The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Banner Dove NFL
Agency: Grupo W / Saltillo
Client: Unilever Category: Interactive Advertising / Banners - Dynamic - Single
Drugs Set Your Timeline
Agency: Mccann Digital israel / tel-aviv
Client: Israel anti-drug authority Category: Interactive Advertising / Public Service/Non-Profit
Curators of Sweden
Agency: Volontaire / Stockholm
Client: Sweden (Swedish institute/VisitSweden) Category: Social Media / Microblogging
LRA Crisis Tracker
Agency: Digitaria / San Diego
Client: Invisible Children Category: Websites / Public Service/Non-Profit
Back for the Future
Agency: Wieden + Kennedy, Portland / Portland
Client: Nike Category: Websites / Public Service/Non-Profit
The Return of Dictator Ben Ali
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: Engagement Citoyen Category: Online Films & Video / Event or Live Webcast - Single
The Museum of Me
Agency: Projector inc. / Shibuya
Client: Intel Category: Social Media / Best Use of Social Media
SCREW*D
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Websites / Social Networks/Community
Catvertising
Agency: john st. / Toronto
Client: john st. Category: Online Films & Video / Self-Promotion - Single
CONNECTING LIFELINES
Agency: DENTSU INC. / Tokyo
Client: Honda Motor Co., Ltd. Category: Integrated Branding / Integrated Branding Campaign - Online
Ariel Fashion Shoot
Agency: Saatchi & Saatchi Stockholm / Stockholm
Client: Procter & Gamble Nordic Category: Integrated Branding / Integrated Branding Campaign - Online
21st Century Beetle – Rock 'n' Scroll.
Agency: DDB Tribal Group / Berlin
Client: Volkswagen AG Category: Craft / Interface Design
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Craft / Interface Design
Search Stories
Agency: Google Creative Lab / New York
Client: Google Category: Online Films & Video / Short Form - Series/Episodes
XC Travels
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Category: Websites / Durable Goods
Hot Wheels For Real
Agency: Mistress / Venice
Client: Mattel Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
Sperm Visualizer
Agency: PARTY / Tokyo
Client: Space Shower Network Inc. Category: Craft / Animation/Motion Graphics
IKEA e-folder
Agency: Laboratory Ideas Kft. / Budapest
Client: IKEA Lakberendezési Kft. Category: Interactive Advertising / Other Interactive Media - Single
BLA BLA
Agency: National Film Board of Canada / Montréal
Client: National Film Board of Canada Category: Interactive Advertising / Other Interactive Media - Single
HBO GO Mobile Apps
Agency: HUGE / Brooklyn
Client: HBO Category: Mobile Applications/Sites / Services
shop2aid: the first facebook flea market where proceeds go to charity
Agency: denkwerk GmbH / Cologne
Client: 2aid.org e.V. Category: Websites / E-Commerce
THE NIGHTJAR
Agency: Abbott Mead Vickers BBDO / London
Client: WRIGLEYS 5 GUM Category: Mobile Applications/Sites / Branded Games
Kinetic V5
Agency: Kinetic Singapore / Singapore
Client: Kinetic Singapore Category: Craft / Typography
Kinetic V5
Agency: Kinetic Singapore / Singapore
Client: Kinetic Singapore Category: Websites / Corporate Website
Pleasure Hunt
Agency: Lowe Brindfors / Stockholm
Client: Magnum Ice Cream Category: Websites / Branded Games
Camry It's Reinvented
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Online Films & Video / Short Form - Single
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Websites / Consumer Goods
Run with me
Agency: VML Australia / IdeaWorks / Sydney
Client: Asics Category: Social Media / Location-Aware Services
Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries Category: Interactive Advertising / Environmental/Experiential - Single
Ariel Fashion Shoot
Agency: Saatchi & Saatchi Stockholm / Stockholm
Client: Procter & Gamble Nordic Category: Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Bronze Pencil
Agency:
Grupo W / Saltillo
Client:
Unilever
Title:
Banner Dove NFL
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
12031N
Award:
2012 Interactive Bronze Pencil
Agency:
Mccann Digital israel / tel-aviv
Client:
Israel anti-drug authority
Title:
Drugs Set Your Timeline
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12046N
Award:
2012 Interactive Bronze Pencil
Agency:
Volontaire / Stockholm
Client:
Sweden (Swedish institute/VisitSweden)
Title:
Curators of Sweden
Category:
Social Media / Microblogging
Annual ID:
12086N
Award:
2012 Interactive Bronze Pencil
Agency:
Digitaria / San Diego
Client:
Invisible Children
Title:
LRA Crisis Tracker
Category:
Websites / Public Service/Non-Profit
Annual ID:
12017N
Award:
2012 Interactive Bronze Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Nike
Title:
Back for the Future
Category:
Websites / Public Service/Non-Profit
Annual ID:
12018N
Award:
2012 Interactive Bronze Pencil
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
Engagement Citoyen
Title:
The Return of Dictator Ben Ali
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12051N
Award:
2012 Interactive Bronze Pencil
Agency:
Projector inc. / Shibuya
Client:
Intel
Title:
The Museum of Me
Category:
Social Media / Best Use of Social Media
Annual ID:
12091N
Award:
2012 Interactive Bronze Pencil
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
SCREW*D
Category:
Websites / Social Networks/Community
Annual ID:
12022N
Award:
2012 Interactive Bronze Pencil
Agency:
john st. / Toronto
Client:
john st.
Title:
Catvertising
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
12064N
Award:
2012 Interactive Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Honda Motor Co., Ltd.
Title:
CONNECTING LIFELINES
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12071N
Award:
2012 Interactive Bronze Pencil
Agency:
Saatchi & Saatchi Stockholm / Stockholm
Client:
Procter & Gamble Nordic
Title:
Ariel Fashion Shoot
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12072N
Award:
2012 Interactive Bronze Pencil
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen AG
Title:
21st Century Beetle – Rock 'n' Scroll.
Category:
Craft / Interface Design
Annual ID:
12074N
Award:
2012 Interactive Bronze Pencil
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Craft / Interface Design
Annual ID:
12075N
Award:
2012 Interactive Bronze Pencil
Agency:
Google Creative Lab / New York
Client:
Google
Title:
Search Stories
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
12059N
Award:
2012 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo
Title:
XC Travels
Category:
Websites / Durable Goods
Annual ID:
12009N
Award:
2012 Interactive Bronze Pencil
Agency:
Mistress / Venice
Client:
Mattel Inc.
Title:
Hot Wheels For Real
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12068N
Award:
2012 Interactive Bronze Pencil
Agency:
Drill Inc. / Shibuya
Client:
NTT DOCOMO
Title:
XYLOPHONE
Category:
Craft / Sound Design
Annual ID:
12085N
Award:
2012 Interactive Bronze Pencil
Agency:
PARTY / Tokyo
Client:
Space Shower Network Inc.
Title:
Sperm Visualizer
Category:
Craft / Animation/Motion Graphics
Annual ID:
12082N
Award:
2012 Interactive Bronze Pencil
Agency:
Laboratory Ideas Kft. / Budapest
Client:
IKEA Lakberendezési Kft.
Title:
IKEA e-folder
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12042N
Award:
2012 Interactive Bronze Pencil
Agency:
National Film Board of Canada / Montréal
Client:
National Film Board of Canada
Title:
BLA BLA
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12043N
Award:
2012 Interactive Bronze Pencil
Agency:
HUGE / Brooklyn
Client:
HBO
Title:
HBO GO Mobile Apps
Category:
Mobile Applications/Sites / Services
Annual ID:
12029N
Award:
2012 Interactive Bronze Pencil
Agency:
denkwerk GmbH / Cologne
Client:
2aid.org e.V.
Title:
shop2aid: the first facebook flea market where proceeds go to charity
Category:
Websites / E-Commerce
Annual ID:
12012N
Award:
2012 Interactive Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
WRIGLEYS 5 GUM
Title:
THE NIGHTJAR
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12025N
Award:
2012 Interactive Bronze Pencil
Agency:
Kinetic Singapore / Singapore
Client:
Kinetic Singapore
Title:
Kinetic V5
Category:
Craft / Typography
Annual ID:
12078N
Award:
2012 Interactive Bronze Pencil
Agency:
CP+B / Toronto
Client:
Tourism Toronto
Title:
Toronto Trending
Category:
Websites / Services
Annual ID:
12019N
Award:
2012 Interactive Bronze Pencil
Agency:
Kinetic Singapore / Singapore
Client:
Kinetic Singapore
Title:
Kinetic V5
Category:
Websites / Corporate Website
Annual ID:
12007N
Award:
2012 Interactive Bronze Pencil
Agency:
Lowe Brindfors / Stockholm
Client:
Magnum Ice Cream
Title:
Pleasure Hunt
Category:
Websites / Branded Games
Annual ID:
12002N
Award:
2012 Interactive Bronze Pencil
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, USA
Title:
Camry It's Reinvented
Category:
Online Films & Video / Short Form - Single
Annual ID:
12056N
Award:
2012 Interactive Bronze Pencil
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Websites / Consumer Goods
Annual ID:
12005N
Award:
2012 Interactive Bronze Pencil
Agency:
VML Australia / IdeaWorks / Sydney
Client:
Asics
Title:
Run with me
Category:
Social Media / Location-Aware Services
Annual ID:
12088N
Award:
2012 Interactive Bronze Pencil
Agency:
Ogilvy Cape Town / Cape Town
Client:
South African Breweries
Title:
Be the Coach
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12037N