The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

HOWTO Magazine - The Black Issue Agency: Ogilvy Germany / Frankfurt Client: Ogilvy Germany Category: Publication Design / Magazine Layout Design
King Kong Agency: Leo Burnett Colombiana / Bogota Client: Bumba, Aldor Category: Collateral Design / Posters - Single
Bounty Picks It Up - "Soup" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral Design / Posters - Single
Bounty Picks It Up - "Coffee" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral Design / Posters - Single
yueni (therefore) Agency: NIPPON DESIGN CENTER / Tokyo Client: yueni Category: Collateral Design / Posters - Single
Grenade Agency: Ogilvy & Mather / London Client: War Child Category: Collateral Design / Posters - Single
WVRST Duck Agency: TAXI Canada Ltd. / Toronto Client: WVRST Category: Collateral Design / Posters - Single
WVRST Pig Agency: TAXI Canada Ltd. / Toronto Client: WVRST Category: Collateral Design / Posters - Single
Good morning. Good afternoon. Good night. Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: SESC_Videobrasil Category: Broadcast Design / Single
A Sound Logo - Inspired by Hamburg Agency: kempertrautmann gmbh / Hamburg Client: Philharmoniker Hamburg Category: Broadcast Design / Single
Eagle/owl/leopard Agency: GREY tokyo / Tokyo Client: WASHIN OPTICAL CO., LTD. Category: Outdoor Design / Transit - Campaign
Launch of White Collar Hippies Agency: BBDO India / Mumbai Client: White Collar Hippies Category: Outdoor Design / Transit - Campaign
Unclear series [Nessie] [UFO] [Bigfoot] Agency: GREY tokyo/G2 JAPAN / Tokyo Client: WASHIN OPTICAL CO., LTD. Category: Outdoor Design / Transit - Campaign
Tamiya Agency: Ogilvy & Mather Vietnam / Hochiminh Client: TAMIYA Category: Outdoor Design / Transit - Campaign
Lego Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Campaign
Let It Blend Agency: Perfil252 / Belo Horizonte Client: Xitam Category: Outdoor Design / Transit - Campaign
The four of Woolga Agency: gürtlerbachmann Werbung GmbH / Hamburg Client: Closed GmbH Category: Package Design / Package Design - Campaign
Happy Indians Agency: McCann Worldgroup India / mumbai Client: Perfeti Van Melle India PVT Limited Category: Package Design / Package Design - Campaign
'Share a Coke' Agency: Ogilvy & Mather / Sydney Client: Coca-Cola South Pacific / Coca-Cola Amatil Team Category: Package Design / Package Design - Campaign
Plug into a better world - the world´s first socket ad Agency: BBDO Proximity Duesseldorf / Duesseldorf Client: Daimler AG / smart Category: Collateral Design / Promotion
The Guinness QR Cup Agency: BBDO New York / New York Client: Diageo/Guinness Category: Collateral Design / Promotion
Bouncing Mail Agency: DDB MUDRA GROUP / MUMBAI Client: Union Bank of India Category: Collateral Design / Promotion
PERFECT10N Agency: Design Army / Washington Client: Neenah Paper Category: Collateral Design / Promotion
Deep Sea Calendar Agency: gürtlerbachmann Werbung GmbH / Hamburg Client: Gruner + Jahr AG & Co KG/National Geographic Category: Collateral Design / Promotion
"Feels like Volkswagen" Volkswagen Classic Calendar 2012 Agency: Grabarz & Partner WA GmbH / Hamburg Client: Volkswagen AG Category: Collateral Design / Promotion
Milano Salone 2011 Agency: Daiko Advertising Inc. / Osaka Client: Panasonic Corporation Category: Branding / Booklet/Brochure
iida Agency: GROUND / Tokyo Client: KDDI CORPORATION Category: Branding / Booklet/Brochure
The Dream Room Agency: Morris Pinewood Stockholm / Stockholm Client: Liljevalchs Category: Branding / Booklet/Brochure
iPad Smart Cover Launch Posters Agency: Apple / Cupertino Client: Apple Category: Collateral Design / Posters - Campaign
Marmite Posters Agency: Big Wednesday / Cape Town Client: Marmite Category: Collateral Design / Posters - Campaign
Expedia 15th Anniversary Posters Agency: Creature / Seattle Client: Expedia Category: Collateral Design / Posters - Campaign
Keep Fighting The Good Fight Agency: DDB New York / New York Client: Art Director's Club Category: Collateral Design / Posters - Campaign
Pattern*Pattern Agency: Dentsu / Osaka Client: Heiwa Paper Co.,LTD. Category: Collateral Design / Posters - Campaign
Get Back, Tohoku. Agency: Dentsu Inc. / Dof Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Campaign
DESIGN FEVER! Agency: DENTSU INC. / Minato-ku Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign
Game Signatures Agency: George Patterson Y&R / Melbourne Client: Australian Football League Category: Collateral Design / Posters - Campaign
Thumbprints Agency: Leo Burnett Chicago / Chicago Client: Coca-Cola Category: Collateral Design / Posters - Campaign
Dexter Posters Agency: Mattson Creative / Irvine Client: Showtime Category: Collateral Design / Posters - Campaign
YAMAHEI Agency: Mokutani Design / Kawasaki Client: YAMAHEI Shoten Category: Collateral Design / Posters - Campaign
Tamiya Agency: Ogilvy & Mather Vietnam / Hochiminh Client: TAMIYA Category: Collateral Design / Posters - Campaign
There is a child in each man Agency: Ogilvy Germany / Frankfurt Client: Mattel Germany Category: Collateral Design / Posters - Campaign
Hochelaga Mon Amour Agency: Paprika / Montreal Client: Domison Category: Collateral Design / Posters - Campaign
WVRST Agency: TAXI Canada Ltd. / Toronto Client: WVRST Category: Collateral Design / Posters - Campaign
Fingerprints Agency: TBWA\ India / Mumbai Client: Imagine Category: Collateral Design / Posters - Campaign
SOS Festival Poster Campaign Agency: The Jupiter Drawing Room (South Africa) Utopia / Cape Town Client: BirdLife Category: Collateral Design / Posters - Campaign
Stuff Agency: BBDO New York / New York Client: American Red Cross Category: Broadcast Design / Animation
Enchanted Forest Agency: BBDO New York / New York Client: FedEx Category: Broadcast Design / Animation
Milky Way Agency: Joe Public / Rivonia Client: Clover Category: Broadcast Design / Animation
THE BIRDS Agency: Marcel / Paris Client: France 24 Category: Broadcast Design / Animation
Reflective Billboard Agency: Cossette / Vancouver Client: McDonald's Restaurants of Canada Ltd. Category: Outdoor Design / Billboards - Single

2012 Design Merit Award

Ogilvy Germany / Frankfurt

Ogilvy Germany

HOWTO Magazine - The Black Issue

Publication Design / Magazine Layout Design

12186D

2012 Design Merit Award

Leo Burnett Colombiana / Bogota

Bumba, Aldor

King Kong

Collateral Design / Posters - Single

12121D

2012 Design Merit Award

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Soup"

Collateral Design / Posters - Single

12122D

2012 Design Merit Award

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Coffee"

Collateral Design / Posters - Single

12123D

2012 Design Merit Award

NIPPON DESIGN CENTER / Tokyo

yueni

yueni (therefore)

Collateral Design / Posters - Single

12124D

2012 Design Merit Award

Ogilvy & Mather / London

War Child

Grenade

Collateral Design / Posters - Single

12125D

2012 Design Merit Award

TAXI Canada Ltd. / Toronto

WVRST

WVRST Duck

Collateral Design / Posters - Single

12126D

2012 Design Merit Award

TAXI Canada Ltd. / Toronto

WVRST

WVRST Pig

Collateral Design / Posters - Single

12127D

2012 Design Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

SESC_Videobrasil

Good morning. Good afternoon. Good night.

Broadcast Design / Single

12195D

2012 Design Merit Award

kempertrautmann gmbh / Hamburg

Philharmoniker Hamburg

A Sound Logo - Inspired by Hamburg

Broadcast Design / Single

12196D

2012 Design Merit Award

GREY tokyo / Tokyo

WASHIN OPTICAL CO., LTD.

Eagle/owl/leopard

Outdoor Design / Transit - Campaign

12167D

2012 Design Merit Award

BBDO India / Mumbai

White Collar Hippies

Launch of White Collar Hippies

Outdoor Design / Transit - Campaign

12173D

2012 Design Merit Award

GREY tokyo/G2 JAPAN / Tokyo

WASHIN OPTICAL CO., LTD.

Unclear series [Nessie] [UFO] [Bigfoot]

Outdoor Design / Transit - Campaign

12174D

2012 Design Merit Award

Ogilvy & Mather Vietnam / Hochiminh

TAMIYA

Tamiya

Outdoor Design / Transit - Campaign

12175D

2012 Design Merit Award

Ogilvy Malaysia / Kuala Lumpur

Lego Singapore Pvt Ltd

Lego

Outdoor Design / Transit - Campaign

12176D

2012 Design Merit Award

Perfil252 / Belo Horizonte

Xitam

Let It Blend

Outdoor Design / Transit - Campaign

12177D

2012 Design Merit Award

gürtlerbachmann Werbung GmbH / Hamburg

Closed GmbH

The four of Woolga

Package Design / Package Design - Campaign

12117D

2012 Design Merit Award

McCann Worldgroup India / mumbai

Perfeti Van Melle India PVT Limited

Happy Indians

Package Design / Package Design - Campaign

12118D

2012 Design Merit Award

Ogilvy & Mather / Sydney

Coca-Cola South Pacific / Coca-Cola Amatil Team

'Share a Coke'

Package Design / Package Design - Campaign

12119D

2012 Design Merit Award

BBDO Proximity Duesseldorf / Duesseldorf

Daimler AG / smart

Plug into a better world - the world´s first socket ad

Collateral Design / Promotion

12153D

2012 Design Merit Award

BBDO New York / New York

Diageo/Guinness

The Guinness QR Cup

Collateral Design / Promotion

12154D

2012 Design Merit Award

DDB MUDRA GROUP / MUMBAI

Union Bank of India

Bouncing Mail

Collateral Design / Promotion

12155D

2012 Design Merit Award

Design Army / Washington

Neenah Paper

PERFECT10N

Collateral Design / Promotion

12156D

2012 Design Merit Award

gürtlerbachmann Werbung GmbH / Hamburg

Gruner + Jahr AG & Co KG/National Geographic

Deep Sea Calendar

Collateral Design / Promotion

12157D

2012 Design Merit Award

Grabarz & Partner WA GmbH / Hamburg

Volkswagen AG

"Feels like Volkswagen" Volkswagen Classic Calendar 2012

Collateral Design / Promotion

12158D

2012 Design Merit Award

Daiko Advertising Inc. / Osaka

Panasonic Corporation

Milano Salone 2011

Branding / Booklet/Brochure

12082D

2012 Design Merit Award

GROUND / Tokyo

KDDI CORPORATION

iida

Branding / Booklet/Brochure

12083D

2012 Design Merit Award

Morris Pinewood Stockholm / Stockholm

Liljevalchs

The Dream Room

Branding / Booklet/Brochure

12084D

2012 Design Merit Award

Apple / Cupertino

Apple

iPad Smart Cover Launch Posters

Collateral Design / Posters - Campaign

12128D

2012 Design Merit Award

Big Wednesday / Cape Town

Marmite

Marmite Posters

Collateral Design / Posters - Campaign

12129D

2012 Design Merit Award

Creature / Seattle

Expedia

Expedia 15th Anniversary Posters

Collateral Design / Posters - Campaign

12130D

2012 Design Merit Award

DDB New York / New York

Art Director's Club

Keep Fighting The Good Fight

Collateral Design / Posters - Campaign

12131D

2012 Design Merit Award

Dentsu / Osaka

Heiwa Paper Co.,LTD.

Pattern*Pattern

Collateral Design / Posters - Campaign

12132D

2012 Design Merit Award

Dentsu Inc. / Dof Inc. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Collateral Design / Posters - Campaign

12133D

2012 Design Merit Award

DENTSU INC. / Minato-ku

Yoshida Hideo Memorial Foundation

DESIGN FEVER!

Collateral Design / Posters - Campaign

12134D

2012 Design Merit Award

George Patterson Y&R / Melbourne

Australian Football League

Game Signatures

Collateral Design / Posters - Campaign

12135D

2012 Design Merit Award

Leo Burnett Chicago / Chicago

Coca-Cola

Thumbprints

Collateral Design / Posters - Campaign

12136D

2012 Design Merit Award

Mattson Creative / Irvine

Showtime

Dexter Posters

Collateral Design / Posters - Campaign

12137D

2012 Design Merit Award

Mokutani Design / Kawasaki

YAMAHEI Shoten

YAMAHEI

Collateral Design / Posters - Campaign

12138D

2012 Design Merit Award

Ogilvy & Mather Vietnam / Hochiminh

TAMIYA

Tamiya

Collateral Design / Posters - Campaign

12139D

2012 Design Merit Award

Ogilvy Germany / Frankfurt

Mattel Germany

There is a child in each man

Collateral Design / Posters - Campaign

12140D

2012 Design Merit Award

Paprika / Montreal

Domison

Hochelaga Mon Amour

Collateral Design / Posters - Campaign

12141D

2012 Design Merit Award

TAXI Canada Ltd. / Toronto

WVRST

WVRST

Collateral Design / Posters - Campaign

12142D

2012 Design Merit Award

TBWA\ India / Mumbai

Imagine

Fingerprints

Collateral Design / Posters - Campaign

12143D

2012 Design Merit Award

The Jupiter Drawing Room (South Africa) Utopia / Cape Town

BirdLife

SOS Festival Poster Campaign

Collateral Design / Posters - Campaign

12144D

2012 Design Merit Award

BBDO New York / New York

American Red Cross

Stuff

Broadcast Design / Animation

12198D

2012 Design Merit Award

BBDO New York / New York

FedEx

Enchanted Forest

Broadcast Design / Animation

12199D

2012 Design Merit Award

Joe Public / Rivonia

Clover

Milky Way

Broadcast Design / Animation

12200D

2012 Design Merit Award

Marcel / Paris

France 24

THE BIRDS

Broadcast Design / Animation

12201D

2012 Design Merit Award

Cossette / Vancouver

McDonald's Restaurants of Canada Ltd.

Reflective Billboard

Outdoor Design / Billboards - Single

12162D

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