The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Magic
Agency: Dentsu / Drill / PARTY / Tokyo
Client: Menicon Co.,Ltd. Category: Corporate Identity / Campaign
Neon Sound
Agency: Kinetic Singapore / Singapore
Client: Neon Sound Pte Ltd Category: Corporate Identity / Campaign
Bardot
Agency: Landor Associates / San Francisco
Client: Advanced Ice Cream Technologies Category: Corporate Identity / Campaign
DC Entertainment
Agency: Landor Associates / San Francisco
Client: DC Entertainment Category: Corporate Identity / Campaign
Swedish fashion goes Berlin
Agency: Neumeister Strategic Design / Stockholm
Client: Swedish Institute Category: Corporate Identity / Campaign
The Grid Identity
Agency: Rethink / Vancouver
Client: The Grid Category: Corporate Identity / Campaign
EDP Identitiy
Agency: Sagmeister Inc. / New York
Client: EDP Category: Corporate Identity / Campaign
Kobrick Corporate Identity
Agency: Sandstrom Partners / Portland
Client: Kobrick Coffee Co Category: Corporate Identity / Campaign
Mr Cook Identity
Agency: SML / Small Medium Large / Waterloo
Client: Mr Cook Category: Corporate Identity / Campaign
Madam Sixty Ate
Agency: Substance Hong Kong / Hong Kong
Client: Atelia Corporation Limited, Hong Kong Category: Corporate Identity / Campaign
Levi’s Visual Identity System
Agency: Turner Duckworth Design / San Francisco
Client: Levi Strauss & Co. Category: Corporate Identity / Campaign
Belkin Brand Identity
Agency: Wolff Olins / New York
Client: Belkin Category: Corporate Identity / Campaign
mt expo
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Indoor Spaces
PAPER LOVES DESIGN
Agency: Grid Worldwide Branding and Design / Johannesburg
Client: ANTALIS Category: Direct Mail / Single or Campaign
National Defense Calendar
Agency: I&S BBDO Inc. / Tokyo
Client: KSC CORPORATION Category: Direct Mail / Single or Campaign
The lighter sides of heavy weights
Agency: McCann Worldgroup India / mumbai
Client: Young President Organisation Category: Direct Mail / Single or Campaign
Recycling Calendars of 1984 for 2012
Agency: Ruf Lanz, Zurich / Zurich
Client: Oekopool Category: Direct Mail / Single or Campaign
The Non-Smokers Art Calendar
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: AOK-Bundesverband Category: Direct Mail / Single or Campaign
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Direct Mail / Single or Campaign
Volcano
Agency: Y&R Dubai / DUBAI
Client: Red Cross Lebanon Category: Direct Mail / Single or Campaign
Karate Boy
Agency: GREY tokyo / Tokyo
Client: NINSEIKAN KARATE SCHOOL Category: Outdoor Design / Transit - Single
Don't Drive...Run
Agency: Leo Burnett Shanghai / Shanghai
Client: Li Ning Category: Outdoor Design / Transit - Single
Hotwheels Loop
Agency: Ogilvy & Mather Colombia / Bogota
Client: Mattel Category: Outdoor Design / Transit - Single
Caterpillar
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Single
MORE PEOPLE MORE MINI
Agency: TBWA\ISTANBUL / ISTANBUL
Client: MINI Category: Outdoor Design / Transit - Single
Squeezed
Agency: Zulu Alpha Kilo / Toronto
Client: Simply Orange Category: Outdoor Design / Transit - Single
Identity
Agency: Cossette / Montreal
Client: Resolute - Forest Products Category: Branding / Logo Design
Fist
Agency: Esparza Advertising / Albuquerque
Client: Rhythm for a Reason Category: Branding / Logo Design
A Sound Logo - Inspired by Hamburg
Agency: kempertrautmann gmbh / Hamburg
Client: Philharmoniker Hamburg Category: Branding / Logo Design
DC Comics
Agency: Landor Associates / San Francisco
Client: DC Comics Category: Branding / Logo Design
Logo
Agency: Out of the Box / New Delhi
Client: Rembrandt Law Company Category: Branding / Logo Design
Tixie Logo
Agency: Sandstrom Partners / Portland
Client: Tenth Caller Category: Branding / Logo Design
Liquid Television Beaker Logo
Agency: MTV Off-Air Creative / New York
Client: MTV Category: Branding / Logo Design
Eagle/owl/leopard
Agency: GREY tokyo / Tokyo
Client: WASHIN OPTICAL CO., LTD. Category: Outdoor Design / Transit - Campaign
Launch of White Collar Hippies
Agency: BBDO India / Mumbai
Client: White Collar Hippies Category: Outdoor Design / Transit - Campaign
Unclear series [Nessie] [UFO] [Bigfoot]
Agency: GREY tokyo/G2 JAPAN / Tokyo
Client: WASHIN OPTICAL CO., LTD. Category: Outdoor Design / Transit - Campaign
Tamiya
Agency: Ogilvy & Mather Vietnam / Hochiminh
Client: TAMIYA Category: Outdoor Design / Transit - Campaign
Lego
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Campaign
Let It Blend
Agency: Perfil252 / Belo Horizonte
Client: Xitam Category: Outdoor Design / Transit - Campaign
HOWTO Magazine - The Black Issue
Agency: Ogilvy Germany / Frankfurt
Client: Ogilvy Germany Category: Publication Design / Magazine Layout Design
When food attacks
Agency: Brand David, New Delhi / New Delhi
Client: Soliance Pharma Products Category: Collateral Design / P.O.P. and In-Store - Campaign
Architectural hardware company
Agency: cosmos / Tokyo
Client: Koyama Kanamono Category: Collateral Design / P.O.P. and In-Store - Campaign
Pictogram series[camera] [headlight] [golf club] [bullet]
Agency: GREY tokyo / Tokyo
Client: WASHIN OPTICAL CO., LTD. Category: Collateral Design / P.O.P. and In-Store - Campaign
Fingerprints
Agency: TBWA\ India / Mumbai
Client: Imagine Category: Collateral Design / P.O.P. and In-Store - Campaign
Will the Sun Rise or Set on Japan ?
Agency: iyamadesign inc. / Tokyo
Client: Tokachi Poster Award Executive Comittee Category: Public Service / Outdoor and Posters - Campaign
NIPPON
Agency: iyamadesign inc. / Tokyo
Client: Tokachi Poster Award Executive Committee Category: Public Service / Outdoor and Posters - Campaign
Award:
2012 Design Merit Award
Agency:
Creature / Seattle
Client:
Sherry
Title:
Sherry
Category:
Corporate Identity / Campaign
Annual ID:
12096D
Award:
2012 Design Merit Award
Agency:
Dentsu / Drill / PARTY / Tokyo
Client:
Menicon Co.,Ltd.
Title:
Magic
Category:
Corporate Identity / Campaign
Annual ID:
12097D
Award:
2012 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Neon Sound Pte Ltd
Title:
Neon Sound
Category:
Corporate Identity / Campaign
Annual ID:
12098D
Award:
2012 Design Merit Award
Agency:
Landor Associates / San Francisco
Client:
Advanced Ice Cream Technologies
Title:
Bardot
Category:
Corporate Identity / Campaign
Annual ID:
12099D
Award:
2012 Design Merit Award
Agency:
Landor Associates / San Francisco
Client:
DC Entertainment
Title:
DC Entertainment
Category:
Corporate Identity / Campaign
Annual ID:
12100D
Award:
2012 Design Merit Award
Agency:
Neumeister Strategic Design / Stockholm
Client:
Swedish Institute
Title:
Swedish fashion goes Berlin
Category:
Corporate Identity / Campaign
Annual ID:
12101D
Award:
2012 Design Merit Award
Agency:
Rethink / Vancouver
Client:
The Grid
Title:
The Grid Identity
Category:
Corporate Identity / Campaign
Annual ID:
12102D
Award:
2012 Design Merit Award
Agency:
Sagmeister Inc. / New York
Client:
EDP
Title:
EDP Identitiy
Category:
Corporate Identity / Campaign
Annual ID:
12103D
Award:
2012 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Kobrick Coffee Co
Title:
Kobrick Corporate Identity
Category:
Corporate Identity / Campaign
Annual ID:
12104D
Award:
2012 Design Merit Award
Agency:
SML / Small Medium Large / Waterloo
Client:
Mr Cook
Title:
Mr Cook Identity
Category:
Corporate Identity / Campaign
Annual ID:
12105D
Award:
2012 Design Merit Award
Agency:
Substance Hong Kong / Hong Kong
Client:
Atelia Corporation Limited, Hong Kong
Title:
Madam Sixty Ate
Category:
Corporate Identity / Campaign
Annual ID:
12106D
Award:
2012 Design Merit Award
Agency:
Turner Duckworth Design / San Francisco
Client:
Levi Strauss & Co.
Title:
Levi’s Visual Identity System
Category:
Corporate Identity / Campaign
Annual ID:
12107D
Award:
2012 Design Merit Award
Agency:
Wolff Olins / New York
Client:
Belkin
Title:
Belkin Brand Identity
Category:
Corporate Identity / Campaign
Annual ID:
12108D
Award:
2012 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt expo
Category:
Spatial Design / Indoor Spaces
Annual ID:
12159D
Award:
2012 Design Merit Award
Agency:
Grid Worldwide Branding and Design / Johannesburg
Client:
ANTALIS
Title:
PAPER LOVES DESIGN
Category:
Direct Mail / Single or Campaign
Annual ID:
12187D
Award:
2012 Design Merit Award
Agency:
I&S BBDO Inc. / Tokyo
Client:
KSC CORPORATION
Title:
National Defense Calendar
Category:
Direct Mail / Single or Campaign
Annual ID:
12188D
Award:
2012 Design Merit Award
Agency:
McCann Worldgroup India / mumbai
Client:
Young President Organisation
Title:
The lighter sides of heavy weights
Category:
Direct Mail / Single or Campaign
Annual ID:
12189D
Award:
2012 Design Merit Award
Agency:
Ruf Lanz, Zurich / Zurich
Client:
Oekopool
Title:
Recycling Calendars of 1984 for 2012
Category:
Direct Mail / Single or Campaign
Annual ID:
12190D
Award:
2012 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
AOK-Bundesverband
Title:
The Non-Smokers Art Calendar
Category:
Direct Mail / Single or Campaign
Annual ID:
12191D
Award:
2012 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Direct Mail / Single or Campaign
Annual ID:
12192D
Award:
2012 Design Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Red Cross Lebanon
Title:
Volcano
Category:
Direct Mail / Single or Campaign
Annual ID:
12193D
Award:
2012 Design Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Red Cross Lebanon
Title:
War
Category:
Direct Mail / Single or Campaign
Annual ID:
12194D
Award:
2012 Design Merit Award
Agency:
GREY tokyo / Tokyo
Client:
NINSEIKAN KARATE SCHOOL
Title:
Karate Boy
Category:
Outdoor Design / Transit - Single
Annual ID:
12166D
Award:
2012 Design Merit Award
Agency:
Leo Burnett Shanghai / Shanghai
Client:
Li Ning
Title:
Don't Drive...Run
Category:
Outdoor Design / Transit - Single
Annual ID:
12168D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Mattel
Title:
Hotwheels Loop
Category:
Outdoor Design / Transit - Single
Annual ID:
12169D
Award:
2012 Design Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Lego Singapore Pvt Ltd
Title:
Caterpillar
Category:
Outdoor Design / Transit - Single
Annual ID:
12170D
Award:
2012 Design Merit Award
Agency:
TBWA\ISTANBUL / ISTANBUL
Client:
MINI
Title:
MORE PEOPLE MORE MINI
Category:
Outdoor Design / Transit - Single
Annual ID:
12171D
Award:
2012 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Simply Orange
Title:
Squeezed
Category:
Outdoor Design / Transit - Single
Annual ID:
12172D
Award:
2012 Design Merit Award
Agency:
Cossette / Montreal
Client:
McCord Museum
Title:
Identity
Category:
Branding / Logo Design
Annual ID:
12085D
Award:
2012 Design Merit Award
Agency:
Cossette / Montreal
Client:
Resolute - Forest Products
Title:
Identity
Category:
Branding / Logo Design
Annual ID:
12086D
Award:
2012 Design Merit Award
Agency:
Esparza Advertising / Albuquerque
Client:
Rhythm for a Reason
Title:
Fist
Category:
Branding / Logo Design
Annual ID:
12087D
Award:
2012 Design Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Philharmoniker Hamburg
Title:
A Sound Logo - Inspired by Hamburg
Category:
Branding / Logo Design
Annual ID:
12088D
Award:
2012 Design Merit Award
Agency:
Landor Associates / San Francisco
Client:
DC Comics
Title:
DC Comics
Category:
Branding / Logo Design
Annual ID:
12089D
Award:
2012 Design Merit Award
Agency:
Landor Associates / San Francisco
Client:
ECOtality
Title:
Blink
Category:
Branding / Logo Design
Annual ID:
12090D
Award:
2012 Design Merit Award
Agency:
Out of the Box / New Delhi
Client:
Rembrandt Law Company
Title:
Logo
Category:
Branding / Logo Design
Annual ID:
12091D
Award:
2012 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Tenth Caller
Title:
Tixie Logo
Category:
Branding / Logo Design
Annual ID:
12092D
Award:
2012 Design Merit Award
Agency:
MTV Off-Air Creative / New York
Client:
MTV
Title:
Liquid Television Beaker Logo
Category:
Branding / Logo Design
Annual ID:
12093D
Award:
2012 Design Merit Award
Agency:
GREY tokyo / Tokyo
Client:
WASHIN OPTICAL CO., LTD.
Title:
Eagle/owl/leopard
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12167D
Award:
2012 Design Merit Award
Agency:
BBDO India / Mumbai
Client:
White Collar Hippies
Title:
Launch of White Collar Hippies
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12173D
Award:
2012 Design Merit Award
Agency:
GREY tokyo/G2 JAPAN / Tokyo
Client:
WASHIN OPTICAL CO., LTD.
Title:
Unclear series [Nessie] [UFO] [Bigfoot]
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12174D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather Vietnam / Hochiminh
Client:
TAMIYA
Title:
Tamiya
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12175D
Award:
2012 Design Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Lego Singapore Pvt Ltd
Title:
Lego
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12176D
Award:
2012 Design Merit Award
Agency:
Perfil252 / Belo Horizonte
Client:
Xitam
Title:
Let It Blend
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12177D
Award:
2012 Design Merit Award
Agency:
Ogilvy Germany / Frankfurt
Client:
Ogilvy Germany
Title:
HOWTO Magazine - The Black Issue
Category:
Publication Design / Magazine Layout Design
Annual ID:
12186D
Award:
2012 Design Merit Award
Agency:
Brand David, New Delhi / New Delhi
Client:
Soliance Pharma Products
Title:
When food attacks
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
12149D
Award:
2012 Design Merit Award
Agency:
cosmos / Tokyo
Client:
Koyama Kanamono
Title:
Architectural hardware company
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
12150D
Award:
2012 Design Merit Award
Agency:
GREY tokyo / Tokyo
Client:
WASHIN OPTICAL CO., LTD.
Title:
Pictogram series[camera] [headlight] [golf club] [bullet]
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
12151D
Award:
2012 Design Merit Award
Agency:
TBWA\ India / Mumbai
Client:
Imagine
Title:
Fingerprints
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
12152D
Award:
2012 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Tokachi Poster Award Executive Comittee
Title:
Will the Sun Rise or Set on Japan ?
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12211D
Award:
2012 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Tokachi Poster Award Executive Committee
Title:
NIPPON
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12212D