The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Tamiya
Agency: Ogilvy & Mather Vietnam / Hochiminh
Client: TAMIYA Category: Collateral Design / Posters - Campaign
There is a child in each man
Agency: Ogilvy Germany / Frankfurt
Client: Mattel Germany Category: Collateral Design / Posters - Campaign
Hochelaga Mon Amour
Agency: Paprika / Montreal
Client: Domison Category: Collateral Design / Posters - Campaign
WVRST
Agency: TAXI Canada Ltd. / Toronto
Client: WVRST Category: Collateral Design / Posters - Campaign
Fingerprints
Agency: TBWA\ India / Mumbai
Client: Imagine Category: Collateral Design / Posters - Campaign
SOS Festival Poster Campaign
Agency: The Jupiter Drawing Room (South Africa) Utopia / Cape Town
Client: BirdLife Category: Collateral Design / Posters - Campaign
Style Guide
Agency: 140 BBDO / Cape Town
Client: Oude Meester Brandy Category: Corporate Identity / Individual Item
Underwater Photography
Agency: Grey Worldwide India Pvt. Ltd. / Mumbai
Client: Colston julian Category: Corporate Identity / Individual Item
Maison Gerard
Agency: Mother / ny
Client: Maison Gerard Category: Corporate Identity / Individual Item
Defy, Subvert, Create
Agency: DOJO / San Francisco
Client: DOJO Category: Craft / Typography in Design - Campaign
mt train
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces
Hotwheels Loop
Agency: Ogilvy & Mather Colombia / Bogota
Client: Mattel Category: Spatial Design / Outdoor Spaces
Have a good choice!
Agency: E.Co.,Ltd. / Tokyo
Client: GRILL BURGER CLUB SASA Category: Collateral Design / P.O.P. and In-Store - Single
Karate Boy
Agency: GREY tokyo / Tokyo
Client: NINSEIKAN KARATE SCHOOL Category: Collateral Design / P.O.P. and In-Store - Single
Karate Girl
Agency: GREY tokyo / Tokyo
Client: NINSEIKAN KARATE SCHOOL Category: Collateral Design / P.O.P. and In-Store - Single
POPCORN SOFA
Agency: Ogilvy Brasil / são paulo
Client: MAGAZINE LUIZA Category: Collateral Design / P.O.P. and In-Store - Single
Plug into a better world - the world´s first socket ad
Agency: BBDO Proximity Duesseldorf / Duesseldorf
Client: Daimler AG / smart Category: Collateral Design / Promotion
The Guinness QR Cup
Agency: BBDO / New York
Client: Diageo/Guinness Category: Collateral Design / Promotion
Bouncing Mail
Agency: DDB MUDRA GROUP / MUMBAI
Client: Union Bank of India Category: Collateral Design / Promotion
PERFECT10N
Agency: Design Army / Washington
Client: Neenah Paper Category: Collateral Design / Promotion
Deep Sea Calendar
Agency: gürtlerbachmann Werbung GmbH / Hamburg
Client: Gruner + Jahr AG & Co KG/National Geographic Category: Collateral Design / Promotion
"Feels like Volkswagen" Volkswagen Classic Calendar 2012
Agency: Grabarz & Partner WA GmbH / Hamburg
Client: Volkswagen AG Category: Collateral Design / Promotion
WMF peelers
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: WMF AG Category: Outdoor Design / Billboards - Campaign
Seat Typography
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Outdoor Design / Billboards - Campaign
The Söderberg Prize 2011
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Röhsska Museum Category: Publication Design / Book Layout Design
Where the Wind Blows
Agency: Leo Burnett Chicago / Chicago
Client: Leo Burnett Category: Publication Design / Book Layout Design
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Publication Design / Book Layout Design
Oil Spill
Agency: Leo Burnett / Millers Point
Client: Surfrider Foundation Category: Craft / Photography in Design - Single
Plastic
Agency: Leo Burnett / Millers Point
Client: Surfrider Foundation Category: Craft / Photography in Design - Single
Beer Rings
Agency: Leo Burnett / Millers Point
Client: Surfrider Foundation Category: Craft / Photography in Design - Single
Fisher & Paykel: The Social Kitchen
Agency: Alt Group / Auckland
Client: Fisher & Paykel Category: Corporate Identity / Campaign
Apotek Hjärtat
Agency: BVD / Stockholm
Client: Apotek Hjärtat Category: Corporate Identity / Campaign
Magic
Agency: Dentsu / Drill / PARTY / Tokyo
Client: Menicon Co.,Ltd. Category: Corporate Identity / Campaign
Neon Sound
Agency: Kinetic Singapore / Singapore
Client: Neon Sound Pte Ltd Category: Corporate Identity / Campaign
Bardot
Agency: Landor Associates / San Francisco
Client: Advanced Ice Cream Technologies Category: Corporate Identity / Campaign
DC Entertainment
Agency: Landor Associates / San Francisco
Client: DC Entertainment Category: Corporate Identity / Campaign
Swedish fashion goes Berlin
Agency: Neumeister Strategic Design / Stockholm
Client: Swedish Institute Category: Corporate Identity / Campaign
The Grid Identity
Agency: Rethink / Vancouver
Client: The Grid Category: Corporate Identity / Campaign
EDP Identitiy
Agency: Sagmeister Inc. / New York
Client: EDP Category: Corporate Identity / Campaign
Kobrick Corporate Identity
Agency: Sandstrom Partners / Portland
Client: Kobrick Coffee Co Category: Corporate Identity / Campaign
Mr Cook Identity
Agency: SML / Small Medium Large / Waterloo
Client: Mr Cook Category: Corporate Identity / Campaign
Madam Sixty Ate
Agency: Substance Hong Kong / Hong Kong
Client: Atelia Corporation Limited, Hong Kong Category: Corporate Identity / Campaign
Levi’s Visual Identity System
Agency: Turner Duckworth Design / San Francisco
Client: Levi Strauss & Co. Category: Corporate Identity / Campaign
Belkin Brand Identity
Agency: Wolff Olins / New York
Client: Belkin Category: Corporate Identity / Campaign
mt expo
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Indoor Spaces
PAPER LOVES DESIGN
Agency: Grid Worldwide Branding and Design / Johannesburg
Client: ANTALIS Category: Direct Mail / Single or Campaign
National Defense Calendar
Agency: I&S BBDO Inc. / Tokyo
Client: KSC CORPORATION Category: Direct Mail / Single or Campaign
The lighter sides of heavy weights
Agency: McCann Worldgroup India / mumbai
Client: Young President Organisation Category: Direct Mail / Single or Campaign
Recycling Calendars of 1984 for 2012
Agency: Ruf Lanz, Zurich / Zurich
Client: Oekopool Category: Direct Mail / Single or Campaign
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather Vietnam / Hochiminh
Client:
TAMIYA
Title:
Tamiya
Category:
Collateral Design / Posters - Campaign
Annual ID:
12139D
Award:
2012 Design Merit Award
Agency:
Ogilvy Germany / Frankfurt
Client:
Mattel Germany
Title:
There is a child in each man
Category:
Collateral Design / Posters - Campaign
Annual ID:
12140D
Award:
2012 Design Merit Award
Agency:
Paprika / Montreal
Client:
Domison
Title:
Hochelaga Mon Amour
Category:
Collateral Design / Posters - Campaign
Annual ID:
12141D
Award:
2012 Design Merit Award
Agency:
TAXI Canada Ltd. / Toronto
Client:
WVRST
Title:
WVRST
Category:
Collateral Design / Posters - Campaign
Annual ID:
12142D
Award:
2012 Design Merit Award
Agency:
TBWA\ India / Mumbai
Client:
Imagine
Title:
Fingerprints
Category:
Collateral Design / Posters - Campaign
Annual ID:
12143D
Award:
2012 Design Merit Award
Agency:
The Jupiter Drawing Room (South Africa) Utopia / Cape Town
Client:
BirdLife
Title:
SOS Festival Poster Campaign
Category:
Collateral Design / Posters - Campaign
Annual ID:
12144D
Award:
2012 Design Merit Award
Agency:
140 BBDO / Cape Town
Client:
Oude Meester Brandy
Title:
Style Guide
Category:
Corporate Identity / Individual Item
Annual ID:
12109D
Award:
2012 Design Merit Award
Agency:
Grey Worldwide India Pvt. Ltd. / Mumbai
Client:
Colston julian
Title:
Underwater Photography
Category:
Corporate Identity / Individual Item
Annual ID:
12110D
Award:
2012 Design Merit Award
Agency:
Mother / ny
Client:
Maison Gerard
Title:
Maison Gerard
Category:
Corporate Identity / Individual Item
Annual ID:
12111D
Award:
2012 Design Merit Award
Agency:
DOJO / San Francisco
Client:
DOJO
Title:
Defy, Subvert, Create
Category:
Craft / Typography in Design - Campaign
Annual ID:
12223D
Award:
2012 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt train
Category:
Spatial Design / Outdoor Spaces
Annual ID:
12160D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Mattel
Title:
Hotwheels Loop
Category:
Spatial Design / Outdoor Spaces
Annual ID:
12161D
Award:
2012 Design Merit Award
Agency:
E.Co.,Ltd. / Tokyo
Client:
GRILL BURGER CLUB SASA
Title:
Have a good choice!
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
12145D
Award:
2012 Design Merit Award
Agency:
GREY tokyo / Tokyo
Client:
NINSEIKAN KARATE SCHOOL
Title:
Karate Boy
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
12146D
Award:
2012 Design Merit Award
Agency:
GREY tokyo / Tokyo
Client:
NINSEIKAN KARATE SCHOOL
Title:
Karate Girl
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
12147D
Award:
2012 Design Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
MAGAZINE LUIZA
Title:
POPCORN SOFA
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
12148D
Award:
2012 Design Merit Award
Agency:
BBDO Proximity Duesseldorf / Duesseldorf
Client:
Daimler AG / smart
Title:
Plug into a better world - the world´s first socket ad
Category:
Collateral Design / Promotion
Annual ID:
12153D
Award:
2012 Design Merit Award
Agency:
BBDO / New York
Client:
Diageo/Guinness
Title:
The Guinness QR Cup
Category:
Collateral Design / Promotion
Annual ID:
12154D
Award:
2012 Design Merit Award
Agency:
DDB MUDRA GROUP / MUMBAI
Client:
Union Bank of India
Title:
Bouncing Mail
Category:
Collateral Design / Promotion
Annual ID:
12155D
Award:
2012 Design Merit Award
Agency:
Design Army / Washington
Client:
Neenah Paper
Title:
PERFECT10N
Category:
Collateral Design / Promotion
Annual ID:
12156D
Award:
2012 Design Merit Award
Agency:
gürtlerbachmann Werbung GmbH / Hamburg
Client:
Gruner + Jahr AG & Co KG/National Geographic
Title:
Deep Sea Calendar
Category:
Collateral Design / Promotion
Annual ID:
12157D
Award:
2012 Design Merit Award
Agency:
Grabarz & Partner WA GmbH / Hamburg
Client:
Volkswagen AG
Title:
"Feels like Volkswagen" Volkswagen Classic Calendar 2012
Category:
Collateral Design / Promotion
Annual ID:
12158D
Award:
2012 Design Merit Award
Agency:
KNSK Werbeagentur GmbH / Hamburg
Client:
WMF AG
Title:
WMF peelers
Category:
Outdoor Design / Billboards - Campaign
Annual ID:
12164D
Award:
2012 Design Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Mercedes-Benz Vans
Title:
Seat Typography
Category:
Outdoor Design / Billboards - Campaign
Annual ID:
12165D
Award:
2012 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Röhsska Museum
Title:
The Söderberg Prize 2011
Category:
Publication Design / Book Layout Design
Annual ID:
12183D
Award:
2012 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Leo Burnett
Title:
Where the Wind Blows
Category:
Publication Design / Book Layout Design
Annual ID:
12184D
Award:
2012 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Publication Design / Book Layout Design
Annual ID:
12185D
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Surfrider Foundation
Title:
Oil Spill
Category:
Craft / Photography in Design - Single
Annual ID:
12224D
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Surfrider Foundation
Title:
Plastic
Category:
Craft / Photography in Design - Single
Annual ID:
12225D
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Surfrider Foundation
Title:
Beer Rings
Category:
Craft / Photography in Design - Single
Annual ID:
12226D
Award:
2012 Design Merit Award
Agency:
Alt Group / Auckland
Client:
Fisher & Paykel
Title:
Fisher & Paykel: The Social Kitchen
Category:
Corporate Identity / Campaign
Annual ID:
12094D
Award:
2012 Design Merit Award
Agency:
BVD / Stockholm
Client:
Apotek Hjärtat
Title:
Apotek Hjärtat
Category:
Corporate Identity / Campaign
Annual ID:
12095D
Award:
2012 Design Merit Award
Agency:
Creature / Seattle
Client:
Sherry
Title:
Sherry
Category:
Corporate Identity / Campaign
Annual ID:
12096D
Award:
2012 Design Merit Award
Agency:
Dentsu / Drill / PARTY / Tokyo
Client:
Menicon Co.,Ltd.
Title:
Magic
Category:
Corporate Identity / Campaign
Annual ID:
12097D
Award:
2012 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Neon Sound Pte Ltd
Title:
Neon Sound
Category:
Corporate Identity / Campaign
Annual ID:
12098D
Award:
2012 Design Merit Award
Agency:
Landor Associates / San Francisco
Client:
Advanced Ice Cream Technologies
Title:
Bardot
Category:
Corporate Identity / Campaign
Annual ID:
12099D
Award:
2012 Design Merit Award
Agency:
Landor Associates / San Francisco
Client:
DC Entertainment
Title:
DC Entertainment
Category:
Corporate Identity / Campaign
Annual ID:
12100D
Award:
2012 Design Merit Award
Agency:
Neumeister Strategic Design / Stockholm
Client:
Swedish Institute
Title:
Swedish fashion goes Berlin
Category:
Corporate Identity / Campaign
Annual ID:
12101D
Award:
2012 Design Merit Award
Agency:
Rethink / Vancouver
Client:
The Grid
Title:
The Grid Identity
Category:
Corporate Identity / Campaign
Annual ID:
12102D
Award:
2012 Design Merit Award
Agency:
Sagmeister Inc. / New York
Client:
EDP
Title:
EDP Identitiy
Category:
Corporate Identity / Campaign
Annual ID:
12103D
Award:
2012 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Kobrick Coffee Co
Title:
Kobrick Corporate Identity
Category:
Corporate Identity / Campaign
Annual ID:
12104D
Award:
2012 Design Merit Award
Agency:
SML / Small Medium Large / Waterloo
Client:
Mr Cook
Title:
Mr Cook Identity
Category:
Corporate Identity / Campaign
Annual ID:
12105D
Award:
2012 Design Merit Award
Agency:
Substance Hong Kong / Hong Kong
Client:
Atelia Corporation Limited, Hong Kong
Title:
Madam Sixty Ate
Category:
Corporate Identity / Campaign
Annual ID:
12106D
Award:
2012 Design Merit Award
Agency:
Turner Duckworth Design / San Francisco
Client:
Levi Strauss & Co.
Title:
Levi’s Visual Identity System
Category:
Corporate Identity / Campaign
Annual ID:
12107D
Award:
2012 Design Merit Award
Agency:
Wolff Olins / New York
Client:
Belkin
Title:
Belkin Brand Identity
Category:
Corporate Identity / Campaign
Annual ID:
12108D
Award:
2012 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt expo
Category:
Spatial Design / Indoor Spaces
Annual ID:
12159D
Award:
2012 Design Merit Award
Agency:
Grid Worldwide Branding and Design / Johannesburg
Client:
ANTALIS
Title:
PAPER LOVES DESIGN
Category:
Direct Mail / Single or Campaign
Annual ID:
12187D
Award:
2012 Design Merit Award
Agency:
I&S BBDO Inc. / Tokyo
Client:
KSC CORPORATION
Title:
National Defense Calendar
Category:
Direct Mail / Single or Campaign
Annual ID:
12188D
Award:
2012 Design Merit Award
Agency:
McCann Worldgroup India / mumbai
Client:
Young President Organisation
Title:
The lighter sides of heavy weights
Category:
Direct Mail / Single or Campaign
Annual ID:
12189D
Award:
2012 Design Merit Award
Agency:
Ruf Lanz, Zurich / Zurich
Client:
Oekopool
Title:
Recycling Calendars of 1984 for 2012
Category:
Direct Mail / Single or Campaign
Annual ID:
12190D