The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Dream Room Agency: Morris Pinewood Stockholm / Stockholm Client: Liljevalchs Category: Branding / Booklet/Brochure
PAPER LOVES DESIGN Agency: Grid Worldwide Branding and Design / Johannesburg Client: ANTALIS Category: Direct Mail / Single or Campaign
National Defense Calendar Agency: I&S BBDO Inc. / Tokyo Client: KSC CORPORATION Category: Direct Mail / Single or Campaign
The lighter sides of heavy weights Agency: McCann Worldgroup India / mumbai Client: Young President Organisation Category: Direct Mail / Single or Campaign
Recycling Calendars of 1984 for 2012 Agency: Ruf Lanz, Zurich / Zurich Client: Oekopool Category: Direct Mail / Single or Campaign
The Non-Smokers Art Calendar Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: AOK-Bundesverband Category: Direct Mail / Single or Campaign
The Solar Annual Report 2011 Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Direct Mail / Single or Campaign
Volcano Agency: Y&R Dubai / DUBAI Client: Red Cross Lebanon Category: Direct Mail / Single or Campaign
War Agency: Y&R Dubai / DUBAI Client: Red Cross Lebanon Category: Direct Mail / Single or Campaign
The four of Woolga Agency: gürtlerbachmann Werbung GmbH / Hamburg Client: Closed GmbH Category: Package Design / Package Design - Campaign
Happy Indians Agency: McCann Worldgroup India / mumbai Client: Perfeti Van Melle India PVT Limited Category: Package Design / Package Design - Campaign
'Share a Coke' Agency: Ogilvy & Mather / Sydney Client: Coca-Cola South Pacific / Coca-Cola Amatil Team Category: Package Design / Package Design - Campaign
Defy, Subvert, Create Agency: DOJO / San Francisco Client: DOJO Category: Craft / Typography in Design - Campaign
The Söderberg Prize 2011 Agency: Happy Forsman & Bodenfors / Gothenburg Client: Röhsska Museum Category: Publication Design / Book Layout Design
Where the Wind Blows Agency: Leo Burnett Chicago / Chicago Client: Leo Burnett Category: Publication Design / Book Layout Design
The Solar Annual Report 2011 Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Publication Design / Book Layout Design
Oil Spill Agency: Leo Burnett / Millers Point Client: Surfrider Foundation Category: Craft / Photography in Design - Single
Plastic Agency: Leo Burnett / Millers Point Client: Surfrider Foundation Category: Craft / Photography in Design - Single
Beer Rings Agency: Leo Burnett / Millers Point Client: Surfrider Foundation Category: Craft / Photography in Design - Single
Nothing to Hide Agency: Marcel / Paris Client: Sequoia Category: Broadcast Design / Campaign
Good morning. Good afternoon. Good night. Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: SESC_Videobrasil Category: Broadcast Design / Single
A Sound Logo - Inspired by Hamburg Agency: kempertrautmann gmbh / Hamburg Client: Philharmoniker Hamburg Category: Broadcast Design / Single
Carbon Film Quote Agency: BBDO Proximity Duesseldorf / Duesseldorf Client: BBDO Germany GmbH Category: Sustainability in Design / Single or Campaign
STOP THE WATER WHILE USING ME! Agency: Kolle Rebbe/KOREFE / Hamburg Client: T.D.G. Vertriebs GmbH & Co. KG Category: Sustainability in Design / Single or Campaign
mt train Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces
Hotwheels Loop Agency: Ogilvy & Mather Colombia / Bogota Client: Mattel Category: Spatial Design / Outdoor Spaces
Feathers Agency: Basic Books / Perseus Books Group / New York Client: Basic Books Category: Publication Design / Book Cover Design
Dead Man Cooking Agency: Jung von Matt / Hamburg Client: ALIVE e.V. Category: Publication Design / Book Cover Design
good morning original calendar "ZOO" Agency: good morning inc. / Tokyo Client: good morning inc. Category: Craft / Printing and Paper Craft - Single
Cardboard Ambient Posters Agency: JWT Germany / Hamburg Client: Hinz & Kunzt gGmbH Category: Craft / Printing and Paper Craft - Single
TOKYO SHAKKEI Agency: HAKUHODO INC. / Tokyo Client: HAKUHODO +DESIGN PROJECT Category: Package Design / Package Design - Single
Renn Lim by Renn Lim Agency: Kinetic Singapore / Singapore Client: Holycrap.sg Category: Package Design / Package Design - Single
Calm Tea Bags Agency: M&C Saatchi (M) Sdn Bhd / Kuala Lumpur Client: Boh Plantation Sdn Bhd Category: Package Design / Package Design - Single
"B," The Honey-Cachaca Stinger Agency: Pereira & O'Dell / San Francisco Client: B Category: Package Design / Package Design - Single
Fisher & Paykel: The Social Kitchen Agency: Alt Group / Auckland Client: Fisher & Paykel Category: Corporate Identity / Campaign
Apotek Hjärtat Agency: BVD / Stockholm Client: Apotek Hjärtat Category: Corporate Identity / Campaign
Sherry Agency: Creature / Seattle Client: Sherry Category: Corporate Identity / Campaign
Magic Agency: Dentsu / Drill / PARTY / Tokyo Client: Menicon Co.,Ltd. Category: Corporate Identity / Campaign
Neon Sound Agency: Kinetic Singapore / Singapore Client: Neon Sound Pte Ltd Category: Corporate Identity / Campaign
Bardot Agency: Landor Associates / San Francisco Client: Advanced Ice Cream Technologies Category: Corporate Identity / Campaign
DC Entertainment Agency: Landor Associates / San Francisco Client: DC Entertainment Category: Corporate Identity / Campaign
Swedish fashion goes Berlin Agency: Neumeister Strategic Design / Stockholm Client: Swedish Institute Category: Corporate Identity / Campaign
The Grid Identity Agency: Rethink / Vancouver Client: The Grid Category: Corporate Identity / Campaign
EDP Identitiy Agency: Sagmeister Inc. / New York Client: EDP Category: Corporate Identity / Campaign
Kobrick Corporate Identity Agency: Sandstrom Partners / Portland Client: Kobrick Coffee Co Category: Corporate Identity / Campaign
Mr Cook Identity Agency: SML / Small Medium Large / Waterloo Client: Mr Cook Category: Corporate Identity / Campaign
Madam Sixty Ate Agency: Substance Hong Kong / Hong Kong Client: Atelia Corporation Limited, Hong Kong Category: Corporate Identity / Campaign
Levi’s Visual Identity System Agency: Turner Duckworth Design / San Francisco Client: Levi Strauss & Co. Category: Corporate Identity / Campaign
Belkin Brand Identity Agency: Wolff Olins / New York Client: Belkin Category: Corporate Identity / Campaign
Stuff Agency: BBDO / New York Client: American Red Cross Category: Broadcast Design / Animation

2012 Design Merit Award

Morris Pinewood Stockholm / Stockholm

Liljevalchs

The Dream Room

Branding / Booklet/Brochure

12084D

2012 Design Merit Award

Grid Worldwide Branding and Design / Johannesburg

ANTALIS

PAPER LOVES DESIGN

Direct Mail / Single or Campaign

12187D

2012 Design Merit Award

I&S BBDO Inc. / Tokyo

KSC CORPORATION

National Defense Calendar

Direct Mail / Single or Campaign

12188D

2012 Design Merit Award

McCann Worldgroup India / mumbai

Young President Organisation

The lighter sides of heavy weights

Direct Mail / Single or Campaign

12189D

2012 Design Merit Award

Ruf Lanz, Zurich / Zurich

Oekopool

Recycling Calendars of 1984 for 2012

Direct Mail / Single or Campaign

12190D

2012 Design Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

AOK-Bundesverband

The Non-Smokers Art Calendar

Direct Mail / Single or Campaign

12191D

2012 Design Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Austria Solar - Verein zur Förderung der thermischen Solarenergie

The Solar Annual Report 2011

Direct Mail / Single or Campaign

12192D

2012 Design Merit Award

Y&R Dubai / DUBAI

Red Cross Lebanon

Volcano

Direct Mail / Single or Campaign

12193D

2012 Design Merit Award

Y&R Dubai / DUBAI

Red Cross Lebanon

War

Direct Mail / Single or Campaign

12194D

2012 Design Merit Award

gürtlerbachmann Werbung GmbH / Hamburg

Closed GmbH

The four of Woolga

Package Design / Package Design - Campaign

12117D

2012 Design Merit Award

McCann Worldgroup India / mumbai

Perfeti Van Melle India PVT Limited

Happy Indians

Package Design / Package Design - Campaign

12118D

2012 Design Merit Award

Ogilvy & Mather / Sydney

Coca-Cola South Pacific / Coca-Cola Amatil Team

'Share a Coke'

Package Design / Package Design - Campaign

12119D

2012 Design Merit Award

DOJO / San Francisco

DOJO

Defy, Subvert, Create

Craft / Typography in Design - Campaign

12223D

2012 Design Merit Award

Happy Forsman & Bodenfors / Gothenburg

Röhsska Museum

The Söderberg Prize 2011

Publication Design / Book Layout Design

12183D

2012 Design Merit Award

Leo Burnett Chicago / Chicago

Leo Burnett

Where the Wind Blows

Publication Design / Book Layout Design

12184D

2012 Design Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Austria Solar - Verein zur Förderung der thermischen Solarenergie

The Solar Annual Report 2011

Publication Design / Book Layout Design

12185D

2012 Design Merit Award

Leo Burnett / Millers Point

Surfrider Foundation

Oil Spill

Craft / Photography in Design - Single

12224D

2012 Design Merit Award

Leo Burnett / Millers Point

Surfrider Foundation

Plastic

Craft / Photography in Design - Single

12225D

2012 Design Merit Award

Leo Burnett / Millers Point

Surfrider Foundation

Beer Rings

Craft / Photography in Design - Single

12226D

2012 Design Merit Award

Marcel / Paris

Sequoia

Nothing to Hide

Broadcast Design / Campaign

12197D

2012 Design Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

SESC_Videobrasil

Good morning. Good afternoon. Good night.

Broadcast Design / Single

12195D

2012 Design Merit Award

kempertrautmann gmbh / Hamburg

Philharmoniker Hamburg

A Sound Logo - Inspired by Hamburg

Broadcast Design / Single

12196D

2012 Design Merit Award

BBDO Proximity Duesseldorf / Duesseldorf

BBDO Germany GmbH

Carbon Film Quote

Sustainability in Design / Single or Campaign

12233D

2012 Design Merit Award

Kolle Rebbe/KOREFE / Hamburg

T.D.G. Vertriebs GmbH & Co. KG

STOP THE WATER WHILE USING ME!

Sustainability in Design / Single or Campaign

12234D

2012 Design Merit Award

iyamadesign inc. / Tokyo

Kamoi Kakoshi Co., Ltd.

mt train

Spatial Design / Outdoor Spaces

12160D

2012 Design Merit Award

Ogilvy & Mather Colombia / Bogota

Mattel

Hotwheels Loop

Spatial Design / Outdoor Spaces

12161D

2012 Design Merit Award

Basic Books / Perseus Books Group / New York

Basic Books

Feathers

Publication Design / Book Cover Design

12181D

2012 Design Merit Award

Jung von Matt / Hamburg

ALIVE e.V.

Dead Man Cooking

Publication Design / Book Cover Design

12182D

2012 Design Merit Award

good morning inc. / Tokyo

good morning inc.

good morning original calendar "ZOO"

Craft / Printing and Paper Craft - Single

12231D

2012 Design Merit Award

JWT Germany / Hamburg

Hinz & Kunzt gGmbH

Cardboard Ambient Posters

Craft / Printing and Paper Craft - Single

12232D

2012 Design Merit Award

HAKUHODO INC. / Tokyo

HAKUHODO +DESIGN PROJECT

TOKYO SHAKKEI

Package Design / Package Design - Single

12113D

2012 Design Merit Award

Kinetic Singapore / Singapore

Holycrap.sg

Renn Lim by Renn Lim

Package Design / Package Design - Single

12114D

2012 Design Merit Award

M&C Saatchi (M) Sdn Bhd / Kuala Lumpur

Boh Plantation Sdn Bhd

Calm Tea Bags

Package Design / Package Design - Single

12115D

2012 Design Merit Award

Pereira & O'Dell / San Francisco

B

"B," The Honey-Cachaca Stinger

Package Design / Package Design - Single

12116D

2012 Design Merit Award

Alt Group / Auckland

Fisher & Paykel

Fisher & Paykel: The Social Kitchen

Corporate Identity / Campaign

12094D

2012 Design Merit Award

BVD / Stockholm

Apotek Hjärtat

Apotek Hjärtat

Corporate Identity / Campaign

12095D

2012 Design Merit Award

Creature / Seattle

Sherry

Sherry

Corporate Identity / Campaign

12096D

2012 Design Merit Award

Dentsu / Drill / PARTY / Tokyo

Menicon Co.,Ltd.

Magic

Corporate Identity / Campaign

12097D

2012 Design Merit Award

Kinetic Singapore / Singapore

Neon Sound Pte Ltd

Neon Sound

Corporate Identity / Campaign

12098D

2012 Design Merit Award

Landor Associates / San Francisco

Advanced Ice Cream Technologies

Bardot

Corporate Identity / Campaign

12099D

2012 Design Merit Award

Landor Associates / San Francisco

DC Entertainment

DC Entertainment

Corporate Identity / Campaign

12100D

2012 Design Merit Award

Neumeister Strategic Design / Stockholm

Swedish Institute

Swedish fashion goes Berlin

Corporate Identity / Campaign

12101D

2012 Design Merit Award

Rethink / Vancouver

The Grid

The Grid Identity

Corporate Identity / Campaign

12102D

2012 Design Merit Award

Sagmeister Inc. / New York

EDP

EDP Identitiy

Corporate Identity / Campaign

12103D

2012 Design Merit Award

Sandstrom Partners / Portland

Kobrick Coffee Co

Kobrick Corporate Identity

Corporate Identity / Campaign

12104D

2012 Design Merit Award

SML / Small Medium Large / Waterloo

Mr Cook

Mr Cook Identity

Corporate Identity / Campaign

12105D

2012 Design Merit Award

Substance Hong Kong / Hong Kong

Atelia Corporation Limited, Hong Kong

Madam Sixty Ate

Corporate Identity / Campaign

12106D

2012 Design Merit Award

Turner Duckworth Design / San Francisco

Levi Strauss & Co.

Levi’s Visual Identity System

Corporate Identity / Campaign

12107D

2012 Design Merit Award

Wolff Olins / New York

Belkin

Belkin Brand Identity

Corporate Identity / Campaign

12108D

2012 Design Merit Award

BBDO / New York

American Red Cross

Stuff

Broadcast Design / Animation

12198D

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