The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Philips Obsessed with sound Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Websites / Consumer Goods
The Beauty of a Second Agency: Leo Burnett Milan / Milan Client: Montblanc International GmbH Category: Craft / Typography
ROME - 3 Dreams of Black Agency: Google Creative Lab / New York Client: Google Category: Craft / Animation/Motion Graphics
Mano y Mano en el Bano Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Online Films & Video / Event or Live Webcast - Single
Philips Obsessed with sound Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Craft / Sound Design
TRAM SIGHTSEEING Agency: Forsman & Bodenfors / Gothenburg Client: VÄSTTRAFIK Category: Mobile Applications/Sites / Services
SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Interactive Advertising / Public Service/Non-Profit
Take This Lollipop Agency: Tool / Santa Monica Client: Little Monster Category: Social Media / Best Use of Social Media
Your Mom Hates Dead Space 2 Agency: Draftfcb San Francisco / San Francisco Client: Electronic Arts Category: Integrated Branding / Integrated Branding Campaign - Online
Sneakerpedia Agency: SapientNitro / London Client: Foot Locker Europe Category: Websites / Social Networks/Community
Touch the Rainbow Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Online Films & Video / Short Form - Series/Episodes
Autodance Agency: CP+B / Gothenburg Client: Ubisoft Category: Mobile Applications/Sites / Branded Games
Sonic Launch Agency: Goodby, Silverstein and Partners / San Francisco Client: Chevrolet Category: Integrated Branding / Integrated Branding Campaign - 360
ROME - 3 Dreams of Black Agency: Google Creative Lab / New York Client: Google Category: Interactive Advertising / Other Interactive Media - Single
Slavery Footprint Agency: MUH·TAY·ZIK | HOF·FER / San Francisco Client: Call + Response and the US State Department Category: Craft / Interface Design
OK Go - All Is Not Lost - Agency: HAKUHODO / Tokyo Client: Google Inc. Category: Online Films & Video / Music Videos
Key to Viano Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Mercedes-Benz Vans Category: Interactive Advertising / Environmental/Experiential - Single
The Canvas Experiment Agency: Perfect Fools / Stockholm Client: Converse EMEA Category: Interactive Advertising / Environmental/Experiential - Single
A new warrior Agency: DDB, Paris / Paris Client: Greenpeace Category: Websites / Public Service/Non-Profit
Bear 71 Agency: Jam3 / Toronto Client: National Film Board Category: Websites / Public Service/Non-Profit
Celebrate the Era Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Pacific Standard Time Category: Online Films & Video / Long Form - Series/Episodes
Rear View Girls - Los Angeles Agency: Colenso BBDO / Auckland Client: Levi Strauss & Co, San Francisco Category: Online Films & Video / Short Form - Single
Michael Agency: Deutsch / Los Angeles Client: Sony Computer Entertainment America Category: Online Films & Video / Short Form - Single
Take This Lollipop Agency: Tool / Santa Monica Client: Little Monster Category: Interactive Advertising / Self-Promotion
Be the Coach Agency: Ogilvy Cape Town / Cape Town Client: South African Breweries Category: Brand Transformation / Single
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films & Video / Long Form - Single
A new warrior Agency: DDB, Paris / Paris Client: Greenpeace Category: Websites / E-Commerce

2012 Interactive Gold Pencil

Tribal DDB Amsterdam / Amstelveen

Philips

Philips Obsessed with sound

Websites / Consumer Goods

12003N

2012 Interactive Gold Pencil

Leo Burnett Milan / Milan

Montblanc International GmbH

The Beauty of a Second

Craft / Typography

12076N

2012 Interactive Gold Pencil

Google Creative Lab / New York

Google

ROME - 3 Dreams of Black

Craft / Animation/Motion Graphics

12079N

2012 Interactive Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Mano y Mano en el Bano

Online Films & Video / Event or Live Webcast - Single

12049N

2012 Interactive Gold Pencil

Tribal DDB Amsterdam / Amstelveen

Philips

Philips Obsessed with sound

Craft / Sound Design

12083N

2012 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

VÄSTTRAFIK

TRAM SIGHTSEEING

Mobile Applications/Sites / Services

12027N

2012 Interactive Gold Pencil

McKinney / durham

Urban Ministries of Durham

SPENT

Interactive Advertising / Public Service/Non-Profit

12044N

2012 Interactive Gold Pencil

Tool / Santa Monica

Little Monster

Take This Lollipop

Social Media / Best Use of Social Media

12089N

2012 Interactive Gold Pencil

Draftfcb San Francisco / San Francisco

Electronic Arts

Your Mom Hates Dead Space 2

Integrated Branding / Integrated Branding Campaign - Online

12069N

2012 Interactive Gold Pencil

SapientNitro / London

Foot Locker Europe

Sneakerpedia

Websites / Social Networks/Community

12020N

2012 Interactive Gold Pencil

BBDO Toronto / Toronto

Wrigley Canada

Touch the Rainbow

Online Films & Video / Short Form - Series/Episodes

12057N

2012 Interactive Gold Pencil

CP+B / Gothenburg

Ubisoft

Autodance

Mobile Applications/Sites / Branded Games

12023N

2012 Interactive Gold Pencil

Goodby, Silverstein and Partners / San Francisco

Chevrolet

Sonic Launch

Integrated Branding / Integrated Branding Campaign - 360

12066N

2012 Interactive Gold Pencil

Google Creative Lab / New York

Google

ROME - 3 Dreams of Black

Interactive Advertising / Other Interactive Media - Single

12039N

2012 Interactive Gold Pencil

MUH·TAY·ZIK | HOF·FER / San Francisco

Call + Response and the US State Department

Slavery Footprint

Craft / Interface Design

12073N

2012 Interactive Gold Pencil

HAKUHODO / Tokyo

Google Inc.

OK Go - All Is Not Lost -

Online Films & Video / Music Videos

12065N

2012 Interactive Gold Pencil

Lukas Lindemann Rosinski GmbH / Hamburg

Mercedes-Benz Vans

Key to Viano

Interactive Advertising / Environmental/Experiential - Single

12033N

2012 Interactive Gold Pencil

Perfect Fools / Stockholm

Converse EMEA

The Canvas Experiment

Interactive Advertising / Environmental/Experiential - Single

12034N

2012 Interactive Gold Pencil

DDB, Paris / Paris

Greenpeace

A new warrior

Websites / Public Service/Non-Profit

12013N

2012 Interactive Gold Pencil

Jam3 / Toronto

National Film Board

Bear 71

Websites / Public Service/Non-Profit

12014N

2012 Interactive Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Pacific Standard Time

Celebrate the Era

Online Films & Video / Long Form - Series/Episodes

12061N

2012 Interactive Gold Pencil

Colenso BBDO / Auckland

Levi Strauss & Co, San Francisco

Rear View Girls - Los Angeles

Online Films & Video / Short Form - Single

12052N

2012 Interactive Gold Pencil

Deutsch / Los Angeles

Sony Computer Entertainment America

Michael

Online Films & Video / Short Form - Single

12053N

2012 Interactive Gold Pencil

Tool / Santa Monica

Little Monster

Take This Lollipop

Interactive Advertising / Self-Promotion

12047N

2012 Interactive Gold Pencil

Ogilvy Cape Town / Cape Town

South African Breweries

Be the Coach

Brand Transformation / Single

12092N

2012 Interactive Gold Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Online Films & Video / Long Form - Single

12060N

2012 Interactive Gold Pencil

DDB, Paris / Paris

Greenpeace

A new warrior

Websites / E-Commerce

12010N

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