The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Feathers
Agency: Basic Books / Perseus Books Group / New York
Client: Basic Books Category: Publication Design / Book Cover Design


Dead Man Cooking
Agency: Jung von Matt / Hamburg
Client: ALIVE e.V. Category: Publication Design / Book Cover Design


Karate Boy
Agency: GREY tokyo / Tokyo
Client: NINSEIKAN KARATE SCHOOL Category: Outdoor Design / Transit - Single


Don't Drive...Run
Agency: Leo Burnett Shanghai / Shanghai
Client: Li Ning Category: Outdoor Design / Transit - Single


Hotwheels Loop
Agency: Ogilvy & Mather Colombia / Bogota
Client: Mattel Category: Outdoor Design / Transit - Single


Caterpillar
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Single


MORE PEOPLE MORE MINI
Agency: TBWA\ISTANBUL / ISTANBUL
Client: MINI Category: Outdoor Design / Transit - Single


Squeezed
Agency: Zulu Alpha Kilo / Toronto
Client: Simply Orange Category: Outdoor Design / Transit - Single


Defy, Subvert, Create
Agency: DOJO / San Francisco
Client: DOJO Category: Craft / Typography in Design - Campaign


Plug into a better world - the world´s first socket ad
Agency: BBDO Proximity Duesseldorf / Duesseldorf
Client: Daimler AG / smart Category: Collateral Design / Promotion


The Guinness QR Cup
Agency: BBDO New York / New York
Client: Diageo/Guinness Category: Collateral Design / Promotion


Bouncing Mail
Agency: DDB MUDRA GROUP / MUMBAI
Client: Union Bank of India Category: Collateral Design / Promotion


PERFECT10N
Agency: Design Army / Washington
Client: Neenah Paper Category: Collateral Design / Promotion


Deep Sea Calendar
Agency: gürtlerbachmann Werbung GmbH / Hamburg
Client: Gruner + Jahr AG & Co KG/National Geographic Category: Collateral Design / Promotion


"Feels like Volkswagen" Volkswagen Classic Calendar 2012
Agency: Grabarz & Partner WA GmbH / Hamburg
Client: Volkswagen AG Category: Collateral Design / Promotion


iPad Smart Cover Launch Posters
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / Posters - Campaign


Marmite Posters
Agency: Big Wednesday / Cape Town
Client: Marmite Category: Collateral Design / Posters - Campaign


Expedia 15th Anniversary Posters
Agency: Creature / Seattle
Client: Expedia Category: Collateral Design / Posters - Campaign


Keep Fighting The Good Fight
Agency: DDB New York / New York
Client: Art Director's Club Category: Collateral Design / Posters - Campaign


Pattern*Pattern
Agency: Dentsu / Osaka
Client: Heiwa Paper Co.,LTD. Category: Collateral Design / Posters - Campaign


Get Back, Tohoku.
Agency: Dentsu Inc. / Dof Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Campaign


DESIGN FEVER!
Agency: DENTSU INC. / Minato-ku
Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign


Game Signatures
Agency: George Patterson Y&R / Melbourne
Client: Australian Football League Category: Collateral Design / Posters - Campaign


Thumbprints
Agency: Leo Burnett Chicago / Chicago
Client: Coca-Cola Category: Collateral Design / Posters - Campaign


Dexter Posters
Agency: Mattson Creative / Irvine
Client: Showtime Category: Collateral Design / Posters - Campaign


YAMAHEI
Agency: Mokutani Design / Kawasaki
Client: YAMAHEI Shoten Category: Collateral Design / Posters - Campaign


Tamiya
Agency: Ogilvy & Mather Vietnam / Hochiminh
Client: TAMIYA Category: Collateral Design / Posters - Campaign


There is a child in each man
Agency: Ogilvy Germany / Frankfurt
Client: Mattel Germany Category: Collateral Design / Posters - Campaign


Hochelaga Mon Amour
Agency: Paprika / Montreal
Client: Domison Category: Collateral Design / Posters - Campaign


WVRST
Agency: TAXI Canada Ltd. / Toronto
Client: WVRST Category: Collateral Design / Posters - Campaign


Fingerprints
Agency: TBWA\ India / Mumbai
Client: Imagine Category: Collateral Design / Posters - Campaign


SOS Festival Poster Campaign
Agency: The Jupiter Drawing Room (South Africa) Utopia / Cape Town
Client: BirdLife Category: Collateral Design / Posters - Campaign


PAPER LOVES DESIGN
Agency: Grid Worldwide Branding and Design / Johannesburg
Client: ANTALIS Category: Direct Mail / Single or Campaign


National Defense Calendar
Agency: I&S BBDO Inc. / Tokyo
Client: KSC CORPORATION Category: Direct Mail / Single or Campaign


The lighter sides of heavy weights
Agency: McCann Worldgroup India / mumbai
Client: Young President Organisation Category: Direct Mail / Single or Campaign


Recycling Calendars of 1984 for 2012
Agency: Ruf Lanz, Zurich / Zurich
Client: Oekopool Category: Direct Mail / Single or Campaign


The Non-Smokers Art Calendar
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: AOK-Bundesverband Category: Direct Mail / Single or Campaign


The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Direct Mail / Single or Campaign


Volcano
Agency: Y&R Dubai / DUBAI
Client: Red Cross Lebanon Category: Direct Mail / Single or Campaign


The Söderberg Prize 2011
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Röhsska Museum Category: Publication Design / Book Layout Design


Where the Wind Blows
Agency: Leo Burnett Chicago / Chicago
Client: Leo Burnett Category: Publication Design / Book Layout Design


The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Publication Design / Book Layout Design


HINOKI MEMO CUBE & HOME MEMO BLOCK
Agency: MR_DESIGN inc. / Tokyo
Client: MR_DESIGN inc. Category: Industrial Design/Product Design / Single or Campaign


Carbon Film Quote
Agency: BBDO Proximity Duesseldorf / Duesseldorf
Client: BBDO Germany GmbH Category: Sustainability in Design / Single or Campaign


STOP THE WATER WHILE USING ME!
Agency: Kolle Rebbe/KOREFE / Hamburg
Client: T.D.G. Vertriebs GmbH & Co. KG Category: Sustainability in Design / Single or Campaign


good morning original calendar "ZOO"
Agency: good morning inc. / Tokyo
Client: good morning inc. Category: Craft / Printing and Paper Craft - Single


Cardboard Ambient Posters
Agency: JWT Germany / Hamburg
Client: Hinz & Kunzt gGmbH Category: Craft / Printing and Paper Craft - Single


Good morning. Good afternoon. Good night.
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: SESC_Videobrasil Category: Broadcast Design / Single


A Sound Logo - Inspired by Hamburg
Agency: kempertrautmann gmbh / Hamburg
Client: Philharmoniker Hamburg Category: Broadcast Design / Single


Award:
2012 Design Merit Award
Agency:
Basic Books / Perseus Books Group / New York
Client:
Basic Books
Title:
Feathers
Category:
Publication Design / Book Cover Design
Annual ID:
12181D

Award:
2012 Design Merit Award
Agency:
Jung von Matt / Hamburg
Client:
ALIVE e.V.
Title:
Dead Man Cooking
Category:
Publication Design / Book Cover Design
Annual ID:
12182D

Award:
2012 Design Merit Award
Agency:
GREY tokyo / Tokyo
Client:
NINSEIKAN KARATE SCHOOL
Title:
Karate Boy
Category:
Outdoor Design / Transit - Single
Annual ID:
12166D

Award:
2012 Design Merit Award
Agency:
Leo Burnett Shanghai / Shanghai
Client:
Li Ning
Title:
Don't Drive...Run
Category:
Outdoor Design / Transit - Single
Annual ID:
12168D

Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Mattel
Title:
Hotwheels Loop
Category:
Outdoor Design / Transit - Single
Annual ID:
12169D

Award:
2012 Design Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Lego Singapore Pvt Ltd
Title:
Caterpillar
Category:
Outdoor Design / Transit - Single
Annual ID:
12170D

Award:
2012 Design Merit Award
Agency:
TBWA\ISTANBUL / ISTANBUL
Client:
MINI
Title:
MORE PEOPLE MORE MINI
Category:
Outdoor Design / Transit - Single
Annual ID:
12171D

Award:
2012 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Simply Orange
Title:
Squeezed
Category:
Outdoor Design / Transit - Single
Annual ID:
12172D

Award:
2012 Design Merit Award
Agency:
DOJO / San Francisco
Client:
DOJO
Title:
Defy, Subvert, Create
Category:
Craft / Typography in Design - Campaign
Annual ID:
12223D

Award:
2012 Design Merit Award
Agency:
BBDO Proximity Duesseldorf / Duesseldorf
Client:
Daimler AG / smart
Title:
Plug into a better world - the world´s first socket ad
Category:
Collateral Design / Promotion
Annual ID:
12153D

Award:
2012 Design Merit Award
Agency:
BBDO New York / New York
Client:
Diageo/Guinness
Title:
The Guinness QR Cup
Category:
Collateral Design / Promotion
Annual ID:
12154D

Award:
2012 Design Merit Award
Agency:
DDB MUDRA GROUP / MUMBAI
Client:
Union Bank of India
Title:
Bouncing Mail
Category:
Collateral Design / Promotion
Annual ID:
12155D

Award:
2012 Design Merit Award
Agency:
Design Army / Washington
Client:
Neenah Paper
Title:
PERFECT10N
Category:
Collateral Design / Promotion
Annual ID:
12156D

Award:
2012 Design Merit Award
Agency:
gürtlerbachmann Werbung GmbH / Hamburg
Client:
Gruner + Jahr AG & Co KG/National Geographic
Title:
Deep Sea Calendar
Category:
Collateral Design / Promotion
Annual ID:
12157D

Award:
2012 Design Merit Award
Agency:
Grabarz & Partner WA GmbH / Hamburg
Client:
Volkswagen AG
Title:
"Feels like Volkswagen" Volkswagen Classic Calendar 2012
Category:
Collateral Design / Promotion
Annual ID:
12158D

Award:
2012 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPad Smart Cover Launch Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
12128D

Award:
2012 Design Merit Award
Agency:
Big Wednesday / Cape Town
Client:
Marmite
Title:
Marmite Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
12129D

Award:
2012 Design Merit Award
Agency:
Creature / Seattle
Client:
Expedia
Title:
Expedia 15th Anniversary Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
12130D

Award:
2012 Design Merit Award
Agency:
DDB New York / New York
Client:
Art Director's Club
Title:
Keep Fighting The Good Fight
Category:
Collateral Design / Posters - Campaign
Annual ID:
12131D

Award:
2012 Design Merit Award
Agency:
Dentsu / Osaka
Client:
Heiwa Paper Co.,LTD.
Title:
Pattern*Pattern
Category:
Collateral Design / Posters - Campaign
Annual ID:
12132D

Award:
2012 Design Merit Award
Agency:
Dentsu Inc. / Dof Inc. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Posters - Campaign
Annual ID:
12133D

Award:
2012 Design Merit Award
Agency:
DENTSU INC. / Minato-ku
Client:
Yoshida Hideo Memorial Foundation
Title:
DESIGN FEVER!
Category:
Collateral Design / Posters - Campaign
Annual ID:
12134D

Award:
2012 Design Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Australian Football League
Title:
Game Signatures
Category:
Collateral Design / Posters - Campaign
Annual ID:
12135D

Award:
2012 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Coca-Cola
Title:
Thumbprints
Category:
Collateral Design / Posters - Campaign
Annual ID:
12136D

Award:
2012 Design Merit Award
Agency:
Mattson Creative / Irvine
Client:
Showtime
Title:
Dexter Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
12137D

Award:
2012 Design Merit Award
Agency:
Mokutani Design / Kawasaki
Client:
YAMAHEI Shoten
Title:
YAMAHEI
Category:
Collateral Design / Posters - Campaign
Annual ID:
12138D

Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather Vietnam / Hochiminh
Client:
TAMIYA
Title:
Tamiya
Category:
Collateral Design / Posters - Campaign
Annual ID:
12139D

Award:
2012 Design Merit Award
Agency:
Ogilvy Germany / Frankfurt
Client:
Mattel Germany
Title:
There is a child in each man
Category:
Collateral Design / Posters - Campaign
Annual ID:
12140D

Award:
2012 Design Merit Award
Agency:
Paprika / Montreal
Client:
Domison
Title:
Hochelaga Mon Amour
Category:
Collateral Design / Posters - Campaign
Annual ID:
12141D

Award:
2012 Design Merit Award
Agency:
TAXI Canada Ltd. / Toronto
Client:
WVRST
Title:
WVRST
Category:
Collateral Design / Posters - Campaign
Annual ID:
12142D

Award:
2012 Design Merit Award
Agency:
TBWA\ India / Mumbai
Client:
Imagine
Title:
Fingerprints
Category:
Collateral Design / Posters - Campaign
Annual ID:
12143D

Award:
2012 Design Merit Award
Agency:
The Jupiter Drawing Room (South Africa) Utopia / Cape Town
Client:
BirdLife
Title:
SOS Festival Poster Campaign
Category:
Collateral Design / Posters - Campaign
Annual ID:
12144D

Award:
2012 Design Merit Award
Agency:
Grid Worldwide Branding and Design / Johannesburg
Client:
ANTALIS
Title:
PAPER LOVES DESIGN
Category:
Direct Mail / Single or Campaign
Annual ID:
12187D

Award:
2012 Design Merit Award
Agency:
I&S BBDO Inc. / Tokyo
Client:
KSC CORPORATION
Title:
National Defense Calendar
Category:
Direct Mail / Single or Campaign
Annual ID:
12188D

Award:
2012 Design Merit Award
Agency:
McCann Worldgroup India / mumbai
Client:
Young President Organisation
Title:
The lighter sides of heavy weights
Category:
Direct Mail / Single or Campaign
Annual ID:
12189D

Award:
2012 Design Merit Award
Agency:
Ruf Lanz, Zurich / Zurich
Client:
Oekopool
Title:
Recycling Calendars of 1984 for 2012
Category:
Direct Mail / Single or Campaign
Annual ID:
12190D

Award:
2012 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
AOK-Bundesverband
Title:
The Non-Smokers Art Calendar
Category:
Direct Mail / Single or Campaign
Annual ID:
12191D

Award:
2012 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Direct Mail / Single or Campaign
Annual ID:
12192D

Award:
2012 Design Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Red Cross Lebanon
Title:
Volcano
Category:
Direct Mail / Single or Campaign
Annual ID:
12193D

Award:
2012 Design Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Red Cross Lebanon
Title:
War
Category:
Direct Mail / Single or Campaign
Annual ID:
12194D

Award:
2012 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Röhsska Museum
Title:
The Söderberg Prize 2011
Category:
Publication Design / Book Layout Design
Annual ID:
12183D

Award:
2012 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Leo Burnett
Title:
Where the Wind Blows
Category:
Publication Design / Book Layout Design
Annual ID:
12184D

Award:
2012 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Publication Design / Book Layout Design
Annual ID:
12185D

Award:
2012 Design Merit Award
Agency:
MR_DESIGN inc. / Tokyo
Client:
MR_DESIGN inc.
Title:
HINOKI MEMO CUBE & HOME MEMO BLOCK
Category:
Industrial Design/Product Design / Single or Campaign
Annual ID:
12120D

Award:
2012 Design Merit Award
Agency:
BBDO Proximity Duesseldorf / Duesseldorf
Client:
BBDO Germany GmbH
Title:
Carbon Film Quote
Category:
Sustainability in Design / Single or Campaign
Annual ID:
12233D

Award:
2012 Design Merit Award
Agency:
Kolle Rebbe/KOREFE / Hamburg
Client:
T.D.G. Vertriebs GmbH & Co. KG
Title:
STOP THE WATER WHILE USING ME!
Category:
Sustainability in Design / Single or Campaign
Annual ID:
12234D

Award:
2012 Design Merit Award
Agency:
good morning inc. / Tokyo
Client:
good morning inc.
Title:
good morning original calendar "ZOO"
Category:
Craft / Printing and Paper Craft - Single
Annual ID:
12231D

Award:
2012 Design Merit Award
Agency:
JWT Germany / Hamburg
Client:
Hinz & Kunzt gGmbH
Title:
Cardboard Ambient Posters
Category:
Craft / Printing and Paper Craft - Single
Annual ID:
12232D

Award:
2012 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
SESC_Videobrasil
Title:
Good morning. Good afternoon. Good night.
Category:
Broadcast Design / Single
Annual ID:
12195D
