The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

The Real Cookbook Agency: Kolle Rebbe/KOREFE / Hamburg Client: Gerstenberg Verlag GmbH + Co. KG Category: Publication Design / Book Cover Design
Curiosism Book Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Pinacoteca Category: Publication Design / Book Cover Design
BMW Culture Agency: Sagmeister Inc. / New York Client: BMW Category: Publication Design / Book Cover Design
Share with those who need Agency: AlmapBBDO / São Paulo Client: Casa do Zezinho Category: Public Service / Outdoor and Posters - Single
Oil Poster Agency: Rethink / Vancouver Client: Dogwood Initiative Category: Public Service / Outdoor and Posters - Single
Caran d'Ache Crayons Agency: Wirz Werbung AG / BBDO / Zurich Client: Caran d'Ache Category: Outdoor Design / Billboards - Campaign
EfficientDynamics Sculpture Agency: serviceplan / Munich Client: BMW Group Category: Craft / Typography in Design - Single
The world's fairest annual report. Agency: Jung von Matt AG / Hamburg Client: LemonAid Beverages GmbH Category: Craft / Typography in Design - Single
Transfertype Agency: AlmapBBDO / São Paulo Client: Billboard Brasil Category: Craft / Typography in Design - Single
The Solar Annual Report 2011 Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Branding / Annual Report
The world's fairest annual report. Agency: Jung von Matt AG / Hamburg Client: LemonAid Beverages GmbH Category: Branding / Annual Report
The Progressive Years Agency: &Larry / Singapore Client: General Insurance Association of Singapore (GIA) Category: Branding / Annual Report
ARIEL BIG STAIN Agency: Saatchi & Saatchi / Shanghai Client: P&G Category: Collateral Design / P.O.P. and In-Store - Single
LIVING MASTERPIECE Agency: Abbott Mead Vickers BBDO / London Client: GE Category: Sustainability in Design / Single or Campaign
Skip Evolution of Washing Agency: The Jupiter Drawing Room South Africa Cape Town / Cape Town Client: Unilever Pty Ltd Category: Sustainability in Design / Single or Campaign
So...Soap! Agency: CoDesign Ltd / HONG KONG Client: SLOW (Sustainable Lifestyle & Organic Work Ltd) Category: Sustainability in Design / Single or Campaign
Legend Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Leica Category: Collateral Design / P.O.P. and In-Store - Campaign
The Recorded Contents Agency: TBWAISTANBUL / ISTANBUL Client: BEKO Category: Collateral Design / P.O.P. and In-Store - Campaign
Lifestyle Baddie Bags Agency: JWT India / Mumbai Client: Lifestyle Category: Collateral Design / P.O.P. and In-Store - Campaign
GIFT A LIFE Agency: DDB Dubai / Dubai Client: COMMITTEE OF ORGAN DONATION IN LEBANON Category: Corporate Identity / Individual Item
Shoe repair Agency: The Classic Partnership Advertising / Dubai Client: Khalid Javed Category: Corporate Identity / Individual Item
TAMIYA CALENDAR Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok Client: SIAM TAMIYA Category: Corporate Identity / Individual Item
Obstfiguren (fruit figures) Agency: Scholz & Friends / Berlin Client: Fresh N Friends Category: Package Design / Package Design - Campaign
Unwrap Agency: Jung von Matt AG / Hamburg Client: Ricola AG Category: Package Design / Package Design - Campaign
Magic Agency: Dentsu / Drill / PARTY / Tokyo Client: Menicon Co.,Ltd. Category: Package Design / Package Design - Campaign
Onboard Food Packaging Agency: Wieden+Kennedy / New Delhi Client: IndiGo Airlines Category: Package Design / Package Design - Campaign
The Last Ones Left Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
Nothing But Potential Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Posters - Campaign
Coincidences Agency: AlmapBBDO / São Paulo Client: Escola Panamericana de Arte e Design Category: Public Service / Outdoor and Posters - Campaign
UNICEF: Good Shirts Agency: BBH New York / New York Client: UNICEF Category: Public Service / Collateral - Campaign
Book of Poison Agency: gürtlerbachmann Werbung GmbH / Hamburg Client: Gruner + Jahr AG & Co KG/Flora Garten Category: Direct Mail / Single or Campaign
Balloons Agency: LDC / São Paulo Client: MTV Brasil Category: Broadcast Design / Single
Addiction Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Nike Category: Broadcast Design / Single
Le Curiosism Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Pinacoteca Museum Category: Broadcast Design / Single
For Browsing Only Agency: Beautiful / Singapore Client: The Browsing Copy Project Category: Branding / Booklet/Brochure
World Summit and Congress of Architecture, Design and Planning Mtl 2017 - Brochure Agency: Paprika / Montreal Client: Mission Design Category: Branding / Booklet/Brochure
'Cloud of Unknowing' - Venice Biennale 2011 Agency: Asylum / Singapore Client: National Arts Council Category: Branding / Booklet/Brochure
MINI Rocketman Concept Agency: BSUR Agency / Amsterdam Client: MINI International Category: Broadcast Design / Animation
DESIGN NORI (SEAWEED) Agency: I&S BBDO / Tokyo Client: UMINO SEAWEED STORE Category: Industrial Design/Product Design / Single or Campaign
"Ribbonesia" Adornments Agency: Ribbonesia / Sapporo Client: Ribbonesia Category: Industrial Design/Product Design / Single or Campaign
Edit Agency: Leo Burnett / Toronto Client: Leo Burnett, Toronto Category: Industrial Design/Product Design / Single or Campaign
The Ultra Asian Agency: Dentsu Inc. / Tokyo Client: The Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo Category: Craft / Printing and Paper Craft - Single
D&AD In Book and Nomination Awards Agency: Turner Duckworth: London & San Francisco / San Francisco Client: D&AD Category: Public Service / Collateral - Single
What will they be when they grow up? Agency: Little Jacket / Cleveland Client: Open Doors Academy Category: Public Service / Collateral - Single
The Ultra Asian Agency: DENTSU INC. / Minato-ku Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign
1m2 of curiosity. The do-it-yourself recruitment posters. Agency: serviceplan / Munich Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral Design / Posters - Campaign
Hangeul.Dream.Path. Agency: 601bisang / seoul Client: KT&G sangsangmadang Category: Collateral Design / Posters - Campaign
Evolve Skate Agency: Ogilvy Group Melbourne / Melbourne Client: Scott Holding Category: Collateral Design / Posters - Campaign
GIFT A LIFE Agency: DDB Dubai / Dubai Client: COMMITTEE OF ORGAN DONATION IN LEBANON Category: Branding / Logo Design
Elephant Combs Agency: TBWA\ India / Mumbai Client: MKV Household Products Category: Branding / Logo Design

2012 Design Silver Pencil

Kolle Rebbe/KOREFE / Hamburg

Gerstenberg Verlag GmbH + Co. KG

The Real Cookbook

Publication Design / Book Cover Design

12052D

2012 Design Bronze Pencil

F/Nazca Saatchi & Saatchi / Sao Paulo

Pinacoteca

Curiosism Book

Publication Design / Book Cover Design

12053D

2012 Design Silver Pencil

Sagmeister Inc. / New York

BMW

BMW Culture

Publication Design / Book Cover Design

12054D

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Casa do Zezinho

Share with those who need

Public Service / Outdoor and Posters - Single

12065D

2012 Design Bronze Pencil

Rethink / Vancouver

Dogwood Initiative

Oil Poster

Public Service / Outdoor and Posters - Single

12066D

2012 Design Bronze Pencil

Wirz Werbung AG / BBDO / Zurich

Caran d'Ache

Caran d'Ache Crayons

Outdoor Design / Billboards - Campaign

12049D

2012 Design Gold Pencil

serviceplan / Munich

BMW Group

EfficientDynamics Sculpture

Craft / Typography in Design - Single

12073D

2012 Design Silver Pencil

Jung von Matt AG / Hamburg

LemonAid Beverages GmbH

The world's fairest annual report.

Craft / Typography in Design - Single

12074D

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Billboard Brasil

Transfertype

Craft / Typography in Design - Single

12075D

2012 Design Gold Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

Austria Solar - Verein zur Förderung der thermischen Solarenergie

The Solar Annual Report 2011

Branding / Annual Report

12001D

2012 Design Silver Pencil

Jung von Matt AG / Hamburg

LemonAid Beverages GmbH

The world's fairest annual report.

Branding / Annual Report

12002D

2012 Design Bronze Pencil

&Larry / Singapore

General Insurance Association of Singapore (GIA)

The Progressive Years

Branding / Annual Report

12003D

2012 Design Bronze Pencil

Saatchi & Saatchi / Shanghai

P&G

ARIEL BIG STAIN

Collateral Design / P.O.P. and In-Store - Single

12034D

2012 Design Gold Pencil

Abbott Mead Vickers BBDO / London

GE

LIVING MASTERPIECE

Sustainability in Design / Single or Campaign

12079D

2012 Design Silver Pencil

The Jupiter Drawing Room South Africa Cape Town / Cape Town

Unilever Pty Ltd

Skip Evolution of Washing

Sustainability in Design / Single or Campaign

12080D

2012 Design Bronze Pencil

CoDesign Ltd / HONG KONG

SLOW (Sustainable Lifestyle & Organic Work Ltd)

So...Soap!

Sustainability in Design / Single or Campaign

12081D

2012 Design Gold Pencil

F/Nazca Saatchi & Saatchi / Sao Paulo

Leica

Legend

Collateral Design / P.O.P. and In-Store - Campaign

12035D

2012 Design Silver Pencil

TBWAISTANBUL / ISTANBUL

BEKO

The Recorded Contents

Collateral Design / P.O.P. and In-Store - Campaign

12036D

2012 Design Bronze Pencil

JWT India / Mumbai

Lifestyle

Lifestyle Baddie Bags

Collateral Design / P.O.P. and In-Store - Campaign

12037D

2012 Design Gold Pencil

DDB Dubai / Dubai

COMMITTEE OF ORGAN DONATION IN LEBANON

GIFT A LIFE

Corporate Identity / Individual Item

12015D

2012 Design Silver Pencil

The Classic Partnership Advertising / Dubai

Khalid Javed

Shoe repair

Corporate Identity / Individual Item

12016D

2012 Design Bronze Pencil

Creative Juice Bangkok (TBWA Thailand) / Bangkok

SIAM TAMIYA

TAMIYA CALENDAR

Corporate Identity / Individual Item

12017D

2012 Design Gold Pencil

Scholz & Friends / Berlin

Fresh N Friends

Obstfiguren (fruit figures)

Package Design / Package Design - Campaign

12018D

2012 Design Silver Pencil

Jung von Matt AG / Hamburg

Ricola AG

Unwrap

Package Design / Package Design - Campaign

12019D

2012 Design Gold Pencil

Dentsu / Drill / PARTY / Tokyo

Menicon Co.,Ltd.

Magic

Package Design / Package Design - Campaign

12021D

2012 Design Bronze Pencil

Wieden+Kennedy / New Delhi

IndiGo Airlines

Onboard Food Packaging

Package Design / Package Design - Campaign

12022D

2012 Design Gold Pencil

TBWAHuntLascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

The Last Ones Left

Public Service / Outdoor and Posters - Campaign

12067D

2012 Design Silver Pencil

Leo Burnett / Toronto

Raising The Roof

Nothing But Potential

Public Service / Outdoor and Posters - Campaign

12068D

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Escola Panamericana de Arte e Design

Coincidences

Public Service / Outdoor and Posters - Campaign

12069D

2012 Design Bronze Pencil

BBH New York / New York

UNICEF

UNICEF: Good Shirts

Public Service / Collateral - Campaign

12071D

2012 Design Silver Pencil

gürtlerbachmann Werbung GmbH / Hamburg

Gruner + Jahr AG & Co KG/Flora Garten

Book of Poison

Direct Mail / Single or Campaign

12057D

2012 Design Gold Pencil

LDC / São Paulo

MTV Brasil

Balloons

Broadcast Design / Single

12058D

2012 Design Silver Pencil

F/Nazca Saatchi & Saatchi / Sao Paulo

Nike

Addiction

Broadcast Design / Single

12059D

2012 Design Bronze Pencil

F/Nazca Saatchi & Saatchi / Sao Paulo

Pinacoteca Museum

Le Curiosism

Broadcast Design / Single

12060D

2012 Design Gold Pencil

Beautiful / Singapore

The Browsing Copy Project

For Browsing Only

Branding / Booklet/Brochure

12004D

2012 Design Silver Pencil

Paprika / Montreal

Mission Design

World Summit and Congress of Architecture, Design and Planning Mtl 2017 - Brochure

Branding / Booklet/Brochure

12005D

2012 Design Bronze Pencil

Asylum / Singapore

National Arts Council

'Cloud of Unknowing' - Venice Biennale 2011

Branding / Booklet/Brochure

12006D

2012 Design Bronze Pencil

BSUR Agency / Amsterdam

MINI International

MINI Rocketman Concept

Broadcast Design / Animation

12064D

2012 Design Gold Pencil

I&S BBDO / Tokyo

UMINO SEAWEED STORE

DESIGN NORI (SEAWEED)

Industrial Design/Product Design / Single or Campaign

12023D

2012 Design Silver Pencil

Ribbonesia / Sapporo

Ribbonesia

"Ribbonesia" Adornments

Industrial Design/Product Design / Single or Campaign

12024D

2012 Design Bronze Pencil

Leo Burnett / Toronto

Leo Burnett, Toronto

Edit

Industrial Design/Product Design / Single or Campaign

12025D

2012 Design Silver Pencil

Dentsu Inc. / Tokyo

The Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo

The Ultra Asian

Craft / Printing and Paper Craft - Single

12078D

2012 Design Silver Pencil

Turner Duckworth: London & San Francisco / San Francisco

D&AD

D&AD In Book and Nomination Awards

Public Service / Collateral - Single

12070D

2012 Design Bronze Pencil

Little Jacket / Cleveland

Open Doors Academy

What will they be when they grow up?

Public Service / Collateral - Single

12072D

2012 Design Gold Pencil

DENTSU INC. / Minato-ku

Yoshida Hideo Memorial Foundation

The Ultra Asian

Collateral Design / Posters - Campaign

12030D

2012 Design Silver Pencil

serviceplan / Munich

Serviceplan Hamburg GmbH & Co. KG

1m2 of curiosity. The do-it-yourself recruitment posters.

Collateral Design / Posters - Campaign

12031D

2012 Design Bronze Pencil

601bisang / seoul

KT&G sangsangmadang

Hangeul.Dream.Path.

Collateral Design / Posters - Campaign

12032D

2012 Design Bronze Pencil

Ogilvy Group Melbourne / Melbourne

Scott Holding

Evolve Skate

Collateral Design / Posters - Campaign

12033D

2012 Design Gold Pencil

DDB Dubai / Dubai

COMMITTEE OF ORGAN DONATION IN LEBANON

GIFT A LIFE

Branding / Logo Design

12007D

2012 Design Gold Pencil

TBWA\ India / Mumbai

MKV Household Products

Elephant Combs

Branding / Logo Design

12008D

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