The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Cinema Advertising / Long Form - :90 and Over - Single
Key to Viano Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Mercedes-Benz Vans Category: Interactive Advertising / Environmental/Experiential - Single
The Canvas Experiment Agency: Perfect Fools / Stockholm Client: Converse EMEA Category: Interactive Advertising / Environmental/Experiential - Single
OFFF Festival Barcelona 2011 Agency: Savage / PostPanic / Prague 5 Client: OFFF Festival Category: Broadcast Design / Title Sequence - Television
The Solar Annual Report 2011 Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Collateral / Promotional Items
TRAM SIGHTSEEING Agency: Forsman & Bodenfors / Gothenburg Client: VÄSTTRAFIK Category: Mobile Applications/Sites / Services
Pathological Liar Agency: Young & Rubicam / New York Client: Land Rover Category: Consumer Television / 60 Second - Single
The Solar Annual Report 2011 Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Branding / Annual Report
Wrestler Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Single
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Branded Entertainment / Long-form
The Inside Experience Agency: Pereira & O'Dell / San Francisco Client: Intel + TOSHIBA Category: Online Branded Entertainment / Long-form
Balloons Agency: LDC / São Paulo Client: MTV Brasil Category: Broadcast Design / Single
Dig Deeper Agency: BBDO New York / New York Client: HBO Category: Online Branded Entertainment / Short-form
Your Second Shot Agency: Dentsu America / Harrison Client: Canon PowerShot Category: Online Branded Entertainment / Short-form
Vending Machine Agency: Grey Group - China / Shanghai Client: World kitchen Category: Out Of Home / Transit & Outdoor Installations - Single
ROME - 3 Dreams of Black Agency: Google Creative Lab / New York Client: Google Category: Interactive Advertising / Other Interactive Media - Single
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Non-Broadcast / Online
Take This Lollipop Agency: Tool / Santa Monica Client: Little Monster Category: Social Media / Best Use of Social Media
Take This Lollipop Agency: Tool / Santa Monica Client: Little Monster Category: Interactive Advertising / Self-Promotion
Curb Your Enthusiasm Agency: Brand Arc / Los Angeles Client: Toyota Category: Television / Scripted series
The Ultra Asian Agency: DENTSU INC. / Minato-ku Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Branded Content / Online
One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Music
ESCAPE THE MAP Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Gaming / Online gaming
POM Wonderful Presents: The Greatest Movie Ever Sold Agency: Warrior Poets / New York Client: Warrior Poets Category: Cinema / Documentaries
The absolute pitch Agency: Ogilvy Germany / Frankfurt Client: HMTM (Academy for Music, Theatre and Media Hannover) Category: Public Service / Radio - Single
Small Business Gets an Official Day Agency: CP+B/Digitas / Boulder Client: American Express Category: Brand Transformation / Single
The Last Ones Left Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
Charmin Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
OK Go - All Is Not Lost - Agency: HAKUHODO / Tokyo Client: Google Inc. Category: Online Films & Video / Music Videos
The Beauty of a Second Agency: Leo Burnett Milan / Milan Client: Montblanc International GmbH Category: Craft / Typography
Iconic Agency: DDB MUDRA GROUP / MUMBAI Client: Volkswagen Category: Collateral Design / Posters - Single
For Browsing Only Agency: Beautiful / Singapore Client: The Browsing Copy Project Category: Branding / Booklet/Brochure
Brotherhood Promo Agency: Triple Double / NY Client: NBC Category: Promos / Television Promo
SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Interactive Advertising / Public Service/Non-Profit
Whopper Lust Agency: CP+B / Boulder Client: Burger King Category: Branded Content / Games
Philips Obsessed with sound Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Craft / Sound Design
Quick Draw Wins Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Campaign
GIFT A LIFE Agency: DDB Dubai / Dubai Client: COMMITTEE OF ORGAN DONATION IN LEBANON Category: Corporate Identity / Individual Item
Philips Obsessed with sound Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Websites / Consumer Goods
Snowball Effect Agency: Leo Burnett Chicago / Chicago Client: Coca-Cola Category: Gaming / Branded mobile games
POM Wonderful Presents: The Greatest Movie Ever Sold Agency: Warrior Poets / New York Client: Warrior Poets Category: Branded Content / Cinema
Hotel Bar Agency: BBDO New York / New York Client: HBO/Eastbound and Down Category: Consumer Radio / Single
ROME - 3 Dreams of Black Agency: Google Creative Lab / New York Client: Google Category: Craft / Animation/Motion Graphics
THE BEAUTY OF A SECOND Agency: Leo Burnett Italy / Milan Client: MONTBLANC INTERNATIONAL GMBH Category: Best Brand Channel
UNHATE Agency: Fabrica, 72andSunny NL Client: United Colors of Benetton Category: Integrated Branding / Public Service Campaign
GT Academy Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Nissan Category: Television / Reality/Unscripted Series
One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Branded Applications / Branded applications
Wall of Fame Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Magazine / Full Page or Spread - Campaign
Autodance Agency: CP+B / Gothenburg Client: Ubisoft Category: Mobile Applications/Sites / Branded Games

2012 Advertising Gold Pencil

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Cinema Advertising / Long Form - :90 and Over - Single

12083T

2012 Interactive Gold Pencil

Lukas Lindemann Rosinski GmbH / Hamburg

Mercedes-Benz Vans

Key to Viano

Interactive Advertising / Environmental/Experiential - Single

12033N

2012 Interactive Gold Pencil

Perfect Fools / Stockholm

Converse EMEA

The Canvas Experiment

Interactive Advertising / Environmental/Experiential - Single

12034N

2012 Design Gold Pencil

Savage / PostPanic / Prague 5

OFFF Festival

OFFF Festival Barcelona 2011

Broadcast Design / Title Sequence - Television

12063D

2012 Advertising Gold Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

Austria Solar - Verein zur Förderung der thermischen Solarenergie

The Solar Annual Report 2011

Collateral / Promotional Items

12033A

2012 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

VÄSTTRAFIK

TRAM SIGHTSEEING

Mobile Applications/Sites / Services

12027N

2012 Advertising Gold Pencil

Young & Rubicam / New York

Land Rover

Pathological Liar

Consumer Television / 60 Second - Single

12056T

2012 Design Gold Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

Austria Solar - Verein zur Förderung der thermischen Solarenergie

The Solar Annual Report 2011

Branding / Annual Report

12001D

2012 Advertising Gold Pencil

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

Wrestler

Collateral / P.O.P. and In-store - Single

12026A

2012 Branded Entertainment Gold Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Online Branded Entertainment / Long-form

12032E

2012 Branded Entertainment Gold Pencil

Pereira & O'Dell / San Francisco

Intel + TOSHIBA

The Inside Experience

Online Branded Entertainment / Long-form

12033E

2012 Design Gold Pencil

LDC / São Paulo

MTV Brasil

Balloons

Broadcast Design / Single

12058D

2012 Branded Entertainment Gold Pencil

BBDO New York / New York

HBO

Dig Deeper

Online Branded Entertainment / Short-form

12027E

2012 Branded Entertainment Gold Pencil

Dentsu America / Harrison

Canon PowerShot

Your Second Shot

Online Branded Entertainment / Short-form

12028E

2012 Advertising Gold Pencil

Grey Group - China / Shanghai

World kitchen

Vending Machine

Out Of Home / Transit & Outdoor Installations - Single

12013A

2012 Interactive Gold Pencil

Google Creative Lab / New York

Google

ROME - 3 Dreams of Black

Interactive Advertising / Other Interactive Media - Single

12039N

2012 Advertising Gold Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Non-Broadcast / Online

12086T

2012 Interactive Gold Pencil

Tool / Santa Monica

Little Monster

Take This Lollipop

Social Media / Best Use of Social Media

12089N

2012 Interactive Gold Pencil

Tool / Santa Monica

Little Monster

Take This Lollipop

Interactive Advertising / Self-Promotion

12047N

2012 Branded Entertainment Gold Pencil

Brand Arc / Los Angeles

Toyota

Curb Your Enthusiasm

Television / Scripted series

12001E

2012 Design Gold Pencil

DENTSU INC. / Minato-ku

Yoshida Hideo Memorial Foundation

The Ultra Asian

Collateral Design / Posters - Campaign

12030D

2012 Advertising Gold Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Branded Content / Online

12092T

2012 Branded Entertainment Gold Pencil

R/GA / New York

Adam Tensta

One Copy Song

Music

12037E

2012 Branded Entertainment Gold Pencil

Abbott Mead Vickers BBDO / London

MERCEDES BENZ

ESCAPE THE MAP

Gaming / Online gaming

12017E

2012 Branded Entertainment Gold Pencil

Warrior Poets / New York

Warrior Poets

POM Wonderful Presents: The Greatest Movie Ever Sold

Cinema / Documentaries

12012E

2012 Advertising Gold Pencil

Ogilvy Germany / Frankfurt

HMTM (Academy for Music, Theatre and Media Hannover)

The absolute pitch

Public Service / Radio - Single

12052R

2012 Advertising Gold Pencil

CP+B/Digitas / Boulder

American Express

Small Business Gets an Official Day

Brand Transformation / Single

12115G

2012 Design Gold Pencil

TBWAHuntLascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

The Last Ones Left

Public Service / Outdoor and Posters - Campaign

12067D

2012 Advertising Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Charmin

Consumer Television / :20 and Under - Single

12067T

2012 Interactive Gold Pencil

HAKUHODO / Tokyo

Google Inc.

OK Go - All Is Not Lost -

Online Films & Video / Music Videos

12065N

2012 Interactive Gold Pencil

Leo Burnett Milan / Milan

Montblanc International GmbH

The Beauty of a Second

Craft / Typography

12076N

2012 Design Gold Pencil

DDB MUDRA GROUP / MUMBAI

Volkswagen

Iconic

Collateral Design / Posters - Single

12027D

2012 Design Gold Pencil

Beautiful / Singapore

The Browsing Copy Project

For Browsing Only

Branding / Booklet/Brochure

12004D

2012 Branded Entertainment Gold Pencil

Triple Double / NY

NBC

Brotherhood Promo

Promos / Television Promo

12057E

2012 Interactive Gold Pencil

McKinney / durham

Urban Ministries of Durham

SPENT

Interactive Advertising / Public Service/Non-Profit

12044N

2012 Advertising Gold Pencil

CP+B / Boulder

Burger King

Whopper Lust

Branded Content / Games

12096T

2012 Interactive Gold Pencil

Tribal DDB Amsterdam / Amstelveen

Philips

Philips Obsessed with sound

Craft / Sound Design

12083N

2012 Advertising Gold Pencil

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

Quick Draw Wins

Collateral / P.O.P. and In-store - Campaign

12029A

2012 Design Gold Pencil

DDB Dubai / Dubai

COMMITTEE OF ORGAN DONATION IN LEBANON

GIFT A LIFE

Corporate Identity / Individual Item

12015D

2012 Interactive Gold Pencil

Tribal DDB Amsterdam / Amstelveen

Philips

Philips Obsessed with sound

Websites / Consumer Goods

12003N

2012 Branded Entertainment Gold Pencil

Leo Burnett Chicago / Chicago

Coca-Cola

Snowball Effect

Gaming / Branded mobile games

12021E

2012 Advertising Gold Pencil

Warrior Poets / New York

Warrior Poets

POM Wonderful Presents: The Greatest Movie Ever Sold

Branded Content / Cinema

12090T

2012 Advertising Gold Pencil

BBDO New York / New York

HBO/Eastbound and Down

Hotel Bar

Consumer Radio / Single

12046R

2012 Interactive Gold Pencil

Google Creative Lab / New York

Google

ROME - 3 Dreams of Black

Craft / Animation/Motion Graphics

12079N

2012 Branded Entertainment Gold Pencil

Leo Burnett Italy / Milan

MONTBLANC INTERNATIONAL GMBH

THE BEAUTY OF A SECOND

Best Brand Channel

12051E

2012 Advertising Gold Pencil

Fabrica, 72andSunny NL

United Colors of Benetton

UNHATE

Integrated Branding / Public Service Campaign

12110G

2012 Branded Entertainment Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Nissan

GT Academy

Television / Reality/Unscripted Series

12004E

2012 Branded Entertainment Gold Pencil

R/GA / New York

Adam Tensta

One Copy Song

Branded Applications / Branded applications

12023E

2012 Advertising Gold Pencil

kempertrautmann gmbh / Hamburg

edding International GmbH

Wall of Fame

Magazine / Full Page or Spread - Campaign

12010A

2012 Interactive Gold Pencil

CP+B / Gothenburg

Ubisoft

Autodance

Mobile Applications/Sites / Branded Games

12023N

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