The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Feathers Agency: Basic Books / Perseus Books Group / New York Client: Basic Books Category: Publication Design / Book Cover Design
Dead Man Cooking Agency: Jung von Matt / Hamburg Client: ALIVE e.V. Category: Publication Design / Book Cover Design
Karate Boy Agency: GREY tokyo / Tokyo Client: NINSEIKAN KARATE SCHOOL Category: Outdoor Design / Transit - Single
Don't Drive...Run Agency: Leo Burnett Shanghai / Shanghai Client: Li Ning Category: Outdoor Design / Transit - Single
Hotwheels Loop Agency: Ogilvy & Mather Colombia / Bogota Client: Mattel Category: Outdoor Design / Transit - Single
Caterpillar Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Single
MORE PEOPLE MORE MINI Agency: TBWA\ISTANBUL / ISTANBUL Client: MINI Category: Outdoor Design / Transit - Single
Squeezed Agency: Zulu Alpha Kilo / Toronto Client: Simply Orange Category: Outdoor Design / Transit - Single
Defy, Subvert, Create Agency: DOJO / San Francisco Client: DOJO Category: Craft / Typography in Design - Campaign
Plug into a better world - the world´s first socket ad Agency: BBDO Proximity Duesseldorf / Duesseldorf Client: Daimler AG / smart Category: Collateral Design / Promotion
The Guinness QR Cup Agency: BBDO New York / New York Client: Diageo/Guinness Category: Collateral Design / Promotion
Bouncing Mail Agency: DDB MUDRA GROUP / MUMBAI Client: Union Bank of India Category: Collateral Design / Promotion
PERFECT10N Agency: Design Army / Washington Client: Neenah Paper Category: Collateral Design / Promotion
Deep Sea Calendar Agency: gürtlerbachmann Werbung GmbH / Hamburg Client: Gruner + Jahr AG & Co KG/National Geographic Category: Collateral Design / Promotion
"Feels like Volkswagen" Volkswagen Classic Calendar 2012 Agency: Grabarz & Partner WA GmbH / Hamburg Client: Volkswagen AG Category: Collateral Design / Promotion
iPad Smart Cover Launch Posters Agency: Apple / Cupertino Client: Apple Category: Collateral Design / Posters - Campaign
Marmite Posters Agency: Big Wednesday / Cape Town Client: Marmite Category: Collateral Design / Posters - Campaign
Expedia 15th Anniversary Posters Agency: Creature / Seattle Client: Expedia Category: Collateral Design / Posters - Campaign
Keep Fighting The Good Fight Agency: DDB New York / New York Client: Art Director's Club Category: Collateral Design / Posters - Campaign
Pattern*Pattern Agency: Dentsu / Osaka Client: Heiwa Paper Co.,LTD. Category: Collateral Design / Posters - Campaign
Get Back, Tohoku. Agency: Dentsu Inc. / Dof Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Campaign
DESIGN FEVER! Agency: DENTSU INC. / Minato-ku Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign
Game Signatures Agency: George Patterson Y&R / Melbourne Client: Australian Football League Category: Collateral Design / Posters - Campaign
Thumbprints Agency: Leo Burnett Chicago / Chicago Client: Coca-Cola Category: Collateral Design / Posters - Campaign
Dexter Posters Agency: Mattson Creative / Irvine Client: Showtime Category: Collateral Design / Posters - Campaign
YAMAHEI Agency: Mokutani Design / Kawasaki Client: YAMAHEI Shoten Category: Collateral Design / Posters - Campaign
Tamiya Agency: Ogilvy & Mather Vietnam / Hochiminh Client: TAMIYA Category: Collateral Design / Posters - Campaign
There is a child in each man Agency: Ogilvy Germany / Frankfurt Client: Mattel Germany Category: Collateral Design / Posters - Campaign
Hochelaga Mon Amour Agency: Paprika / Montreal Client: Domison Category: Collateral Design / Posters - Campaign
WVRST Agency: TAXI Canada Ltd. / Toronto Client: WVRST Category: Collateral Design / Posters - Campaign
Fingerprints Agency: TBWA\ India / Mumbai Client: Imagine Category: Collateral Design / Posters - Campaign
SOS Festival Poster Campaign Agency: The Jupiter Drawing Room (South Africa) Utopia / Cape Town Client: BirdLife Category: Collateral Design / Posters - Campaign
PAPER LOVES DESIGN Agency: Grid Worldwide Branding and Design / Johannesburg Client: ANTALIS Category: Direct Mail / Single or Campaign
National Defense Calendar Agency: I&S BBDO Inc. / Tokyo Client: KSC CORPORATION Category: Direct Mail / Single or Campaign
The lighter sides of heavy weights Agency: McCann Worldgroup India / mumbai Client: Young President Organisation Category: Direct Mail / Single or Campaign
Recycling Calendars of 1984 for 2012 Agency: Ruf Lanz, Zurich / Zurich Client: Oekopool Category: Direct Mail / Single or Campaign
The Non-Smokers Art Calendar Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: AOK-Bundesverband Category: Direct Mail / Single or Campaign
The Solar Annual Report 2011 Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Direct Mail / Single or Campaign
Volcano Agency: Y&R Dubai / DUBAI Client: Red Cross Lebanon Category: Direct Mail / Single or Campaign
War Agency: Y&R Dubai / DUBAI Client: Red Cross Lebanon Category: Direct Mail / Single or Campaign
The Söderberg Prize 2011 Agency: Happy Forsman & Bodenfors / Gothenburg Client: Röhsska Museum Category: Publication Design / Book Layout Design
Where the Wind Blows Agency: Leo Burnett Chicago / Chicago Client: Leo Burnett Category: Publication Design / Book Layout Design
The Solar Annual Report 2011 Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Publication Design / Book Layout Design
HINOKI MEMO CUBE & HOME MEMO BLOCK Agency: MR_DESIGN inc. / Tokyo Client: MR_DESIGN inc. Category: Industrial Design/Product Design / Single or Campaign
Carbon Film Quote Agency: BBDO Proximity Duesseldorf / Duesseldorf Client: BBDO Germany GmbH Category: Sustainability in Design / Single or Campaign
STOP THE WATER WHILE USING ME! Agency: Kolle Rebbe/KOREFE / Hamburg Client: T.D.G. Vertriebs GmbH & Co. KG Category: Sustainability in Design / Single or Campaign
good morning original calendar "ZOO" Agency: good morning inc. / Tokyo Client: good morning inc. Category: Craft / Printing and Paper Craft - Single
Cardboard Ambient Posters Agency: JWT Germany / Hamburg Client: Hinz & Kunzt gGmbH Category: Craft / Printing and Paper Craft - Single
Good morning. Good afternoon. Good night. Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: SESC_Videobrasil Category: Broadcast Design / Single
A Sound Logo - Inspired by Hamburg Agency: kempertrautmann gmbh / Hamburg Client: Philharmoniker Hamburg Category: Broadcast Design / Single

2012 Design Merit Award

Basic Books / Perseus Books Group / New York

Basic Books

Feathers

Publication Design / Book Cover Design

12181D

2012 Design Merit Award

Jung von Matt / Hamburg

ALIVE e.V.

Dead Man Cooking

Publication Design / Book Cover Design

12182D

2012 Design Merit Award

GREY tokyo / Tokyo

NINSEIKAN KARATE SCHOOL

Karate Boy

Outdoor Design / Transit - Single

12166D

2012 Design Merit Award

Leo Burnett Shanghai / Shanghai

Li Ning

Don't Drive...Run

Outdoor Design / Transit - Single

12168D

2012 Design Merit Award

Ogilvy & Mather Colombia / Bogota

Mattel

Hotwheels Loop

Outdoor Design / Transit - Single

12169D

2012 Design Merit Award

Ogilvy Malaysia / Kuala Lumpur

Lego Singapore Pvt Ltd

Caterpillar

Outdoor Design / Transit - Single

12170D

2012 Design Merit Award

TBWA\ISTANBUL / ISTANBUL

MINI

MORE PEOPLE MORE MINI

Outdoor Design / Transit - Single

12171D

2012 Design Merit Award

Zulu Alpha Kilo / Toronto

Simply Orange

Squeezed

Outdoor Design / Transit - Single

12172D

2012 Design Merit Award

DOJO / San Francisco

DOJO

Defy, Subvert, Create

Craft / Typography in Design - Campaign

12223D

2012 Design Merit Award

BBDO Proximity Duesseldorf / Duesseldorf

Daimler AG / smart

Plug into a better world - the world´s first socket ad

Collateral Design / Promotion

12153D

2012 Design Merit Award

BBDO New York / New York

Diageo/Guinness

The Guinness QR Cup

Collateral Design / Promotion

12154D

2012 Design Merit Award

DDB MUDRA GROUP / MUMBAI

Union Bank of India

Bouncing Mail

Collateral Design / Promotion

12155D

2012 Design Merit Award

Design Army / Washington

Neenah Paper

PERFECT10N

Collateral Design / Promotion

12156D

2012 Design Merit Award

gürtlerbachmann Werbung GmbH / Hamburg

Gruner + Jahr AG & Co KG/National Geographic

Deep Sea Calendar

Collateral Design / Promotion

12157D

2012 Design Merit Award

Grabarz & Partner WA GmbH / Hamburg

Volkswagen AG

"Feels like Volkswagen" Volkswagen Classic Calendar 2012

Collateral Design / Promotion

12158D

2012 Design Merit Award

Apple / Cupertino

Apple

iPad Smart Cover Launch Posters

Collateral Design / Posters - Campaign

12128D

2012 Design Merit Award

Big Wednesday / Cape Town

Marmite

Marmite Posters

Collateral Design / Posters - Campaign

12129D

2012 Design Merit Award

Creature / Seattle

Expedia

Expedia 15th Anniversary Posters

Collateral Design / Posters - Campaign

12130D

2012 Design Merit Award

DDB New York / New York

Art Director's Club

Keep Fighting The Good Fight

Collateral Design / Posters - Campaign

12131D

2012 Design Merit Award

Dentsu / Osaka

Heiwa Paper Co.,LTD.

Pattern*Pattern

Collateral Design / Posters - Campaign

12132D

2012 Design Merit Award

Dentsu Inc. / Dof Inc. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Collateral Design / Posters - Campaign

12133D

2012 Design Merit Award

DENTSU INC. / Minato-ku

Yoshida Hideo Memorial Foundation

DESIGN FEVER!

Collateral Design / Posters - Campaign

12134D

2012 Design Merit Award

George Patterson Y&R / Melbourne

Australian Football League

Game Signatures

Collateral Design / Posters - Campaign

12135D

2012 Design Merit Award

Leo Burnett Chicago / Chicago

Coca-Cola

Thumbprints

Collateral Design / Posters - Campaign

12136D

2012 Design Merit Award

Mattson Creative / Irvine

Showtime

Dexter Posters

Collateral Design / Posters - Campaign

12137D

2012 Design Merit Award

Mokutani Design / Kawasaki

YAMAHEI Shoten

YAMAHEI

Collateral Design / Posters - Campaign

12138D

2012 Design Merit Award

Ogilvy & Mather Vietnam / Hochiminh

TAMIYA

Tamiya

Collateral Design / Posters - Campaign

12139D

2012 Design Merit Award

Ogilvy Germany / Frankfurt

Mattel Germany

There is a child in each man

Collateral Design / Posters - Campaign

12140D

2012 Design Merit Award

Paprika / Montreal

Domison

Hochelaga Mon Amour

Collateral Design / Posters - Campaign

12141D

2012 Design Merit Award

TAXI Canada Ltd. / Toronto

WVRST

WVRST

Collateral Design / Posters - Campaign

12142D

2012 Design Merit Award

TBWA\ India / Mumbai

Imagine

Fingerprints

Collateral Design / Posters - Campaign

12143D

2012 Design Merit Award

The Jupiter Drawing Room (South Africa) Utopia / Cape Town

BirdLife

SOS Festival Poster Campaign

Collateral Design / Posters - Campaign

12144D

2012 Design Merit Award

Grid Worldwide Branding and Design / Johannesburg

ANTALIS

PAPER LOVES DESIGN

Direct Mail / Single or Campaign

12187D

2012 Design Merit Award

I&S BBDO Inc. / Tokyo

KSC CORPORATION

National Defense Calendar

Direct Mail / Single or Campaign

12188D

2012 Design Merit Award

McCann Worldgroup India / mumbai

Young President Organisation

The lighter sides of heavy weights

Direct Mail / Single or Campaign

12189D

2012 Design Merit Award

Ruf Lanz, Zurich / Zurich

Oekopool

Recycling Calendars of 1984 for 2012

Direct Mail / Single or Campaign

12190D

2012 Design Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

AOK-Bundesverband

The Non-Smokers Art Calendar

Direct Mail / Single or Campaign

12191D

2012 Design Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Austria Solar - Verein zur Förderung der thermischen Solarenergie

The Solar Annual Report 2011

Direct Mail / Single or Campaign

12192D

2012 Design Merit Award

Y&R Dubai / DUBAI

Red Cross Lebanon

Volcano

Direct Mail / Single or Campaign

12193D

2012 Design Merit Award

Y&R Dubai / DUBAI

Red Cross Lebanon

War

Direct Mail / Single or Campaign

12194D

2012 Design Merit Award

Happy Forsman & Bodenfors / Gothenburg

Röhsska Museum

The Söderberg Prize 2011

Publication Design / Book Layout Design

12183D

2012 Design Merit Award

Leo Burnett Chicago / Chicago

Leo Burnett

Where the Wind Blows

Publication Design / Book Layout Design

12184D

2012 Design Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Austria Solar - Verein zur Förderung der thermischen Solarenergie

The Solar Annual Report 2011

Publication Design / Book Layout Design

12185D

2012 Design Merit Award

MR_DESIGN inc. / Tokyo

MR_DESIGN inc.

HINOKI MEMO CUBE & HOME MEMO BLOCK

Industrial Design/Product Design / Single or Campaign

12120D

2012 Design Merit Award

BBDO Proximity Duesseldorf / Duesseldorf

BBDO Germany GmbH

Carbon Film Quote

Sustainability in Design / Single or Campaign

12233D

2012 Design Merit Award

Kolle Rebbe/KOREFE / Hamburg

T.D.G. Vertriebs GmbH & Co. KG

STOP THE WATER WHILE USING ME!

Sustainability in Design / Single or Campaign

12234D

2012 Design Merit Award

good morning inc. / Tokyo

good morning inc.

good morning original calendar "ZOO"

Craft / Printing and Paper Craft - Single

12231D

2012 Design Merit Award

JWT Germany / Hamburg

Hinz & Kunzt gGmbH

Cardboard Ambient Posters

Craft / Printing and Paper Craft - Single

12232D

2012 Design Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

SESC_Videobrasil

Good morning. Good afternoon. Good night.

Broadcast Design / Single

12195D

2012 Design Merit Award

kempertrautmann gmbh / Hamburg

Philharmoniker Hamburg

A Sound Logo - Inspired by Hamburg

Broadcast Design / Single

12196D

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