The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
When food attacks
Agency: Brand David, New Delhi / New Delhi
Client: Soliance Pharma Products Category: Collateral Design / P.O.P. and In-Store - Campaign
Architectural hardware company
Agency: cosmos / Tokyo
Client: Koyama Kanamono Category: Collateral Design / P.O.P. and In-Store - Campaign
Pictogram series[camera] [headlight] [golf club] [bullet]
Agency: GREY tokyo / Tokyo
Client: WASHIN OPTICAL CO., LTD. Category: Collateral Design / P.O.P. and In-Store - Campaign
Fingerprints
Agency: TBWA\ India / Mumbai
Client: Imagine Category: Collateral Design / P.O.P. and In-Store - Campaign
Gator
Agency: Cramer - Krasselt / Milwaukee
Client: Penfield Children's Center Category: Public Service / Outdoor and Posters - Single
GIFT A LIFE
Agency: DDB Dubai / Dubai
Client: COMMITTEE OF ORGAN DONATION IN LEBANON Category: Public Service / Outdoor and Posters - Single
The Keyboard of Isolation
Agency: DDB China Group / Shanghai
Client: Family Care For Grassroots Community Category: Public Service / Outdoor and Posters - Single
Tree Rings
Agency: DDB Singapore / Singapore
Client: ACRES: Animal Concerns Research & Education Society Category: Public Service / Outdoor and Posters - Single
CO-1 10th Anniversary Poster
Agency: Eric Chan Design Co. Ltd. / Hong Kong
Client: CO-1 School of Visual Arts Category: Public Service / Outdoor and Posters - Single
Sex Map Poster
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Aides Category: Public Service / Outdoor and Posters - Single
The Distance Between Mother and Child
Agency: Leo Burnett Shanghai / Shanghai
Client: Shanghai QingCongQuan Autism Foundation Category: Public Service / Outdoor and Posters - Single
Nothing But Potential - "Look Down"
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
Nothing But Potential - "Down Here"
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
TOKYO SHAKKEI
Agency: HAKUHODO INC. / Tokyo
Client: HAKUHODO +DESIGN PROJECT Category: Package Design / Package Design - Single
Renn Lim by Renn Lim
Agency: Kinetic Singapore / Singapore
Client: Holycrap.sg Category: Package Design / Package Design - Single
Calm Tea Bags
Agency: M&C Saatchi (M) Sdn Bhd / Kuala Lumpur
Client: Boh Plantation Sdn Bhd Category: Package Design / Package Design - Single
"B," The Honey-Cachaca Stinger
Agency: Pereira & O'Dell / San Francisco
Client: B Category: Package Design / Package Design - Single
Good morning. Good afternoon. Good night.
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: SESC_Videobrasil Category: Broadcast Design / Single
A Sound Logo - Inspired by Hamburg
Agency: kempertrautmann gmbh / Hamburg
Client: Philharmoniker Hamburg Category: Broadcast Design / Single
Carbon Film Quote
Agency: BBDO Proximity Duesseldorf / Duesseldorf
Client: BBDO Germany GmbH Category: Sustainability in Design / Single or Campaign
STOP THE WATER WHILE USING ME!
Agency: Kolle Rebbe/KOREFE / Hamburg
Client: T.D.G. Vertriebs GmbH & Co. KG Category: Sustainability in Design / Single or Campaign
good morning original calendar "ZOO"
Agency: good morning inc. / Tokyo
Client: good morning inc. Category: Craft / Printing and Paper Craft - Single
Cardboard Ambient Posters
Agency: JWT Germany / Hamburg
Client: Hinz & Kunzt gGmbH Category: Craft / Printing and Paper Craft - Single
mt expo
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Indoor Spaces
Eagle/owl/leopard
Agency: GREY tokyo / Tokyo
Client: WASHIN OPTICAL CO., LTD. Category: Outdoor Design / Transit - Campaign
Launch of White Collar Hippies
Agency: BBDO India / Mumbai
Client: White Collar Hippies Category: Outdoor Design / Transit - Campaign
Unclear series [Nessie] [UFO] [Bigfoot]
Agency: GREY tokyo/G2 JAPAN / Tokyo
Client: WASHIN OPTICAL CO., LTD. Category: Outdoor Design / Transit - Campaign
Tamiya
Agency: Ogilvy & Mather Vietnam / Hochiminh
Client: TAMIYA Category: Outdoor Design / Transit - Campaign
Lego
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Campaign
Let It Blend
Agency: Perfil252 / Belo Horizonte
Client: Xitam Category: Outdoor Design / Transit - Campaign
Defy, Subvert, Create
Agency: DOJO / San Francisco
Client: DOJO Category: Craft / Typography in Design - Campaign
WMF peelers
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: WMF AG Category: Outdoor Design / Billboards - Campaign
Seat Typography
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Outdoor Design / Billboards - Campaign
iPad Smart Cover Launch Posters
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / Posters - Campaign
Marmite Posters
Agency: Big Wednesday / Cape Town
Client: Marmite Category: Collateral Design / Posters - Campaign
Expedia 15th Anniversary Posters
Agency: Creature / Seattle
Client: Expedia Category: Collateral Design / Posters - Campaign
Keep Fighting The Good Fight
Agency: DDB New York / New York
Client: Art Director's Club Category: Collateral Design / Posters - Campaign
Pattern*Pattern
Agency: Dentsu / Osaka
Client: Heiwa Paper Co.,LTD. Category: Collateral Design / Posters - Campaign
Get Back, Tohoku.
Agency: Dentsu Inc. / Dof Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Campaign
DESIGN FEVER!
Agency: DENTSU INC. / Minato-ku
Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign
Game Signatures
Agency: George Patterson Y&R / Melbourne
Client: Australian Football League Category: Collateral Design / Posters - Campaign
Thumbprints
Agency: Leo Burnett Chicago / Chicago
Client: Coca-Cola Category: Collateral Design / Posters - Campaign
Dexter Posters
Agency: Mattson Creative / Irvine
Client: Showtime Category: Collateral Design / Posters - Campaign
YAMAHEI
Agency: Mokutani Design / Kawasaki
Client: YAMAHEI Shoten Category: Collateral Design / Posters - Campaign
Tamiya
Agency: Ogilvy & Mather Vietnam / Hochiminh
Client: TAMIYA Category: Collateral Design / Posters - Campaign
There is a child in each man
Agency: Ogilvy Germany / Frankfurt
Client: Mattel Germany Category: Collateral Design / Posters - Campaign
Hochelaga Mon Amour
Agency: Paprika / Montreal
Client: Domison Category: Collateral Design / Posters - Campaign
WVRST
Agency: TAXI Canada Ltd. / Toronto
Client: WVRST Category: Collateral Design / Posters - Campaign
Fingerprints
Agency: TBWA\ India / Mumbai
Client: Imagine Category: Collateral Design / Posters - Campaign
SOS Festival Poster Campaign
Agency: The Jupiter Drawing Room (South Africa) Utopia / Cape Town
Client: BirdLife Category: Collateral Design / Posters - Campaign
Award:
2012 Design Merit Award
Agency:
Brand David, New Delhi / New Delhi
Client:
Soliance Pharma Products
Title:
When food attacks
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
12149D
Award:
2012 Design Merit Award
Agency:
cosmos / Tokyo
Client:
Koyama Kanamono
Title:
Architectural hardware company
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
12150D
Award:
2012 Design Merit Award
Agency:
GREY tokyo / Tokyo
Client:
WASHIN OPTICAL CO., LTD.
Title:
Pictogram series[camera] [headlight] [golf club] [bullet]
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
12151D
Award:
2012 Design Merit Award
Agency:
TBWA\ India / Mumbai
Client:
Imagine
Title:
Fingerprints
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
12152D
Award:
2012 Design Merit Award
Agency:
Cramer - Krasselt / Milwaukee
Client:
Penfield Children's Center
Title:
Gator
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12202D
Award:
2012 Design Merit Award
Agency:
DDB Dubai / Dubai
Client:
COMMITTEE OF ORGAN DONATION IN LEBANON
Title:
GIFT A LIFE
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12203D
Award:
2012 Design Merit Award
Agency:
DDB China Group / Shanghai
Client:
Family Care For Grassroots Community
Title:
The Keyboard of Isolation
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12204D
Award:
2012 Design Merit Award
Agency:
DDB Singapore / Singapore
Client:
ACRES: Animal Concerns Research & Education Society
Title:
Tree Rings
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12205D
Award:
2012 Design Merit Award
Agency:
Eric Chan Design Co. Ltd. / Hong Kong
Client:
CO-1 School of Visual Arts
Title:
CO-1 10th Anniversary Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12206D
Award:
2012 Design Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Aides
Title:
Sex Map Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12207D
Award:
2012 Design Merit Award
Agency:
Leo Burnett Shanghai / Shanghai
Client:
Shanghai QingCongQuan Autism Foundation
Title:
The Distance Between Mother and Child
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12208D
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
Nothing But Potential - "Look Down"
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12209D
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
Nothing But Potential - "Down Here"
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12210D
Award:
2012 Design Merit Award
Agency:
HAKUHODO INC. / Tokyo
Client:
HAKUHODO +DESIGN PROJECT
Title:
TOKYO SHAKKEI
Category:
Package Design / Package Design - Single
Annual ID:
12113D
Award:
2012 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Holycrap.sg
Title:
Renn Lim by Renn Lim
Category:
Package Design / Package Design - Single
Annual ID:
12114D
Award:
2012 Design Merit Award
Agency:
M&C Saatchi (M) Sdn Bhd / Kuala Lumpur
Client:
Boh Plantation Sdn Bhd
Title:
Calm Tea Bags
Category:
Package Design / Package Design - Single
Annual ID:
12115D
Award:
2012 Design Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
B
Title:
"B," The Honey-Cachaca Stinger
Category:
Package Design / Package Design - Single
Annual ID:
12116D
Award:
2012 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
SESC_Videobrasil
Title:
Good morning. Good afternoon. Good night.
Category:
Broadcast Design / Single
Annual ID:
12195D
Award:
2012 Design Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Philharmoniker Hamburg
Title:
A Sound Logo - Inspired by Hamburg
Category:
Broadcast Design / Single
Annual ID:
12196D
Award:
2012 Design Merit Award
Agency:
BBDO Proximity Duesseldorf / Duesseldorf
Client:
BBDO Germany GmbH
Title:
Carbon Film Quote
Category:
Sustainability in Design / Single or Campaign
Annual ID:
12233D
Award:
2012 Design Merit Award
Agency:
Kolle Rebbe/KOREFE / Hamburg
Client:
T.D.G. Vertriebs GmbH & Co. KG
Title:
STOP THE WATER WHILE USING ME!
Category:
Sustainability in Design / Single or Campaign
Annual ID:
12234D
Award:
2012 Design Merit Award
Agency:
good morning inc. / Tokyo
Client:
good morning inc.
Title:
good morning original calendar "ZOO"
Category:
Craft / Printing and Paper Craft - Single
Annual ID:
12231D
Award:
2012 Design Merit Award
Agency:
JWT Germany / Hamburg
Client:
Hinz & Kunzt gGmbH
Title:
Cardboard Ambient Posters
Category:
Craft / Printing and Paper Craft - Single
Annual ID:
12232D
Award:
2012 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt expo
Category:
Spatial Design / Indoor Spaces
Annual ID:
12159D
Award:
2012 Design Merit Award
Agency:
GREY tokyo / Tokyo
Client:
WASHIN OPTICAL CO., LTD.
Title:
Eagle/owl/leopard
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12167D
Award:
2012 Design Merit Award
Agency:
BBDO India / Mumbai
Client:
White Collar Hippies
Title:
Launch of White Collar Hippies
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12173D
Award:
2012 Design Merit Award
Agency:
GREY tokyo/G2 JAPAN / Tokyo
Client:
WASHIN OPTICAL CO., LTD.
Title:
Unclear series [Nessie] [UFO] [Bigfoot]
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12174D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather Vietnam / Hochiminh
Client:
TAMIYA
Title:
Tamiya
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12175D
Award:
2012 Design Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Lego Singapore Pvt Ltd
Title:
Lego
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12176D
Award:
2012 Design Merit Award
Agency:
Perfil252 / Belo Horizonte
Client:
Xitam
Title:
Let It Blend
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12177D
Award:
2012 Design Merit Award
Agency:
DOJO / San Francisco
Client:
DOJO
Title:
Defy, Subvert, Create
Category:
Craft / Typography in Design - Campaign
Annual ID:
12223D
Award:
2012 Design Merit Award
Agency:
KNSK Werbeagentur GmbH / Hamburg
Client:
WMF AG
Title:
WMF peelers
Category:
Outdoor Design / Billboards - Campaign
Annual ID:
12164D
Award:
2012 Design Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Mercedes-Benz Vans
Title:
Seat Typography
Category:
Outdoor Design / Billboards - Campaign
Annual ID:
12165D
Award:
2012 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPad Smart Cover Launch Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
12128D
Award:
2012 Design Merit Award
Agency:
Big Wednesday / Cape Town
Client:
Marmite
Title:
Marmite Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
12129D
Award:
2012 Design Merit Award
Agency:
Creature / Seattle
Client:
Expedia
Title:
Expedia 15th Anniversary Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
12130D
Award:
2012 Design Merit Award
Agency:
DDB New York / New York
Client:
Art Director's Club
Title:
Keep Fighting The Good Fight
Category:
Collateral Design / Posters - Campaign
Annual ID:
12131D
Award:
2012 Design Merit Award
Agency:
Dentsu / Osaka
Client:
Heiwa Paper Co.,LTD.
Title:
Pattern*Pattern
Category:
Collateral Design / Posters - Campaign
Annual ID:
12132D
Award:
2012 Design Merit Award
Agency:
Dentsu Inc. / Dof Inc. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Posters - Campaign
Annual ID:
12133D
Award:
2012 Design Merit Award
Agency:
DENTSU INC. / Minato-ku
Client:
Yoshida Hideo Memorial Foundation
Title:
DESIGN FEVER!
Category:
Collateral Design / Posters - Campaign
Annual ID:
12134D
Award:
2012 Design Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Australian Football League
Title:
Game Signatures
Category:
Collateral Design / Posters - Campaign
Annual ID:
12135D
Award:
2012 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Coca-Cola
Title:
Thumbprints
Category:
Collateral Design / Posters - Campaign
Annual ID:
12136D
Award:
2012 Design Merit Award
Agency:
Mattson Creative / Irvine
Client:
Showtime
Title:
Dexter Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
12137D
Award:
2012 Design Merit Award
Agency:
Mokutani Design / Kawasaki
Client:
YAMAHEI Shoten
Title:
YAMAHEI
Category:
Collateral Design / Posters - Campaign
Annual ID:
12138D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather Vietnam / Hochiminh
Client:
TAMIYA
Title:
Tamiya
Category:
Collateral Design / Posters - Campaign
Annual ID:
12139D
Award:
2012 Design Merit Award
Agency:
Ogilvy Germany / Frankfurt
Client:
Mattel Germany
Title:
There is a child in each man
Category:
Collateral Design / Posters - Campaign
Annual ID:
12140D
Award:
2012 Design Merit Award
Agency:
Paprika / Montreal
Client:
Domison
Title:
Hochelaga Mon Amour
Category:
Collateral Design / Posters - Campaign
Annual ID:
12141D
Award:
2012 Design Merit Award
Agency:
TAXI Canada Ltd. / Toronto
Client:
WVRST
Title:
WVRST
Category:
Collateral Design / Posters - Campaign
Annual ID:
12142D
Award:
2012 Design Merit Award
Agency:
TBWA\ India / Mumbai
Client:
Imagine
Title:
Fingerprints
Category:
Collateral Design / Posters - Campaign
Annual ID:
12143D
Award:
2012 Design Merit Award
Agency:
The Jupiter Drawing Room (South Africa) Utopia / Cape Town
Client:
BirdLife
Title:
SOS Festival Poster Campaign
Category:
Collateral Design / Posters - Campaign
Annual ID:
12144D
