister Strategic Design / Stockholm

Swedish Institute

Swedish fashion goes Berlin

Corporate Identity / Campaign

12101D

2012 Design Merit Award

Rethink / Vancouver

The Grid

The Grid Identity

Corporate Identity / Campaign

12102D

2012 Design Merit Award

Sagmeister Inc. / New York

EDP

EDP Identitiy

Corporate Identity / Campaign

12103D

2012 Design Merit Award

Sandstrom Partners / Portland

Kobrick Coffee Co

Kobrick Corporate Identity

Corporate Identity / Campaign

12104D

2012 Design Merit Award

SML / Small Medium Large / Waterloo

Mr Cook

Mr Cook Identity

Corporate Identity / Campaign

12105D

2012 Design Merit Award

Substance Hong Kong / Hong Kong

Atelia Corporation Limited, Hong Kong

Madam Sixty Ate

Corporate Identity / Campaign

12106D

2012 Design Merit Award

Turner Duckworth Design / San Francisco

Levi Strauss & Co.

Levi’s Visual Identity System

Corporate Identity / Campaign

12107D

2012 Design Merit Award

Wolff Olins / New York

Belkin

Belkin Brand Identity

Corporate Identity / Campaign

12108D

2012 Design Merit Award

Cossette / Montreal

McCord Museum

Identity

Branding / Logo Design

12085D

2012 Design Merit Award

Cossette / Montreal

Resolute - Forest Products

Identity

Branding / Logo Design

12086D

2012 Design Merit Award

Esparza Advertising / Albuquerque

Rhythm for a Reason

Fist

Branding / Logo Design

12087D

2012 Design Merit Award

kempertrautmann gmbh / Hamburg

Philharmoniker Hamburg

A Sound Logo - Inspired by Hamburg

Branding / Logo Design

12088D

2012 Design Merit Award

Landor Associates / San Francisco

DC Comics

DC Comics

Branding / Logo Design

12089D

2012 Design Merit Award

Landor Associates / San Francisco

ECOtality

Blink

Branding / Logo Design

12090D

2012 Design Merit Award

Out of the Box / New Delhi

Rembrandt Law Company

Logo

Branding / Logo Design

12091D

2012 Design Merit Award

Sandstrom Partners / Portland

Tenth Caller

Tixie Logo

Branding / Logo Design

12092D

2012 Design Merit Award

MTV Off-Air Creative / New York

MTV

Liquid Television Beaker Logo

Branding / Logo Design

12093D

2012 Design Merit Award

AD&D / Tokyo

IWAI K.K. and BIHAKU WATANABE COMPANY

Works of International Graphic Arts Show

Craft / Typography in Design - Single

12218D

2012 Design Merit Award

DDB Singapore / Singapore

Penguin Books Singapore

Alphabet Furniture

Craft / Typography in Design - Single

12219D

2012 Design Merit Award

Eric Chan Design Co. Ltd. / Hong Kong

CO-1 School of Visual Arts

CO-1 10th Anniversary Poster

Craft / Typography in Design - Single

12220D

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