The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

The Return of Dictator Ben Ali Agency: Memac Ogilvy Label / Tunis Mahrajene Client: Engagement Citoyen Category: Online Films & Video / Event or Live Webcast - Single
Coincidences Agency: AlmapBBDO / São Paulo Client: Escola Panamericana de Arte e Design Category: Public Service / Outdoor and Posters - Campaign
Horizons Agency: OgilvyEntertainment / New York Client: DuPont Category: Television / Reality/Unscripted Series
Key to Viano Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Mercedes-Benz Vans Category: Out Of Home / Digital / Electronic - Single or Campaign
Run With Ryan Agency: VITRO / San Diego Client: ASICS Category: Out Of Home / Digital / Electronic - Single or Campaign
Hangeul.Dream.Path Agency: 601bisang / seoul Client: KT&G sangsangmadang Category: Publication Design / Book Layout Design
Share with those who need Agency: AlmapBBDO / São Paulo Client: Casa do Zezinho Category: Public Service / Collateral - Campaign
Search Stories Agency: Google Creative Lab / New York Client: Google Category: Online Films & Video / Short Form - Series/Episodes
What will they be when they grow up? Agency: Little Jacket / Cleveland Client: Open Doors Academy Category: Public Service / Collateral - Single
Russell Falls Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Cinema Advertising / Short Form - Under :90 - Single
Anytime Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya Client: BFM Media Sdn Bhd Category: Public Service / Radio - Campaign
BHF - Angina Monologues Agency: Grey London / London Client: The British Heart Foundation Category: Television / Specials or one-time screenings
Survivor : Cara Scharf Agency: The George Washington Univ. Medical Faculty Associates / Washington Client: The GW Breast Care Center Category: Cinema / Documentaries
Jeep In Agency: Leo Burnett Sp. z o.o. / Warsaw Client: Fiat Auto Poland S.A. Category: Promos / Gaming Promos
Awakening Agency: twofifteenmccann / San Francisco Client: Microsoft Category: Promos / Gaming Promos
21st Century Beetle – Rock 'n' Scroll. Agency: DDB Tribal Group / Berlin Client: Volkswagen AG Category: Craft / Interface Design
Wall of Fame Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Craft / Interface Design
Hangeul.Dream.Path. Agency: 601bisang / seoul Client: KT&G sangsangmadang Category: Collateral Design / Posters - Campaign
Evolve Skate Agency: Ogilvy Group Melbourne / Melbourne Client: Scott Holding Category: Collateral Design / Posters - Campaign
Oceans of Treasures Agency: 180LA / Santa Monica Client: Sony Electronics Category: Branded Content / Games
Curiosism Book Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Pinacoteca Category: Publication Design / Book Cover Design
The Progressive Years Agency: &Larry / Singapore Client: General Insurance Association of Singapore (GIA) Category: Branding / Annual Report
Adopt US Kids Campaign Agency: Kirshenbaum Bond Senecal + Partners / New York Client: Ad Council Category: Public Service / Television - Campaign
Caran d'Ache Crayons Agency: Wirz Werbung AG / BBDO / Zurich Client: Caran d'Ache Category: Outdoor Design / Billboards - Campaign
Aldi Like Brands Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Campaign
Run with me Agency: VML Australia / IdeaWorks / Sydney Client: Asics Category: Social Media / Location-Aware Services
Billboard powered by oranges Agency: DDB, Paris / Paris Client: Tropicana Category: Out Of Home / Transit & Outdoor Installations - Single
OK GO Agency: Goodby, Silverstein & Partners / San Francisco Client: Chevrolet Category: Branded Content / Music Videos
Tea Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Single
This Is SportsCenter: Photo Album Agency: Wieden + Kennedy / New York Client: ESPN This Is Sports Center Category: Consumer Television / :20 and Under - Single
XYLOPHONE Agency: Drill Inc. / Shibuya Client: NTT DOCOMO Category: Craft / Sound Design
Mugshots Agency: Fuel Euro RSCG/ Lisbon / Lisboa Client: Amnesty International - Portugal Category: Public Service / Newspaper or Magazine - Campaign
Sticked Campaign Agency: DDB Mexico / Distrito Federal Client: Henkel Mexico Category: Consumer Radio / Campaign
Sperm Visualizer Agency: PARTY / Tokyo Client: Space Shower Network Inc. Category: Craft / Animation/Motion Graphics
Rewind Agency: Bates Malaysia / Kuala Lumpur Client: Fly FM Category: Public Service / Radio - Single
524A-ArchiTypo Agency: 524 Studio / Beijing Client: 524 ARCHITECTURE Category: Corporate Identity / Campaign
TedX Portland Agency: Wieden + Kennedy, Portland / Portland Client: TedX Category: Corporate Identity / Campaign
Aires libres – Amherst Park Anamorphic Installation Agency: Paprika / Montreal Client: SDC du village / Aires libres Category: Spatial Design / Outdoor Spaces
Bounty Picks It Up - "Ice Cream" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
Wound Agency: TBWA ESPANA / MADRID Client: SONY COMPUTER ENTERTAINMENT Category: Collateral / Posters - Single
HBO GO Mobile Apps Agency: HUGE / Brooklyn Client: HBO Category: Mobile Applications/Sites / Services
Watch Something You Haven't Seen TV Campaign Agency: BBDO New York / New York Client: HBO Category: Consumer Television / Commercials of Var. Length - Campaign
Kinetic V5 Agency: Kinetic Singapore / Singapore Client: Kinetic Singapore Category: Craft / Typography
Share with those who need Agency: AlmapBBDO / São Paulo Client: Casa do Zezinho Category: Public Service / Outdoor and Posters - Single
Oil Poster Agency: Rethink / Vancouver Client: Dogwood Initiative Category: Public Service / Outdoor and Posters - Single
Underscore N°3: The Fight Issue Agency: HJGHER / Singapore Client: Underscore Category: Publication Design / Magazine Layout Design
TAMIYA CALENDAR Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok Client: SIAM TAMIYA Category: Corporate Identity / Individual Item
Whale Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Single
Lifestyle Baddie Bags Agency: JWT India / Mumbai Client: Lifestyle Category: Collateral Design / P.O.P. and In-Store - Campaign
Curators of Sweden Agency: Volontaire / Stockholm Client: Sweden (Swedish institute/VisitSweden) Category: Social Media / Microblogging

2012 Interactive Bronze Pencil

Memac Ogilvy Label / Tunis Mahrajene

Engagement Citoyen

The Return of Dictator Ben Ali

Online Films & Video / Event or Live Webcast - Single

12051N

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Escola Panamericana de Arte e Design

Coincidences

Public Service / Outdoor and Posters - Campaign

12069D

2012 Branded Entertainment Bronze Pencil

OgilvyEntertainment / New York

DuPont

Horizons

Television / Reality/Unscripted Series

12007E

2012 Advertising Bronze Pencil

Lukas Lindemann Rosinski GmbH / Hamburg

Mercedes-Benz Vans

Key to Viano

Out Of Home / Digital / Electronic - Single or Campaign

12018A

2012 Advertising Bronze Pencil

VITRO / San Diego

ASICS

Run With Ryan

Out Of Home / Digital / Electronic - Single or Campaign

12019A

2012 Design Bronze Pencil

601bisang / seoul

KT&G sangsangmadang

Hangeul.Dream.Path

Publication Design / Book Layout Design

12055D

2012 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Casa do Zezinho

Share with those who need

Public Service / Collateral - Campaign

12042A

2012 Interactive Bronze Pencil

Google Creative Lab / New York

Google

Search Stories

Online Films & Video / Short Form - Series/Episodes

12059N

2012 Design Bronze Pencil

Little Jacket / Cleveland

Open Doors Academy

What will they be when they grow up?

Public Service / Collateral - Single

12072D

2012 Advertising Bronze Pencil

Publicis Mojo / Millers Point

Lion Nathan

Russell Falls

Cinema Advertising / Short Form - Under :90 - Single

12082T

2012 Advertising Bronze Pencil

McCann Erickson (M) Sdn Bhd / Petaling Jaya

BFM Media Sdn Bhd

Anytime

Public Service / Radio - Campaign

12055R

2012 Branded Entertainment Bronze Pencil

Grey London / London

The British Heart Foundation

BHF - Angina Monologues

Television / Specials or one-time screenings

12010E

2012 Branded Entertainment Bronze Pencil

The George Washington Univ. Medical Faculty Associates / Washington

The GW Breast Care Center

Survivor : Cara Scharf

Cinema / Documentaries

12014E

2012 Branded Entertainment Bronze Pencil

Leo Burnett Sp. z o.o. / Warsaw

Fiat Auto Poland S.A.

Jeep In

Promos / Gaming Promos

12065E

2012 Branded Entertainment Bronze Pencil

twofifteenmccann / San Francisco

Microsoft

Awakening

Promos / Gaming Promos

12066E

2012 Interactive Bronze Pencil

DDB Tribal Group / Berlin

Volkswagen AG

21st Century Beetle – Rock 'n' Scroll.

Craft / Interface Design

12074N

2012 Interactive Bronze Pencil

kempertrautmann gmbh / Hamburg

edding International GmbH

Wall of Fame

Craft / Interface Design

12075N

2012 Design Bronze Pencil

601bisang / seoul

KT&G sangsangmadang

Hangeul.Dream.Path.

Collateral Design / Posters - Campaign

12032D

2012 Design Bronze Pencil

Ogilvy Group Melbourne / Melbourne

Scott Holding

Evolve Skate

Collateral Design / Posters - Campaign

12033D

2012 Advertising Bronze Pencil

180LA / Santa Monica

Sony Electronics

Oceans of Treasures

Branded Content / Games

12098T

2012 Design Bronze Pencil

F/Nazca Saatchi & Saatchi / Sao Paulo

Pinacoteca

Curiosism Book

Publication Design / Book Cover Design

12053D

2012 Design Bronze Pencil

&Larry / Singapore

General Insurance Association of Singapore (GIA)

The Progressive Years

Branding / Annual Report

12003D

2012 Advertising Bronze Pencil

Kirshenbaum Bond Senecal + Partners / New York

Ad Council

Adopt US Kids Campaign

Public Service / Television - Campaign

12045T

2012 Design Bronze Pencil

Wirz Werbung AG / BBDO / Zurich

Caran d'Ache

Caran d'Ache Crayons

Outdoor Design / Billboards - Campaign

12049D

2012 Advertising Bronze Pencil

McCann Manchester / Prestbury

Aldi Stores Ltd

Aldi Like Brands

Consumer Television / :20 and Under - Campaign

12070T

2012 Interactive Bronze Pencil

VML Australia / IdeaWorks / Sydney

Asics

Run with me

Social Media / Location-Aware Services

12088N

2012 Advertising Bronze Pencil

DDB, Paris / Paris

Tropicana

Billboard powered by oranges

Out Of Home / Transit & Outdoor Installations - Single

12015A

2012 Advertising Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Chevrolet

OK GO

Branded Content / Music Videos

12095T

2012 Advertising Bronze Pencil

McCann Manchester / Prestbury

Aldi Stores Ltd

Tea

Consumer Television / :20 and Under - Single

12068T

2012 Advertising Bronze Pencil

Wieden + Kennedy / New York

ESPN This Is Sports Center

This Is SportsCenter: Photo Album

Consumer Television / :20 and Under - Single

12069T

2012 Interactive Bronze Pencil

Drill Inc. / Shibuya

NTT DOCOMO

XYLOPHONE

Craft / Sound Design

12085N

2012 Advertising Bronze Pencil

Fuel Euro RSCG/ Lisbon / Lisboa

Amnesty International - Portugal

Mugshots

Public Service / Newspaper or Magazine - Campaign

12035A

2012 Advertising Bronze Pencil

DDB Mexico / Distrito Federal

Henkel Mexico

Sticked Campaign

Consumer Radio / Campaign

12051R

2012 Interactive Bronze Pencil

PARTY / Tokyo

Space Shower Network Inc.

Sperm Visualizer

Craft / Animation/Motion Graphics

12082N

2012 Advertising Bronze Pencil

Bates Malaysia / Kuala Lumpur

Fly FM

Rewind

Public Service / Radio - Single

12054R

2012 Design Bronze Pencil

524 Studio / Beijing

524 ARCHITECTURE

524A-ArchiTypo

Corporate Identity / Campaign

12013D

2012 Design Bronze Pencil

Wieden + Kennedy, Portland / Portland

TedX

TedX Portland

Corporate Identity / Campaign

12014D

2012 Design Bronze Pencil

Paprika / Montreal

SDC du village / Aires libres

Aires libres – Amherst Park Anamorphic Installation

Spatial Design / Outdoor Spaces

12047D

2012 Advertising Bronze Pencil

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Ice Cream"

Collateral / Posters - Single

12022A

2012 Advertising Bronze Pencil

TBWA ESPANA / MADRID

SONY COMPUTER ENTERTAINMENT

Wound

Collateral / Posters - Single

12023A

2012 Interactive Bronze Pencil

HUGE / Brooklyn

HBO

HBO GO Mobile Apps

Mobile Applications/Sites / Services

12029N

2012 Advertising Bronze Pencil

BBDO New York / New York

HBO

Watch Something You Haven't Seen TV Campaign

Consumer Television / Commercials of Var. Length - Campaign

12073T

2012 Interactive Bronze Pencil

Kinetic Singapore / Singapore

Kinetic Singapore

Kinetic V5

Craft / Typography

12078N

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Casa do Zezinho

Share with those who need

Public Service / Outdoor and Posters - Single

12065D

2012 Design Bronze Pencil

Rethink / Vancouver

Dogwood Initiative

Oil Poster

Public Service / Outdoor and Posters - Single

12066D

2012 Design Bronze Pencil

HJGHER / Singapore

Underscore

Underscore N°3: The Fight Issue

Publication Design / Magazine Layout Design

12056D

2012 Design Bronze Pencil

Creative Juice Bangkok (TBWA Thailand) / Bangkok

SIAM TAMIYA

TAMIYA CALENDAR

Corporate Identity / Individual Item

12017D

2012 Design Bronze Pencil

Ogilvy Malaysia / Kuala Lumpur

Lego Singapore Pvt Ltd

Whale

Outdoor Design / Transit - Single

12050D

2012 Design Bronze Pencil

JWT India / Mumbai

Lifestyle

Lifestyle Baddie Bags

Collateral Design / P.O.P. and In-Store - Campaign

12037D

2012 Interactive Bronze Pencil

Volontaire / Stockholm

Sweden (Swedish institute/VisitSweden)

Curators of Sweden

Social Media / Microblogging

12086N

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