The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Oil on Canvas Agency: Publicis Mojo / Auckland Client: Greenpeace Category: Integrated Branding / Public Service Campaign
SoBe Try Everything Challenge Agency: OMD / New York Client: SoBe Category: Gaming / Branded mobile games
Burger Agency: Bleublancrouge / Montreal Client: Gold’s Gym Category: Collateral Design / Posters - Single
BYO Cup Day Agency: Leo Burnett / Southbank Client: 7-Eleven Slurpee Category: Promos / In-house Promo
The Real Cookbook Agency: Kolle Rebbe/KOREFE / Hamburg Client: Gerstenberg Verlag GmbH + Co. KG Category: Publication Design / Book Cover Design
BMW Culture Agency: Sagmeister Inc. / New York Client: BMW Category: Publication Design / Book Cover Design
Touch the Rainbow Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Innovation in Advertising / Single or Campaign
Addiction Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Nike Category: Broadcast Design / Single
The man who lived in a film Agency: TRY/ Apt / Oslo Client: Canal Digital Category: Consumer Television / Over 60 second - Single
Bungee Stunt Agency: MTh (Motion Theory) / Los Angeles Client: Chevrolet Category: Online Films & Video / Event or Live Webcast - Single
The invisible drive Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Experiential Advertising / Installations
SPARQ Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Services
Whopper Lust Agency: CP+B / Boulder Client: Burger King Category: Best Brand Channel
Old Spice YouTube Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Best Brand Channel
The RE:GENERATION MUSIC PROJECT Agency: GreenLight Media & Marketing / West Hollywood Client: Hyundai Motor America Category: Cinema / Documentaries
T-Rex Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Single
Underheard in New York Agency: BBH New York / New York Client: New York City Rescue Mission Category: Interactive Advertising / Public Service/Non-Profit
MANta Clause Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign - 360
Book of Poison Agency: gürtlerbachmann Werbung GmbH / Hamburg Client: Gruner + Jahr AG & Co KG/Flora Garten Category: Collateral Design / Promotion
Book Burning Party Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Experiential Advertising / Events and Competitions
Jordan – The Explosive Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Experiential Advertising / Events and Competitions
Dig Deeper Agency: BBDO New York / New York Client: HBO Category: Websites / Branded Games
UPDN Agency: Out of the Box / New Delhi Client: UPDN Broking Category: Branding / Logo Design
Dead Man Cooking Agency: Jung von Matt AG / Hamburg Client: ALIVE e.V. Category: Public Service / Collateral - Single
Infuse Screen Test Agency: BBDO New York / New York Client: AT&T Category: Interactive Advertising / Banners - Dynamic - Campaign
The world's fairest annual report. Agency: Jung von Matt AG / Hamburg Client: LemonAid Beverages GmbH Category: Craft / Typography in Design - Single
The True Origins of Pizza Agency: SS+K / New York Client: Mr. Pizza Category: Cinema Advertising / Long Form - :90 and Over - Single
The Ecosphere Project Agency: HEIMAT, Berlin / Berlin Client: CNN International Category: Interactive Advertising / Environmental/Experiential - Single
James Ready Spelling Bee Lottery Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Interactive Advertising / Environmental/Experiential - Single
Unwrap Agency: Jung von Matt AG / Hamburg Client: Ricola AG Category: Package Design / Package Design - Campaign
Bounty Picks It Up - "Soup" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
The Sound of Football Agency: Akestam Holst / Stockholm Client: Pepsico Category: Innovation in Branded Content
Be the Coach Agency: Ogilvy Cape Town / Cape Town Client: South African Breweries Category: Innovation in Branded Content
Shoe repair Agency: The Classic Partnership Advertising / Dubai Client: Khalid Javed Category: Corporate Identity / Individual Item
Nelson Mandela Agency: Grey South Africa / Johannesburg Client: Nelson Mandela Foundation Category: Public Service / Radio - Single
The Recorded Contents Agency: TBWAISTANBUL / ISTANBUL Client: BEKO Category: Collateral / P.O.P. and In-store - Campaign
Skip Evolution of Washing Agency: The Jupiter Drawing Room South Africa Cape Town / Cape Town Client: Unilever Pty Ltd Category: Sustainability in Design / Single or Campaign
1m2 of curiosity. The do-it-yourself recruitment posters. Agency: serviceplan / Munich Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral Design / Posters - Campaign
Open up with Andre Agassi FIlm Series Agency: CumminsRoss / Melbourne Client: Pernod Ricard - Jacobs Creek Category: Television / Specials or one-time screenings
MAKE TV Agency: PARTY / Tokyo Client: Sony Corporation Category: Television / Specials or one-time screenings
Hotwheels Loop Agency: Ogilvy & Mather Colombia / Bogota Client: Mattel Category: Out Of Home / Billboards - Single
mt expo Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces
mt ex Hiroshima Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces
SPARQ Agency: R/GA / New York Client: Nike Category: Branded Applications / Branded applications
Lego Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Out Of Home / Transit & Outdoor Installations - Campaign
It's Not Crazy, It's Sports: Shake On It Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / 60 Second - Single
Totoya Creatures development and introduction Agency: Carnation Group / Budapest Client: Totoya Creatures Category: Mobile Applications/Sites / Consumer Goods
The Recorded Contents Agency: TBWAISTANBUL / ISTANBUL Client: BEKO Category: Collateral Design / P.O.P. and In-Store - Campaign
D&AD In Book and Nomination Awards Agency: Turner Duckworth: London & San Francisco / San Francisco Client: D&AD Category: Public Service / Collateral - Single
Catch the Flash Agency: Jung von Matt AG / Stuttgart Client: Nike Gesellschaft mbH Category: Gaming / Online gaming

2012 Advertising Silver Pencil

Publicis Mojo / Auckland

Greenpeace

Oil on Canvas

Integrated Branding / Public Service Campaign

12112G

2012 Branded Entertainment Silver Pencil

OMD / New York

SoBe

SoBe Try Everything Challenge

Gaming / Branded mobile games

12022E

2012 Design Silver Pencil

Bleublancrouge / Montreal

Gold’s Gym

Burger

Collateral Design / Posters - Single

12028D

2012 Branded Entertainment Silver Pencil

Leo Burnett / Southbank

7-Eleven Slurpee

BYO Cup Day

Promos / In-house Promo

12063E

2012 Design Silver Pencil

Kolle Rebbe/KOREFE / Hamburg

Gerstenberg Verlag GmbH + Co. KG

The Real Cookbook

Publication Design / Book Cover Design

12052D

2012 Design Silver Pencil

Sagmeister Inc. / New York

BMW

BMW Culture

Publication Design / Book Cover Design

12054D

2012 Advertising Silver Pencil

BBDO Toronto / Toronto

Wrigley Canada

Touch the Rainbow

Innovation in Advertising / Single or Campaign

12100G

2012 Design Silver Pencil

F/Nazca Saatchi & Saatchi / Sao Paulo

Nike

Addiction

Broadcast Design / Single

12059D

2012 Advertising Silver Pencil

TRY/ Apt / Oslo

Canal Digital

The man who lived in a film

Consumer Television / Over 60 second - Single

12076T

2012 Interactive Silver Pencil

MTh (Motion Theory) / Los Angeles

Chevrolet

Bungee Stunt

Online Films & Video / Event or Live Webcast - Single

12050N

2012 Advertising Silver Pencil

Jung von Matt AG / Hamburg

Daimler AG

The invisible drive

Experiential Advertising / Installations

12106G

2012 Interactive Silver Pencil

R/GA / New York

Nike

SPARQ

Mobile Applications/Sites / Services

12028N

2012 Branded Entertainment Silver Pencil

CP+B / Boulder

Burger King

Whopper Lust

Best Brand Channel

12052E

2012 Branded Entertainment Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Old Spice YouTube

Best Brand Channel

12053E

2012 Branded Entertainment Silver Pencil

GreenLight Media & Marketing / West Hollywood

Hyundai Motor America

The RE:GENERATION MUSIC PROJECT

Cinema / Documentaries

12013E

2012 Advertising Silver Pencil

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

T-Rex

Collateral / P.O.P. and In-store - Single

12027A

2012 Interactive Silver Pencil

BBH New York / New York

New York City Rescue Mission

Underheard in New York

Interactive Advertising / Public Service/Non-Profit

12045N

2012 Interactive Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

MANta Clause

Integrated Branding / Integrated Branding Campaign - 360

12067N

2012 Design Silver Pencil

gürtlerbachmann Werbung GmbH / Hamburg

Gruner + Jahr AG & Co KG/Flora Garten

Book of Poison

Collateral Design / Promotion

12039D

2012 Advertising Silver Pencil

Leo Burnett Detroit / Troy

Troy Public Library

Book Burning Party

Experiential Advertising / Events and Competitions

12102G

2012 Advertising Silver Pencil

Wieden+Kennedy New York / New York

JORDAN

Jordan – The Explosive Game

Experiential Advertising / Events and Competitions

12103G

2012 Interactive Silver Pencil

BBDO New York / New York

HBO

Dig Deeper

Websites / Branded Games

12001N

2012 Design Silver Pencil

Out of the Box / New Delhi

UPDN Broking

UPDN

Branding / Logo Design

12009D

2012 Advertising Silver Pencil

Jung von Matt AG / Hamburg

ALIVE e.V.

Dead Man Cooking

Public Service / Collateral - Single

12041A

2012 Interactive Silver Pencil

BBDO New York / New York

AT&T

Infuse Screen Test

Interactive Advertising / Banners - Dynamic - Campaign

12032N

2012 Design Silver Pencil

Jung von Matt AG / Hamburg

LemonAid Beverages GmbH

The world's fairest annual report.

Craft / Typography in Design - Single

12074D

2012 Advertising Silver Pencil

SS+K / New York

Mr. Pizza

The True Origins of Pizza

Cinema Advertising / Long Form - :90 and Over - Single

12084T

2012 Interactive Silver Pencil

HEIMAT, Berlin / Berlin

CNN International

The Ecosphere Project

Interactive Advertising / Environmental/Experiential - Single

12035N

2012 Interactive Silver Pencil

Leo Burnett, Toronto / Toronto

James Ready

James Ready Spelling Bee Lottery

Interactive Advertising / Environmental/Experiential - Single

12036N

2012 Design Silver Pencil

Jung von Matt AG / Hamburg

Ricola AG

Unwrap

Package Design / Package Design - Campaign

12019D

2012 Advertising Silver Pencil

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Soup"

Collateral / Posters - Single

12021A

2012 Branded Entertainment Silver Pencil

Akestam Holst / Stockholm

Pepsico

The Sound of Football

Innovation in Branded Content

12048E

2012 Branded Entertainment Silver Pencil

Ogilvy Cape Town / Cape Town

South African Breweries

Be the Coach

Innovation in Branded Content

12049E

2012 Design Silver Pencil

The Classic Partnership Advertising / Dubai

Khalid Javed

Shoe repair

Corporate Identity / Individual Item

12016D

2012 Advertising Silver Pencil

Grey South Africa / Johannesburg

Nelson Mandela Foundation

Nelson Mandela

Public Service / Radio - Single

12053R

2012 Advertising Silver Pencil

TBWAISTANBUL / ISTANBUL

BEKO

The Recorded Contents

Collateral / P.O.P. and In-store - Campaign

12030A

2012 Design Silver Pencil

The Jupiter Drawing Room South Africa Cape Town / Cape Town

Unilever Pty Ltd

Skip Evolution of Washing

Sustainability in Design / Single or Campaign

12080D

2012 Design Silver Pencil

serviceplan / Munich

Serviceplan Hamburg GmbH & Co. KG

1m2 of curiosity. The do-it-yourself recruitment posters.

Collateral Design / Posters - Campaign

12031D

2012 Branded Entertainment Silver Pencil

CumminsRoss / Melbourne

Pernod Ricard - Jacobs Creek

Open up with Andre Agassi FIlm Series

Television / Specials or one-time screenings

12009E

2012 Branded Entertainment Silver Pencil

PARTY / Tokyo

Sony Corporation

MAKE TV

Television / Specials or one-time screenings

12194E

2012 Advertising Silver Pencil

Ogilvy & Mather Colombia / Bogota

Mattel

Hotwheels Loop

Out Of Home / Billboards - Single

12012A

2012 Design Silver Pencil

iyamadesign inc. / Tokyo

Kamoi Kakoshi Co., Ltd.

mt expo

Spatial Design / Outdoor Spaces

12045D

2012 Design Silver Pencil

iyamadesign inc. / Tokyo

Kamoi Kakoshi Co., Ltd.

mt ex Hiroshima

Spatial Design / Outdoor Spaces

12046D

2012 Branded Entertainment Silver Pencil

R/GA / New York

Nike

SPARQ

Branded Applications / Branded applications

12024E

2012 Advertising Silver Pencil

Ogilvy Malaysia / Kuala Lumpur

Lego Singapore Pvt Ltd

Lego

Out Of Home / Transit & Outdoor Installations - Campaign

12016A

2012 Advertising Silver Pencil

Wieden+Kennedy New York / New York

ESPN

It's Not Crazy, It's Sports: Shake On It

Consumer Television / 60 Second - Single

12057T

2012 Interactive Silver Pencil

Carnation Group / Budapest

Totoya Creatures

Totoya Creatures development and introduction

Mobile Applications/Sites / Consumer Goods

12026N

2012 Design Silver Pencil

TBWAISTANBUL / ISTANBUL

BEKO

The Recorded Contents

Collateral Design / P.O.P. and In-Store - Campaign

12036D

2012 Design Silver Pencil

Turner Duckworth: London & San Francisco / San Francisco

D&AD

D&AD In Book and Nomination Awards

Public Service / Collateral - Single

12070D

2012 Branded Entertainment Silver Pencil

Jung von Matt AG / Stuttgart

Nike Gesellschaft mbH

Catch the Flash

Gaming / Online gaming

12018E

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