The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films & Video / Long Form - Single
Touch the Rainbow
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Online Films & Video / Short Form - Series/Episodes
TRAM SIGHTSEEING
Agency: Forsman & Bodenfors / Gothenburg
Client: VÄSTTRAFIK Category: Mobile Applications/Sites / Services
Sneakerpedia
Agency: SapientNitro / London
Client: Foot Locker Europe Category: Websites / Social Networks/Community
A new warrior
Agency: DDB, Paris / Paris
Client: Greenpeace Category: Websites / Public Service/Non-Profit
Bear 71
Agency: Jam3 / Toronto
Client: National Film Board Category: Websites / Public Service/Non-Profit
Key to Viano
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Interactive Advertising / Environmental/Experiential - Single
The Canvas Experiment
Agency: Perfect Fools / Stockholm
Client: Converse EMEA Category: Interactive Advertising / Environmental/Experiential - Single
Take This Lollipop
Agency: Tool / Santa Monica
Client: Little Monster Category: Interactive Advertising / Self-Promotion
Autodance
Agency: CP+B / Gothenburg
Client: Ubisoft Category: Mobile Applications/Sites / Branded Games
Philips Obsessed with sound
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips Category: Websites / Consumer Goods
Your Mom Hates Dead Space 2
Agency: Draftfcb San Francisco / San Francisco
Client: Electronic Arts Category: Integrated Branding / Integrated Branding Campaign - Online
Slavery Footprint
Agency: MUH·TAY·ZIK | HOF·FER / San Francisco
Client: Call + Response and the US State Department Category: Craft / Interface Design
Celebrate the Era
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Pacific Standard Time Category: Online Films & Video / Long Form - Series/Episodes
ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York
Client: Google Category: Craft / Animation/Motion Graphics
OK Go - All Is Not Lost -
Agency: HAKUHODO / Tokyo
Client: Google Inc. Category: Online Films & Video / Music Videos
Mano y Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Online Films & Video / Event or Live Webcast - Single
ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York
Client: Google Category: Interactive Advertising / Other Interactive Media - Single
Rear View Girls - Los Angeles
Agency: Colenso BBDO / Auckland
Client: Levi Strauss & Co, San Francisco Category: Online Films & Video / Short Form - Single
Michael
Agency: Deutsch / Los Angeles
Client: Sony Computer Entertainment America Category: Online Films & Video / Short Form - Single
Sonic Launch
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Chevrolet Category: Integrated Branding / Integrated Branding Campaign - 360
The Beauty of a Second
Agency: Leo Burnett Milan / Milan
Client: Montblanc International GmbH Category: Craft / Typography
Take This Lollipop
Agency: Tool / Santa Monica
Client: Little Monster Category: Social Media / Best Use of Social Media
Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries Category: Brand Transformation / Single
SPENT
Agency: McKinney / durham
Client: Urban Ministries of Durham Category: Interactive Advertising / Public Service/Non-Profit
Philips Obsessed with sound
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips Category: Craft / Sound Design
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films & Video / Long Form - Single
The Web Is What You Make Of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Online Films & Video / Short Form - Series/Episodes
Totoya Creatures development and introduction
Agency: Carnation Group / Budapest
Client: Totoya Creatures Category: Mobile Applications/Sites / Consumer Goods
SPENT
Agency: McKinney / durham
Client: Urban Ministries of Durham Category: Websites / Public Service/Non-Profit
Slavery Footprint
Agency: MUH·TAY·ZIK | HOF·FER / San Francisco
Client: Call + Response and the US State Department Category: Websites / Public Service/Non-Profit
The Ecosphere Project
Agency: HEIMAT / Berlin
Client: CNN International Category: Interactive Advertising / Environmental/Experiential - Single
James Ready Spelling Bee Lottery
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Interactive Advertising / Environmental/Experiential - Single
Lorem Recruitment
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt AG Category: Interactive Advertising / Self-Promotion
Heineken Star Player
Agency: AKQA / London
Client: Heineken Category: Mobile Applications/Sites / Branded Games
Devastating Explosions
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Websites / Consumer Goods
Infuse Screen Test
Agency: BBDO / New York
Client: AT&T Category: Interactive Advertising / Banners - Dynamic - Campaign
The Unstoppable Tour
Agency: McKinney / durham
Client: EAS Category: Integrated Branding / Integrated Branding Campaign - Online
The Inside Experience
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
Kid Rescue
Agency: Y&R COLOMBIA / BOGOTA
Client: Fundación Telefónica Category: Social Media / Location-Aware Services
The Ecosphere Project
Agency: HEIMAT / Berlin
Client: CNN International Category: Craft / Animation/Motion Graphics
SEXY FINGERS
Agency: JWT Paris / Neuilly-sur-Seine cedex
Client: AIDES Category: Craft / Animation/Motion Graphics
Bungee Stunt
Agency: MTh (Motion Theory) / Los Angeles
Client: Chevrolet Category: Online Films & Video / Event or Live Webcast - Single
Award:
2012 Interactive Best of Show Pencil
Agency:
DDB / Paris
Client:
Greenpeace
Title:
A new warrior
Category:
Websites / E-Commerce
Annual ID:
12010N
Award:
2012 Interactive Best of Show Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO
Category:
Online Films & Video / Long Form - Single
Annual ID:
12060N
Award:
2012 Interactive Gold Pencil
Agency:
BBDO Toronto / Toronto
Client:
Wrigley Canada
Title:
Touch the Rainbow
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
12057N
Award:
2012 Interactive Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VÄSTTRAFIK
Title:
TRAM SIGHTSEEING
Category:
Mobile Applications/Sites / Services
Annual ID:
12027N
Award:
2012 Interactive Gold Pencil
Agency:
SapientNitro / London
Client:
Foot Locker Europe
Title:
Sneakerpedia
Category:
Websites / Social Networks/Community
Annual ID:
12020N
Award:
2012 Interactive Gold Pencil
Agency:
DDB, Paris / Paris
Client:
Greenpeace
Title:
A new warrior
Category:
Websites / Public Service/Non-Profit
Annual ID:
12013N
Award:
2012 Interactive Gold Pencil
Agency:
Jam3 / Toronto
Client:
National Film Board
Title:
Bear 71
Category:
Websites / Public Service/Non-Profit
Annual ID:
12014N
Award:
2012 Interactive Gold Pencil
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Mercedes-Benz Vans
Title:
Key to Viano
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12033N
Award:
2012 Interactive Gold Pencil
Agency:
Perfect Fools / Stockholm
Client:
Converse EMEA
Title:
The Canvas Experiment
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12034N
Award:
2012 Interactive Gold Pencil
Agency:
Tool / Santa Monica
Client:
Little Monster
Title:
Take This Lollipop
Category:
Interactive Advertising / Self-Promotion
Annual ID:
12047N
Award:
2012 Interactive Gold Pencil
Agency:
CP+B / Gothenburg
Client:
Ubisoft
Title:
Autodance
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12023N
Award:
2012 Interactive Gold Pencil
Agency:
Tribal DDB Amsterdam / Amstelveen
Client:
Philips
Title:
Philips Obsessed with sound
Category:
Websites / Consumer Goods
Annual ID:
12003N
Award:
2012 Interactive Gold Pencil
Agency:
Draftfcb San Francisco / San Francisco
Client:
Electronic Arts
Title:
Your Mom Hates Dead Space 2
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12069N
Award:
2012 Interactive Gold Pencil
Agency:
MUH·TAY·ZIK | HOF·FER / San Francisco
Client:
Call + Response and the US State Department
Title:
Slavery Footprint
Category:
Craft / Interface Design
Annual ID:
12073N
Award:
2012 Interactive Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Pacific Standard Time
Title:
Celebrate the Era
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
12061N
Award:
2012 Interactive Gold Pencil
Agency:
Google Creative Lab / New York
Client:
Google
Title:
ROME - 3 Dreams of Black
Category:
Craft / Animation/Motion Graphics
Annual ID:
12079N
Award:
2012 Interactive Gold Pencil
Agency:
HAKUHODO / Tokyo
Client:
Google Inc.
Title:
OK Go - All Is Not Lost -
Category:
Online Films & Video / Music Videos
Annual ID:
12065N
Award:
2012 Interactive Gold Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Mano y Mano en el Bano
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12049N
Award:
2012 Interactive Gold Pencil
Agency:
DDB / Paris
Client:
Greenpeace
Title:
A new warrior
Category:
Websites / E-Commerce
Annual ID:
12010N
Award:
2012 Interactive Gold Pencil
Agency:
Google Creative Lab / New York
Client:
Google
Title:
ROME - 3 Dreams of Black
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12039N
Award:
2012 Interactive Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Levi Strauss & Co, San Francisco
Title:
Rear View Girls - Los Angeles
Category:
Online Films & Video / Short Form - Single
Annual ID:
12052N
Award:
2012 Interactive Gold Pencil
Agency:
Deutsch / Los Angeles
Client:
Sony Computer Entertainment America
Title:
Michael
Category:
Online Films & Video / Short Form - Single
Annual ID:
12053N
Award:
2012 Interactive Gold Pencil
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Chevrolet
Title:
Sonic Launch
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12066N
Award:
2012 Interactive Gold Pencil
Agency:
Leo Burnett Milan / Milan
Client:
Montblanc International GmbH
Title:
The Beauty of a Second
Category:
Craft / Typography
Annual ID:
12076N
Award:
2012 Interactive Gold Pencil
Agency:
Tool / Santa Monica
Client:
Little Monster
Title:
Take This Lollipop
Category:
Social Media / Best Use of Social Media
Annual ID:
12089N
Award:
2012 Interactive Gold Pencil
Agency:
Ogilvy Cape Town / Cape Town
Client:
South African Breweries
Title:
Be the Coach
Category:
Brand Transformation / Single
Annual ID:
12092N
Award:
2012 Interactive Gold Pencil
Agency:
McKinney / durham
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12044N
Award:
2012 Interactive Gold Pencil
Agency:
Tribal DDB Amsterdam / Amstelveen
Client:
Philips
Title:
Philips Obsessed with sound
Category:
Craft / Sound Design
Annual ID:
12083N
Award:
2012 Interactive Gold Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO
Category:
Online Films & Video / Long Form - Single
Annual ID:
12060N
Award:
2012 Interactive Silver Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Dig Deeper
Category:
Websites / Branded Games
Annual ID:
12001N
Award:
2012 Interactive Silver Pencil
Agency:
BBH / New York + Google Creative Lab / New York
Client:
Google
Title:
The Web Is What You Make Of It
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
12058N
Award:
2012 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
SPARQ
Category:
Mobile Applications/Sites / Services
Annual ID:
12028N
Award:
2012 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
The Black Mamba
Category:
Websites / Social Networks/Community
Annual ID:
12021N
Award:
2012 Interactive Silver Pencil
Agency:
Carnation Group / Budapest
Client:
Totoya Creatures
Title:
Totoya Creatures development and introduction
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
12026N
Award:
2012 Interactive Silver Pencil
Agency:
McKinney / durham
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Websites / Public Service/Non-Profit
Annual ID:
12015N
Award:
2012 Interactive Silver Pencil
Agency:
MUH·TAY·ZIK | HOF·FER / San Francisco
Client:
Call + Response and the US State Department
Title:
Slavery Footprint
Category:
Websites / Public Service/Non-Profit
Annual ID:
12016N
Award:
2012 Interactive Silver Pencil
Agency:
HEIMAT / Berlin
Client:
CNN International
Title:
The Ecosphere Project
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12035N
Award:
2012 Interactive Silver Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Spelling Bee Lottery
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12036N
Award:
2012 Interactive Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Jung von Matt AG
Title:
Lorem Recruitment
Category:
Interactive Advertising / Self-Promotion
Annual ID:
12048N
Award:
2012 Interactive Silver Pencil
Agency:
AKQA / London
Client:
Heineken
Title:
Heineken Star Player
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12024N
Award:
2012 Interactive Silver Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Devastating Explosions
Category:
Websites / Consumer Goods
Annual ID:
12004N
Award:
2012 Interactive Silver Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
Infuse Screen Test
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Annual ID:
12032N
Award:
2012 Interactive Silver Pencil
Agency:
McKinney / durham
Client:
EAS
Title:
The Unstoppable Tour
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12070N
Award:
2012 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Lullabies
Category:
Websites / Durable Goods
Annual ID:
12008N
Award:
2012 Interactive Silver Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Inside Experience
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
12062N
Award:
2012 Interactive Silver Pencil
Agency:
Y&R COLOMBIA / BOGOTA
Client:
Fundación Telefónica
Title:
Kid Rescue
Category:
Social Media / Location-Aware Services
Annual ID:
12087N
Award:
2012 Interactive Silver Pencil
Agency:
HEIMAT / Berlin
Client:
CNN International
Title:
The Ecosphere Project
Category:
Craft / Animation/Motion Graphics
Annual ID:
12080N
Award:
2012 Interactive Silver Pencil
Agency:
JWT Paris / Neuilly-sur-Seine cedex
Client:
AIDES
Title:
SEXY FINGERS
Category:
Craft / Animation/Motion Graphics
Annual ID:
12081N
Award:
2012 Interactive Silver Pencil
Agency:
MTh (Motion Theory) / Los Angeles
Client:
Chevrolet
Title:
Bungee Stunt
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12050N
Award:
2012 Interactive Silver Pencil
Agency:
BBH LONDON / London
Client:
ASOS
Title:
Urban Tour
Category:
Websites / E-Commerce
Annual ID:
12011N
