The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films & Video / Long Form - Single


The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Craft / Printing and Paper Craft - Single


Little Marina
Agency: Mother New York / NY
Client: Target Category: Experiential Advertising / Installations


Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Music


D&AD In Book and Nomination Awards
Agency: Turner Duckworth: London & San Francisco / San Francisco
Client: D&AD Category: Public Service / Collateral - Single


What will they be when they grow up?
Agency: Little Jacket / Cleveland
Client: Open Doors Academy Category: Public Service / Collateral - Single


Passport Stamps
Agency: RKCR Y&R / London
Client: Land Rover Category: Newspaper / Full Page or Spread - Single


Play-Doh
Agency: DDB, Paris / Paris
Client: Hasbro Category: Newspaper / Full Page or Spread - Single


"See you later"
Agency: JWT / FABRIKANT / Zurich
Client: Kimberly-Clark GmbH Category: Newspaper / Full Page or Spread - Single


Find Your Way
Agency: DDB Singapore / Singapore
Client: 3M Singapore Pte Ltd Category: Newspaper / Full Page or Spread - Campaign


Interruptions
Agency: Young & Rubicam Argentina / Buenos Aires
Client: Bayer Category: Newspaper / Full Page or Spread - Campaign


One Copy Song
Agency: R/GA / New York
Client: Adam Tensta Category: Branded Applications / Branded applications


Dance*Cam
Agency: AKQA / New York
Client: Microsoft Xbox Category: Branded Applications / Branded applications


You've Got a Case
Agency: BBDO New York / New York
Client: AT&T Category: Branded Applications / Branded applications


Drive the Dream
Agency: David&Goliath / El Segundo
Client: Kia Motors America Category: Consumer Television / Over 60 second - Single


The man who lived in a film
Agency: TRY/ Apt / Oslo
Client: Canal Digital Category: Consumer Television / Over 60 second - Single


1882 Anxious People and a pen cap
Agency: MADRE / Capital Federal
Client: Destilados Argentinos S.A. Category: Consumer Television / Over 60 second - Single


The Date
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Heineken Category: Consumer Television / Over 60 second - Single


Love the Game
Agency: Wieden+Kennedy New York / New York
Client: JORDAN Category: Consumer Television / Over 60 second - Single


Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite Category: Magazine / Full Page or Spread - Single


POOL
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Single


Wound
Agency: TBWA ESPANA / MADRID
Client: SONY COMPUTER ENTERTAINMENT Category: Magazine / Full Page or Spread - Single


shop2aid: the first facebook flea market where proceeds go to charity
Agency: denkwerk GmbH / Cologne
Client: 2aid.org e.V. Category: Websites / E-Commerce


Sneakerpedia
Agency: SapientNitro / London
Client: Foot Locker Europe Category: Brand Transformation / Single


Small Business Gets an Official Day
Agency: CP+B/Digitas / Boulder
Client: American Express Category: Brand Transformation / Single


The Ultra Asian
Agency: Dentsu Inc. / Tokyo
Client: The Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo Category: Craft / Printing and Paper Craft - Single


The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Collateral / Promotional Items


Smell is Power
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign


Rivalry Part I
Agency: The Brooklyn Brothers / New York
Client: New Era Category: Consumer Television / Commercials of Var. Length - Campaign


Watch Something You Haven't Seen TV Campaign
Agency: BBDO New York / New York
Client: HBO Category: Consumer Television / Commercials of Var. Length - Campaign


UNICEF: Good Shirts
Agency: BBH New York / New York
Client: UNICEF Category: Public Service / Collateral - Campaign


The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign


Mugshots
Agency: Fuel Euro RSCG/ Lisbon / Lisboa
Client: Amnesty International - Portugal Category: Public Service / Newspaper or Magazine - Campaign


Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Magazine / Full Page or Spread - Campaign


Drive Carefully
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Campaign


UNHATE
Agency: Fabrica, 72andSunny NL
Client: United Colors of Benetton Category: Public Service / Outdoor and Posters - Campaign


The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign


Mugshots
Agency: Fuel Euro RSCG/ Lisbon / Lisboa
Client: Amnesty International - Portugal Category: Public Service / Outdoor and Posters - Campaign


For Browsing Only
Agency: Beautiful / Singapore
Client: The Browsing Copy Project Category: Branding / Booklet/Brochure


World Summit and Congress of Architecture, Design and Planning Mtl 2017 - Brochure
Agency: Paprika / Montreal
Client: Mission Design Category: Branding / Booklet/Brochure


'Cloud of Unknowing' - Venice Biennale 2011
Agency: Asylum / Singapore
Client: National Arts Council Category: Branding / Booklet/Brochure


Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries Category: Brand Transformation / Single


mt expo
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces


mt ex Hiroshima
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces


Aires libres – Amherst Park Anamorphic Installation
Agency: Paprika / Montreal
Client: SDC du village / Aires libres Category: Spatial Design / Outdoor Spaces


Share with those who need
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho Category: Public Service / Outdoor and Posters - Single


Award:
2012 Interactive Gold Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO
Category:
Online Films & Video / Long Form - Single
Annual ID:
12060N

Award:
2012 Interactive Gold Pencil
Agency:
DDB, Paris / Paris
Client:
Greenpeace
Title:
A new warrior
Category:
Websites / E-Commerce
Annual ID:
12010N

Award:
2012 Design Gold Pencil
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Craft / Printing and Paper Craft - Single
Annual ID:
12077D

Award:
2012 Advertising Gold Pencil
Agency:
Mother New York / NY
Client:
Target
Title:
Little Marina
Category:
Experiential Advertising / Installations
Annual ID:
12105G

Award:
2012 Branded Entertainment Gold Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Chipotle
Title:
Chipotle's Back to the Start
Category:
Music
Annual ID:
12011E

Award:
2012 Design Silver Pencil
Agency:
Turner Duckworth: London & San Francisco / San Francisco
Client:
D&AD
Title:
D&AD In Book and Nomination Awards
Category:
Public Service / Collateral - Single
Annual ID:
12070D

Award:
2012 Design Bronze Pencil
Agency:
Little Jacket / Cleveland
Client:
Open Doors Academy
Title:
What will they be when they grow up?
Category:
Public Service / Collateral - Single
Annual ID:
12072D

Award:
2012 Advertising Silver Pencil
Agency:
RKCR Y&R / London
Client:
Land Rover
Title:
Passport Stamps
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12001A

Award:
2012 Advertising Bronze Pencil
Agency:
DDB, Paris / Paris
Client:
Hasbro
Title:
Play-Doh
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12002A

Award:
2012 Advertising Bronze Pencil
Agency:
JWT / FABRIKANT / Zurich
Client:
Kimberly-Clark GmbH
Title:
"See you later"
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12003A

Award:
2012 Advertising Silver Pencil
Agency:
DDB Singapore / Singapore
Client:
3M Singapore Pte Ltd
Title:
Find Your Way
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12005A

Award:
2012 Advertising Bronze Pencil
Agency:
Young & Rubicam Argentina / Buenos Aires
Client:
Bayer
Title:
Interruptions
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12006A

Award:
2012 Branded Entertainment Gold Pencil
Agency:
R/GA / New York
Client:
Adam Tensta
Title:
One Copy Song
Category:
Branded Applications / Branded applications
Annual ID:
12023E

Award:
2012 Branded Entertainment Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
SPARQ
Category:
Branded Applications / Branded applications
Annual ID:
12024E

Award:
2012 Branded Entertainment Bronze Pencil
Agency:
AKQA / New York
Client:
Microsoft Xbox
Title:
Dance*Cam
Category:
Branded Applications / Branded applications
Annual ID:
12025E

Award:
2012 Branded Entertainment Bronze Pencil
Agency:
BBDO New York / New York
Client:
AT&T
Title:
You've Got a Case
Category:
Branded Applications / Branded applications
Annual ID:
12026E

Award:
2012 Advertising Gold Pencil
Agency:
David&Goliath / El Segundo
Client:
Kia Motors America
Title:
Drive the Dream
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12075T

Award:
2012 Advertising Silver Pencil
Agency:
TRY/ Apt / Oslo
Client:
Canal Digital
Title:
The man who lived in a film
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12076T

Award:
2012 Advertising Bronze Pencil
Agency:
MADRE / Capital Federal
Client:
Destilados Argentinos S.A.
Title:
1882 Anxious People and a pen cap
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12077T

Award:
2012 Advertising Bronze Pencil
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
Heineken
Title:
The Date
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12078T

Award:
2012 Advertising Bronze Pencil
Agency:
Wieden+Kennedy New York / New York
Client:
JORDAN
Title:
Love the Game
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12079T

Award:
2012 Advertising Gold Pencil
Agency:
JWT Shanghai / Shanghai
Client:
Samsonite
Title:
Heaven and Hell
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12007A

Award:
2012 Advertising Bronze Pencil
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
POOL
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12008A

Award:
2012 Advertising Bronze Pencil
Agency:
TBWA ESPANA / MADRID
Client:
SONY COMPUTER ENTERTAINMENT
Title:
Wound
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12009A

Award:
2012 Interactive Silver Pencil
Agency:
BBH LONDON / London
Client:
ASOS
Title:
Urban Tour
Category:
Websites / E-Commerce
Annual ID:
12011N

Award:
2012 Interactive Bronze Pencil
Agency:
denkwerk GmbH / Cologne
Client:
2aid.org e.V.
Title:
shop2aid: the first facebook flea market where proceeds go to charity
Category:
Websites / E-Commerce
Annual ID:
12012N

Award:
2012 Advertising Silver Pencil
Agency:
SapientNitro / London
Client:
Foot Locker Europe
Title:
Sneakerpedia
Category:
Brand Transformation / Single
Annual ID:
12114G

Award:
2012 Advertising Gold Pencil
Agency:
CP+B/Digitas / Boulder
Client:
American Express
Title:
Small Business Gets an Official Day
Category:
Brand Transformation / Single
Annual ID:
12115G

Award:
2012 Design Silver Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
The Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo
Title:
The Ultra Asian
Category:
Craft / Printing and Paper Craft - Single
Annual ID:
12078D

Award:
2012 Advertising Gold Pencil
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Collateral / Promotional Items
Annual ID:
12033A

Award:
2012 Advertising Gold Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Smell is Power
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12071T

Award:
2012 Advertising Silver Pencil
Agency:
The Brooklyn Brothers / New York
Client:
New Era
Title:
Rivalry Part I
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12072T

Award:
2012 Advertising Bronze Pencil
Agency:
BBDO New York / New York
Client:
HBO
Title:
Watch Something You Haven't Seen TV Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12073T

Award:
2012 Design Bronze Pencil
Agency:
BBH New York / New York
Client:
UNICEF
Title:
UNICEF: Good Shirts
Category:
Public Service / Collateral - Campaign
Annual ID:
12071D

Award:
2012 Advertising Gold Pencil
Agency:
TBWAHuntLascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
The Last Ones Left
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
12034A

Award:
2012 Advertising Bronze Pencil
Agency:
Fuel Euro RSCG/ Lisbon / Lisboa
Client:
Amnesty International - Portugal
Title:
Mugshots
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
12035A

Award:
2012 Advertising Gold Pencil
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12010A

Award:
2012 Advertising Silver Pencil
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
Drive Carefully
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12011A

Award:
2012 Interactive Bronze Pencil
Agency:
CP+B / Toronto
Client:
Tourism Toronto
Title:
Toronto Trending
Category:
Websites / Services
Annual ID:
12019N

Award:
2012 Advertising Gold Pencil
Agency:
Fabrica, 72andSunny NL
Client:
United Colors of Benetton
Title:
UNHATE
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12037A

Award:
2012 Advertising Silver Pencil
Agency:
TBWAHuntLascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
The Last Ones Left
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12038A

Award:
2012 Advertising Bronze Pencil
Agency:
Fuel Euro RSCG/ Lisbon / Lisboa
Client:
Amnesty International - Portugal
Title:
Mugshots
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12039A

Award:
2012 Design Gold Pencil
Agency:
Beautiful / Singapore
Client:
The Browsing Copy Project
Title:
For Browsing Only
Category:
Branding / Booklet/Brochure
Annual ID:
12004D

Award:
2012 Design Silver Pencil
Agency:
Paprika / Montreal
Client:
Mission Design
Title:
World Summit and Congress of Architecture, Design and Planning Mtl 2017 - Brochure
Category:
Branding / Booklet/Brochure
Annual ID:
12005D

Award:
2012 Design Bronze Pencil
Agency:
Asylum / Singapore
Client:
National Arts Council
Title:
'Cloud of Unknowing' - Venice Biennale 2011
Category:
Branding / Booklet/Brochure
Annual ID:
12006D

Award:
2012 Interactive Gold Pencil
Agency:
Ogilvy Cape Town / Cape Town
Client:
South African Breweries
Title:
Be the Coach
Category:
Brand Transformation / Single
Annual ID:
12092N

Award:
2012 Design Silver Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt expo
Category:
Spatial Design / Outdoor Spaces
Annual ID:
12045D

Award:
2012 Design Silver Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt ex Hiroshima
Category:
Spatial Design / Outdoor Spaces
Annual ID:
12046D

Award:
2012 Design Bronze Pencil
Agency:
Paprika / Montreal
Client:
SDC du village / Aires libres
Title:
Aires libres – Amherst Park Anamorphic Installation
Category:
Spatial Design / Outdoor Spaces
Annual ID:
12047D
