The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Book Burning Party Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Experiential Advertising / Events and Competitions

Jordan – The Explosive Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Experiential Advertising / Events and Competitions

Code: NOAH Agency: Jung von Matt AG / Hamburg Client: Noah animal protection Category: Experiential Advertising / Events and Competitions

Whale Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Single

EBALL Agency: BBDO Proximity Berlin / Duesseldorf Client: Daimler AG Category: Innovation in Advertising / Single or Campaign

Touch the Rainbow Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Innovation in Advertising / Single or Campaign

UNICEF: Good Shirts Agency: BBH New York / New York Client: UNICEF Category: Innovation in Advertising / Single or Campaign

Windmade Agency: Droga5 / New York Client: Vestas Category: Innovation in Advertising / Single or Campaign

BYO Cup Day Agency: Leo Burnett / Southbank Client: 7-Eleven Slurpee Category: Promos / In-house Promo

The World´s Fastest Purchase Agency: Circus / mexico Client: Puma Category: Promos / In-house Promo

Philips Obsessed with sound Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Craft / Sound Design

The Bark Side Agency: Deutsch / Los Angeles Client: Volkswagen Category: Craft / Sound Design

XYLOPHONE Agency: Drill Inc. / Shibuya Client: NTT DOCOMO Category: Craft / Sound Design

Toronto Trending Agency: CP+B / Toronto Client: Tourism Toronto Category: Websites / Services

D&AD In Book and Nomination Awards Agency: Turner Duckworth: London & San Francisco / San Francisco Client: D&AD Category: Public Service / Collateral - Single

What will they be when they grow up? Agency: Little Jacket / Cleveland Client: Open Doors Academy Category: Public Service / Collateral - Single

Legend Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Leica Category: Collateral Design / P.O.P. and In-Store - Campaign

The Recorded Contents Agency: TBWAISTANBUL / ISTANBUL Client: BEKO Category: Collateral Design / P.O.P. and In-Store - Campaign

Lifestyle Baddie Bags Agency: JWT India / Mumbai Client: Lifestyle Category: Collateral Design / P.O.P. and In-Store - Campaign

Charmin Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single

Tea Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Single

This Is SportsCenter: Photo Album Agency: Wieden + Kennedy / New York Client: ESPN This Is Sports Center Category: Consumer Television / :20 and Under - Single

Hangeul.Dream.Path Agency: 601bisang / seoul Client: KT&G sangsangmadang Category: Publication Design / Book Layout Design

mt expo Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces

mt ex Hiroshima Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces

Aires libres – Amherst Park Anamorphic Installation Agency: Paprika / Montreal Client: SDC du village / Aires libres Category: Spatial Design / Outdoor Spaces

Take This Lollipop Agency: Tool / Santa Monica Client: Little Monster Category: Social Media / Best Use of Social Media

Skittles Super Mega Rainbow Updater Agency: TBWA / London Client: Wrigley Category: Social Media / Best Use of Social Media

The Museum of Me Agency: Projector inc. / Shibuya Client: Intel Category: Social Media / Best Use of Social Media

Obstfiguren (fruit figures) Agency: Scholz & Friends / Berlin Client: Fresh N Friends Category: Package Design / Package Design - Campaign

Unwrap Agency: Jung von Matt AG / Hamburg Client: Ricola AG Category: Package Design / Package Design - Campaign

Magic Agency: Dentsu / Drill / PARTY / Tokyo Client: Menicon Co.,Ltd. Category: Package Design / Package Design - Campaign

Onboard Food Packaging Agency: Wieden+Kennedy / New Delhi Client: IndiGo Airlines Category: Package Design / Package Design - Campaign

RuPaul's Drag Race season 4 Launch Spot (Director's Cut) Agency: Viacom / New York Client: LOGO Category: Promos / Reality-television Promo

Slavery Footprint Agency: MUH·TAY·ZIK | HOF·FER / San Francisco Client: Call + Response and the US State Department Category: Craft / Interface Design

21st Century Beetle – Rock 'n' Scroll. Agency: DDB Tribal Group / Berlin Client: Volkswagen AG Category: Craft / Interface Design

Wall of Fame Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Craft / Interface Design

Nothing But Potential - "Walk Faster" Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single

POM Wonderful Presents: The Greatest Movie Ever Sold Agency: Warrior Poets / New York Client: Warrior Poets Category: Cinema / Documentaries

The RE:GENERATION MUSIC PROJECT Agency: GreenLight Media & Marketing / West Hollywood Client: Hyundai Motor America Category: Cinema / Documentaries

Survivor : Cara Scharf Agency: The George Washington Univ. Medical Faculty Associates / Washington Client: The GW Breast Care Center Category: Cinema / Documentaries

Book of Poison Agency: gürtlerbachmann Werbung GmbH / Hamburg Client: Gruner + Jahr AG & Co KG/Flora Garten Category: Direct Mail / Single or Campaign

GIFT A LIFE Agency: DDB Dubai / Dubai Client: COMMITTEE OF ORGAN DONATION IN LEBANON Category: Corporate Identity / Individual Item

Shoe repair Agency: The Classic Partnership Advertising / Dubai Client: Khalid Javed Category: Corporate Identity / Individual Item

TAMIYA CALENDAR Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok Client: SIAM TAMIYA Category: Corporate Identity / Individual Item

Adopt US Kids Campaign Agency: Kirshenbaum Bond Senecal + Partners / New York Client: Ad Council Category: Public Service / Television - Campaign

UNHATE Agency: Fabrica, 72andSunny NL Client: United Colors of Benetton Category: Integrated Branding / Public Service Campaign

Oil on Canvas Agency: Publicis Mojo / Auckland Client: Greenpeace Category: Integrated Branding / Public Service Campaign

Limited Edition Agency: M & C Saatchi / Sydney Client: Sydney Dogs and Cats Home Category: Integrated Branding / Public Service Campaign

Trojan shirt Agency: Grabarz & Partner WA GmbH / Hamburg Client: EXIT Deutschland Category: Public Service / Collateral - Single

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Award: 2012 Advertising Silver Pencil

Agency: Leo Burnett Detroit / Troy

Client: Troy Public Library

Title: Book Burning Party

Category: Experiential Advertising / Events and Competitions

Annual ID: 12102G

Award: 2012 Advertising Silver Pencil

Agency: Wieden+Kennedy New York / New York

Client: JORDAN

Title: Jordan – The Explosive Game

Category: Experiential Advertising / Events and Competitions

Annual ID: 12103G

Award: 2012 Advertising Bronze Pencil

Agency: Jung von Matt AG / Hamburg

Client: Noah animal protection

Title: Code: NOAH

Category: Experiential Advertising / Events and Competitions

Annual ID: 12104G

Award: 2012 Design Bronze Pencil

Agency: Ogilvy Malaysia / Kuala Lumpur

Client: Lego Singapore Pvt Ltd

Title: Whale

Category: Outdoor Design / Transit - Single

Annual ID: 12050D

Award: 2012 Advertising Gold Pencil

Agency: BBDO Proximity Berlin / Duesseldorf

Client: Daimler AG

Title: EBALL

Category: Innovation in Advertising / Single or Campaign

Annual ID: 12099G

Award: 2012 Advertising Silver Pencil

Agency: BBDO Toronto / Toronto

Client: Wrigley Canada

Title: Touch the Rainbow

Category: Innovation in Advertising / Single or Campaign

Annual ID: 12100G

Award: 2012 Advertising Bronze Pencil

Agency: BBH New York / New York

Client: UNICEF

Title: UNICEF: Good Shirts

Category: Innovation in Advertising / Single or Campaign

Annual ID: 12101G

Award: 2012 Advertising Green

Agency: Droga5 / New York

Client: Vestas

Title: Windmade

Category: Innovation in Advertising / Single or Campaign

Annual ID: 12527G

Award: 2012 Branded Entertainment Silver Pencil

Award:
2012 Advertising Silver Pencil

Agency:
Leo Burnett Detroit / Troy

Client:
Troy Public Library

Title:
Book Burning Party

Category:
Experiential Advertising / Events and Competitions

Annual ID:
12102G

Award:
2012 Advertising Silver Pencil

Agency:
Wieden+Kennedy New York / New York

Client:
JORDAN

Title:
Jordan – The Explosive Game

Category:
Experiential Advertising / Events and Competitions

Annual ID:
12103G

Award:
2012 Advertising Bronze Pencil

Agency:
Jung von Matt AG / Hamburg

Client:
Noah animal protection

Title:
Code: NOAH

Category:
Experiential Advertising / Events and Competitions

Annual ID:
12104G

Award:
2012 Design Bronze Pencil

Agency:
Ogilvy Malaysia / Kuala Lumpur

Client:
Lego Singapore Pvt Ltd

Title:
Whale

Category:
Outdoor Design / Transit - Single

Annual ID:
12050D

Award:
2012 Advertising Gold Pencil

Agency:
BBDO Proximity Berlin / Duesseldorf

Client:
Daimler AG

Title:
EBALL

Category:
Innovation in Advertising / Single or Campaign

Annual ID:
12099G

Award:
2012 Advertising Silver Pencil

Agency:
BBDO Toronto / Toronto

Client:
Wrigley Canada

Title:
Touch the Rainbow

Category:
Innovation in Advertising / Single or Campaign

Annual ID:
12100G

Award:
2012 Advertising Bronze Pencil

Agency:
BBH New York / New York

Client:
UNICEF

Title:
UNICEF: Good Shirts

Category:
Innovation in Advertising / Single or Campaign

Annual ID:
12101G

Award:
2012 Advertising Green

Agency:
Droga5 / New York

Client:
Vestas

Title:
Windmade

Category:
Innovation in Advertising / Single or Campaign

Annual ID:
12527G

Award:
2012 Branded Entertainment Silver Pencil

Agency:
Leo Burnett / Southbank

Client:
7-Eleven Slurpee

Title:
BYO Cup Day

Category:
Promos / In-house Promo

Annual ID:
12063E

Award:
2012 Branded Entertainment Bronze Pencil

Agency:
Circus / mexico

Client:
Puma

Title:
The World´s Fastest Purchase

Category:
Promos / In-house Promo

Annual ID:
12064E

Award:
2012 Interactive Gold Pencil

Agency:
Tribal DDB Amsterdam / Amstelveen

Client:
Philips

Title:
Philips Obsessed with sound

Category:
Craft / Sound Design

Annual ID:
12083N

Award:
2012 Interactive Silver Pencil

Agency:
Deutsch / Los Angeles

Client:
Volkswagen

Title:
The Bark Side

Category:
Craft / Sound Design

Annual ID:
12084N

Award:
2012 Interactive Bronze Pencil

Agency:
Drill Inc. / Shibuya

Client:
NTT DOCOMO

Title:
XYLOPHONE

Category:
Craft / Sound Design

Annual ID:
12085N

Award:
2012 Interactive Bronze Pencil

Agency:
CP+B / Toronto